{"id":137038,"date":"2021-06-19T16:13:52","date_gmt":"2021-06-19T13:13:52","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=137038"},"modified":"2021-06-19T16:14:07","modified_gmt":"2021-06-19T13:14:07","slug":"dijital-donusum-un-yolu-insana-yatirimdan-geciyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-donusum-un-yolu-insana-yatirimdan-geciyor\/","title":{"rendered":"(Turkish) Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Yolu \u0130nsana Yat\u0131r\u0131mdan Ge\u00e7iyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Turkcell ana sponsorlu\u011funda, Platin Dergisi Genel Yay\u0131n Y\u00f6netmeni Oya Yal\u0131man\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde Dijital D\u00f6n\u00fc\u015f\u00fcm Zirvesi ger\u00e7ekle\u015ftirildi. 2021 ve sonras\u0131na y\u00f6n verecek dijital d\u00f6n\u00fc\u015f\u00fcm trendleri ve uygulamalar\u0131n\u0131n konu\u015fuldu\u011fu zirveye; Turkcell Dijital \u0130\u015f Servisleri Kurumsal \u00dcr\u00fcn Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Ferit Gazimihal, and Change De\u011fi\u015fim Y\u00f6netimi E\u011fitmeni Hamdi \u0130stanbullu, Garanti BBVA \u00d6deme Sistemleri \u00dcye \u0130\u015f Yeri ve Sat\u0131\u015f Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6zg\u00fcr Altan ve Bah\u00e7e\u015fehir Koleji Genel M\u00fcd\u00fcr\u00fc \u00d6zlem Da\u011f kat\u0131ld\u0131.<\/strong><\/p>\n

\"\"T\u00fcm d\u00fcnyay\u0131 haz\u0131rl\u0131ks\u0131z yakalayan Covid-19 pandemisi<\/strong>; i\u015f d\u00fcnyas\u0131na, dijital d\u00fcnyaya her y\u00f6n\u00fcyle hakim olman\u0131n ne kadar \u00f6nemli oldu\u011funu bir kez daha g\u00f6sterdi. \u00dcretim-hizmet<\/strong> ak\u0131\u015flar\u0131nda dijital d\u00fcnyaya adapte<\/strong> olamayan markalar\u0131n rekabette geri kald\u0131\u011f\u0131, bu alanda gerekli \u00f6nlemleri \u00e7ok \u00f6ncesinden alarak de\u011fi\u015fime adapte olan markalar\u0131n ise a\u00e7\u0131k ara \u00f6ne \u00e7\u0131kt\u0131lar\u0131 bir d\u00f6nemden ge\u00e7iyoruz.\u00a0Platin Dergisi<\/strong>\u2019nin ger\u00e7ekle\u015ftirdi\u011fi zirvede, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn bug\u00fcn\u00fc<\/strong> ve yar\u0131n\u0131<\/strong> masaya yat\u0131r\u0131ld\u0131.<\/p>\n

\u201cPandemide dijitalle\u015fme stratejimizin do\u011frulu\u011funu g\u00f6rd\u00fck\u201d<\/strong><\/h2>\n

