{"id":131526,"date":"2021-03-19T13:22:18","date_gmt":"2021-03-19T10:22:18","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=131526"},"modified":"2021-03-19T14:03:53","modified_gmt":"2021-03-19T11:03:53","slug":"tuketici-arac-secimi-nde-fiyat-ve-yakit-ekonomisi-ne-dikkat-ediyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/tuketici-arac-secimi-nde-fiyat-ve-yakit-ekonomisi-ne-dikkat-ediyor\/","title":{"rendered":"(Turkish) T\u00fcketici Ara\u00e7 Se\u00e7iminde Fiyat ve Yak\u0131t Ekonomisine Dikkat Ediyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

EY\u2019\u0131n (Ernst & Young) \u2018Otomotiv Perakendecili\u011finde T\u00fcketici Tercihleri\u2019\u00a0ara\u015ft\u0131rmas\u0131na g\u00f6re; T\u00fcrk t\u00fcketicilerin ara\u00e7 tercihlerinde fiyat ve yak\u0131t ekonomisi ilk s\u0131rada yer al\u0131yor. T\u00fcketicilerin %50\u2019si sat\u0131n alma fiyat\u0131nda te\u015fvik verilmesi halinde elektrikli ara\u00e7 alabilece\u011fini ifade ediyor. Bununla birlikte T\u00fcrk t\u00fcketicilerinin sat\u0131n alacaklar\u0131 ara\u00e7lardaki yak\u0131t tercihinin birinci s\u0131ras\u0131nda dizel ara\u00e7lar geliyor.<\/strong><\/h1>\n
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\u015eirket Orta\u011f\u0131 ve \u0130leri \u00dcretim Sekt\u00f6r Lideri | Arda Kara\u00e7elebi<\/p><\/div>\n

Uluslararas\u0131 denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY, t\u00fcketicilerin otomobil sat\u0131n alma ve kullan\u0131m tercihlerini ortaya koymak amac\u0131yla haz\u0131rlad\u0131\u011f\u0131 \u2018Otomotiv Perakendecili\u011finde T\u00fcketici Tercihleri\u2019\u00a0ara\u015ft\u0131rmas\u0131<\/strong>n\u0131n\u00a0<\/strong>sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcrkiye, Rusya, Macaristan, Romanya<\/strong> ve \u00c7ekya<\/strong>\u2019dan yakla\u015f\u0131k 4.000 t\u00fcketiciyle<\/strong> yap\u0131lan anket sonucu olu\u015fturulan ara\u015ft\u0131rma; s\u0131f\u0131r<\/strong> ve ikinci el ara\u00e7 sat\u0131n alma s\u00fcre\u00e7leri<\/strong>ne, ara\u00e7 kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na ve otomotiv sekt\u00f6r\u00fc<\/strong>n\u00fcn gelece\u011fini etkilemesi beklenen yeni teknolojilere ili\u015fkin<\/strong> bulgular i\u00e7eriyor.<\/p>\n

T\u00fcrk t\u00fcketicinin tercihi s\u0131f\u0131r ara\u00e7tan yana<\/strong><\/h2>\n

T\u00fcrk t\u00fcketicilerin %60<\/strong>\u2019\u0131 2 y\u0131l i\u00e7inde; %90<\/strong>\u2019\u0131 ise 5 y\u0131l i\u00e7inde<\/strong> yeni bir ara\u00e7 almay\u0131 planl\u0131yor. Ara\u00e7 almay\u0131 planlayan T\u00fcrk t\u00fcketicilerin %60<\/strong>\u2019\u0131 s\u0131f\u0131r ara\u00e7 almay\u0131 planlarken, s\u0131f\u0131r araca olan ilginin ara\u015ft\u0131rma kapsam\u0131ndaki di\u011fer \u00fclkelere g\u00f6re daha y\u00fcksek oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcrk t\u00fcketiciler duyduklar\u0131 pozitif yorumlara<\/strong> di\u011fer \u00fclke t\u00fcketicilerinden daha fazla de\u011fer veriyor.<\/p>\n

Avantajl\u0131 sat\u0131\u015f kampanyalar\u0131 ara\u00e7 al\u0131mlar\u0131nda en \u00f6nemli kriter<\/strong><\/h2>\n

