{"id":132012,"date":"2021-03-27T19:50:35","date_gmt":"2021-03-27T16:50:35","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=132012"},"modified":"2021-03-27T19:52:50","modified_gmt":"2021-03-27T16:52:50","slug":"esnek-calisma-modeli-kalici-hale-gelecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/esnek-calisma-modeli-kalici-hale-gelecek\/","title":{"rendered":"(Turkish) Esnek \u00c7al\u0131\u015fma Modeli Kal\u0131c\u0131 Hale Gelecek"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/132012\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1><strong>Zoom, pandemi s\u0131ras\u0131nda uzaktan \u00e7al\u0131\u015fma ve video ileti\u015fim \u00e7\u00f6z\u00fcmlerinin ekonomik etkilerini de\u011ferlendirmek i\u00e7in Boston Consulting Group (BCG) ile 6 \u00fclkenin incelendi\u011fi \u201cVideo ileti\u015fimin COVID-19 krizine etkisi\u201d adl\u0131 k\u00fcresel bir anket ve ekonomik analiz ara\u015ft\u0131rmas\u0131 ger\u00e7ekle\u015ftirdi. <\/strong><\/h1>\n<p>Ara\u015ft\u0131rmada, <strong>ekonomik durgunluk d\u00f6nemi<\/strong>nde hangi <strong>end\u00fcstrilerin ileti\u015fim teknolojileri<\/strong>ni kullanarak \u00e7al\u0131\u015fma bi\u00e7imlerini de\u011fi\u015ftirebildi\u011fi ve bunun sonucunda i\u015flerinin devaml\u0131l\u0131\u011f\u0131n\u0131 ve hatta <img loading=\"lazy\" class=\"alignright wp-image-132014\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek.jpg\" alt=\"\" width=\"320\" height=\"214\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek.jpg 550w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek-300x200.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek-500x334.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek-75x50.jpg 75w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/03\/esnek-calisma-modeli-kalici-hale-gelecek-450x300.jpg 450w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>b\u00fcy\u00fcmesini sa\u011flayabildi\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n<p>K\u00fcresel bir <strong>sa\u011fl\u0131k krizi<\/strong> ve <strong>ekonomik bir durgunluk<\/strong> getiren<strong> COVID-19 salg\u0131n\u0131<\/strong>, d\u00fcnyadaki t\u00fcm kurumlar\u0131n \u00e7al\u0131\u015fma bi\u00e7imlerini \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirdi. Her yap\u0131daki ve b\u00fcy\u00fckl\u00fckteki kurumlar yeni ve benzersiz zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. <strong>Sosyal mesafe \u00f6nlemleri<\/strong> insanlar\u0131 evde kalmaya mecbur b\u0131rak\u0131rken, kurulu\u015flar i\u015flerini s\u00fcrd\u00fcrmeye \u00e7al\u0131\u015f\u0131rken ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n\u0131 <strong>g\u00fcvende, ba\u011flant\u0131da<\/strong> ve <strong>\u00fcretken tutmak<\/strong> i\u00e7in <strong>Zoom \u00e7\u00f6z\u00fcmlerine<\/strong> y\u00f6neldi. <strong>Geleneksel<\/strong> ve <strong>y\u00fcz y\u00fcze operasyonlar<\/strong> oda\u011f\u0131yla \u00e7al\u0131\u015fan <strong>e\u011fitim<\/strong> ve <strong>sa\u011fl\u0131k hizmetleri<\/strong> gibi end\u00fcstrilerin \u00e7evik kalmak ve \u00e7al\u0131\u015fmaya devam etmek i\u00e7in <strong>uzaktan \u00e7al\u0131\u015fma<\/strong> ve <strong>video ileti\u015fim \u00e7\u00f6z\u00fcmleri<\/strong>ni h\u0131zla benimsemeleri gerekti.