{"id":135343,"date":"2021-05-22T10:22:37","date_gmt":"2021-05-22T07:22:37","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=135343"},"modified":"2021-05-22T11:23:23","modified_gmt":"2021-05-22T08:23:23","slug":"ramazan-ayi-ve-bayramda-online-alisveris-2-kat-artis-gosterdi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ramazan-ayi-ve-bayramda-online-alisveris-2-kat-artis-gosterdi\/","title":{"rendered":"(Turkish) Ramazan Ay\u0131 ve Bayramda Online Al\u0131\u015fveri\u015f 2 Kat Art\u0131\u015f G\u00f6sterdi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Ramazan ay\u0131n\u0131 ve bayram d\u00f6nemini evde ge\u00e7iren t\u00fcketicinin tercihi online al\u0131\u015fveri\u015f oldu. 10’binlerce e-ticaret sitesinin \u00f6deme altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 iyzico\u2019nun analizi sonras\u0131nda ortaya \u00e7\u0131kan veriler, 2021\u2019de online al\u0131\u015fveri\u015f pazar\u0131n\u0131n b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. T\u00fcketicinin online al\u0131\u015fveri\u015fe olan e\u011filimini yans\u0131tan bu istatistikler, online sat\u0131\u015f yapanlar\u0131 da yak\u0131ndan ilgilendiren bilgiler sunuyor.<\/h1>\n

Yenilik\u00e7i \u00f6deme<\/strong> ve g\u00fcvenli al\u0131\u015fveri\u015f \u00e7\u00f6z\u00fcmleri<\/strong> sunan iyzico<\/strong>\u2019nun, Ramazan d\u00f6nemini kapsayan online al\u0131\u015fveri\u015f istatistikleri, salg\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerindeki etkisini ortaya koyuyor. iyzico\u2019nun\"\"<\/strong> verilerine g\u00f6re temass\u0131z \u00f6deme avantaj\u0131<\/strong> sunan online al\u0131\u015fveri\u015fte i\u015flem hacmi<\/strong> ve i\u015flem adeti<\/strong>, Ramazan d\u00f6neminde \u00f6nceki seneye g\u00f6re yakla\u015f\u0131k 2 kat artt\u0131.<\/strong><\/p>\n

\u0130\u015flem adeti ve hacminde art\u0131\u015f<\/strong><\/h2>\n

Pandemi ile m\u00fccadele<\/strong> kapsam\u0131nda al\u0131nan \u00f6nlemler nedeniyle evlerinde kalan t\u00fcketiciler, online al\u0131\u015fveri\u015fi<\/strong> tercih etti. \u0130\u015flem hacmi ve i\u015flem adetleri \u00f6nceki y\u0131la g\u00f6re 2 kat art\u0131\u015f<\/strong> g\u00f6sterdi. \u0130\u015flem hacmi bak\u0131m\u0131ndan kredi kart\u0131 kullan\u0131m oran\u0131<\/strong>nda ge\u00e7en sene ile arada farkl\u0131l\u0131k olmad\u0131. \u0130\u015flem adetlerinde kredi kart\u0131n\u0131n kullan\u0131m oran\u0131 5 puan<\/strong> azalarak %58<\/strong> oldu.<\/p>\n