Avantajl\u0131 sat\u0131\u015f kampanyalar\u0131, T\u00fcrk t\u00fcketicinin ara\u00e7 alma karar\u0131 vermesinde en b\u00fcy\u00fck \u00f6neme sahip etken olarak g\u00f6r\u00fcl\u00fcyor. T\u00fcrk t\u00fcketicilerinin %60<\/strong>\u2019\u0131 sat\u0131\u015f kampanyalar\u0131<\/strong>n\u0131 en \u00f6nemli kriter olarak g\u00f6r\u00fcrken, di\u011fer \u00fclkelerde ki\u015fisel deneyimlerin<\/strong> daha \u00f6n planda oldu\u011fu g\u00f6ze \u00e7arp\u0131yor. T\u00fcrk<\/strong> ve Rus t\u00fcketiciler<\/strong> sat\u0131n alacaklar\u0131 arac\u0131n markas\u0131na daha fazla \u00f6nem veriyor ve markan\u0131n kendi ki\u015filiklerini yans\u0131tt\u0131\u011f\u0131n\u0131<\/strong> d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Yak\u0131tta ilk tercih dizel<\/strong><\/h2>\n

T\u00fcrk t\u00fcketicilerinin sat\u0131n alacaklar\u0131 ara\u00e7lardaki yak\u0131t tercihi<\/strong>nin birinci s\u0131ras\u0131nda dizel ara\u00e7lar<\/strong> geliyor. Ankete kat\u0131lan T\u00fcrk t\u00fcketicilerin yaln\u0131zca %20<\/strong>\u2019si benzinli ara\u00e7 tercih ediyor. Anket kapsam\u0131ndaki di\u011fer \u00fclkelerle k\u0131yasland\u0131\u011f\u0131nda dizel ara\u00e7 tercih etme<\/strong> oran\u0131n\u0131n T\u00fcrkiye\u2019de \u00e7ok daha y\u00fcksek oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bu durumun yak\u0131t maliyetlerinin y\u00fcksek olmas\u0131<\/strong>ndan ileri geldi\u011fi ifade ediliyor.<\/p>\n

2’inci el al\u0131mlarda arac\u0131n \u00e7\u0131k\u0131\u015f yeri ve kilometre garantisine dikkat ediliyor<\/strong><\/h2>\n

T\u00fcrk t\u00fcketiciler ikinci el ara\u00e7 al\u0131rken %67<\/strong> oranla en \u00e7ok arac\u0131n \u00e7\u0131k\u0131\u015f yeri ve kilometre garantisine dikkat etti\u011fini belirtirken, bunu %35<\/strong> ile ek garanti s\u00fcresi ve %26<\/strong> ile bayideki ara\u00e7 se\u00e7eneklerinin \u00e7e\u015fitli olmas\u0131 takip ediyor. \u0130kinci el ara\u00e7<\/strong> sat\u0131n al\u0131rken tercih edilen sat\u0131c\u0131 kanallar\u0131nda ise T\u00fcrk t\u00fcketicilerin genellikle birden fazla bayisi bulunan oto galerileri<\/strong>ni ve yetkili sat\u0131c\u0131lar<\/strong>\u0131n ikinci el ara\u00e7 sat\u0131\u015f<\/strong> hizmetlerini tercih etti\u011fi g\u00f6r\u00fcl\u00fcyor. Di\u011fer \u00fclkelerde ise internetten ikinci el ara\u00e7 sat\u0131n alma se\u00e7ene\u011fi<\/strong>nin T\u00fcrkiye\u2019ye g\u00f6re \u00e7ok daha fazla tercih edilmesi dikkat \u00e7eken bir unsur olarak g\u00f6ze \u00e7arp\u0131yor.<\/p>\n

Ara\u00e7 bak\u0131m ve tamirinde yetkili servisler tercih ediliyor<\/strong><\/h2>\n
\"\"

EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri K\u0131demli M\u00fcd\u00fcr\u00fc | \u0130nan\u00e7 Engin<\/p><\/div>\n