<\/p>\n<h2><strong>COVID-19 sonras\u0131 d\u00fczende uzaktan \u00e7al\u0131\u015fan say\u0131s\u0131 3 kat artt\u0131<\/strong><\/h2>\n<p>Zoom taraf\u0131ndan g\u00f6revlendirilen BCG, halka a\u00e7\u0131k <strong>GSY\u0130H<\/strong> ve istihdam verilerine dayal\u0131 bir ekonomik analiz ger\u00e7ekle\u015ftirdi. Raporun anket b\u00f6l\u00fcm\u00fc i\u00e7in ise video konferans kullanan i\u015fletmelerde tam zamanl\u0131 g\u00f6rev alan <strong>5820 y\u00f6neticinin<\/strong> g\u00f6r\u00fc\u015fleri al\u0131nd\u0131. Anket, <strong>e\u011fitim, sa\u011fl\u0131k hizmetleri, teknoloji, profesyonel hizmetler, finans sigortas\u0131, emlak, perakende<\/strong> ve <strong>toptan sat\u0131\u015f, kamu<\/strong> ve di\u011ferleri dahil olmak \u00fczere bir\u00e7ok sekt\u00f6rdeki <strong>k\u00fc\u00e7\u00fck, orta<\/strong> ve <strong>kurumsal \u00f6l\u00e7ekli i\u015fletmeler<\/strong>deki durumu \u00f6rnekledi.<\/p>\n<p><strong>Uzaktan \u00e7al\u0131\u015fma<\/strong> ve <strong>video konferans \u00e7\u00f6z\u00fcmleri<\/strong>nin hem \u015fimdi hem de gelecekte insanlar\u0131n \u00e7al\u0131\u015fma \u015feklini nas\u0131l etkiledi\u011fini incelemek i\u00e7in anket kat\u0131l\u0131mc\u0131lardan \u015firket \u00e7al\u0131\u015fanlar\u0131n\u0131n ne kadar\u0131n\u0131n <strong>2019<\/strong> ve <strong>2020\u2019de<\/strong> uzaktan \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve <strong>2022&#8217;de<\/strong> tamamen veya <strong>k\u0131smen uzaktan \u00e7al\u0131\u015facaklar\u0131n<\/strong> say\u0131s\u0131n\u0131 tahmin etmeleri istedi. Y\u00f6neticilere ayn\u0131 zamanda bu zamanlarda<strong> video konferans \u00e7\u00f6z\u00fcmleriyle<\/strong> \u00e7al\u0131\u015fanlar\u0131n oranlar\u0131 da soruldu.<\/p>\n<p>Rapordan \u00f6ne \u00e7\u0131kan bulgulara g\u00f6re, <strong>COVID-19 salg\u0131n\u0131<\/strong> d\u00f6neminde uzaktan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131<strong> 2,5<\/strong> ile <strong>3<\/strong> kat aras\u0131nda art\u0131\u015f g\u00f6sterirken, <strong>video konferans \u00e7\u00f6z\u00fcmleri<\/strong> kullanan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 ise benzer \u015fekilde <strong>2,4<\/strong> ile <strong>2,7<\/strong> aras\u0131nda artt\u0131. Video konferans \u00e7\u00f6z\u00fcmleri kullanarak ge\u00e7irilen s\u00fcre ise <strong>3<\/strong> ile <strong>5 kat<\/strong> art\u0131\u015f ya\u015fad\u0131.<\/p>\n<p>KOB\u0130\u2019ler <strong>COVID-19 d\u00f6neminde<\/strong> k\u00fcresel olarak uzaktan \u00e7al\u0131\u015fanlar\u0131n\u0131n say\u0131s\u0131nda <strong>2,6 kat art\u0131\u015fa<\/strong> \u015fahit olurken, e\u011fitim sekt\u00f6r\u00fcnden ankete kat\u0131lan \u015firketler<strong> video konferans \u00e7\u00f6z\u00fcmleri<\/strong> kullan\u0131mlar\u0131n\u0131n <strong>3,5 kat artt\u0131\u011f\u0131n\u0131<\/strong> belirtti. Y\u00f6neticilerin <strong>% 70<\/strong>\u2019i salg\u0131ndan \u00f6ncekine