{"id":135735,"date":"2021-05-28T14:20:48","date_gmt":"2021-05-28T11:20:48","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=135735"},"modified":"2021-05-28T14:20:48","modified_gmt":"2021-05-28T11:20:48","slug":"kuresel-liderler-heforshe-hareketinin-5-yilini-degerlendirdi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/kuresel-liderler-heforshe-hareketinin-5-yilini-degerlendirdi\/","title":{"rendered":"(Turkish) K\u00fcresel Liderler HEFORSHE Hareketi’nin 5 Y\u0131l\u0131n\u0131 De\u011ferlendirdi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Birle\u015fmi\u015f Milletler Kad\u0131n Birimi (UN Women) taraf\u0131ndan y\u00fcr\u00fct\u00fclen HeForShe hareketinin k\u00fcresel liderleri aras\u0131nda yer alan Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, 27 May\u0131s Per\u015fembe g\u00fcn\u00fc devlet ba\u015fkanlar\u0131, \u00f6zel sekt\u00f6r temsilcileri ve d\u00fcnyan\u0131n \u00f6nde gelen akademisyenlerini bir araya getiren HeForShe Zirvesi\u2019nde konu\u015ftu. \u00d6mer M. Ko\u00e7, \u201cHeForShe hareketi sayesinde k\u00fcresel \u00f6l\u00e7ekte bir\u00e7ok somut \u00e7\u00f6z\u00fcm\u00fcn hayata ge\u00e7mesi sa\u011fland\u0131. Ko\u00e7 Toplulu\u011fu olarak bu s\u00fcre\u00e7teki tecr\u00fcbelerimiz \u0131\u015f\u0131\u011f\u0131nda geleneksel kal\u0131p yarg\u0131lar\u0131 ortadan kald\u0131rman\u0131n yan\u0131 s\u0131ra \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131\u011f\u0131 te\u015fvik etme konusunda \u00f6zel sekt\u00f6r\u00fcn \u00f6nemli bir rol \u00fcstlendi\u011fini ortaya koyduk. \u015eimdi ise kazan\u0131mlar\u0131m\u0131z\u0131 derinle\u015ftirmenin vakti geldi. \u00d6n\u00fcm\u00fczdeki 5 y\u0131l boyunca, kad\u0131nlar ve k\u0131z \u00e7ocuklar\u0131n\u0131n inovasyon ve teknolojinin gelece\u011fini \u015fekillendirmede e\u015fit f\u0131rsatlara sahip olmalar\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z\u201d dedi.\u00a0Ko\u00e7 Holding\u2019in d\u00fcnya genelindeki 36 HeForShe Etki \u015eampiyonu\u2019ndan biri olarak milyonlarca destek\u00e7iyi harekete ge\u00e7irdi\u011fini belirten UN Women T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Asya\u00a0Varbanova ise \u201cUN Women olarak, Ko\u00e7 Holding\u2019in toplumsal cinsiyet e\u015fitli\u011fi ve kad\u0131n\u0131n g\u00fc\u00e7lenmesi i\u00e7in verdi\u011fi emekten ve bu alanda T\u00fcrkiye\u2019de \u00f6nc\u00fc konumda olmas\u0131ndan mutluluk duyuyoruz. E\u015fitli\u011fe giden bu yolun k\u00fcresel ve \u00e7ok payda\u015fl\u0131 Toplumsal Cinsiyet E\u015fitli\u011fi i\u00e7in Teknoloji ve \u0130novasyon Eylem Grubu ile nas\u0131l g\u00fc\u00e7lenece\u011fini g\u00f6rmek i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz\u201d dedi.<\/strong><\/h1>\n

Birle\u015fmi\u015f Milletler Kad\u0131n Birimi (UN Women)<\/strong> taraf\u0131ndan y\u00fcr\u00fct\u00fclen HeForShe hareketinin k\u00fcresel liderleri aras\u0131nda yer alan Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, 27 May\u0131s 2021 Per\u015fembe<\/strong> g\u00fcn\u00fc devlet ba\u015fkanlar\u0131, \u00f6zel sekt\u00f6r temsilcileri<\/strong> ve d\u00fcnyan\u0131n \u00f6nde gelen \"\"akademisyenlerini<\/strong> bir araya getiren HeForShe Zirvesi<\/strong>\u2019ne kat\u0131ld\u0131.<\/p>\n