T\u00fcrk t\u00fcketicilerin ara\u00e7 bak\u0131m<\/strong> ve tamir ihtiya\u00e7lar\u0131<\/strong> i\u00e7in a\u011f\u0131rl\u0131kla yetkili servisleri tercih etti\u011fi, di\u011fer \u00fclkelerdeki t\u00fcketicilerin ise ba\u011f\u0131ms\u0131z ara\u00e7 servislerine daha \u00e7ok ra\u011fbet g\u00f6sterdi\u011fi dikkat \u00e7ekiyor. Yetkili servislerin tercih edilme nedenlerin ba\u015f\u0131nda ise %45<\/strong> ile servisin yetkinli\u011fi ve teknik bilgisi gelirken, bunu %45 ile arac\u0131 teslim etme ve teslim alma h\u0131z\u0131 ve %35<\/strong> ile servis hizmetini uzun s\u00fcre beklemeden alabilme imk\u00e2n\u0131 takip ediyor.<\/p>\n

Otomotiv perakendesinde<\/strong> \u00f6zellikle sat\u0131\u015f sonras\u0131 hizmetlerde pandeminin de h\u0131zland\u0131r\u0131c\u0131 etkisiyle \u00e7e\u015fitli dijital hizmetlerin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyen EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri K\u0131demli M\u00fcd\u00fcr\u00fc \u0130nan\u00e7 Engin<\/strong>,\u00a0<\/strong>\u201cTemass\u0131z ara\u00e7 teslim etme ve alma, bak\u0131m ve tamir i\u015fleri i\u00e7in yetkili servislerdeki uzmanlardan uzaktan destek alma, mobil servis<\/strong> ve bak\u0131m hizmetleri<\/strong> gibi yenilik\u00e7i hizmetler \u00f6zellikle SSH taraf\u0131nda \u00f6ne \u00e7\u0131k\u0131yor. Sat\u0131\u015f taraf\u0131nda ise otomobil bayilerinin bir d\u00f6n\u00fc\u015f\u00fcme girerek dijital sat\u0131\u015f kanallar\u0131na a\u011f\u0131rl\u0131k verece\u011fi bir d\u00f6neme girdi\u011fimizi g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n

Elektrikli ve hibrit ara\u00e7 al\u0131m\u0131nda fiyat belirleyici<\/strong><\/h2>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131, T\u00fcrk t\u00fcketicilerin elektrikli<\/strong> ve hibrit ara\u00e7lara<\/strong> y\u00fcksek ilgi g\u00f6sterdiklerini ancak fiyat y\u00fcksekli\u011finin tercihlerinde etkili oldu\u011funa i\u015faret ediyor. Ankete kat\u0131lan T\u00fcrk t\u00fcketicilerin %23<\/strong>\u2019\u00fc gelecekte mutlaka bir elektrikli ara\u00e7 alacaklar\u0131n\u0131 belirtiyor. Cazip fiyat teklifleri<\/strong> sunulmas\u0131 durumunda bu oran\u0131n %86<\/strong>\u2019ya kadar \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. T\u00fcrk t\u00fcketicilerin elektrikli<\/strong> ve hibrit ara\u00e7lara<\/strong> olan ilgisinin anket kapsam\u0131ndaki di\u011fer \u00fclkelere k\u0131yasla daha y\u00fcksek olmas\u0131 da dikkat \u00e7ekici di\u011fer bir unsur oldu. T\u00fcm anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n elektrikli<\/strong> ve hibrit ara\u00e7lar\u0131n<\/strong> ba\u015fl\u0131ca tercih edilme nedenleri \u00fczerine ortak g\u00f6r\u00fc\u015f\u00fcn\u00fcn i\u00e7ten yanmal\u0131 ara\u00e7lara k\u0131yasla daha d\u00fc\u015f\u00fck olan idame masraflar\u0131 ve d\u00fc\u015f\u00fck karbon sal\u0131n\u0131m\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Vergi indirimi ve te\u015fvikler elektrikli ara\u00e7 sat\u0131\u015flar\u0131n\u0131 destekler<\/strong><\/h2>\n

