{"id":133452,"date":"2021-04-19T10:46:10","date_gmt":"2021-04-19T07:46:10","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=133452"},"modified":"2021-04-19T10:47:59","modified_gmt":"2021-04-19T07:47:59","slug":"dijitale-7-milyar-528-milyon-tl-yatirim-yapildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi\/","title":{"rendered":"(Turkish) Dijitale 7 Milyar 528 Milyon TL Yat\u0131r\u0131m Yap\u0131ld\u0131"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/133452\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1>T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 Raporu\u2019na g\u00f6re, 2020 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131 13 milyar 976 milyon TL\u00a0olarak ger\u00e7ekle\u015fti. 2020 y\u0131l\u0131nda dijital mecralarda 2019\u2019a k\u0131yasla % 39 b\u00fcy\u00fcme ger\u00e7ekle\u015fti. 2020\u2019de dijitale 7 milyar 528 milyon TL\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131.<\/h1>\n<h2><strong>En \u00e7ok perakende, sa\u011fl\u0131k ve ev temizli\u011fine yat\u0131r\u0131m yap\u0131ld\u0131<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"alignright wp-image-133456\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1.jpg\" alt=\"\" width=\"320\" height=\"214\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1.jpg 550w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1-300x200.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1-500x334.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1-75x50.jpg 75w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/04\/dijitale-7-milyar-528-milyon-tl-yatirim-yapildi-1-450x300.jpg 450w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>Dijital medya yat\u0131r\u0131mlar\u0131 <strong>% 39<\/strong> b\u00fcy\u00fcmeyle<strong> 8 milyar TL<\/strong>\u2019ye yakla\u015ft\u0131. <strong>Medya yat\u0131r\u0131mlar\u0131<\/strong> i\u00e7inde dijitalin <strong>% 54<\/strong> oran\u0131nda pazar pay\u0131 bulunuyor. 2020 y\u0131l\u0131nda <strong>reklam yat\u0131r\u0131mlar\u0131<\/strong>n\u0131 en \u00e7ok art\u0131ran sekt\u00f6rlerin <strong>perakende, sa\u011fl\u0131k<\/strong> ve <strong>ev temizlik \u00fcr\u00fcnleri<\/strong> oldu\u011funa dikkat \u00e7eken dijital performans ajans\u0131<em> EG Bili\u015fim Teknolojileri<\/em> CEO\u2019su <strong>G\u00f6khan B\u00fclb\u00fcl<\/strong>, <em>\u201cMarkalar, t\u00fcketiciye ula\u015fmak i\u00e7in yo\u011fun olarak <strong>dijital mecralar\u0131<\/strong> tercih etti. Toplam medya yat\u0131r\u0131mlar\u0131 i\u00e7inde dijitalin pay\u0131 <strong>% 54<\/strong>. Bu oran, dijitalin g\u00fcc\u00fcn\u00fc daha net g\u00f6rmemizi sa\u011fl\u0131yor.\u201d<\/em> a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n<h2><strong>Video bazl\u0131 yat\u0131r\u0131mlar ipi g\u00f6\u011f\u00fcsledi<\/strong><\/h2>\n<p><strong>Dijital medya yat\u0131r\u0131mlar\u0131<\/strong> i\u00e7erisinde arama bazl\u0131 mecralar\u0131n pazar pay\u0131 <strong>% 38<\/strong>, g\u00f6sterim bazl\u0131 mecralar\u0131n pay\u0131 <strong>% 35<\/strong> ve videolar\u0131n pay\u0131 ise <strong>% 20<\/strong>. Arama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131, <strong>2019\u2019a<\/strong> g\u00f6re y\u00fczde 37 oran\u0131nda artarak, <strong>2 milyar 849 milyon TL<\/strong> oldu. <strong>2020\u2019de<\/strong> <em>g\u00f6sterim bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/em> bir \u00f6nceki y\u0131la oranla <strong>% 32<\/strong> artarak <strong>2 milyar 649 milyon TL<\/strong>\u2019ye ula\u015ft\u0131. <strong>Video bazl\u0131 yat\u0131r\u0131mlar<\/strong> ise bir y\u0131l \u00f6nceye g\u00f6re <strong>% 61<\/strong>\u2019lik art\u0131\u015fla <strong>1 milyon 541 milyon TL<\/strong> olarak ger\u00e7ekle\u015fti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 Raporu\u2019na g\u00f6re, 2020 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131 13 milyar 976 milyon TL\u00a0olarak ger\u00e7ekle\u015fti. 2020 y\u0131l\u0131nda dijital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":133457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[80820,89413,80817,89414,82354,89412,89415],"views":43,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133452"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=133452"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/133457"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=133452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=133452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=133452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}