{"id":134335,"date":"2021-05-03T19:17:53","date_gmt":"2021-05-03T16:17:53","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=134335"},"modified":"2021-05-03T19:23:32","modified_gmt":"2021-05-03T16:23:32","slug":"shell-hep-ileride-yaklasimi-ile-sektore-yon-vermeyi-surduruyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/shell-hep-ileride-yaklasimi-ile-sektore-yon-vermeyi-surduruyor\/","title":{"rendered":"(Turkish) Shell ‘Hep \u0130leride’ Yakla\u015f\u0131m\u0131 ile Sekt\u00f6re Y\u00f6n Vermeyi S\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Shell & Turcas CEO\u2019su Emre Turanl\u0131, “1923\u2019ten bu yana T\u00fcrkiye\u2019de hizmet vermekten gurur duyuyoruz. Shell, kalitesinden gelen g\u00fcven duygusuyla hep ayr\u0131\u015f\u0131yor. Misafirlerimize kalite duygusunu yak\u0131tlar\u0131m\u0131zdan marketlerimize, alternatif enerjilerden sosyal yat\u0131r\u0131m programlar\u0131m\u0131za kadar her alanda hissettiriyoruz. Yeni ileti\u015fim kampanyam\u0131z kapsam\u0131nda yeni marka y\u00fcz\u00fcm\u00fczle Shell\u2019in kalitesinin verdi\u011fi\"\" g\u00fcvenle, hep ileride oldu\u011funu anlat\u0131yoruz” diye konu\u015ftu.<\/strong><\/h1>\n

2023’te<\/strong> Cumhuriyet’in 100. y\u0131l\u0131<\/strong> ile birlikte T\u00fcrkiye\u2019deki faaliyetlerinin 100\u2019\u00fcnc\u00fc y\u0131l\u0131n\u0131<\/strong> kutlamaya haz\u0131rlanan Shell, yol emniyeti, inovasyon, \u00e7evre, engelsiz ya\u015fam<\/strong> ve istihdam programlar\u0131<\/strong> ile de T\u00fcrkiye\u2019nin geli\u015fimine katk\u0131 sa\u011flamak i\u00e7in kararl\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 aral\u0131ks\u0131z s\u00fcrd\u00fcr\u00fcyor. T\u00fcm d\u00fcnyada her zaman kaliteli akaryak\u0131t\u0131 sunman\u0131n<\/strong> yan\u0131 s\u0131ra misafirlerine ger\u00e7ek bir perakende deneyimi sunmay\u0131 da hedefleyen Shell, bu ama\u00e7la sekt\u00f6rde market deneyimini iyile\u015ftirmeye odaklanan, kendi yiyecek<\/strong> ve i\u00e7ecek markas\u0131n\u0131<\/strong> yaratan ilk \u015firket olarak dikkat \u00e7ekiyor.<\/p>\n

Turanl\u0131: \u201cM\u00fc\u015fteri memnuniyetini daima \u00f6nceli\u011fimiz olarak g\u00f6r\u00fcyoruz.\u201d\u00a0<\/strong><\/h2>\n

Shell & Turcas CEO\u2019su Emre Turanl\u0131<\/strong>, sekt\u00f6r\u00fcnde her zaman bir ad\u0131m \u00f6nde olmay\u0131, \u201cilk\u201dleri ger\u00e7ekle\u015ftirmeyi ve sekt\u00f6re \u201cy\u00f6n vermeyi\u201d<\/strong> ilke edinmi\u015f bir \u015firket olduklar\u0131n\u0131 s\u00f6yleyerek \u015f\u00f6yle devam etti:<\/span> “Enerji alan\u0131nda sekt\u00f6re yeniliklerle<\/strong> ve y\u00fcksek standartlarla liderlik etmeye<\/strong> \u00e7al\u0131\u015f\u0131yoruz. Ayr\u0131ca 65 \u00fclkeye<\/strong> ger\u00e7ekle\u015ftirdi\u011fimiz ihracat\u0131m\u0131zla, 15.000 \u00e7al\u0131\u015fan\u0131m\u0131z<\/strong> ve istihdam programlar\u0131<\/strong>m\u0131zla, T\u00fcrkiye ekonomisine de katk\u0131 sa\u011fl\u0131yoruz. T\u00fcrkiye\u2019deki istasyonlarda ilk kanopi uygulamas\u0131<\/strong>n\u0131, ilk premium market konseptini, ilk market i\u00e7i tuvaleti, ilk kur\u015funsuz yak\u0131t\u0131, ilk sadakat program\u0131n\u0131, ilk ta\u015f\u0131t tan\u0131ma sistemi<\/strong>ni, istasyonlarda kad\u0131n istihdam\u0131n\u0131 destekleyen<\/strong> ilk program\u0131, \u00e7ocuklar i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f ilk tuvaleti, engelli misafirlerimizin<\/strong> hayat\u0131n\u0131 kolayla\u015ft\u0131ran sekt\u00f6rdeki ilk engelsiz hizmet alan\u0131n\u0131 hayata ge\u00e7iren markay\u0131z. M\u00fc\u015fteri memnuniyetini daima \u00f6nceli\u011fimiz olarak g\u00f6r\u00fcyoruz. T\u00fcrkiye genelinde 1.000\u2019den fazla<\/strong> istasyonumuzda her g\u00fcn yakla\u015f\u0131k 1 milyon misafirimizi a\u011f\u0131rl\u0131yor ve 600\u2019den fazla<\/strong> Shell Select marketimiz ile 2000\u2019e yak\u0131n<\/strong> farkl\u0131 \u00fcr\u00fcn\u00fc m\u00fc\u015fterilerimize sunuyoruz. \u015eimdi de hep ileride oldu\u011fumuzu yeni marka y\u00fcz\u00fcm\u00fcz Engin Aky\u00fcrek ile “Shell Hep \u0130leride”<\/strong> ileti\u015fim kampanyas\u0131yla anlat\u0131yoruz.”<\/p>\n

