{"id":133053,"date":"2021-04-12T14:42:48","date_gmt":"2021-04-12T11:42:48","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=133053"},"modified":"2021-04-12T14:42:48","modified_gmt":"2021-04-12T11:42:48","slug":"demirdokum-2020-yilini-%40-buyume-ile-kapatti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/demirdokum-2020-yilini-%40-buyume-ile-kapatti\/","title":{"rendered":"(Turkish) DemirD\u00f6k\u00fcm 2020 Y\u0131l\u0131n\u0131 %40 B\u00fcy\u00fcme ile Kapatt\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

DemirD\u00f6k\u00fcm, pandemiye ra\u011fmen 2020’de b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. Ge\u00e7ti\u011fimiz y\u0131l\u0131 % 40 b\u00fcy\u00fcme ile kapatt\u0131klar\u0131n\u0131 belirten DemirD\u00f6k\u00fcm CEO’su Alper Avdel; “Pandemide \u2018\u00f6nce sa\u011fl\u0131k\u2019 dedik. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n, i\u015f ortaklar\u0131m\u0131z\u0131n ve m\u00fc\u015fterilerimizin sa\u011fl\u0131\u011f\u0131n\u0131 g\u00fcvence alt\u0131na alarak \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 aksatmadan s\u00fcrd\u00fcrd\u00fck. DemirD\u00f6k\u00fcm olarak sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde b\u00fcy\u00fcyerek 2020\u2019de \u0131s\u0131tma alan\u0131ndaki etkinli\u011fimizi daha da art\u0131rd\u0131k. Geleneksel i\u015f kollar\u0131m\u0131zdaki \u00f6nemli b\u00fcy\u00fcmenin yan\u0131nda, kaskad, \u0131s\u0131 pompas\u0131, VRF gibi yeni i\u015f alanlar\u0131nda b\u00fcy\u00fcme rekorlar\u0131m\u0131z\u0131 tazeledik. 2021 y\u0131l\u0131 i\u00e7in hedefimiz, b\u00fcy\u00fcmemizi y\u00fckselen bir ivmeyle devam ettirmek” dedi.<\/strong><\/h1>\n

T\u00fcrkiye iklimlendirme sekt\u00f6r\u00fcne 67 y\u0131ld\u0131r \u00f6nc\u00fcl\u00fck eden DemirD\u00f6k\u00fcm<\/strong>, 2020 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 \"\"ve 2021 y\u0131l\u0131 hedeflerini a\u00e7\u0131klad\u0131. 2020 y\u0131l\u0131nda en b\u00fcy\u00fck \u00f6nceliklerinin \u00e7al\u0131\u015fanlar\u0131n, i\u015f ortaklar\u0131n\u0131n, m\u00fc\u015fterilerin ve toplumun sa\u011fl\u0131\u011f\u0131n\u0131 korumak oldu\u011funu belirten DemirD\u00f6k\u00fcm CEO\u2019su Alper Avdel<\/strong>; “Bu zorlu s\u00fcre\u00e7te tek y\u00fcrek halinde hareket ettik. Pandemiye ra\u011fmen t\u00fcm m\u00fc\u015fterilerimizin taleplerine en k\u0131sa s\u00fcrede yan\u0131t verdik. Ge\u00e7en y\u0131l \u00e7a\u011fr\u0131 merkezimiz \u00fczerinden 3 milyon m\u00fc\u015fterimiz<\/strong> ile g\u00f6r\u00fc\u015ft\u00fck, t\u00fcm ko\u015fullara ra\u011fmen 1,1 milyon m\u00fc\u015fterimizin evine gittik, 3 milyon 600 bin km yol<\/strong> yapt\u0131k, binlerce ke\u015fif ve teknik hizmet talebini dijital ortamda<\/strong> \u00e7\u00f6zd\u00fck. Bak\u0131m, ke\u015fif, yeni montaj<\/strong>\u00a0<\/span>gibi konularda herhangi bir ma\u011fduriyet ya\u015fatmad\u0131k. \u0130\u015f ortaklar\u0131m\u0131z\u0131 desteklemek, t\u00fcketicilerimizin \u00fcr\u00fcnlerimize daha kolay eri\u015febilmelerini sa\u011flamak i\u00e7in farkl\u0131 program<\/strong> ve kampanyalar\u0131<\/strong> hayata ge\u00e7irdik” dedi.<\/p>\n

