{"id":133350,"date":"2021-04-16T12:41:09","date_gmt":"2021-04-16T09:41:09","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=133350"},"modified":"2021-04-16T12:41:48","modified_gmt":"2021-04-16T09:41:48","slug":"9-milyar-dolarlik-baski-sektoru-sosyal-mesafeyle-kendini-de-korudu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/9-milyar-dolarlik-baski-sektoru-sosyal-mesafeyle-kendini-de-korudu\/","title":{"rendered":"(Turkish) 9 Milyar Dolarl\u0131k Bask\u0131 Sekt\u00f6r\u00fc ‘Sosyal Mesafeyle’ Kendini de Korudu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Covid salg\u0131n\u0131 sekt\u00f6rlerin i\u015f yapma bi\u00e7imini de de\u011fi\u015ftirdi. T\u00fcrkiye\u2019de 9 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe sahip olan bask\u0131 ve end\u00fcstriyel reklamc\u0131l\u0131k sekt\u00f6r\u00fc de de\u011fi\u015fim ya\u015fad\u0131. Bu d\u00f6nemde bask\u0131 sekt\u00f6r\u00fc, pandemi y\u00f6nlendirmeleri, dezenfektan stantlar\u0131, koruyucu bariyerler gibi yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmlerle\"\" hem T\u00fcrkiye\u2019yi hem de kendi b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc korudu.<\/strong><\/h1>\n

Koronavir\u00fcs pandemisi<\/strong> sadece \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirmekle kalm\u0131yor, ayn\u0131 zamanda sekt\u00f6rleri i\u015flerine farkl\u0131 a\u00e7\u0131dan bakmaya zorluyor. T\u00fcrkiye\u2019de 9 milyar dolar\u0131<\/strong> a\u015fan b\u00fcy\u00fckl\u00fc\u011fe sahip end\u00fcstriyel reklamc\u0131l\u0131k<\/strong> ve bask\u0131<\/strong> sekt\u00f6r\u00fcnde salg\u0131n nedeniyle de\u011fi\u015fim<\/strong> ya\u015f\u0131yor. Salg\u0131ndan \u00f6nce konserler,<\/strong> toplu etkinlikler,<\/strong> e\u011flence sekt\u00f6r\u00fc, konaklama<\/strong> ve a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131yla<\/strong> b\u00fcy\u00fcyen sekt\u00f6r, \u015fimdi Koronavir\u00fcs uyar\u0131lar\u0131 i\u00e7eren tabela<\/strong> ve i\u015faretlerin<\/strong> yan\u0131 s\u0131ra yarat\u0131c\u0131l\u0131\u011f\u0131n s\u0131n\u0131rlar\u0131n\u0131 zorlayan ambalaj<\/strong> ve bask\u0131 \u00e7\u00f6z\u00fcmleri<\/strong>yle sekt\u00f6re canl\u0131l\u0131k<\/strong> kazand\u0131r\u0131yor. Sekt\u00f6r son 1 y\u0131lda<\/strong> yapt\u0131\u011f\u0131 yeniliklerle b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc korumay\u0131 ba\u015fard\u0131.<\/p>\n

Avrasya B\u00f6lgesi\u2019nin en b\u00fcy\u00fck end\u00fcstriyel reklam<\/strong> ve bask\u0131 d\u00fcnyas\u0131<\/strong> bulu\u015fmas\u0131 olan FESPA Eurasia<\/strong> salg\u0131n\u0131n bask\u0131 end\u00fcstrisi pazarlar\u0131 \u00fczerindeki etkisini ve ileride ne olaca\u011f\u0131n\u0131 de\u011ferlendirdi:<\/span><\/p>\n

Yeni f\u0131rsatlar yaratt\u0131<\/strong><\/h2>\n

Salg\u0131n\u0131n bask\u0131 end\u00fcstrisini etkiledi\u011fine \u015f\u00fcphe yok. Ancak baz\u0131 pazarlarda sekt\u00f6r\u00fc pozitif y\u00f6nde etkileyen<\/strong> b\u00fcy\u00fcme g\u00f6r\u00fcld\u00fc. \u00d6zellikle y\u00f6nlendirme<\/strong> ve sosyal mesafe tabelalar\u0131<\/strong> yeni bir alternatif yaratt\u0131.<\/p>\n

Salg\u0131n uyar\u0131lar\u0131yla korudu<\/strong><\/h2>\n

End\u00fcstriyel reklamc\u0131lar<\/strong> ve bask\u0131 sa\u011flay\u0131c\u0131lar\u0131<\/strong> salg\u0131n d\u00f6neminde yarat\u0131c\u0131 \u00e7al\u0131\u015fmalara imza att\u0131. Y\u00f6nlendirme tabelalar\u0131na, zemin i\u015faretlerine<\/strong> ek olarak, dezenfektan stantlar\u0131, dispenserlar, koruyucu bariyerler, pandemi kurallar\u0131<\/strong>n\u0131n bas\u0131l\u0131 oldu\u011fu levhalar<\/strong> ve uyar\u0131 levhalar\u0131n\u0131n \u00fcretimiyle hem toplumu<\/strong> hem de kendilerini<\/strong> korudular.<\/p>\n

Online ticaret h\u0131zland\u0131rd\u0131<\/strong><\/h2>\n

T\u00fcketiciler evde izole \u015fekilde<\/strong> hayatlar\u0131na devam ederken, e-ticaret sitelerine<\/strong> olan talep artt\u0131. Bu ilgiyle birlikte ambalaj talebinde de art\u0131\u015f ya\u015fand\u0131.<\/p>\n