Turkcell Dijital \u0130\u015f Servisleri Kurumsal \u00dcr\u00fcn Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Ferit Gazimihal,<\/strong> \u201cSon 1.5 y\u0131l<\/strong> herkes i\u00e7in oldu\u011fu gibi i\u015f d\u00fcnyas\u0131<\/strong> i\u00e7in de \u00e7ok zor bir d\u00f6nemdi. Bir\u00e7ok sekt\u00f6r\u00fc derinden etkiledi. Turkcell olarak dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz\u00fc y\u0131llar \u00f6nce tamamlad\u0131k. Bug\u00fcn bakt\u0131\u011f\u0131m\u0131zda bireysel servislerimizden BiP, lifebox<\/strong> ve fizy<\/strong>\u00a0kendi sekt\u00f6r\u00fcm\u00fcz i\u00e7inde bizi gururland\u0131ran, \u00f6rnek g\u00f6sterilmemizi sa\u011flayan inovasyonlar<\/strong>. Kurumsal m\u00fc\u015fterilerimiz i\u00e7in ise bug\u00fcn \u00f6nemi daha iyi anla\u015f\u0131lan dijital \u00fcr\u00fcnlerimiz ve \u00e7\u00f6z\u00fcmlerimiz var. Dijital bulut platformu<\/strong>muz Turkcellbulut.com<\/strong> i\u00e7in T\u00fcrkiye\u2019nin en geli\u015fmi\u015f dijtalle\u015fme hikayesi<\/strong> diyebiliriz. Ancak kurumsal d\u00fcnyada sadece Turkcell olarak dijitalle\u015fmemiz yeterli de\u011fil; T\u00fcrkiye\u2019nin dijitalle\u015fmesi ve m\u00fc\u015fterilerimizin daha iyi hizmet verebilmeleri i\u00e7in Turkcell olarak onlar\u0131n dijitalle\u015fmesine her t\u00fcrl\u00fc deste\u011fi sa\u011flamak i\u00e7in haz\u0131r\u0131z\u201d diye konu\u015ftu.<\/p>\n

Kurumlar\u0131n bulundu\u011fu herbir sekt\u00f6r\u00fcn kendi dinami\u011fi i\u00e7inde dijitalle\u015fme ihtiya\u00e7lar\u0131na \u00f6zel \u00e7\u00f6z\u00fcmler \u00fcrettiklerini aktaran Gazimihal, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c\u0130ki konu \u00e7ok \u00f6nemli;<\/span> dijital altyap\u0131 ile \u00fcr\u00fcn ve servisler. Biz de bu anlamda Turkcell olarak e\u015fsiz dijital altyap\u0131m\u0131z \u00fczerinden kurumlar\u0131m\u0131za u\u00e7tan uca dijital \u00fcr\u00fcn ve servisler geli\u015ftirdi\u011fimiz \u015firketimiz Turkcell Dijital \u0130\u015f Servislerini<\/strong> kurduk. Siber g\u00fcvenlik, nesnelerin interneti<\/strong>, b\u00fcy\u00fck veri<\/strong> ve i\u015f uygulamalar\u0131<\/strong> en \u00e7ok odakland\u0131\u011f\u0131m\u0131z alanlar oldu. Dijitalle\u015fmesini \u00e7ok \u00f6nceden tamamlayan bir \u015firket olarak \u00f6zellikle pandemide stratejimizin do\u011frulu\u011funu g\u00f6rd\u00fck. Pandemi g\u00f6sterdi ki dijitalle\u015fme kurumlar i\u00e7in olmazsa olmaz. Bilindi\u011fi gibi yakla\u015f\u0131k 1 bu\u00e7uk y\u0131l \u00f6nce<\/strong> kurumlar \u00e7al\u0131\u015fanlar\u0131n\u0131 evlerine g\u00f6ndermeye ba\u015flad\u0131. Biz de Dijital \u0130\u015f Servisleri olarak h\u0131zla \u00e7\u00f6z\u00fcmler geli\u015ftirmeye ba\u015flad\u0131k. \u00d6ncelikli olarak \u00e7ok k\u0131sa bir s\u00fcre i\u00e7erisinde onlarca \u00e7a\u011fr\u0131 merkezini dijital ortama ta\u015f\u0131d\u0131k. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck veri merkezi i\u015fletmecisi olarak veri merkezi \u00e7\u00f6z\u00fcmleri sunduk. Bununla birlikte \u00fcr\u00fcn ve servislerin daha da \u00f6nem kazanmas\u0131yla ihtiyaca uygun onlarca yeni dijital \u00fcr\u00fcn \u00e7\u0131kard\u0131k. Video konferans uygulamam\u0131z\u0131<\/strong> hayata ge\u00e7irdik. \u00c7al\u0131\u015fanlar\u0131n birilerine temas\u0131n\u0131 control alt\u0131na almak i\u00e7in \u2018Djital Tesis\u2019 uygulamam\u0131z\u0131<\/strong> hayata ge\u00e7irdik. \u00d6te yandan dijitalle\u015fme beraberinde siber zafiyetleri<\/strong> getirebiliyor. Y\u0131llard\u0131r alan\u0131nda uzman ekibimiz sayesinde siber g\u00fcvenlik \u00e7\u00f6z\u00fcmlerimiz ile de kurumsal m\u00fc\u015fterilerimizin yan\u0131nday\u0131z.\u201d\u00a0<\/em><\/p>\n