Seher Poyrazo\u011flu: “Kampanyam\u0131z\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131, m\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131ndan y\u0131llard\u0131r duydu\u011fumuz, Shell\u2019i sekt\u00f6rde ayr\u0131\u015ft\u0131ran \u00a0kalitemizin verdi\u011fi g\u00fcven oldu.\u201d<\/strong><\/h2>\n

Shell & Turcas Perakende Sat\u0131\u015flar Pazarlama Direkt\u00f6r\u00fc Seher Poyrazo\u011flu<\/strong>, yeni ileti\u015fim kampanyas\u0131n\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131n\u0131n t\u00fcketici ara\u015ft\u0131rmalar\u0131nda y\u0131llard\u0131r \u00e7\u0131kan ve Shell\u2019i ayr\u0131\u015ft\u0131ran kalitesinin verdi\u011fi g\u00fcven oldu\u011funu s\u00f6yleyerek \u015fu bilgileri verdi: “Shell, 1923 y\u0131l\u0131nda<\/strong> Cumhuriyetimizin kurulu\u015fundan bu yana T\u00fcrkiye\u2019de faaliyet g\u00f6steren, bir\u00e7ok alanda sekt\u00f6re \u00f6nc\u00fcl\u00fck eden ve d\u00fcnyan\u0131n en b\u00fcy\u00fck enerji \u015firketlerinden ve en de\u011ferli markalar\u0131ndan biri. Yapt\u0131\u011f\u0131 teknolojik yat\u0131r\u0131mlarla, inovasyona<\/strong> ve AR-GE<\/strong>\u2019ye verdi\u011fi \u00f6nemle ve y\u0131lda 1 milyar dolarl\u0131k<\/strong> AR-GE yat\u0131r\u0131m\u0131<\/strong> ile son y\u00fcz y\u0131l boyunca hep g\u00fc\u00e7l\u00fc bir \u015fekilde ayakta kalmay\u0131 bilen, hep ileride olmay\u0131 ba\u015farm\u0131\u015f bir marka. Yapt\u0131rd\u0131\u011f\u0131m\u0131z t\u00fcketici ara\u015ft\u0131rmalar\u0131nda Shell rakiplerinden iki alanda \u00e7ok net bir \u015fekilde ayr\u0131\u015f\u0131yor, kalitesi ve yaratt\u0131\u011f\u0131 g\u00fcven. Biz de ileti\u015fim kampanyam\u0131z<\/strong> kapsam\u0131nda bu iki alana odakland\u0131k ve 1923\u2019den bu yana<\/strong> T\u00fcrkiye\u2019de olan k\u00f6kl\u00fc<\/strong> ve topluma<\/strong> dokunan bir marka olarak Shell\u2019in kalitesinin verdi\u011fi g\u00fcvenle, hep ileride oldu\u011funu anlatt\u0131k. \u00a0Kampanyam\u0131zda bir marka el\u00e7imizin olmas\u0131n\u0131 istedik ve kimin olaca\u011f\u0131na karar verirken en \u00e7ok \u00f6nemsedi\u011fimiz konu, bu ki\u015finin markam\u0131z\u0131n de\u011ferleriyle uyumlu olmas\u0131yd\u0131. Kaliteli, g\u00fcven veren, bir\u00e7ok farkl\u0131 markayla \u00e7al\u0131\u015fmak yerine hep se\u00e7ici olmay\u0131 tercih eden, sanat\u00e7\u0131 kimli\u011fini farkl\u0131 alanlarla zenginle\u015ftiren, sosyal sorumluluk bilinciyle<\/strong> hareket eden bir isim olmas\u0131na \u00f6zellikle dikkat ettik. Engin Aky\u00fcrek \u00a0\u00e7ok ba\u015far\u0131l\u0131 bir sanat\u00e7\u0131, oyuncu, yazar. Yazd\u0131\u011f\u0131 Sessizlik kitab\u0131n\u0131n gelirlerini \u00e7ok sayg\u0131n bir kurum olan Dar\u00fc\u015f\u015fafaka\u2019ya ba\u011f\u0131\u015flayan, do\u011fum g\u00fcnlerini Unicef\u2019le<\/strong> anlaml\u0131 k\u0131lan, kaliteye<\/strong> ve de\u011ferlere \u00f6nem veren<\/strong> bir sanat\u00e7\u0131. \u00a0\u0130lk kez bir markan\u0131n reklam kampanyas\u0131nda<\/strong> yer almay\u0131 se\u00e7ti. Kendisiyle markam\u0131z\u0131n yollar\u0131 kesi\u015fti\u011fi i\u00e7in \u00e7ok mutluyum. Bu i\u015fbirli\u011fi de\u011fer odakl\u0131 bir i\u015fbirli\u011fi diyebilirim. Yapt\u0131\u011f\u0131m\u0131z i\u015flerin samimiyetine de bu durum olduk\u00e7a yans\u0131d\u0131.\u201d<\/p>\n