k\u0131yasla esnek \u00e7al\u0131\u015fma modellerine daha s\u0131cak bakmaya ba\u015flad\u0131. <strong>Esnek \u00e7al\u0131\u015fma modellerini<\/strong> gelecekte desteklemeyi en \u00e7ok planlayan \u00fclkeler ise s\u0131ras\u0131yla <strong>Hindistan<\/strong> (y\u00fczde 92), <strong>ABD<\/strong> (y\u00fczde 72) ve <strong>Almanya<\/strong> (y\u00fczde 70) oldu. \u00d6te yandan y\u00f6neticiler <strong>hibrit \u00e7al\u0131\u015fma modelleri<\/strong>nin kal\u0131c\u0131 oldu\u011fu, \u00e7al\u0131\u015fanlar\u0131n<strong> \u00fc\u00e7te birinden fazlas\u0131n\u0131n<\/strong> salg\u0131n sonras\u0131nda da uzaktan \u00e7al\u0131\u015fmaya devam edecekleri g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n<h2><strong>Kurumlar\u0131n en az %64\u2019\u00fc salg\u0131n sonras\u0131nda da video konferanslara devam edecek<\/strong><\/h2>\n<p>Hi\u00e7bir end\u00fcstri salg\u0131n\u0131n ekonomik etkilerinden muaf de\u011fildi ancak baz\u0131lar\u0131 uyum sa\u011flamak i\u00e7in \u00e7al\u0131\u015fma bi\u00e7imlerinde \u00e7arp\u0131c\u0131 de\u011fi\u015fiklikler yapabildi. <strong>Uzaktan \u00e7al\u0131\u015fman\u0131n uygulanmas\u0131<\/strong> ve <strong>video konferans \u00e7\u00f6z\u00fcmleri<\/strong>nin benimsenmesiyle kurulu\u015flar\u0131n paradan ve i\u015f y\u00fck\u00fcnden tasarruf etmesine yard\u0131mc\u0131 olan dijital d\u00f6n\u00fc\u015f\u00fcm, kriz esnas\u0131nda i\u015f s\u00fcreklili\u011fini m\u00fcmk\u00fcn k\u0131ld\u0131. <strong>Zoom<\/strong> ve <strong>BCG <\/strong>rapor i\u00e7in sa\u011fl\u0131k, e\u011fitim, teknoloji ve profesyonel hizmetler sekt\u00f6rlerinin pandemi s\u0131ras\u0131nda s\u00fcreklili\u011fi sa\u011flamak i\u00e7in uzaktan i\u015f birli\u011fini nas\u0131l benimsedi\u011fine ve trendlerin gelecekte nas\u0131l <span style=\"text-decoration: underline;\">devam edebilece\u011fine mercek tuttu:<\/span><\/p>\n<p><strong>&#8211; Sa\u011fl\u0131k Sekt\u00f6r\u00fc: <\/strong>Y\u00fcz y\u00fcze \u00e7al\u0131\u015fan ba\u015fl\u0131ca sekt\u00f6rlerinden ba\u015f\u0131nda gelen sa\u011fl\u0131k, salg\u0131n esnas\u0131nda uzaktan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131nda <strong>2,4 kat art\u0131\u015f<\/strong> ya\u015fad\u0131. Bu sekt\u00f6rde video konferans \u00e7\u00f6z\u00fcmlerini kullanarak \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 ise <strong>2,6 kat<\/strong> artt\u0131. Ankete kat\u0131lan kurumlar\u0131n <strong>% 80<\/strong>\u2019i video konferans \u00e7\u00f6z\u00fcmlerinin salg\u0131n sonras\u0131nda da i\u015fleri i\u00e7in vazge\u00e7ilmez olaca\u011f\u0131n\u0131 onaylad\u0131. Sa\u011fl\u0131k sekt\u00f6r\u00fcndeki kurumlar\u0131n <strong>% 67<\/strong>\u2019si ise gelecekte kendini kan\u0131tlam\u0131\u015f bu \u00e7\u00f6z\u00fcmleri kullanarak daha esnek <strong>uzaktan \u00e7al\u0131\u015fma modelleri<\/strong> uygulamay\u0131 planlad\u0131klar\u0131n\u0131 belirtti.