{"id":133989,"date":"2021-04-28T12:30:53","date_gmt":"2021-04-28T09:30:53","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=133989"},"modified":"2021-04-28T12:30:53","modified_gmt":"2021-04-28T09:30:53","slug":"vaillant-musteri-deneyimi-odakli-is-yaklasimini-nex-gen-cmo-2021de-anlatti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/vaillant-musteri-deneyimi-odakli-is-yaklasimini-nex-gen-cmo-2021de-anlatti\/","title":{"rendered":"(Turkish) Vaillant M\u00fc\u015fteri Deneyimi Odakl\u0131 \u0130\u015f Yakla\u015f\u0131m\u0131n\u0131 Nex Gen CMO 2021\u2019de Anlatt\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Vaillant T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Haz\u0131m Bumin, Kadir Has \u00dcniversitesi taraf\u0131ndan ger\u00e7ekle\u015ftirilen Nex Gen CMO 2021\u2019de kat\u0131l\u0131mc\u0131lara, Vaillant\u2019\u0131n m\u00fc\u015fteri odakl\u0131 i\u015f stratejisi hakk\u0131nda bilgi verdi. Bumin, \u201cVaillant olarak m\u00fc\u015fteri deneyimini en \u00fcst noktaya \u00e7\u0131karma hedefiyle s\u00fcrekli yat\u0131r\u0131m yap\u0131yoruz\u201d dedi.<\/strong><\/h1>\n

Vaillant T\u00fcrkiye<\/strong>, m\u00fc\u015fteri odakl\u0131 i\u015f stratejisini Kadir Has \u00dcniversitesi taraf\u0131ndan ger\u00e7ekle\u015ftirilen\u00a0<\/strong>Nex Gen CMO 2021\u2019de\u00a0anlatt\u0131. Marka Yo\u0308netiminden Daha Fazlas\u0131<\/strong> temas\u0131yla d\u00fczenlenen etkinli\u011fe kat\u0131lan Vaillant T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Haz\u0131m Bumin; Vaillant\u2019\u0131n m\u00fc\u015fteri deneyimine verdi\u011fi \u00f6nemi, dijitalizasyon yat\u0131r\u0131mlar\u0131 kapsam\u0131nda hayata ge\u00e7irdi\u011fi Whatsapp Vaillant uygulamas\u0131<\/strong> ve \"\"podcast yay\u0131nlar\u0131<\/strong>n\u0131, ayr\u0131ca sosyal sorumluluk anlay\u0131\u015f\u0131<\/strong> ile hayata ge\u00e7irdi\u011fi K\u00fc\u00e7\u00fck Akbabalar\u0131 Koruma Projesi<\/strong>\u2019ni anlatt\u0131.<\/p>\n

M\u00fc\u015fteri odakl\u0131l\u0131k ve m\u00fc\u015fteri deneyimine verilen \u00f6nemin Vaillant\u2019\u0131n<\/strong> DNA\u2019s\u0131nda yer ald\u0131\u011f\u0131n\u0131 belirten Haz\u0131m Bumin, \u201cBir firmay\u0131 m\u00fc\u015fterisinin g\u00f6z\u00fcnde de\u011ferli k\u0131lan \u015fey sundu\u011fu deneyim. Deneyim sunarken m\u00fc\u015fterinin ne istedi\u011fi ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc de\u011fil<\/strong>, m\u00fc\u015fteri<\/strong> ne hisseder<\/strong>, neye \u00f6nem verir bunu anlamak \u00e7ok \u00f6nemli. M\u00fc\u015fteri sat\u0131n alma ser\u00fcveni bu i\u015fin en \u00f6nemli noktalar\u0131ndan biri. G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri deneyimini tasarlarken<\/strong> dikkat edilmesi gereken en \u00f6nemli nokta, m\u00fc\u015fterinin \u00f6nem verdi\u011fi unsurlara odaklanmak<\/strong>. Bunu \u00fc\u00e7 ad\u0131mda anlayabiliriz: \u201cEtkili olmak\u201d<\/strong>, \u201ckolay olmak\u201d<\/strong> ve “duygusal ba\u011f kurmak”<\/strong> \u0130lki, \u00fcr\u00fcn\u00fcn etkili olmas\u0131 ile ilgili. \u00dcr\u00fcn\u00fcn\u00fcz yapmas\u0131 gereken i\u015fi yapmad\u0131\u011f\u0131 takdirde hi\u00e7 \u015fans\u0131n\u0131z yok. \u0130\u015fini yap\u0131yor ama bu i\u015fi yaparken m\u00fc\u015fteri ne kadar kolay ilerleyebiliyor? P\u00fcr\u00fczs\u00fcz bir deneyim sa\u011flamak da \u00e7ok \u00f6nemli. Duygusal tarafa bakt\u0131\u011f\u0131m\u0131zda ise ya\u015fad\u0131\u011f\u0131 deneyimin m\u00fc\u015fteride b\u0131rakt\u0131\u011f\u0131 etki<\/strong> ve onu yeniden markaya \u00e7ekmesi<\/strong> kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor\u201d<\/em> diye konu\u015ftu.<\/p>\n