\u00c7evrim i\u00e7i ger\u00e7ekle\u015fen zirvede, toplumsal cinsiyet e\u015fitli\u011fi<\/strong> alan\u0131nda k\u00fcresel \u00f6l\u00e7ekte bir dayan\u0131\u015fma hareketi olan HeForShe\u2019nin 5 y\u0131ll\u0131k d\u00f6nemde hayata ge\u00e7irdi\u011fi projeler de\u011ferlendirildi ve \u00f6n\u00fcm\u00fczdeki d\u00f6nemde Nesiller Boyu E\u015fitlik giri\u015fiminin (Generation Equality)<\/strong> bir par\u00e7as\u0131 olarak HeForShe’yi bir sonraki seviyeye ta\u015f\u0131mak i\u00e7in at\u0131lacak ad\u0131mlar konu\u015fuldu.<\/p>\n

Toplumsal cinsiyet e\u015fitli\u011finin<\/strong> \u00fclkelerin kalk\u0131nmas\u0131, insani geli\u015fmenin sa\u011flanmas\u0131<\/strong> ve daha adil toplumlar\u0131n olu\u015fmas\u0131<\/strong> i\u00e7in en \u00f6nemli unsurlardan biri oldu\u011funu belirten Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7<\/strong>, zirvede yay\u0131nlanan video mesaj\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201cGe\u00e7ti\u011fimiz 5 y\u0131l boyunca HeForShe hareketi, \u00f6zel sekt\u00f6r\u00fc, \u00fcniversiteleri<\/strong> ve h\u00fck\u00fcmetleri<\/strong> kayda de\u011fer bir ba\u015far\u0131yla harekete ge\u00e7irdi. Ortaya konan \u00e7ok payda\u015fl\u0131 i\u015f birli\u011fi sayesinde k\u00fcresel \u00f6l\u00e7ekte bir\u00e7ok somut \u00e7\u00f6z\u00fcm\u00fcn hayata ge\u00e7mesi sa\u011fland\u0131. Ko\u00e7 Holding<\/strong> olarak bu s\u00fcre\u00e7teki tecr\u00fcbelerimiz \u0131\u015f\u0131\u011f\u0131nda, geleneksel kal\u0131p yarg\u0131lar\u0131 ortadan kald\u0131rman\u0131n yan\u0131 s\u0131ra \u00e7e\u015fitlilik<\/strong> ve kapsay\u0131c\u0131l\u0131\u011f\u0131 te\u015fvik etme<\/strong> konusunda \u00f6zel sekt\u00f6r\u00fcn \u00f6nemli bir rol \u00fcstlendi\u011fini ortaya koyduk. Art\u0131k kazan\u0131mlar\u0131m\u0131z\u0131 derinle\u015ftirmenin vakti geldi. Teknoloji<\/strong> ve \u0130novasyon Eylem Grubu \u00d6zel Sekt\u00f6r Liderleri<\/strong> aras\u0131nda yer ald\u0131\u011f\u0131m\u0131z i\u00e7in heyecan duyuyoruz. \u00d6n\u00fcm\u00fczdeki 5 y\u0131l<\/strong> boyunca, kad\u0131nlar<\/strong> ve k\u0131z \u00e7ocuklar\u0131n\u0131n<\/strong> inovasyon ve teknolojinin gelece\u011fini \u015fekillendirmede e\u015fit f\u0131rsatlara sahip olmalar\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z.\u201d<\/em><\/p>\n

Asya Varbanova: \u201cKo\u00e7 Holding\u2019in toplumsal cinsiyet e\u015fitli\u011fi ve kad\u0131n\u0131n g\u00fc\u00e7lenmesi i\u00e7in verdi\u011fi emekten ve bu alanda T\u00fcrkiye\u2019de \u00f6nc\u00fc konumda olmas\u0131ndan mutluluk duyuyoruz.\u201d<\/strong><\/h2>\n

