{"id":133310,"date":"2021-04-16T10:25:51","date_gmt":"2021-04-16T07:25:51","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=133310"},"modified":"2021-04-16T10:25:51","modified_gmt":"2021-04-16T07:25:51","slug":"mastercard-yeni-karbon-hesaplama-aracini-tanitti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/mastercard-yeni-karbon-hesaplama-aracini-tanitti\/","title":{"rendered":"(Turkish) ’Mastercard’ Yeni Karbon Hesaplama Arac\u0131n\u0131 Tan\u0131tt\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Mastercard\u2019\u0131n yeni ara\u015ft\u0131rmas\u0131na g\u00f6re, pandemi, milyarlarca1<\/sup> ki\u015finin daha s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015flar sergilemesini sa\u011flad\u0131. T\u00fcrklerin %86’s\u0131 pandemi \u00f6ncesine g\u00f6re, \u00e7evre konusunda daha bilin\u00e7li. Mastercard’\u0131n yeni hizmeti, t\u00fcketicilerin daha bilin\u00e7li tercihler yapmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in veri ve i\u00e7g\u00f6r\u00fcler sa\u011fl\u0131yor.<\/h1>\n

Mastercard taraf\u0131ndan y\u00fcr\u00fct\u00fclen ve d\u00fcnya genelinde 24 \u00fclkede<\/strong> t\u00fcketiciler ile ger\u00e7ekle\u015ftirilen yeni \"\"s\u00fcrd\u00fcr\u00fclebilirlik ara\u015ft\u0131rmas\u0131, pandemi s\u0131ras\u0131nda, t\u00fcketicilerin \u00e7evrecilik anlay\u0131\u015f\u0131nda<\/strong> belirgin bir art\u0131\u015f oldu\u011funu ortaya koyuyor.\u00a0D\u00fcnya genelinde ankete kat\u0131lanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (%54), pandemi \u00f6ncesi d\u00f6neme k\u0131yasla, karbon ayak izlerini azaltma<\/strong>n\u0131n art\u0131k daha \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. D\u00fcnya ortalamas\u0131nda yeti\u015fkinlerin %85<\/strong>\u2019i, 2021’de<\/strong> \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik sorunlar\u0131yla m\u00fccadele etmek<\/strong> i\u00e7in ki\u015fisel \u00f6nlemler almaya istekli olduklar\u0131n\u0131 belirtti. Bu durum, sat\u0131n almalar\u0131n\u0131<\/strong> ve \u00f6d\u00fcllendirmeyi<\/strong>, gezegen i\u00e7in anlaml\u0131 bir hale d\u00f6n\u00fc\u015ft\u00fcrmek isteyen t\u00fcketiciler<\/strong> aras\u0131nda \u00e7evre bilincine<\/strong> sahip harcama<\/strong> ve t\u00fcketime<\/strong> do\u011fru b\u00fcy\u00fcyen bir e\u011filime i\u015faret ediyor.<\/p>\n

\u00c7evreye Duyarl\u0131 Karbon Hesaplay\u0131c\u0131<\/strong><\/h2>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131ndan yola \u00e7\u0131kan Mastercard<\/strong> ve \u0130sve\u00e7li FinTech giri\u015fimi<\/em> Doconomy<\/strong>,\u00a0Mastercard Karbon Hesaplay\u0131c\u0131<\/a><\/strong>\u00a0\u00f6zelli\u011fini geli\u015ftirdi.\u00a0Mastercard a\u011f\u0131na entegre edilen bu \u00f6zellik, \u00f6ncelikli olarak\u00a0bankalar taraf\u0131ndan kullan\u0131l\u0131yor.\u00a0Mastercard Developers<\/a><\/strong>\u00a0sayfas\u0131nda bulunan yeni API’ler<\/strong> arac\u0131l\u0131\u011f\u0131yla kurumlar Karbon Hesaplay\u0131c\u0131’y\u0131 mobil uygulamalar\u0131na<\/strong> sorunsuz bir \u015fekilde entegre edebiliyor.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir harcamalar\u0131n yeni yollar\u0131n\u0131 arayan \u00e7evre bilincine sahip<\/strong> t\u00fcketiciler i\u00e7in karbon ayak izi<\/strong> hakk\u0131ndaki verilere eri\u015fimi yayg\u0131nla\u015ft\u0131r\u0131yor ve karbon etkisini dengelemek<\/strong> i\u00e7in kullan\u0131l\u0131yor.\u00a0Karbon Hesaplay\u0131c\u0131<\/strong>, t\u00fcketicilerin harcama kategorilerinde yapt\u0131klar\u0131 sat\u0131n al\u0131mlardan<\/strong> kaynaklanan karbon emisyonlar\u0131n\u0131n<\/strong> anl\u0131k ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc almalar\u0131na olanak sa\u011fl\u0131yor. Yap\u0131lan hesaplamalar, ba\u011f\u0131ms\u0131z olarak do\u011frulanan\u00a0Alandi Endeksi\u00a0<\/strong><\/a>taraf\u0131ndan destekleniyor.<\/p>\n

