{"id":138053,"date":"2021-07-06T17:35:37","date_gmt":"2021-07-06T14:35:37","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=138053"},"modified":"2021-07-06T17:35:37","modified_gmt":"2021-07-06T14:35:37","slug":"dijitalde-para-illuzyon-icerik-gercek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijitalde-para-illuzyon-icerik-gercek\/","title":{"rendered":"(Turkish) Dijitalde Para \u0130ll\u00fczyon \u0130\u00e7erik Ger\u00e7ek…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Bireysel olarak artan dijital fark\u0131ndal\u0131kla birlikte \u015firketler de dijitaldeki varl\u0131klar\u0131n\u0131 geni\u015fletmeye, etkinle\u015ftirmeye ba\u015flad\u0131. Sat\u0131n alma s\u00fcre\u00e7lerinde rekabetin dozaj\u0131 her ge\u00e7en g\u00fcn art\u0131yor. \u00dcr\u00fcn, hizmet se\u00e7im d\u00f6ng\u00fcleri eskilere g\u00f6re \u00e7ok geride kald\u0131. <\/strong><\/p>\n

T\u00fcketici sat\u0131n almak istedi\u011fi \u00fcr\u00fcn i\u00e7in ara\u015ft\u0131rma yap\u0131yor, k\u0131yasl\u0131yor, rakiplere bak\u0131yor, sosyal \"\"medyadaki kullan\u0131c\u0131 yorumlar\u0131<\/strong>n\u0131 de\u011ferlendiriyor. \u0130\u015fletmeler de bu bilin\u00e7le \u00fcr\u00fcnlerini, \u00e7\u00f6z\u00fcmlerini tan\u0131tmak<\/strong> i\u00e7in daha proaktif davran\u0131p<\/strong> internette seslerini daha \u00e7ok duyurmak istiyorlar. Bununla birlikte sat\u0131n alma e\u011filimlerinde mobilin g\u00fcc\u00fcn\u00fc<\/strong> ve vazge\u00e7me ihtimalini de unutmamak gerekiyor. Google verilerine g\u00f6re, mobilden al\u0131\u015fveri\u015f<\/strong> yapan<\/strong> kullan\u0131c\u0131lar\u0131n % 33<\/strong>\u2019\u00fc arad\u0131\u011f\u0131n\u0131 hemen bulam\u0131yorsa, zaman kaybetmeden rakiplere y\u00f6neliyor.<\/p>\n

Fark\u0131ndal\u0131k artt\u0131 ama karars\u0131zl\u0131k hala mevcut<\/strong><\/h2>\n

Dijital \u00e7a\u011fda<\/strong> pazarlamadaki t\u00fcm tali yollar dijital pazarlama<\/strong> anayoluna \u00e7\u0131k\u0131yor. Peki anayolda karar verme durumlar\u0131 nas\u0131l? Dijital pazarlamadaki en b\u00fcy\u00fck a\u00e7mazlardan biri, b\u00fct\u00e7e. \u00d6zellikle dijital fark\u0131ndal\u0131\u011f\u0131 g\u00f6rece d\u00fc\u015f\u00fck<\/strong> veya yetersiz<\/strong> olan karar vericiler veya \u015firketler i\u00e7in bu konu karars\u0131zl\u0131\u011f\u0131 besleyen en \u00f6nemli damarlardan biri. Di\u011feri de \u201cTamam, dijital pazarlaman\u0131n g\u00fcc\u00fcne<\/strong> inan\u0131yoruz ama tam olarak nereden, nas\u0131l ba\u015flayaca\u011f\u0131m\u0131z\u0131 bilemiyoruz.\u201d patinaj\u0131.<\/p>\n

K\u00fc\u00e7\u00fck ad\u0131mlar, b\u00fcy\u00fck sonu\u00e7lar<\/strong><\/h2>\n

Bir\u00e7ok i\u015fletme sahibi<\/strong> veya pazarlama y\u00f6neticisi dijital pazarlama<\/strong> i\u00e7in b\u00fcy\u00fck b\u00fct\u00e7eler gerekti\u011fini d\u00fc\u015f\u00fcnebiliyor. Bu, tamamen do\u011fru de\u011fil. Dijital pazarlama \u00e7ok uygun maliyetlerle yap\u0131labilir ve ta\u015flar\u0131 do\u011fru yerlere, do\u011fru zamanda s\u00fcrd\u00fc\u011f\u00fcn\u00fczde y\u00fcksek yat\u0131r\u0131m getirisi sa\u011flanabilir. Stratejik bir dijital pazarlama eylemiyle \u201ck\u00fc\u00e7\u00fck\u201d<\/strong> bir i\u015fletme, potansiyeller de dahil m\u00fc\u015fterilerine h\u0131zl\u0131 \u015fekilde ula\u015fabilir, yat\u0131r\u0131m\u0131n\u0131n getirisini misliyle alabilir. \u00dcstelik dijitalde yapt\u0131\u011f\u0131 her eylemin sonucunu anl\u0131k g\u00f6zlemleyerek, marka ileti\u015fimini yaparak ve g\u00fcven duygusu olu\u015fturarak.<\/p>\n

M\u00fctevaz\u0131 b\u00fct\u00e7eyle hedefe ula\u015fmak \u00fctopya m\u0131?<\/strong><\/h2>\n