\u201cDe\u011fi\u015fim bir s\u00fcre\u00e7, d\u00f6n\u00fc\u015f\u00fcm ise sonu\u00e7tur\u201d<\/strong><\/h2>\n

and Change De\u011fi\u015fim Y\u00f6netimi E\u011fitmeni Hamdi \u0130stanbullu ise de\u011fi\u015fimin bir bir s\u00fcre\u00e7 oldu\u011funa vurgu yaparak \u015fu ifadeleri kulland\u0131: \u201cD\u00f6n\u00fc\u015f\u00fcm, sonu\u00e7tur. Bizim malzememiz insand\u0131r. \u0130nsanlar\u0131 do\u011fru bir hedefe ta\u015f\u0131mal\u0131y\u0131z. \u00c7eviklik, de\u011fi\u015fimde \u00e7ok \u00f6nemli. Her \u015feyin temelinde insan olmal\u0131. \u0130nsan temelinde yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmaya g\u00f6re insanlar\u0131 de\u011fi\u015fime adapte etti\u011fimizde 6 kat geri getirim sa\u011fl\u0131yor. Kurumlara biraz sab\u0131r gerekiyor ama d\u00f6n\u00fc\u015f mutlaka oluyor. De\u011fi\u015fimin bir lideri olmal\u0131. Proje y\u00f6netimi ve de\u011fi\u015fim y\u00f6netimi iki ayr\u0131 nokta. Pandemi sonras\u0131 hi\u00e7bir \u015fey eskisi gibi olmayacak. T\u00fcrkiye\u2019deki yap\u0131, insan taraf\u0131n\u0131 ihmal ediyor. De\u011fi\u015fim, entegre bir yakla\u015f\u0131m gerektiriyor. Zekan\u0131n tan\u0131m\u0131 de\u011fi\u015fti, kapsay\u0131c\u0131 zeka geldi. \u00a0Z Ku\u015fa\u011f\u0131 b\u00f6yle geliyor. Duyarl\u0131l\u0131klar\u0131m\u0131z artt\u0131. 2030 y\u0131l\u0131na kadar d\u00fcnya n\u00fcfusunun y\u00fczde 80\u2019i i\u015fini kaybedecek. D\u00f6n\u00fc\u015f\u00fcm biraz daha uzant\u0131l\u0131 bir s\u00fcre\u00e7. Bir insan\u0131, kurumu de\u011fi\u015ftireceksek \u00f6nce fark\u0131ndal\u0131k yaratmak zorunday\u0131z. De\u011fi\u015fim, hedeflerken plan yapt\u0131\u011f\u0131m\u0131z kurum ne kadar istekli onu g\u00f6rmemiz gerekiyor. Dijital de\u011fi\u015fimin daha ba\u015f\u0131nday\u0131z. Bu devam edecek. Kurumlar\u0131n kendi i\u00e7inde farkl\u0131 kavramlarla tan\u0131\u015fmas\u0131 gerekiyor.\u201d<\/em><\/p>\n