Ekolojik Bilince Sahip T\u00fcketiciler\u00a0<\/strong><\/h2>\n

D\u00fcnya \u00e7ap\u0131nda ankete kat\u0131lanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (%54) karbon ayak izlerini azaltma<\/strong>y\u0131 art\u0131k daha da \u00f6nemli buluyor. Z<\/strong> ve Y<\/strong> ku\u015faklar\u0131 (%65) liderli\u011finde, her 5 ki\u015fiden<\/strong> neredeyse 3<\/strong>‘\u00fc (%58), eylemlerinin \u00e7evreyi nas\u0131l etkileyebilece\u011fi<\/strong> konusunda her zamankinden daha bilin\u00e7li. Bununla birlikte, kat\u0131l\u0131mc\u0131lar\u0131n %62<\/strong>‘si \u015firketlerin, pandeminin ba\u015f\u0131ndan bu yana daha s\u00fcrd\u00fcr\u00fclebilir<\/strong> ve \u00e7evre dostu<\/strong> \u015fekilde davranmas\u0131 gerekti\u011fine inan\u0131yor.<\/p>\n

Daha bilin\u00e7li t\u00fcketime do\u011fru e\u011filim, son 10 y\u0131lda<\/strong> b\u00fcy\u00fcse de, tutum ve eylemlerdeki de\u011fi\u015fiklikler pandeminin bir sonucu olarak h\u0131zl\u0131 bir \u015fekilde artt\u0131.\u00a0D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketiciler, \u015firketleri<\/strong> ve markalar\u0131<\/strong> daha s\u00fcrd\u00fcr\u00fclebilir<\/strong> ve \u00e7evre dostu yollarla<\/strong> davranmaya \u00e7a\u011f\u0131r\u0131yor. D\u00fcnya genelinde t\u00fcketicilerin %37<\/strong>\u2019si at\u0131klarla, %35<\/strong>\u2019i hava ve su kirlili\u011fi ile ve yine %35<\/strong>\u2019i plastik kirlili\u011fi sorunuyla m\u00fccadele etti\u011fini belirtti. Pandemiyle m\u00fccadele etmenin<\/strong> yan\u0131 s\u0131ra \u015firketlerin bu \u00fc\u00e7 konuya odaklanmalar\u0131n\u0131 istiyorlar.<\/p>\n