<\/p>\n<p><strong>&#8211; E\u011fitim Sekt\u00f6r\u00fc: <\/strong>Y\u00fcz y\u00fcze hizmet odakl\u0131 sekt\u00f6rlerden e\u011fitim alan\u0131nda, salg\u0131n esnas\u0131nda uzaktan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 <strong>3,3 kat<\/strong> art\u0131\u015f g\u00f6sterdi. Video konferans \u00e7\u00f6z\u00fcmlerini kullananlar\u0131n say\u0131s\u0131 ise <strong>3,5 kat<\/strong> artt\u0131. Kurumlar\u0131n <strong>% 81\u2019i<\/strong> video konferans \u00e7\u00f6z\u00fcmlerinin salg\u0131n sonras\u0131nda da i\u015fleri i\u00e7in vazge\u00e7ilmez olaca\u011f\u0131n\u0131 onaylarken, <strong>% 65<\/strong>\u2019i ise gelecekte bu \u00e7\u00f6z\u00fcmleri kullanarak daha <strong>esnek uzaktan \u00e7al\u0131\u015fma<\/strong> modelleri uygulamay\u0131 planlad\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p><strong>&#8211; Teknoloji Sekt\u00f6r\u00fc: <\/strong>Teknoloji sekt\u00f6r\u00fc <strong>uzaktan \u00e7al\u0131\u015fma<\/strong> ve<strong> video konferans \u00e7\u00f6z\u00fcmleri<\/strong> benimsemede ba\u015f\u0131 \u00e7eken alanlardan bir di\u011feri oldu. Salg\u0131n esnas\u0131nda uzaktan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 <strong>3,1 kat<\/strong>, video konferans \u00e7\u00f6z\u00fcmlerini kullananlar\u0131n say\u0131s\u0131 ise <strong>2,4 kat<\/strong> artt\u0131. Ankete kat\u0131lan kurumlar\u0131n <strong>% 84<\/strong>\u2019\u00fc video konferans \u00e7\u00f6z\u00fcmlerinin salg\u0131n sonras\u0131nda da i\u015fleri i\u00e7in \u00f6nemli bir rol oynayaca\u011f\u0131n\u0131 belirtirken, <strong>% 77<\/strong>\u2019si bu \u00e7\u00f6z\u00fcmlerin ba\u015far\u0131l\u0131 i\u015f birli\u011fi kabiliyetlerine g\u00fcvenerek gelecekte daha<strong> esnek \u00e7al\u0131\u015fma modelleri<\/strong> kurgulamay\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n<p><strong>&#8211; Profesyonel Hizmetler: <\/strong>Profesyonel hizmetler sekt\u00f6r\u00fcnde salg\u0131n esnas\u0131nda uzaktan \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131 <strong>2,7 kat<\/strong> artt\u0131, video konferans \u00e7\u00f6z\u00fcmlerini g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131na dahil ederek \u00fcretken kalanlar\u0131n say\u0131s\u0131nda ise<strong> 2,8 kat<\/strong> art\u0131\u015f ya\u015fand\u0131. Bu alanda faaliyet g\u00f6steren kurumlar\u0131n <strong>% 83<\/strong> salg\u0131n sonras\u0131nda da video konferans \u00e7\u00f6z\u00fcmleriyle \u00e7al\u0131\u015fmaya devam edecekken, <strong>% 64<\/strong>\u2019\u00fc bu \u00e7\u00f6z\u00fcmler etraf\u0131nda daha<strong> esnek \u00e7al\u0131\u015fma modelleri<\/strong> uygulamay\u0131 planl\u0131yor.<\/p>\n<h2><strong>Esnek \u00e7al\u0131\u015fma modelleri kal\u0131c\u0131 olacak<\/strong><\/h2>\n<p>T\u00fcmle\u015fik ileti\u015fim platformu <strong>Zoom<\/strong>, <strong>BCG<\/strong>\u2019ye yapt\u0131rd\u0131\u011f\u0131 ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 yorumlad\u0131. Buna g\u00f6re, <strong>video konferans \u00e7\u00f6z\u00fcmleri<\/strong>nin b\u00fcy\u00fck ba\u015far\u0131s\u0131 <strong>kurumlar\u0131 salg\u0131n sonras\u0131nda<\/strong> da <strong>esnek \u00e7al\u0131\u015fma<\/strong> modellerini benimsemeye te\u015fvik ediyor. <strong>Boston Consulting Group<\/strong>\u2019un ara\u015ft\u0131rma bulgular\u0131, uzaktan \u00e7al\u0131\u015fman\u0131n ankete kat\u0131lan hemen her \u00fclkede salg\u0131n sonras\u0131nda da yayg\u0131n olmaya devam edece\u011fini ortaya koyuyor.