Ara\u015ft\u0131rma; elektrikli<\/strong> ve hibrit ara\u00e7lara<\/strong> olan talebin artt\u0131r\u0131lmas\u0131n\u0131n olas\u0131 y\u00f6ntemlerine de \u0131\u015f\u0131k tutuyor. T\u00fcrk t\u00fcketiciler elektrikli ara\u00e7 alma isteklerini negatif etkileyen<\/strong> en \u00f6nemli unsur olarak %42<\/strong> oran\u0131nda ara\u00e7lar\u0131n fiyatlar\u0131n\u0131n y\u00fcksek olmas\u0131n\u0131 belirtiyor. Ara\u00e7 fiyatlar\u0131n\u0131n y\u00fcksekli\u011finin ard\u0131ndan %19<\/strong> ile tek \u015farj ile gidilebilen mesafe ve %18<\/strong> oran\u0131yla yeterli \u015farj istasyonu yayg\u0131nl\u0131\u011f\u0131<\/strong> olmamas\u0131 nedenleri s\u0131ralan\u0131yor. Elektrikli ara\u00e7 sat\u0131n alma konusunda ilgi ve talebin hangi \u015fartlar ger\u00e7ekle\u015firse artaca\u011f\u0131 y\u00f6n\u00fcndeki soruya ise %55<\/strong> oran\u0131nda vergi indirimleri, %53<\/strong> oran\u0131nda da sat\u0131n alma fiyat\u0131 \u00fczerinden verilecek te\u015fvikler \u015feklinde yan\u0131tlar veriliyor.<\/p>\n

\u201cElektrikli ara\u00e7lar\u0131n yayg\u0131nla\u015fmas\u0131 global \u00f6l\u00e7ekte ka\u00e7\u0131n\u0131lmaz g\u00f6r\u00fcn\u00fcyor, ancak \u00fclkemizdeki altyap\u0131n\u0131n bu ara\u00e7lara haz\u0131r hale gelmesi ve t\u00fcketici ilgisinin art\u0131r\u0131lmas\u0131 \u00f6nem ta\u015f\u0131yor\u201d diyen EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri \u015eirket Orta\u011f\u0131 ve \u0130leri \u00dcretim Sekt\u00f6r Lideri Arda Kara\u00e7elebi<\/strong>, \u201c\u00dclkemizdeki t\u00fcketici ilgisinin y\u00fcksek oldu\u011funu \u00e7al\u0131\u015fmam\u0131zdan g\u00f6rebiliyoruz ancak hem elektrik \u015febeke altyap\u0131s\u0131<\/strong>ndaki iyile\u015ftirme ihtiyac\u0131 hem \u015farj istasyonlar\u0131<\/strong>n\u0131n hen\u00fcz yayg\u0131nla\u015famam\u0131\u015f olmas\u0131 hem de elektrikli ara\u00e7lar\u0131n<\/strong> neredeyse tamam\u0131n\u0131n ithal<\/strong> ve y\u00fcksek fiyatl\u0131<\/strong> olmas\u0131 nedeniyle T\u00fcrkiye pazar\u0131 elektrikli ara\u00e7larda<\/strong> arzu edilen konuma eri\u015fmekten \u015fu anda uzakta. \u00d6zellikle ev ve i\u015f yerlerindeki AC\/DC \u015farj imk\u00e2nlar\u0131<\/strong>n\u0131n \u00f6ncelikli olarak geli\u015ftirilmesi, sonra da otoyol ve \u015fehir i\u00e7i gibi s\u0131k kullan\u0131lan ve zaman a\u00e7\u0131s\u0131ndan k\u0131s\u0131tlay\u0131c\u0131 konumlarda DC \u015farj imk\u00e2nlar\u0131<\/strong>n\u0131n art\u0131r\u0131lmas\u0131n\u0131n bu noktada olduk\u00e7a kritik oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz\u201d<\/em> de\u011ferlendirmesini yapt\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. EY\u2019\u0131n (Ernst & Young) \u2018Otomotiv Perakendecili\u011finde T\u00fcketici Tercihleri\u2019\u00a0ara\u015ft\u0131rmas\u0131na g\u00f6re; T\u00fcrk t\u00fcketicilerin ara\u00e7 tercihlerinde fiyat ve yak\u0131t ekonomisi ilk s\u0131rada yer al\u0131yor. T\u00fcketicilerin […]<\/p>\n","protected":false},"author":1,"featured_media":131530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52],"tags":[88211,88210,54965,51110,85935,88209,88212,57125],"views":229,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131526"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=131526"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/131530"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=131526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=131526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=131526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}