{"id":135805,"date":"2021-05-31T09:38:04","date_gmt":"2021-05-31T06:38:04","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=135805"},"modified":"2021-05-31T09:40:12","modified_gmt":"2021-05-31T06:40:12","slug":"opet-se-fark-eder-reklam-kampanyasi-effieden-bronz-odule-layik-goruldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-se-fark-eder-reklam-kampanyasi-effieden-bronz-odule-layik-goruldu\/","title":{"rendered":"(Turkish) ’OPET\u2019se Fark Eder’ Reklam Kampanyas\u0131 Effie\u2019den Bronz \u00d6d\u00fcle Lay\u0131k G\u00f6r\u00fcld\u00fc"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

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D\u00fcnya \u00e7ap\u0131nda pazarlama ve ileti\u015fim profesyonelleri taraf\u0131ndan sekt\u00f6r\u00fcn\u00fcn en prestijli \u00f6d\u00fcl\u00fc olarak kabul edilen, en etkili reklam ve pazarlama ileti\u015fimi kampanyalar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi Effie T\u00fcrkiye 2021\u2019de OPET, rakiplerinden ayr\u0131lan g\u00fc\u00e7l\u00fc ve farkl\u0131 \u00f6zelliklerini vurgulad\u0131\u011f\u0131 reklam kampanyas\u0131 ‘OPET’se Fark Eder’ ile \u201cBronz\u201d \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. \u00a0OPET organizasyonda \u00f6d\u00fcl alan tek akaryak\u0131t markas\u0131 oldu.<\/strong><\/h1>\n

Reklamc\u0131lar Derne\u011fi<\/strong> ve Reklamverenler Derne\u011fi<\/strong>\u2019nin Effie Worldwide Inc.<\/strong> \u0130\u015fbirli\u011fiyle bu y\u0131l 13\u2019\u00fcnc\u00fcs\u00fcn\u00fc d\u00fczenledi\u011fi Effie T\u00fcrkiye Reklam Etkinli\u011fi \u00d6d\u00fclleri<\/strong>\u2019nde OPET, ‘OPET’se Fark Eder’ reklam kampanyas\u0131 ile \u201cBronz\u201d \u00f6d\u00fcl\u00fcn sahibi oldu. Organizasyonda \u00f6d\u00fcl alan tek akaryak\u0131t markas\u0131 olan \"\"OPET, pazarlama ve ileti\u015fim d\u00fcnyas\u0131n\u0131n en zorlu ve itibarl\u0131 yar\u0131\u015fmas\u0131 olarak kabul edilen Effie T\u00fcrkiye 2021\u2019de ge\u00e7en y\u0131l ba\u015flatt\u0131\u011f\u0131 kampanya ile \u201cOtomotiv \u00dcr\u00fcn ve Hizmetleri, Sat\u0131\u015f Sonras\u0131 \u00dcr\u00fcn ve Hizmetler\u201d kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Effie T\u00fcrkiye Reklam Etkinli\u011fi \u00d6d\u00fclleri; Reklamc\u0131lar Derne\u011fi ve Reklamverenler Derne\u011fi\u2019nin Effie Worldwide Inc. i\u015fbirli\u011fiyle d\u00fczenleniyor. Projenin i\u015f sonu\u00e7lar\u0131na \u00f6l\u00e7\u00fcm\u00fcn\u00fc yarat\u0131c\u0131l\u0131k ekseninde de\u011ferlendiren Effie \u00f6d\u00fclleri, d\u00fcnya \u00e7ap\u0131nda sekt\u00f6r profesyonellerinin kanaatiyle ileti\u015fim ve pazarlama alan\u0131n\u0131n en prestijli \u00f6d\u00fcllerinden biri olarak biliniyor.<\/p>\n

Cem Y\u0131lmaz’\u0131n ba\u015frol\u00fcnde yer ald\u0131\u011f\u0131 reklam filmi serisinde OPET\u2019in, sekt\u00f6rde rakiplerinden ayr\u0131lan g\u00fc\u00e7l\u00fc ve farkl\u0131 \u00f6zellikleri ‘OPET’se fark eder’<\/strong> slogan\u0131yla t\u00fcketicinin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Reklam filminde, \u015firketin 21 y\u0131ld\u0131r devam eden ‘Temiz Tuvalet Kampanyas\u0131’<\/strong> kapsam\u0131ndaki temiz<\/strong> ve hijyenik tuvaletleri<\/strong>, zengin \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi sunan ve t\u00fcketici ihtiya\u00e7lar\u0131na g\u00f6re olu\u015fturulan Ultramarket’leri, kad\u0131n akaryak\u0131t sat\u0131\u015f g\u00f6revlisi istihdam\u0131<\/strong> yaratan \u201cKad\u0131n G\u00fcc\u00fc Projesi\u201d<\/strong> gibi \u00f6ne \u00e7\u0131kan \u00f6zelliklerine vurgu yap\u0131l\u0131yor.<\/p>\n

\u201cReklam filmi ile sekt\u00f6r\u00fcm\u00fcze y\u0131llard\u0131r getirdi\u011fimiz yenilikleri vurgulad\u0131k\u201d<\/strong><\/h2>\n