Marka ve veri i\u015fleme<\/strong><\/h2>\n

\u00d6deme sistemleri olarak \u015fu an perakendeden B2B toptan sekt\u00f6r\u00fc<\/strong>ne, g\u0131dadan kamu sekt\u00f6r\u00fcne kadar bir\u00e7ok alana dokunduklar\u0131n\u0131 ve bu sekt\u00f6rlerin geli\u015fimlerini izleyebildiklerini dile getiren Garanti BBVA \u00d6deme Sistemleri \u00dcye \u0130\u015fyeri ve Sat\u0131\u015f Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6zg\u00fcr Altan<\/strong>, dijital d\u00f6n\u00fc\u015f\u00fcme her segmentin farkl\u0131 bir tepkisi oldu\u011funu aktard\u0131. \u201c\u00d6zellikle kurumsal \u015firketler bu s\u00fcrece liderlik ederken, iki temel yakla\u015f\u0131m s\u00f6z konusu. Bunlardan ilki, marka alg\u0131s\u0131yla ilgili. \u00d6zelikle m\u00fc\u015fterilerinin kulland\u0131\u011f\u0131 yeni kanallara, yeni temas noktalar\u0131na kendi markalar\u0131n\u0131 yerle\u015ftirmek; b\u00fct\u00fcnl\u00fckl\u00fc bir marka deneyimi olu\u015fturuyor. Buna markan\u0131n dijitalle\u015fmesi diyebiliriz. Bu i\u015fin oyun alan\u0131 ise sosyal medya\u201d<\/em> diyen Altan, bir di\u011fer konunun da veri i\u015fleme oldu\u011funu vurgulad\u0131. Veriyi saklama<\/strong> ve i\u015fleme<\/strong> konusunda art\u0131k \u00e7ok \u00f6nemli imkanlar\u0131 oldu\u011funu dile getiren Altan, Garanti \u00d6deme Sistemleri olarak her sekt\u00f6r i\u00e7in anl\u0131k- saatlik davran\u0131\u015flar\u0131 analiz etme imkanlar\u0131 oldu\u011funu, m\u00fc\u015fterilerine de bu geli\u015fime ayak uydurmalar\u0131 ad\u0131na \u00e7ok \u00f6nemli katk\u0131larda bulunduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n

Bankalar art\u0131k birer teknoloji \u015firketi<\/strong><\/h2>\n

Garanti \u00d6deme Sistemleri<\/strong> 1999 y\u0131l\u0131nda kuruldu\u011funda vizyonunun, teknolojiyi \u00f6deme sistemlerinde kullanarak T\u00fcrkiye\u2019de yeni bir oyun kurmak oldu\u011funu s\u00f6yleyen Altan, o zamanlar i\u00e7in Garanti Bankas\u0131\u2019n\u0131n zaman\u0131n\u0131n FinTech\u2019i oldu\u011funa dikkat \u00e7ekti. \u201c\u015eu anda bankalar\u0131n asl\u0131nda b\u00fcy\u00fck bir teknoloji \u015firketine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc g\u00fcnlerden ge\u00e7iyoruz\u201d diyen Altan, bu noktada djitalle\u015fmenin<\/strong> de kurumlar i\u00e7in demokratikle\u015fme k\u00fclt\u00fcr\u00fcn\u00fc beraberinde getirdi\u011fini s\u00f6zlerine ekledi.<\/p>\n

\u201c\u0130nsana yat\u0131r\u0131m yoksa d\u00f6n\u00fc\u015f\u00fcm de yok\u201d<\/strong><\/h2>\n