Kredi kart\u0131yla tek \u00e7ekim<\/strong><\/h2>\n

Debit kart<\/strong> ile yap\u0131lan i\u015flemlerin ortalama sepet tutar\u0131 100 TL<\/strong> civar\u0131nda seyretti. Kredi kart\u0131 ile yap\u0131lan i\u015flemlerin ortalama sepet tutar\u0131<\/strong> ge\u00e7en y\u0131la g\u00f6re 20 TL\u2019lik<\/strong> art\u0131\u015f g\u00f6sterdi ve 230 TL<\/strong> oldu. Ortalama sepet tutar\u0131 175 TL<\/strong> civar\u0131na ula\u015ft\u0131. Kredi kart\u0131yla yap\u0131lan tek \u00e7ekim i\u015flem<\/strong> hacmi 5 puan<\/strong> azalarak %64<\/strong> oldu. Kredi kart\u0131yla yap\u0131lan tek \u00e7ekim i\u015flemlerin, kredi kart\u0131yla<\/strong> yap\u0131lan t\u00fcm i\u015flemlerdeki pay\u0131 %3<\/strong> artarak %85<\/strong> oldu. Kredi kart\u0131<\/strong> ile yap\u0131lan i\u015flemlerde tek \u00e7ekim i\u015flemlerin<\/strong> ortalama sepet tutar\u0131 ise 170 TL<\/strong> olarak ger\u00e7ekle\u015fti.<\/p>\n

Tek \u00e7ekim i\u015flem hacmi geriledi<\/strong><\/h2>\n

2021 Ramazan d\u00f6neminde<\/strong> tek \u00e7ekimli i\u015flemlerde azal\u0131\u015f g\u00f6zlendi. 2020 y\u0131l\u0131nda<\/strong> erkeklerde %70<\/strong> olan tek \u00e7ekim i\u015flem hacmi, bu y\u0131l %63<\/strong>\u2019e geriledi. Erkeklerin ortalama sepet tutar\u0131 29 TL<\/strong> d\u00fc\u015ferek 218 TL<\/strong> oldu. 2020 y\u0131l\u0131nda<\/strong> kad\u0131nlarda %67<\/strong> olan tek \u00e7ekim i\u015flem hacmi, bu y\u0131l %64<\/strong>\u2019e geriledi. Kad\u0131nlar\u0131n kredi kart\u0131yla tek \u00e7ekim yapt\u0131\u011f\u0131 i\u015flemlerin ortalama sepet tutar\u0131 170 TL<\/strong>‘den 195 TL<\/strong>‘ye y\u00fckseldi.<\/p>\n

Al\u0131\u015fveri\u015fte mobil cihazlar tercih edildi<\/strong><\/h2>\n

Ramazan d\u00f6neminde<\/strong> mobil al\u0131\u015fveri\u015f, \u00f6nceki y\u0131la g\u00f6re 6 puan artarak<\/strong> toplam i\u015flem hacminin %37\u2019sini; yine 6 puan<\/strong> artarak i\u015flem adedinin %58<\/strong>\u2019ini olu\u015fturdu. Mobil al\u0131\u015fveri\u015fte ortalama sepet tutar\u0131 \u00f6nceki y\u0131la g\u00f6re %17<\/strong> oran\u0131nda artarak 125 TL<\/strong>‘ye y\u00fckseldi. Masa\u00fcst\u00fc bilgisayarlar<\/strong> \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde ise ortalama sepet tutar\u0131 \u00f6nceki y\u0131la g\u00f6re %12<\/strong> oran\u0131nda artarak 290 TL<\/strong>‘ye y\u00fckseldi.<\/p>\n

Erkekler online al\u0131\u015fveri\u015fe y\u00f6neldi<\/strong><\/h2>\n

Erkeklerin al\u0131\u015fveri\u015f hacminde %92<\/strong>, kad\u0131nlar\u0131n i\u015flem hacminde %81<\/strong> oran\u0131nda art\u0131\u015f g\u00f6zlendi. \u0130\u015flem hacmi baz\u0131nda erkekler al\u0131\u015fveri\u015flerin %23<\/strong>\u2019\u00fcn\u00fc kad\u0131nlar ise %38<\/strong>\u2019ini mobil cihazlardan ger\u00e7ekle\u015ftirdi. \u0130\u015flem adeti baz\u0131nda erkekler i\u015flemlerinin %31<\/strong>\u2019ini, kad\u0131nlar ise %60<\/strong>\u2019\u0131n\u0131 mobil cihazlardan ger\u00e7ekle\u015ftirdi.<\/p>\n

Mobil al\u0131\u015fveri\u015fin \u00f6deme y\u00f6ntemi kredi kart\u0131<\/strong><\/h2>\n