Shell’in yeni marka y\u00fcz\u00fc Engin Aky\u00fcrek<\/strong><\/h2>\n

Shell\u2019in, bir b\u00f6l\u00fcm\u00fc Tuz G\u00f6l\u00fc’nde<\/strong> \u00e7ekilen Kalitesinin verdi\u011fi G\u00fcven\u2019den beslenen “Shell Hep \u0130leride”<\/strong> kampanyas\u0131nda i\u015fbirli\u011fi yapt\u0131\u011f\u0131 ba\u015far\u0131l\u0131 oyuncu Engin Aky\u00fcrek: “Shell\u2019in marka kimli\u011fi, g\u00fcvenilirli\u011fi, de\u011ferleri, alternatif enerjilere y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011fi yat\u0131r\u0131mlar<\/strong> ve enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcne<\/strong> verdi\u011fi \u00f6nem, topluma sa\u011flad\u0131\u011f\u0131 fayda, kad\u0131nlara istasyonlar\u0131nda sa\u011flad\u0131\u011f\u0131 istihdam imkan\u0131<\/strong>, engelli misafirlerine olan deste\u011fi \u00e7ok k\u0131ymetli. Tabii ki Shell bildi\u011fim ve g\u00fcvendi\u011fim bir marka. Kampanya s\u00fcrecinde \u00e7ok daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131m oldu. Shell\u2019in marka olarak de\u011ferleri ve bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 temsil etmek, anlatmaya vesile olmak istedim. Shell\u2019in bak\u0131\u015f a\u00e7\u0131s\u0131 benim hayata yakla\u015f\u0131m\u0131mla \u00e7ok uyumlu oldu\u011fu i\u00e7in Shell ile i\u015f birli\u011fini yolda\u015fl\u0131k olarak g\u00f6r\u00fcyorum. \u00a0Shell\u2019in ve benim se\u00e7i\u00e7i yakla\u015f\u0131m\u0131m degerlerimizle olduk\u00e7a \u00f6rt\u00fc\u015ft\u00fc. \u0130lk reklam kampanyamda marka ile de\u011ferlerimin \u00f6rt\u00fc\u015fmesi benim i\u00e7in \u00f6nemli bir kriterdi. Shell ile yollar\u0131m\u0131z\u0131n kesi\u015fmesinden son derece memnunum.\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Shell & Turcas CEO\u2019su Emre Turanl\u0131, “1923\u2019ten bu yana T\u00fcrkiye\u2019de hizmet vermekten gurur duyuyoruz. Shell, kalitesinden gelen g\u00fcven duygusuyla hep ayr\u0131\u015f\u0131yor. Misafirlerimize […]<\/p>\n","protected":false},"author":1,"featured_media":134337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[52407,90024,71326,90025,8106],"views":156,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/134335"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=134335"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/134335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/134337"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=134335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=134335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=134335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}