\u201cM\u00dc\u015eTER\u0130 MEMNUN\u0130YET\u0130NDE REFERANS NOKTASIYIZ\u201d<\/strong><\/h2>\n

\u0130klimlendirme sekt\u00f6r\u00fcn\u00fcn pandemi ko\u015fullar\u0131nda<\/strong> di\u011fer sekt\u00f6rlere k\u0131yasla daha \u015fansl\u0131 oldu\u011funun alt\u0131n\u0131 \u00e7izen Avdel<\/strong>; “Ki\u015fisel temizlik ve evde kalma ihtiyac\u0131n\u0131n artmas\u0131, t\u00fcketicilerin iklimlendirme sekt\u00f6r\u00fc \u00fcr\u00fcnlerine ilgisini de art\u0131rd\u0131. \u00dcr\u00fcnlerimize talep hi\u00e7 ortadan kalkmad\u0131, sadece birka\u00e7 ay \u00f6telendi. Vaillant Group T\u00fcrkiye<\/strong>, ba\u015fta DemirD\u00f6k\u00fcm<\/strong> olmak \u00fczere, t\u00fcm markalar\u0131yla sekt\u00f6rde pozitif olarak<\/strong> ayr\u0131\u015ft\u0131. DemirD\u00f6k\u00fcm olarak, \u0131s\u0131tmada sekt\u00f6r\u00fcn \u00fczerinde bir b\u00fcy\u00fcme elde ettik. 2019’a<\/strong> k\u0131yasla kombi sat\u0131\u015flar\u0131m\u0131z\u0131 adetsel bazda y\u00fczde 12<\/strong> artt\u0131rd\u0131k. Ge\u00e7en y\u0131la k\u0131yasla toplam ciromuzu ise y\u00fczde 40<\/strong> art\u0131rd\u0131k. 2020\u2019de \u00fcr\u00fcn gam\u0131m\u0131za yeni Atron Condense kombilerimizi<\/strong>, yeni Kion serisi split klimalar\u0131m\u0131z\u0131 ve yerli y\u00fcksek kapasiteli yo\u011fu\u015fmal\u0131 kazan\u0131m\u0131z MaxiPremix<\/strong>‘i ekledik. Sat\u0131\u015flar\u0131m\u0131z panel radyat\u00f6rde adetsel olarak y\u00fczde 30<\/strong>, \u015fofbende ise y\u00fczde 5<\/strong> artt\u0131. Geleneksel i\u015f kollar\u0131m\u0131z\u0131n haricinde, kaskad, \u0131s\u0131 pompas\u0131, VRF, valf kontrol cihazlar\u0131n\u0131n sat\u0131\u015f\u0131nda<\/strong> rekorumuzu k\u0131rmaya devam ettik. Y\u00fcksek kapasiteli kaskad \u00fcr\u00fcnlerimizin sat\u0131\u015f\u0131n\u0131 bir \u00f6nceki y\u0131la g\u00f6re 2 kat<\/strong> art\u0131rd\u0131k. So\u011futmada ise klima sat\u0131\u015flar\u0131m\u0131z adetsel bazda y\u00fczde 75<\/strong> artt\u0131. Bu ba\u015far\u0131lardan daha da \u00f6nemlisi, y\u0131l\u0131 y\u00fczde 90’\u0131n<\/strong> \u00fczerinde m\u00fc\u015fteri memnuniyetiyle tamamlad\u0131k. DemirD\u00f6k\u00fcm, m\u00fc\u015fteri memnuniyetinde ve sat\u0131\u015f sonras\u0131 hizmetlerde referans noktas\u0131 olmaya devam ediyor\u201d<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