Mobil al\u0131\u015fveri\u015fte<\/strong> kredi kart\u0131yla tek \u00e7ekim oran\u0131<\/strong> i\u015flem hacmi baz\u0131nda art\u0131\u015f g\u00f6stererek %78<\/strong> olurken; masa\u00fcst\u00fc bilgisayarlar \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde bu oran %59<\/strong>\u2019a geriledi. Taksitli i\u015flem<\/strong> hacmi ise %31\u2019den %41\u2019e y\u00fckseldi. Kredi kart\u0131yla yap\u0131lan i\u015flemlerde ortalama sepet tutar\u0131<\/strong> mobil al\u0131\u015fveri\u015fte 120 TL<\/strong>‘den 135 TL<\/strong>‘ye ula\u015f\u0131rken; masa\u00fcst\u00fc bilgisayarlar \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde 295 TL<\/strong>‘den 350 TL<\/strong>‘ye art\u0131\u015f g\u00f6zlendi.<\/p>\n

\u00d6\u011flen saatleri tercih edildi<\/strong><\/h2>\n

Sepet tutar\u0131 y\u00fcksek i\u015flemler 11.00-15.00 saatleri<\/strong> aras\u0131nda ger\u00e7ekle\u015ftirildi. \u00d6nceki y\u0131l\u0131n Ramazan d\u00f6nemine g\u00f6re ortalama sepet tutar\u0131n\u0131n masa\u00fcst\u00fc bilgisayarlarda<\/strong> en fazla oldu\u011fu 09.00 saatinde<\/strong> bu y\u0131l %19<\/strong> art\u0131\u015f oldu. Ortalama sepet tutar\u0131n\u0131n mobil cihazlardan yap\u0131lan al\u0131\u015fveri\u015fte en fazla art\u0131\u015f g\u00f6sterdi\u011fi 06.00<\/strong> saat dilimi %32<\/strong> art\u0131\u015f g\u00f6sterdi. 13.00-14.00<\/strong> ve 22.00-23.00<\/strong> i\u015flem adedinin en y\u00fcksek oldu\u011fu saatler oldu.<\/p>\n

Tekirda\u011f\u2019da sepet ortalamas\u0131nda art\u0131\u015f<\/strong><\/h2>\n

2021 Ramazan d\u00f6neminde<\/strong> sepet ortalamas\u0131 en fazla artan il %85<\/strong> oran\u0131yla Tekirda\u011f<\/strong> oldu. %48<\/strong> oranla Mu\u011fla<\/strong> ve %38<\/strong> oranla \u0130zmir<\/strong> art\u0131\u015f\u0131n ya\u015fand\u0131\u011f\u0131 di\u011fer \u015fehirler oldu. Sekt\u00f6rel olarak i\u015flem adeti baz\u0131nda en fazla art\u0131\u015f \u00e7i\u00e7ek\u00e7ilik<\/strong> ve g\u0131da sekt\u00f6rlerinde<\/strong> oldu. \u00c7i\u00e7ek\u00e7ilik<\/strong> ve g\u0131da sekt\u00f6r\u00fcnde<\/strong> i\u015flem adetinde 3 kat art\u0131\u015f<\/strong> g\u00f6zlendi. Giyim sekt\u00f6r\u00fcnde<\/strong> de \u00f6nceki y\u0131l\u0131n 2,5 kat\u0131 kadar<\/strong> art\u0131\u015f oldu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Ramazan ay\u0131n\u0131 ve bayram d\u00f6nemini evde ge\u00e7iren t\u00fcketicinin tercihi online al\u0131\u015fveri\u015f oldu. 10’binlerce e-ticaret sitesinin \u00f6deme altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 iyzico\u2019nun analizi sonras\u0131nda ortaya […]<\/p>\n","protected":false},"author":1,"featured_media":135346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[90774,90771,90775,90769,90770,90772,90773,83650],"views":51,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/135343"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=135343"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/135343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/135346"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=135343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=135343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=135343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}