Ko\u00e7 Holding\u2019in HeForShe hareketi kapsam\u0131nda hayata ge\u00e7irdi\u011fi projeleri de\u011ferlendiren UN Women T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Asya Varbanova ise \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131: \u201cUN Women olarak, Ko\u00e7 Holding\u2019in toplumsal cinsiyet e\u015fitli\u011fi ve kad\u0131n\u0131n g\u00fc\u00e7lenmesi i\u00e7in verdi\u011fi emekten ve bu alanda T\u00fcrkiye\u2019de \u00f6nc\u00fc konumda olmas\u0131ndan mutluluk duyuyoruz. Son 5 y\u0131lda<\/strong> d\u00fcnya genelindeki 36 HeForShe Etki \u015eampiyonu<\/strong>\u2019ndan biri olarak Ko\u00e7 Holding milyonlarca destek\u00e7iyi harekete ge\u00e7irmekte, toplumsal cinsiyet e\u015fitli\u011fine duyarl\u0131 i\u015f ortamlar\u0131n\u0131 g\u00fc\u00e7lendirmekte<\/strong> ve T\u00fcpra\u015f\u2019<\/strong>\u0131n deste\u011fiyle Fenerbah\u00e7e Spor Kul\u00fcb\u00fc – HeForShe i\u015f birli\u011fi<\/strong> ile sporun de\u011fi\u015fimde \u00f6nemli bir yap\u0131ta\u015f\u0131 oldu\u011funu g\u00f6stermekte somut sonu\u00e7lara ula\u015fm\u0131\u015ft\u0131r. UN Women<\/strong> olarak e\u015fitli\u011fe giden bu yolun k\u00fcresel<\/strong> ve \u00e7ok payda\u015fl\u0131<\/strong> Toplumsal Cinsiyet E\u015fitli\u011fi i\u00e7in Teknoloji <\/strong>ve \u0130novasyon Eylem Grubu<\/strong> ile nas\u0131l g\u00fc\u00e7lenece\u011fini g\u00f6rmek i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz. Ko\u00e7 Holding<\/strong> bu Eylem Grubu’nun<\/strong> toplumsal cinsiyete dayal\u0131 say\u0131sal u\u00e7urum ile ilgili harekete ge\u00e7mek \u00fczere taahh\u00fctlerde bulunan, dijital ortamda cinsiyet temelli \u015fiddet<\/strong> ve ayr\u0131mc\u0131l\u0131kla m\u00fccadele<\/strong> eden ve teknoloji ve giri\u015fimcilik alan\u0131nda kad\u0131n ve k\u0131z \u00e7ocuklar\u0131n temsilini art\u0131rmak \u00fczere \u00e7al\u0131\u015fan liderlerinden olu\u015fan gruptad\u0131r.\u201d<\/em><\/p>\n

\u0130leti\u015fimde Toplumsal Cinsiyet E\u015fitli\u011fi K\u0131lavuzu, \u201d\u0130yi Uygulamalar\u201d aras\u0131na se\u00e7ildi<\/strong><\/h2>\n

Ko\u00e7 Toplulu\u011fu\u2019nun reklamlarda<\/strong> ve ileti\u015fimde kullan\u0131lan dili cinsiyet filtresi<\/strong> kullanarak d\u00f6n\u00fc\u015ft\u00fcrmek \u00fczere bir metodoloji sunan \u201c\u0130leti\u015fimde Toplumsal Cinsiyet E\u015fitli\u011fi K\u0131lavuzu\u201d<\/strong>, HeForShe\u2019nin \u201c\u0130yi Uygulamalar\u201d<\/strong> listesinde yer buldu. D\u00fczenlenen \u201c\u0130leti\u015fimde Toplumsal Cinsiyet E\u015fitli\u011fi At\u00f6lyeleri\u201d<\/em>ne; Ko\u00e7 Toplulu\u011fu \u015firketlerinden 100\u2019\u00fcn \u00fczerinde pazarlama ve ileti\u015fim uzman\u0131n\u0131n yan\u0131 s\u0131ra 30\u2019dan fazla reklam, PR ve sosyal medya ajans\u0131 kat\u0131ld\u0131. Toplumsal cinsiyet e\u015fitli\u011fine duyarl\u0131 bir ileti\u015fim yakla\u015f\u0131m\u0131 sunan k\u0131lavuzun \u00f6zel sekt\u00f6r payda\u015flar\u0131 aras\u0131nda yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 hedefiyle T\u00dcS\u0130AD ile i\u015f birli\u011fi yap\u0131ld\u0131.<\/p>\n