OPET Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Murat Zengin, \u00f6d\u00fcle ili\u015fkin de\u011ferlendirmesinde \u201cEffie T\u00fcrkiye 2021\u2019de\u00a0<\/strong>\u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmekten b\u00fcy\u00fck mutluluk duyuyoruz. OPET, akaryak\u0131t istasyonlar\u0131nda ara\u00e7lar\u0131n her t\u00fcrl\u00fc ihtiyac\u0131n\u0131 kar\u015f\u0131laman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fterilerine sundu\u011fu alternatif hizmetler ve\u00a0<\/strong>toplumsal ihtiya\u00e7lardan yola \u00e7\u0131karak olu\u015fturdu\u011fu sosyal sorumluluk projeleriyle m\u00fc\u015fteri memnuniyetinin zirvesindeki yerini koruyor. Sekt\u00f6r\u00fcm\u00fcze y\u0131llard\u0131r getirdi\u011fimiz yenilikleri 15 y\u0131l sonra yeniden yolumuzun kesi\u015fti\u011fi Cem Y\u0131lmaz\u2019la haz\u0131rlad\u0131\u011f\u0131m\u0131z reklam kampanyas\u0131 ile vurgulad\u0131k.\u00a0OPET, kuruldu\u011fu g\u00fcnden bu yana \u00fclkemiz akaryak\u0131t sekt\u00f6r\u00fcn\u00fc d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor, \u00e7\u00fcnk\u00fc OPET ger\u00e7ekten insan odakl\u0131 ve sosyal bir marka. OPET\u2019in bu misyonunu t\u00fcketicilerimize \u201cOpet\u2019se Fark Eder\u201d kampanyas\u0131 ile bir kez daha hat\u0131rlatmak istedik.\u00a0Serinin bundan sonra yay\u0131nlanacak reklam filmlerinde \u00fcst\u00fcn hizmet anlay\u0131\u015f\u0131m\u0131z kapsam\u0131nda sundu\u011fumuz \u00fcr\u00fcn ve hizmetlere odaklanaca\u011f\u0131z.\u201d ifadelerini kulland\u0131.<\/p>\n

Reklam filmlerinin senaristli\u011fini ve y\u00f6netmenli\u011fini Cem Y\u0131lmaz yapt\u0131<\/strong><\/h2>\n

Reklam filminde, OPET\u2019in marka y\u00fcz\u00fc olan Cem Y\u0131lmaz, OPET olmaya \u00f6yk\u00fcnen ve bir taraftan da OPET\u2019i kendine rakip g\u00f6ren Farketmez Petrol\u2019\u00fcn sahibi Faruk Etmez rol\u00fcnde izleyicinin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Faruk Etmez ve istasyonundaki yegane \u00e7al\u0131\u015fan\u0131 Necmi, OPET\u2019in di\u011fer akaryak\u0131t markalar\u0131ndan fark\u0131n\u0131 izleyiciyle birlikte ke\u015ffediyor. OPET\u2019teki t\u00fcm geli\u015fmeleri ilgiyle ve hatta teleskopla takip eden ikili, Farketmez Petrol\u2019\u00fcn hizmet anlay\u0131\u015f\u0131 ve t\u00fcm eksikliklerine ra\u011fmen sekt\u00f6rde de\u011fi\u015fim ve yenili\u011fin \u00f6nc\u00fcs\u00fc olan OPET\u2019e meydan okumay\u0131 da ihmal etmiyor. Farketmez Petrol\u2019\u00fcn sahibi Faruk Etmez ve Necmi\u2019nin maceralar\u0131n\u0131 sekt\u00f6re g\u00f6nderme yaparak esprili bir dille anlatan reklam filmlerinin senaristli\u011fini ve y\u00f6netmenli\u011fini Cem Y\u0131lmaz ger\u00e7ekle\u015ftirdi. Serinin ilk filmleri Happy People Project imzas\u0131n\u0131 ta\u015f\u0131yor.<\/p>\n

Toplam 42 kategoride ba\u015fvuru ald\u0131<\/strong><\/h2>\n

Yarat\u0131m, y\u00f6netim<\/strong> ve marka olu\u015fturmada<\/strong> ajansla reklam verenin, reklam\u0131n etkilili\u011fi<\/strong>ne y\u00f6nelik i\u015fbirli\u011fi yapmalar\u0131n\u0131 sa\u011flamak amac\u0131yla d\u00fczenlenen Effie yar\u0131\u015fmas\u0131<\/strong>, ticari etkinli\u011fi y\u00fcksek, sonu\u00e7 getiren kampanyalar\u0131<\/strong> se\u00e7erek \u00f6d\u00fcllendiriyor. \u0130lk kez 1968 y\u0131l\u0131nda New York Amerika Pazarlama Birli\u011fi (AMA)<\/strong> taraf\u0131ndan d\u00fczenlenen Effie yar\u0131\u015fmas\u0131<\/strong>, g\u00fcn\u00fcm\u00fczde 30 \u00fclkede etkili reklam i\u00e7in global bir referans olu\u015fturuyor. Pandemi nedeniyle<\/strong> bu y\u0131l ilk kez online olarak ger\u00e7ekle\u015fen \u00f6d\u00fcl t\u00f6reni<\/strong>, 26 May\u0131s 2021’de\u00a0Effie Studio Youtube kanal\u0131ndan<\/strong> canl\u0131 olarak yay\u0131nland\u0131. \u00d6d\u00fcllerin a\u00e7\u0131kland\u0131\u011f\u0131 Effie Studio, reklamverenlerin, reklam, medya ajanslar\u0131n\u0131n, ara\u015ft\u0131rma \u015firketleri<\/strong>nin, PR ajanslar\u0131n\u0131n Effie \u00d6d\u00fcl\u00fc kazanm\u0131\u015f kampanyalar\u0131n\u0131 masaya yat\u0131r\u0131ld\u0131\u011f\u0131, t\u00fcm bir y\u0131l boyunca aktif olacak bir platform. Effie \u00d6d\u00fclleri<\/strong>\u2019nin T\u00fcrkiye aya\u011f\u0131nda bu y\u0131l 27<\/strong>\u2019si sekt\u00f6rel, 15<\/strong>\u2019i \u00f6zel olmak \u00fczere, toplam 42<\/strong> kategoride ba\u015fvuru kabul etti.<\/p>\n