\u201c\u0130HRACATTA 5 B\u00d6LGEYE ODAKLANDIK\u201d<\/strong><\/h2>\n

2021 y\u0131l\u0131na m\u00fc\u015fteri odakl\u0131 bir organizasyon de\u011fi\u015fimiyle ba\u015flayan DemirD\u00f6k\u00fcm\u2019\u00fcn sahada son derece dinamik bir \u015fekilde yer alaca\u011f\u0131n\u0131 belirten CEO Alper Avdel<\/strong>; “Stratejilerini ve hedeflerini uzun vadeli belirleyen bir grubuz. Yeni d\u00f6nemde g\u00fc\u00e7lendirdi\u011fimiz organizasyonel yap\u0131m\u0131z ve i\u015f ortaklar\u0131m\u0131zla lider oldu\u011fumuz alanlar\u0131 peki\u015ftirmek ve yenilerini geli\u015ftirmeye devam edece\u011fiz. Ge\u00e7ti\u011fimiz y\u0131l yeni i\u015f kollar\u0131nda yakalad\u0131\u011f\u0131m\u0131z b\u00fcy\u00fcme h\u0131z\u0131n\u0131 ayn\u0131 \u015fekilde devam ettirmeyi hedefliyoruz. Y\u00fczde 90<\/strong>\u2019\u0131n \u00fczerinde olan m\u00fc\u015fteri memnuniyeti oran\u0131m\u0131z\u0131 daha da yukar\u0131 \u00e7ekme hedefimiz var. \u00dcr\u00fcnlerimiz, hizmet kalitemiz ve bu y\u0131l hayata ge\u00e7irece\u011fimiz projelerle yine sekt\u00f6rde pozitif ayr\u0131\u015faca\u011f\u0131m\u0131z bir y\u0131l olmas\u0131n\u0131 hedefliyoruz. T\u00fcrkiye’den 52 \u00fclkeye ihracat<\/strong> yap\u0131yoruz. 2019’da<\/strong> oldu\u011fu gibi, 2020 y\u0131l\u0131nda<\/strong> da bir\u00e7ok \u00fclkede \u00f6nemli ba\u015far\u0131lara imza att\u0131k. \u0130hracatta agresif b\u00fcy\u00fcme hedefine sahibiz. Bunun i\u00e7in bir yol haritas\u0131 haz\u0131rlad\u0131k. Lider oldu\u011fumuz pazarlar\u0131n yan\u0131 s\u0131ra ilk \u00fc\u00e7te<\/strong> yer ald\u0131\u011f\u0131m\u0131z pazarlar i\u00e7in de planlamalar\u0131m\u0131z var. \u0130hracatta y\u00fczde 21 b\u00fcy\u00fcme hedefi<\/strong> ile y\u0131la ba\u015flad\u0131k\u201d<\/em> dedi.<\/p>\n

\u201cT\u00dcRK\u0130YE\u2019Y\u0130 KASKAD C\u0130HAZLARDA \u00dcRET\u0130M \u00dcSS\u00dc YAPTIK\u201d<\/strong><\/h2>\n

