{"id":132956,"date":"2021-04-11T11:41:54","date_gmt":"2021-04-11T08:41:54","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=132956"},"modified":"2021-04-11T11:43:12","modified_gmt":"2021-04-11T08:43:12","slug":"medya-yatiriminda-aslan-payi-yuzde-54-ile-dijitalde","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/medya-yatiriminda-aslan-payi-yuzde-54-ile-dijitalde\/","title":{"rendered":"(Turkish) Medya Yat\u0131r\u0131m\u0131nda Aslan Pay\u0131 % 54 ile Dijitalde!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

2020 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131 13 milyar 976 milyon TL\u2019yi buldu. Dijital medya yat\u0131r\u0131mlar\u0131 % 39 b\u00fcy\u00fcmeyle 8 milyar TL\u2019ye yakla\u015ft\u0131.\u00a0Medya yat\u0131r\u0131mlar\u0131 i\u00e7inde dijitalin % 54 oran\u0131nda pazar pay\u0131 bulunuyor. Dijitalin \u015fampiyonlar\u0131 perakende, sa\u011fl\u0131k ve ev temizli\u011fi oldu.<\/strong><\/h1>\n

\"\"T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 Raporu<\/strong>\u2019na g\u00f6re, 2020 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131 13 milyar 976 milyon TL<\/strong> olarak ger\u00e7ekle\u015fti. Dijital reklam yat\u0131r\u0131mlar\u0131<\/strong>, 2020\u2019nin ilk 6 ayda 3 milyar 479 milyon TL<\/strong>\u2019ydi. 2020 y\u0131l\u0131nda dijital mecralarda 2019\u2019a k\u0131yasla y\u00fczde 39<\/strong> b\u00fcy\u00fcme ger\u00e7ekle\u015fti. 2020<\/strong>\u2019de dijitale 7 milyar 528 milyon TL<\/strong>\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131. 2020 y\u0131l\u0131nda reklam yat\u0131r\u0131mlar\u0131n\u0131 en \u00e7ok art\u0131ran sekt\u00f6rler perakende, sa\u011fl\u0131k<\/strong> ve ev temizlik \u00fcr\u00fcnleri<\/strong> oldu.<\/p>\n

Dijitalin pazar pay\u0131 % 54\u00a0<\/strong><\/h2>\n

Medya yat\u0131r\u0131mlar\u0131 i\u00e7inde dijitalin \u00f6nemini de\u011ferlendiren dijital performans ajans\u0131 EG Bili\u015fim Teknolojileri<\/em> CEO\u2019su G\u00f6khan B\u00fclb\u00fcl<\/strong>, \u201cT\u00fcketici tutum ve davran\u0131\u015flar\u0131nda ya\u015fanan de\u011fi\u015fimler dijitalde b\u00fcy\u00fck s\u0131\u00e7ramalar\u0131n ya\u015fanmas\u0131na zemin haz\u0131rlad\u0131. Markalar, t\u00fcketiciye ula\u015fmak<\/strong> i\u00e7in yo\u011fun olarak dijital mecralar\u0131<\/strong> tercih etti. Toplam medya yat\u0131r\u0131mlar\u0131<\/strong> i\u00e7inde dijitalin y\u00fczde 54<\/strong> oran\u0131nda pazar pay\u0131n\u0131n bulunmas\u0131, dijitalin g\u00fcc\u00fcn\u00fc daha net g\u00f6rmemizi sa\u011fl\u0131yor. Medya yat\u0131r\u0131mlar\u0131nda \u00f6l\u00e7\u00fcmlenebilir ve karl\u0131 \u00e7\u00f6z\u00fcmler dijitalde.\u201d<\/em> a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

Arama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131nda % 37 artt\u0131\u00a0<\/strong><\/h2>\n

Rapora g\u00f6re, 2020 y\u0131l\u0131nda dijital medya yat\u0131r\u0131mlar\u0131<\/strong> i\u00e7erisinde arama bazl\u0131 mecralar\u0131n pazar pay\u0131 y\u00fczde 38<\/strong>, g\u00f6sterim bazl\u0131 mecralar\u0131n pay\u0131 y\u00fczde 35<\/strong> ve videolar\u0131n pay\u0131 ise y\u00fczde 20<\/strong>. Arama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131, 2019\u2019a<\/strong> g\u00f6re y\u00fczde 37<\/strong> oran\u0131nda artarak, 2 milyar 849 milyon TL<\/strong> oldu. 2020\u2019de g\u00f6sterim bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 bir \u00f6nceki y\u0131la oranla y\u00fczde 32<\/strong> artarak 2 milyar 649 milyon TL<\/strong>\u2019ye ula\u015ft\u0131. Video bazl\u0131 yat\u0131r\u0131mlar ise bir y\u0131l \u00f6nceye g\u00f6re y\u00fczde 61<\/strong>\u2019lik art\u0131\u015fla 1 milyon 541 milyon TL<\/strong> olarak ger\u00e7ekle\u015fti.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 2020 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131 13 milyar 976 milyon TL\u2019yi buldu. Dijital medya yat\u0131r\u0131mlar\u0131 % 39 b\u00fcy\u00fcmeyle 8 milyar TL\u2019ye yakla\u015ft\u0131.\u00a0Medya yat\u0131r\u0131mlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":132959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[80820,89060,80814,83062,89058,43570,3265,65918,89059],"views":46,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/132956"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=132956"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/132956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/132959"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=132956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=132956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=132956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}