\u201cSat\u0131n alma yolculu\u011funu m\u00fckemmelle\u015ftirmek ad\u0131na s\u00fcrekli yat\u0131r\u0131m yap\u0131yoruz\u201d<\/strong><\/h2>\n

M\u00fc\u015fterilerin cihaz sat\u0131n al\u0131rken hesapl\u0131, konforlu ve dayan\u0131kl\u0131 olmas\u0131n\u0131 bekledi\u011fini dile getiren Haz\u0131m Bumin, ayr\u0131ca problem \u00e7\u0131kt\u0131\u011f\u0131nda bunun ne kadar h\u0131zl\u0131<\/strong> ve kolay \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcn\u00fcn<\/strong> de \u00e7ok \u00f6nemli oldu\u011funu s\u00f6yledi. Bumin \u015f\u00f6yle konu\u015ftu: \u201cBiz Vaillant olarak \u2018m\u00fcnhas\u0131r sat\u0131\u015f noktalar\u0131yla \u00e7al\u0131\u015farak t\u00fcm \u00fcr\u00fcn\u00fcn m\u00fc\u015fteriyle bulu\u015ftu\u011fu ana kadar t\u00fcm ad\u0131mlar\u0131n kontrol\u00fcm\u00fczde olmas\u0131n\u0131 \u00f6nemsiyoruz En iyi \u00fcr\u00fcn\u00fc yap\u0131yoruz ancak o \u00fcr\u00fcn\u00fcn montaj\u0131<\/strong> ve sonras\u0131nda<\/strong> ya\u015fatt\u0131\u011f\u0131 deneyim de ayn\u0131 \u015fekilde kusursuz olmal\u0131.\u00a0\u015eirket b\u00fcnyemizde yeti\u015ftirdi\u011fimiz \u00e7a\u011fr\u0131 merkezi personelimiz ve yine kendi bordromuzda bulunan, 7\/24 hizmet<\/strong> sunan mobil servis ara\u00e7lar\u0131m\u0131z<\/strong> ile fark yarat\u0131yoruz. Gece, bayram g\u00fcn\u00fc veya bir hafta sonu problem ya\u015fayan m\u00fc\u015fterimize yard\u0131mc\u0131 olabiliyoruz. Telefon ile \u00e7\u00f6z\u00fclemeyen sorunlar i\u00e7in ise tam donan\u0131ml\u0131 mobil servis ekiplerimiz ile haftan\u0131n her g\u00fcn\u00fc, g\u00fcn\u00fcn her saati hizmet veriyoruz.\u201d\u00a0M\u00fc\u015fterinin sat\u0131n alma yolculu\u011funu<\/strong> m\u00fckemmelle\u015ftirmek ad\u0131na s\u00fcrekli yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 anlatan Bumin, \u201cVaillant olarak m\u00fc\u015fterilerimizin bize her t\u00fcrl\u00fc kanaldan rahat\u00e7a ula\u015fabilmesi<\/strong> hedefiyle Vaillant WhatsApp\u2019\u0131<\/strong> hayata ge\u00e7irdik. T\u00fcrkiye\u2019de WhatsApp\u2019\u0131<\/strong> kullanan 2’inci\u00a0<\/b>markay\u0131z. Bir di\u011fer yandan 1994\u2019ten beri<\/strong> devam eden sadakat program\u0131m\u0131z Vaillant Club var. B\u00fct\u00fcn bu yat\u0131r\u0131mlar \u201cEvimin Konforu\u201d<\/strong> s\u00f6ylemimizin bir par\u00e7as\u0131\u201d<\/em> dedi.<\/p>\n

