{"id":138202,"date":"2021-07-08T16:41:48","date_gmt":"2021-07-08T13:41:48","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=138202"},"modified":"2021-07-08T17:22:52","modified_gmt":"2021-07-08T14:22:52","slug":"toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi\/","title":{"rendered":"What\u2019s Next for Consumers, Workers, and Companies in the Post Covit-19&#8230;"},"content":{"rendered":"<p><strong>COVID-19 changed how we live and work\u00a0in ways that will alter our behavior long after the pandemic subsides. Companies moved rapidly to deploy digital and automation technologies, dramatically accelerating trends that were unfolding at a much slower pace before the crisis. Work went remote, shopping, entertainment, and even medicine went online, and businesses everywhere scrambled to deploy digital systems to accommodate the shifts.<\/strong><\/p>\n<p>These changes in consumer behavior and business models will persist in advanced economies after the pandemic recedes, although perhaps not with the same intensity as during the crisis. They promise big <img loading=\"lazy\" class=\"alignright wp-image-138204\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/07\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi.jpg\" alt=\"\" width=\"320\" height=\"222\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/07\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi.jpg 550w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/07\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi-300x208.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/07\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi-500x347.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/07\/toparlanma-tuketiciler-calisanlar-ve-sirketler-acisindan-incelendi-72x50.jpg 72w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>benefits in terms of higher productivity, efficiency, and innovation\u2014but also could lead to an uneven economic recovery, with rising inequality among workers, contrasting outcomes for consumers depending on their age and income levels, and a growing gulf between outperforming companies and the rest\u2014unless business leaders and policy makers take action to mitigate these unwanted effects.<\/p>\n<p>Here we draw on insights from three recent McKinsey Global Institute reports to offer a perspective on how the pandemic may reshape the\u00a0<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">future of work<\/a>,\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-consumer-demand-recovery-and-lasting-effects-of-covid-19\">consumer behavior<\/a>, and\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/public-and-social-sector\/our-insights\/will-productivity-and-growth-return-after-the-covid-19-crisis\">productivity and growth<\/a>\u00a0over the next several years. The research focuses primarily on changes we have observed in advanced economies in Europe and North America. In Asia, where countries controlled COVID-19 more rapidly and effectively, the behavioral changes are less pronounced.<\/p>\n<p>The actions we collectively take today\u2014from investing in human capital to enabling a surge of entrepreneurship to diffusing technology to companies of all sizes\u2014could create a virtuous cycle of job growth, rising consumption, and productivity growth. Lessons from past recessions reveal that this is not only possible but routinely occurred in many post-war recessions. Failure to act is likely to deliver a tepid, two-speed recovery like we saw after the 2008 financial crisis.<\/p>\n<p>Every activity and function that could move online did, fueling a mass digital migration. Companies sent their employees home and eliminated business travel, and many now plan to continue with some hybrid form of remote work and virtual meetings. Consumers went online to fulfil needs ranging from buying groceries and taking school classes to exercise and doctor appointments. Businesses also turned to digital tools in new ways. Auto dealerships used email, text messaging, Zoom, and Facetime to\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/how-consumers-behavior-in-car-buying-and-mobility-changes-amid-covid-19\">sell cars without any contact with customers<\/a>, for example.\u00a0<a href=\"https:\/\/www.eater.com\/21540765\/ghost-kitchens-virtual-restaurants-covid-19-industry-impact\">Fast-food restaurants created \u201cghost\u201d kitchens<\/a>\u00a0devoted solely to filling online delivery orders. Companies turned to\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-analytics\/our-insights\/global-survey-the-state-of-ai-in-2020\">automation and AI<\/a>\u00a0to cope with surges in demand and the need to reduce workplace density. Some of these changes delivered more convenience and greater efficiency and so are likely to endure well after the pandemic has receded.<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/whats-next-for-consumers-workers-and-companies-in-the-post-covid-19-recovery\" target=\"_blank\" rel=\"nofollow noopener\">More Details Click &gt;&gt;&gt;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>COVID-19 changed how we live and work\u00a0in ways that will alter our behavior long after the pandemic subsides. Companies moved rapidly to deploy digital and automation technologies, dramatically accelerating trends that were unfolding at a much slower pace before the crisis. Work went remote, shopping, entertainment, and even medicine went online, and businesses everywhere scrambled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[67660,67254,93162,93161,93160,93163,93164,67659,87313,92041],"views":92,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138202"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=138202"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138202\/revisions"}],"predecessor-version":[{"id":138208,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138202\/revisions\/138208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/138205"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=138202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=138202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=138202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}