T\u00fcrkiye \u00c7evreye Duyarl\u0131l\u0131\u011f\u0131yla \u00d6n plana \u00c7\u0131k\u0131yor<\/strong><\/h2>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, T\u00fcrklerin %86<\/strong>‘s\u0131 pandemi \u00f6ncesine g\u00f6re, \u00e7evre konusunda daha bilin\u00e7li. Art\u0131k T\u00fcrklerin %93<\/strong>‘\u00fc \u00e7evre<\/strong> ve s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> sorunlar\u0131yla m\u00fccadele etmek<\/strong> i\u00e7in ki\u015fisel \u00f6nlemler al\u0131yor.\u00a0T\u00fcrkiye\u2019de s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine y\u00fcr\u00fct\u00fclen sosyal medya \u00e7al\u0131\u015fmalar\u0131<\/strong>, toplumu bilin\u00e7lendirmede \u00f6nc\u00fc bir rol oynuyor. Kat\u0131l\u0131mc\u0131lar\u0131n %54<\/strong>\u2019\u00fc belgeseller, %36<\/strong>\u2019s\u0131 YouTube i\u00e7erikleri<\/strong> ve %33<\/strong>\u2019\u00fc sosyal medya kanallar\u0131nda \u00e7evrecilik<\/strong> ile ilgili kampanyalarla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 ve pozitif<\/strong> anlamda etkilendiklerini ifade ediyor.<\/p>\n

Hedef S\u0131f\u0131r Emisyon<\/strong><\/h2>\n

Karbon hesaplay\u0131c\u0131s\u0131<\/strong>na ek olarak, Mastercard, plastik at\u0131klar\u0131 azaltmak i\u00e7in\u00a0s\u00fcrd\u00fcr\u00fclebilir malzemelerden<\/a><\/strong>\u00a0yap\u0131lm\u0131\u015f kartlar gibi di\u011fer \u00e7evre odakl\u0131<\/strong> \u00fcr\u00fcn ve hizmetler sunuyor. \u015eirket, ayr\u0131ca 1.5 santigrat derece<\/strong> ile uyumlu sera gaz\u0131 emisyonlar\u0131<\/strong>n\u0131 azaltarak 2050 y\u0131l\u0131na<\/strong> kadar net s\u0131f\u0131r emisyona ula\u015fmay\u0131<\/strong> taahh\u00fct etti. Kendi operasyonlar\u0131n\u0131 y\u0131llarca karbondan ar\u0131nd\u0131rmak<\/strong> i\u00e7in ve tedarik zincirlerini karbonsuzla\u015ft\u0131rmak<\/strong> i\u00e7in harekete ge\u00e7iyor. Mastercard 600 milyon dolarl\u0131k<\/strong> bir s\u00fcrd\u00fcr\u00fclebilirlik tahvili<\/strong> \u00e7\u0131kard\u0131. Buna ek olarak, k\u0131sa s\u00fcre \u00f6nce, \u00e7evresel, sosyal<\/strong> ve y\u00f6neti\u015fim<\/strong> olmak \u00fczere 3 k\u00fcresel hedefinde<\/strong> ilerlemeyi h\u0131zland\u0131rmak i\u00e7in yapt\u0131\u011f\u0131 de\u011fi\u015fiklikleri duyurdu: karbon n\u00f6trl\u00fc\u011f\u00fc, finansal kat\u0131l\u0131m<\/strong> ve cinsiyete dayal\u0131 \u00fccret denkli\u011fi<\/strong>. T\u00fcm bunlar, \u015firketin daha s\u00fcrd\u00fcr\u00fclebilir ve kapsay\u0131c\u0131 bir dijital ekonomi olu\u015fturma hedefini<\/strong> destekliyor.<\/p>\n

1<\/span><\/sup><\/b>\u00a0Mastercard, d\u00fcnya n\u00fcfusunun 7,9 milyar oldu\u011funu (kaynak: Worldometres) hesaplad\u0131 ve% 85’i ki\u015fisel \u00f6nlem almaya istekli olduklar\u0131n\u0131 kabul etti. Bu hesaplama 6.715.000.000.<\/span><\/em><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Mastercard\u2019\u0131n yeni ara\u015ft\u0131rmas\u0131na g\u00f6re, pandemi, milyarlarca1 ki\u015finin daha s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015flar sergilemesini sa\u011flad\u0131. T\u00fcrklerin %86’s\u0131 pandemi \u00f6ncesine g\u00f6re, \u00e7evre konusunda daha bilin\u00e7li. Mastercard’\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":133312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[89295,41871,89296,89297,89293,10368,89294,57125,89298],"views":66,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133310"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=133310"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/133312"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=133310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=133310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=133310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}