\u201cKurumsal anlamda podcast yapan ilk firmalardan biriyiz\u201d<\/strong><\/h2>\n

\u00d6zellikle pandemi d\u00f6nemi<\/strong> ile birlikte kafa rahatl\u0131\u011f\u0131na odakland\u0131klar\u0131na de\u011finen Haz\u0131m Bumin, \u201cPodcast fikri hep akl\u0131m\u0131zdayd\u0131. Sonra birden pandemiye girdik. \u2018Dijital i\u00e7erik artacak<\/strong>, insanlar eve kapanacak\u2019 diye d\u00fc\u015f\u00fcn\u00fcrken insanlara kafa da\u011f\u0131tmalar\u0131 i\u00e7in i\u00e7erikler<\/strong> sunduk. Hep devam edecek bir podcast serisi yapt\u0131k. \u201cKafa Rahatlatan Sohbetler\u201d podcast yay\u0131nlar\u0131<\/strong>m\u0131z 1’inci ya\u015f\u0131na<\/strong> girmek \u00fczere. \u0130\u00e7inde hi\u00e7bir marka yok, podcast d\u00fcnyas\u0131n\u0131n \u00f6nemli isimleri var. Spotify takip\u00e7i say\u0131m\u0131z<\/strong> neredeyse Instagram hesab\u0131m\u0131zdan fazla. Kurumsal anlamda podcast<\/strong> yapan ilk firmalardan biriyiz\u201d ifadelerini kulland\u0131.<\/p>\n

Vaillant T\u00fcrkiye<\/strong>\u2019nin \u00e7evreci<\/strong> ve yenilenebilir enerjilere<\/strong> y\u00f6nelik geni\u015f \u00fcr\u00fcn yelpazesi ile do\u011fa<\/strong> dostu bir kurulu\u015f<\/strong> oldu\u011funa dikkat \u00e7eken Bumin, \u201cGeli\u015ftirdi\u011fimiz \u00fcr\u00fcnlerin yan\u0131 s\u0131ra s\u00fcrd\u00fcr\u00fclebilirlik ilkesi gere\u011fi, 2015 y\u0131l\u0131ndan bu yana<\/strong> Do\u011fa Derne\u011fi\u2019nin y\u00fcr\u00fctt\u00fc\u011f\u00fc K\u00fc\u00e7\u00fck Akbabalar\u0131 Koruma Projesi\u2019ne destek<\/strong> oluyoruz. Projeye, ald\u0131\u011f\u0131m\u0131z ola\u011fan\u00fcst\u00fc \u00f6nlemlerle pandemi d\u00f6neminde de devam ediyoruz. 2017 y\u0131l\u0131ndan bu yana Mersin\u2019de<\/strong> y\u00fcr\u00fct\u00fclen proje kapsam\u0131ndaki 2020<\/strong> say\u0131mlar\u0131nda 268 birey k\u00fc\u00e7\u00fck akbaba<\/strong> g\u00f6zlemlendi. Ayr\u0131ca olas\u0131 tehlikelere kar\u015f\u0131 koruma ve fark\u0131ndal\u0131k projeleri<\/strong> de hayata ge\u00e7iriyoruz\u201d<\/em> diye konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Vaillant T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Haz\u0131m Bumin, Kadir Has \u00dcniversitesi taraf\u0131ndan ger\u00e7ekle\u015ftirilen Nex Gen CMO 2021\u2019de kat\u0131l\u0131mc\u0131lara, Vaillant\u2019\u0131n m\u00fc\u015fteri odakl\u0131 i\u015f stratejisi hakk\u0131nda […]<\/p>\n","protected":false},"author":1,"featured_media":133991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[89800,1203,69800,89801,89802],"views":47,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133989"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=133989"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/133991"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=133989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=133989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=133989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}