Bah\u00e7e\u015fehir Koleji Genel M\u00fcd\u00fcr\u00fc \u00d6zlem Da\u011f<\/strong> ise dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc anlat\u0131rken\u00a0hep teknolojiden bahseti\u011fimizi fakat \u00e7ok \u00f6nemli bir konunun atland\u0131\u011f\u0131n\u0131 belirtti: \u0130nsan fakt\u00f6r\u00fc\u2026 \u201cSosyal s\u00fcre\u00e7ler ve insan olma fakt\u00f6rleri, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin d\u0131\u015f\u0131nda b\u0131rak\u0131lmamal\u0131. E\u011fitim, dijital d\u00f6n\u00fc\u015f\u00fcme en h\u0131zl\u0131 ayak uyduran alan. \u00c7\u00fcnk\u00fc e\u011fitimin zaman kayb\u0131na tahamm\u00fcl\u00fc yok. Bah\u00e7e\u015fehir Koleji olarak 20 y\u0131ld\u0131r dijital d\u00f6n\u00fc\u015f\u00fcme yat\u0131r\u0131m yap\u0131yoruz. Bunun kar\u015f\u0131l\u0131\u011f\u0131n\u0131 da pandemi s\u00fcrecinde ald\u0131k. E\u011fitim ekosisteminin i\u015fleyi\u015finde kriz zamanlar\u0131 \u00e7ok \u00f6nemli. Zira \u00e7evikli\u011fi tam da bu d\u00f6nemlerde g\u00f6stermeniz gerekiyor\u201d<\/em> diyen Da\u011f, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde \u00f6\u011fretmen ve insan kayna\u011f\u0131na yat\u0131r\u0131m yapmad\u0131k\u00e7a asl\u0131nda hi\u00e7bir \u015feye yat\u0131r\u0131m yapmam\u0131\u015f olundu\u011funa dikkat \u00e7ekti. \u201cKlasik pedagojinin d\u0131\u015f\u0131na \u00e7\u0131kmam\u0131z \u015fart. Pedagojik bak\u0131\u015f da bu paralelde de\u011fi\u015fmeli, dijital pedagoji bu noktada \u00e7ok \u00f6nemli\u201d<\/em> diyen Da\u011f, e\u011fitimde bu d\u00f6nem sonras\u0131nda hibrit yakla\u015f\u0131m\u0131n kal\u0131c\u0131 olaca\u011f\u0131na vurgu yapt\u0131.<\/p>\n

Uzaktan e\u011fitim, yak\u0131ndan takip<\/strong><\/h2>\n

Son olarak 2010\u2019dan bu yana \u2018dijital d\u00fcnya okulu\u2019 felsefesini<\/strong> hayata ge\u00e7irdiklerini aktaran \u00d6zlem Da\u011f, \u00f6\u011fretmen geli\u015fimi ve anne baba geli\u015fiminin de bu s\u00fcrece dahil oldu\u011funu s\u00f6yledi. \u201cT\u00fcm yat\u0131r\u0131mlar\u0131m\u0131z, bu felsefeyi destekleyecek \u015fekilde \u015fekillendi. Stres ve kayg\u0131 y\u00f6netimi, \u00e7ocuklar\u0131 destekleme s\u00fcre\u00e7leri, anne-baba kimli\u011finin \u00f6\u011fretmen kimli\u011fi<\/strong>nden daha farkl\u0131 oldu\u011fu gibi birtak\u0131m yakla\u015f\u0131mlar\u0131 velilerimize aktard\u0131k. \u2018Uzaktan e\u011fitim, yak\u0131ndan takip\u2019 s\u00fcre\u00e7lerini<\/strong> hayata ge\u00e7irdik. Kayg\u0131 y\u00f6netimi bu noktada \u00f6n plana \u00e7\u0131kt\u0131\u201d<\/em> diyen Da\u011f, bu d\u00f6nemde yaln\u0131zca \u00f6\u011frencilerinin anne-babalar\u0131na de\u011fil, di\u011fer t\u00fcm anne-babalara da dijital e\u011fitimlerini<\/strong> a\u00e7t\u0131klar\u0131n\u0131 s\u00f6yleyerek s\u00f6zlerine son verdi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Turkcell ana sponsorlu\u011funda, Platin Dergisi Genel Yay\u0131n Y\u00f6netmeni Oya Yal\u0131man\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde Dijital D\u00f6n\u00fc\u015f\u00fcm Zirvesi ger\u00e7ekle\u015ftirildi. 2021 ve sonras\u0131na y\u00f6n verecek dijital d\u00f6n\u00fc\u015f\u00fcm trendleri […]<\/p>\n","protected":false},"author":1,"featured_media":137045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[72842,92196,56547,92194,92195,65918],"views":175,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/137038"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=137038"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/137038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/137045"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=137038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=137038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=137038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}