<\/p>\n<p><strong>COVID-19 salg\u0131n\u0131<\/strong> uzaktan \u00e7al\u0131\u015fmay\u0131 bir zorunluluk haline getirirken, <strong>hibrit \u00e7al\u0131\u015fma modelleri<\/strong>nin salg\u0131n sonras\u0131nda da kal\u0131c\u0131 olaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Baz\u0131 \u00e7al\u0131\u015fanlar pandemiden sonra <strong>ofise geri d\u00f6necek<\/strong> ancak geriye kalanlar\u0131n \u00e7o\u011fu <strong>uzaktan<\/strong> veya <strong>hibrit \u00e7al\u0131\u015fanlar<\/strong> olarak i\u015f birli\u011fi yapmaya devam edecek.<\/p>\n<p>Salg\u0131n, kurumlar\u0131n uzaktan \u00e7al\u0131\u015fmayla gelen <strong>esneklik<\/strong> ve<strong> \u00e7evikli\u011fi<\/strong> elde etmek i\u00e7in \u00e7al\u0131\u015fanlar\u0131n \u00fcretkenli\u011finden feragat etmelerine gerek olmad\u0131\u011f\u0131n\u0131 kan\u0131tlad\u0131. Yerinde do\u011fru \u00e7\u00f6z\u00fcmler ve s\u00fcre\u00e7lerle \u00e7al\u0131\u015fanlar\u0131n her yerden <strong>verimli bir \u015fekilde \u00e7al\u0131\u015fabildi\u011fi<\/strong> g\u00f6r\u00fcld\u00fc.<\/p>\n<p><strong>Hibrit \u00e7al\u0131\u015fma modelleri<\/strong> gelecekte <strong>yetenekleri beslemek<\/strong> ve <strong>onlar\u0131 elde tutmak<\/strong> i\u00e7in de bir gereklili\u011fe d\u00f6n\u00fc\u015fecek. Salg\u0131n, co\u011frafi olarak daha \u00e7e\u015fitli bir i\u015fg\u00fcc\u00fc do\u011furdu. \u0130nsanlar belirli b\u00f6lgelerden ta\u015f\u0131nd\u0131, uzak konumlardaki<strong> i\u015flere ba\u015fvurdular<\/strong> veya kabul ettiler. <strong>K\u00fcresel i\u015f g\u00fcc\u00fcn\u00fcn<\/strong> geni\u015f alanlara yay\u0131ld\u0131\u011f\u0131 bu d\u00f6nemde, ba\u015far\u0131l\u0131 olmak isteyen kurumlar\u0131n <strong>hibrit \u00e7al\u0131\u015fma modelleri<\/strong> kurgulamalar\u0131 ve benimsemeleri bir l\u00fcks olmaktan \u00e7\u0131k\u0131p, bir zorunlulu\u011fa d\u00f6n\u00fc\u015ft\u00fc.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Zoom, pandemi s\u0131ras\u0131nda uzaktan \u00e7al\u0131\u015fma ve video ileti\u015fim \u00e7\u00f6z\u00fcmlerinin ekonomik etkilerini de\u011ferlendirmek i\u00e7in Boston Consulting Group (BCG) ile 6 \u00fclkenin incelendi\u011fi \u201cVideo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":132014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[88509,39212,88508,70114,71090,74645,88510,88506,88514,70709,88513,65918,83146,88511,88507,88512],"views":81,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/132012"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=132012"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/132012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/132014"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=132012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=132012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=132012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}