Bunun yan\u0131 s\u0131ra Ko\u00e7 Toplulu\u011fu, HeForShe hareketi<\/strong> kapsam\u0131nda ge\u00e7ti\u011fimiz 5 y\u0131l boyunca<\/strong> toplumsal cinsiyet e\u015fitli\u011fine katk\u0131da bulunmak \u00fczere farkl\u0131 alanlarda \u00e7al\u0131\u015fmalar<\/strong> hayata ge\u00e7irdi. Bu \u00e7al\u0131\u015fmalardan \u00f6ne \u00e7\u0131kanlar \u015f\u00f6yle:<\/span><\/p>\n

– 30 Topluluk \u015firketi<\/strong> \u201cKad\u0131n\u0131n G\u00fc\u00e7lenmesi \u0130lkeleri\u201dni (WEPs)<\/em> imzalayarak toplumsal cinsiyet e\u015fitli\u011fi<\/strong>ne kurumsal desteklerini beyan etti.<\/p>\n

– Ko\u00e7 Toplulu\u011fu \u00e7al\u0131\u015fanlar\u0131, bayileri ve tedarik\u00e7ileri de d\u00e2hil toplam 100.000 ki\u015fi<\/strong> Anne \u00c7ocuk E\u011fitim Vakf\u0131, T\u00fcrkiye Aile Sa\u011fl\u0131\u011f\u0131 ve Planlamas\u0131 Vakf\u0131, Ko\u00e7 \u00dcniversitesi Kad\u0131n Ara\u015ft\u0131rmalar\u0131 Merkezi<\/em> i\u015f birli\u011fiyle toplumsal cinsiyet e\u015fitli\u011fi at\u00f6lye \u00e7al\u0131\u015fmalar\u0131<\/strong>na kat\u0131ld\u0131.<\/p>\n

– E\u015f zamanl\u0131<\/strong> olarak, t\u00fcm Topluluk \u015firketlerinin<\/strong> insan kaynaklar\u0131 s\u00fcre\u00e7leri g\u00f6zden ge\u00e7irildi. Her \u015firket, Ko\u00e7 Holding taraf\u0131ndan \u00e7er\u00e7evesi \u00e7izilen vizyon do\u011frultusunda kendi etki alanlar\u0131nda en b\u00fcy\u00fck fark\u0131 yaratabilecekleri kapsaml\u0131 projeler hayata<\/strong> ge\u00e7irdi.<\/p>\n

– T\u00fcpra\u015f<\/strong>, kad\u0131nlar\u0131n ve k\u0131z \u00e7ocuklar\u0131n\u0131n spora kat\u0131lmas\u0131, spordaki temsiliyetlerinin artmas\u0131 i\u00e7in 3 y\u0131ld\u0131r<\/strong> Fenerbah\u00e7e Spor Kul\u00fcb\u00fc ile HeForShe\u2019ye destek<\/strong> oluyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Birle\u015fmi\u015f Milletler Kad\u0131n Birimi (UN Women) taraf\u0131ndan y\u00fcr\u00fct\u00fclen HeForShe hareketinin k\u00fcresel liderleri aras\u0131nda yer alan Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. […]<\/p>\n","protected":false},"author":1,"featured_media":135739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[71415,48088,91107,75410,64915,91109,82236,83753,91110,14413,50858,91108],"views":233,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/135735"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=135735"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/135735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/135739"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=135735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=135735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=135735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}