Paketli yeme-i\u00e7me etkisi<\/strong><\/h2>\n

Covid-19 salg\u0131n\u0131<\/strong>, s\u0131n\u0131rl\u0131 kullan\u0131m nedeniyle daha hijyenik oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen esnek ambalaj talebini<\/strong> art\u0131rd\u0131. \u00d6zellikle yiyecek<\/strong> ve i\u00e7ecek da\u011f\u0131t\u0131m hizmetleri<\/strong>nde ger\u00e7ekle\u015fen bu talep art\u0131\u015f\u0131<\/strong> sekt\u00f6r profesyonelleri i\u00e7in b\u00fcy\u00fck f\u0131rsatlar yaratt\u0131.<\/p>\n

Etiket talebi de artt\u0131<\/strong><\/h2>\n

Etiketler, bir\u00e7ok sekt\u00f6r\u00fcn \u00f6nemli bir par\u00e7as\u0131 ve bilgi aktar\u0131m\u0131 i\u00e7in hayati bir ara\u00e7. G\u0131da, hijyen, ila\u00e7 etiketleri<\/strong>ne ve e-ticaret sat\u0131\u015flar\u0131<\/strong>yla ilgili etiket bilgilerine y\u00f6nelik artan bir talep<\/strong> ya\u015fand\u0131.<\/p>\n

Yat\u0131r\u0131mc\u0131lar \u00fczerindeki etkisi<\/strong><\/h2>\n

Avrasya B\u00f6lgesi\u2019nin en b\u00fcy\u00fck end\u00fcstriyel reklam ve bask\u0131 d\u00fcnyas\u0131 bulu\u015fmas\u0131 olan FESPA Eurasia<\/strong>\u2019n\u0131n Fuar M\u00fcd\u00fcr\u00fc Bet\u00fcl Binici, \u201cCovid sonras\u0131 bir d\u00fcnyada f\u0131rsatlar\u0131 yakalamak<\/strong> i\u00e7in, bask\u0131 \u00e7\u00f6z\u00fcm\u00fc sa\u011flay\u0131c\u0131lar\u0131<\/strong>n\u0131n farkl\u0131 d\u00fc\u015f\u00fcnmesi ve \u00e7al\u0131\u015fmas\u0131 gerekecek. Yeni d\u00f6nemde bask\u0131 sa\u011flay\u0131c\u0131lar\u0131 yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmlere yat\u0131r\u0131m yapacak ve kendi pazarlar\u0131n\u0131 b\u00fcy\u00fctecek\u201d<\/em> dedi. Binici, sekt\u00f6rdeki en b\u00fcy\u00fck f\u0131rsat\u0131n perakende sekt\u00f6r\u00fcn\u00fcn toparlanmaya ba\u015flamas\u0131yla ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Sosyal etkile\u015fimin azalmas\u0131<\/strong> ve online al\u0131\u015fveri\u015flere<\/strong> a\u011f\u0131rl\u0131k verilmesiyle, bir\u00e7ok t\u00fcketici fiziksel perakende alanlar\u0131na<\/strong> d\u00f6nmekte teredd\u00fct ediyor. Ancak eski al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na<\/strong> geri d\u00f6n\u00fcld\u00fck\u00e7e, ma\u011fazalar\u0131n uyar\u0131 tabela<\/strong> ve zemin grafiklerini<\/strong> kullanmalar\u0131 gerekecek. Perakende alanlar\u0131n\u0131n g\u00f6rsel olarak \u00e7ekici olmas\u0131n\u0131, m\u00fc\u015fterileri ma\u011fazalar\u0131na \u00e7ekmesini ve bir\u00e7ok k\u0131s\u0131tlaman\u0131n<\/strong> olumsuz duygusal etkisini yumu\u015fatmas\u0131 ad\u0131na yarat\u0131c\u0131 fikirler<\/strong> artacak.<\/p>\n

Bet\u00fcl Binici,<\/strong> haz\u0131rl\u0131klar t\u00fcm h\u0131z\u0131yla devam eden FESPA Eurasia 2021\u2019in<\/strong> planland\u0131\u011f\u0131gibi 2-5 Aral\u0131k<\/strong> tarihlerinde \u0130stanbul Fuar Merkezi\u2019nde (\u0130FM)<\/strong> gerekli t\u00fcm \u00f6nlemleri alarak bask\u0131 d\u00fcnyas\u0131n\u0131<\/strong> 8’inci kez<\/strong> bir araya getirece\u011fini s\u00f6yleyen Binici, yeni uygulamalarla fuarda da<\/strong> yarat\u0131c\u0131 uygulamalar\u0131n sekt\u00f6r\u00fc yeniden canland\u0131raca\u011f\u0131n\u0131 da vurgu yapt\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Covid salg\u0131n\u0131 sekt\u00f6rlerin i\u015f yapma bi\u00e7imini de de\u011fi\u015ftirdi. T\u00fcrkiye\u2019de 9 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe sahip olan bask\u0131 ve end\u00fcstriyel reklamc\u0131l\u0131k sekt\u00f6r\u00fc de de\u011fi\u015fim […]<\/p>\n","protected":false},"author":1,"featured_media":133353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[89344,89337,89342,89346,89339,89343,89341,89340,89338,89345],"views":60,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133350"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=133350"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/133353"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=133350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=133350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=133350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}