Son 5 y\u0131lda 200 milyon TL’lik yat\u0131r\u0131m<\/strong> ger\u00e7ekle\u015ftiren DemirD\u00f6k\u00fcm’\u00fcn s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye<\/strong> ve uzun vadeli hedeflere<\/strong> odakland\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Avdel<\/strong>; “Merkezi do\u011fal gaz sistemi ile \u0131s\u0131nan apartman, site, plaza gibi mekanlar i\u00e7in kaskad cihazlar\u0131n \u00f6nemi artmaya devam ediyor. Ge\u00e7en y\u0131lki yat\u0131r\u0131m\u0131m\u0131z ile T\u00fcrkiye’yi kaskad cihazlarda<\/strong> \u00fcretim \u00fcss\u00fc yapt\u0131k. \u00dcretimini yapt\u0131\u011f\u0131m\u0131z binlerce cihaz, Avrupa \u00fclkeleri, \u00c7in<\/strong> ve Rusya<\/strong>\u2019n\u0131n da dahil oldu\u011fu geni\u015f bir co\u011frafyada 29 \u00fclkeye ihra\u00e7<\/strong> ediliyor\u201d<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

“2021 YILINDA DA B\u00dcY\u00dcMEYE Y\u00dcKSELEN B\u0130R \u0130VMEYLE DEVAM EDECE\u011e\u0130Z”\u00a0<\/strong><\/h2>\n

DemirD\u00f6k\u00fcm’\u00fcn 2021 y\u0131l\u0131nda en iyi bildi\u011fi i\u015fi yapmaya devam edece\u011fini, m\u00fc\u015fterilerini yeni \u00fcr\u00fcnlerle ve hizmetlerle bulu\u015fturaca\u011f\u0131n\u0131 kaydeden Alper Avdel<\/strong>, 2021 y\u0131l\u0131 hedefleriyle ilgili olarak \u015f\u00f6yle konu\u015ftu:<\/span> \u201c2020\u2019ye k\u0131yasla daha iyi bir y\u0131l\u0131n bizi bekledi\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Lider oldu\u011fumuz alanlar\u0131 koruyup, yeni alanlarda liderlik i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 h\u0131zland\u0131raca\u011f\u0131z. Is\u0131tma alan\u0131nda sekt\u00f6rde yine \u00e7ok iddial\u0131 olacak yeni \u00fcr\u00fcnlerimizi pazara sunaca\u011f\u0131z. So\u011futmada da hedef b\u00fcy\u00fct\u00fcyoruz. Gelirimizin y\u00fczde 30\u2019unu<\/strong> olu\u015fturan ihracat taraf\u0131nda yo\u011fun bir g\u00fcndem bizi bekliyor. 2021 y\u0131l\u0131 i\u00e7in hedefimiz 2020 y\u0131l\u0131nda yakalad\u0131\u011f\u0131m\u0131z<\/strong> b\u00fcy\u00fcmemizi ayn\u0131 ivmeyle devam ettirmek.\u201d \u00d6zellikle y\u0131l\u0131n ikinci yar\u0131s\u0131nda, pandeminin seyri ve a\u015f\u0131lama \u00e7al\u0131\u015fmalar\u0131n\u0131n da paralelinde, daha hareketli bir ekonomi beklediklerini kaydeden Avdel<\/strong>, \u201cBuna ilave olarak sekt\u00f6r\u00fcm\u00fcz\u00fcn pozitif dinami\u011fi, do\u011fal gaz\u0131n il\u00e7eler baz\u0131nda yay\u0131l\u0131m\u0131, yeni \u00fcr\u00fcnlerimiz ve yeni m\u00fc\u015fteri yakla\u015f\u0131mlar\u0131m\u0131z ile hedeflerimize rahatl\u0131kla ula\u015faca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. DemirD\u00f6k\u00fcm, pandemiye ra\u011fmen 2020’de b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. Ge\u00e7ti\u011fimiz y\u0131l\u0131 % 40 b\u00fcy\u00fcme ile kapatt\u0131klar\u0131n\u0131 belirten DemirD\u00f6k\u00fcm CEO’su Alper Avdel; “Pandemide \u2018\u00f6nce sa\u011fl\u0131k\u2019 dedik. […]<\/p>\n","protected":false},"author":1,"featured_media":133056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[36997,89116,6592,78746,80435,54036,53499,4959,89115],"views":98,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133053"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=133053"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/133053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/133056"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=133053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=133053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=133053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}