Kurumsal bir blog yaz\u0131s\u0131yla<\/strong> veya sosyal medya a\u011flar\u0131nda<\/strong> fayda odakl\u0131 i\u00e7eriklerle potansiyel m\u00fc\u015fterileri yakalamak ve onlar\u0131 m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek m\u00fcmk\u00fcn. Stratejinin ne kadar etkili oldu\u011funa ba\u011fl\u0131 olarak, sosyal medya mecralar\u0131nda veya Google Ads<\/strong>‘e m\u00fctevaz\u0131 bir yat\u0131r\u0131mla dijital pazarlama kampanyas\u0131 ba\u015flat\u0131labilir. Stratejiyi do\u011fru hedef kitleye odaklamak<\/strong> ve ilgili teknikleri<\/strong> verimli bir \u015fekilde uygulamak, k\u0131s\u0131tl\u0131 bir b\u00fct\u00e7eyle hedeflenen sat\u0131\u015f<\/strong> ve d\u00f6n\u00fc\u015f\u00fcm<\/strong> i\u00e7in \u00f6nemli.<\/p>\n

Dijitalde her \u015firket e\u015fit\u00a0<\/strong><\/h2>\n

\u201cB\u00fcy\u00fck\u201d<\/strong> \u015firketlerin pazarlama b\u00fct\u00e7eleri de \u201cb\u00fcy\u00fck\u201d<\/strong> olabilir ancak dijital pazarlama \u015firketlerin \u201cb\u00fcy\u00fck\u201d ya da \u201ck\u00fc\u00e7\u00fck\u201d olmas\u0131ndan ba\u011f\u0131ms\u0131z her i\u015fletmeye faaliyet g\u00f6stermesi i\u00e7in e\u015fit bir alan sa\u011fl\u0131yor. T\u00fcketicilerin sorular\u0131na cevap veren kaliteli i\u00e7erikler, uzun kuyruklu anahtar kelimeler<\/strong> i\u00e7in s\u0131ralama yapmak dijitaldeki e\u015fitli\u011fi sa\u011flayan fakt\u00f6rlerden sadece ikisi. B\u00fct\u00e7e dostu bir yat\u0131r\u0131mla, beklentilerin \u00e7ok daha \u00fczerinde say\u0131da ki\u015fiye ula\u015fabilme avantaj\u0131 sa\u011flayan dijital pazarlaman\u0131n en b\u00fcy\u00fck faydalar\u0131ndan biri de her bir olas\u0131l\u0131\u011f\u0131n dolayl\u0131<\/strong> ve dolays\u0131z<\/strong> t\u00fcm maliyetleri g\u00f6z \u00f6n\u00fcne al\u0131narak toplam maliyeti en d\u00fc\u015f\u00fck olan\u0131n se\u00e7ildi\u011fi maliyet etkinli\u011fi.<\/p>\n

\u00d6nce ilgi d\u00fczeyi ve kalite sonra para<\/strong><\/h2>\n

Dijital pazarlamaya<\/strong> ayr\u0131lan b\u00fct\u00e7enin en \u00f6nemli<\/strong> ve tek fakt\u00f6r olmad\u0131\u011f\u0131na<\/strong> dikkat \u00e7eken dijital performans<\/strong> ajans\u0131 EG Bili\u015fim Teknolojileri<\/strong> CEO\u2019su G\u00f6khan B\u00fclb\u00fcl, \u201c\u0130\u00e7erik pazarlamas\u0131, SEO gibi dijital pazarlama ara\u00e7lar\u0131 tabii ki yat\u0131r\u0131m gerektirir fakat tek ger\u00e7ek bu de\u011fil. B\u00fcy\u00fck hacimli \u015firketlerin dijital reklam kampanyalar\u0131 i\u00e7in ciddi b\u00fct\u00e7eler harcad\u0131\u011f\u0131 do\u011fru fakat bir reklam\u0131 herhangi bir arama motorunda anahtar kelimeyi yaz\u0131p aratt\u0131\u011f\u0131n\u0131zda<\/strong> kar\u015f\u0131n\u0131za \u00e7\u0131kan sonu\u00e7 her zaman b\u00fct\u00e7eyle do\u011fru orant\u0131l\u0131 olmuyor. Arama motoru sonu\u00e7lar\u0131nda (SERP)<\/strong> s\u0131ralamay\u0131 belirleyen en \u00f6nemli fakt\u00f6r b\u00fct\u00e7e de\u011fil. Bir reklam\u0131n s\u0131ralamas\u0131n\u0131 o reklam\u0131n ilgi d\u00fczeyi ve kalitesi belirliyor. Arama yapanlar\u0131n sorular\u0131n\u0131 yan\u0131tlayan ilgi d\u00fczeyi y\u00fcksek bir reklamla SERP’de en \u00fcst s\u0131ralarda yer alabilirsiniz.\u201d<\/em> bilgisini verdi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Bireysel olarak artan dijital fark\u0131ndal\u0131kla birlikte \u015firketler de dijitaldeki varl\u0131klar\u0131n\u0131 geni\u015fletmeye, etkinle\u015ftirmeye ba\u015flad\u0131. Sat\u0131n alma s\u00fcre\u00e7lerinde rekabetin dozaj\u0131 her ge\u00e7en g\u00fcn art\u0131yor. \u00dcr\u00fcn, […]<\/p>\n","protected":false},"author":1,"featured_media":138058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[93047,68447,93046,83062,86378,65918],"views":66,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138053"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=138053"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/138058"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=138053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=138053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=138053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}