{"id":131299,"date":"2021-03-16T11:31:00","date_gmt":"2021-03-16T08:31:00","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=131299"},"modified":"2021-03-16T11:51:18","modified_gmt":"2021-03-16T08:51:18","slug":"mckinsey-2021-yili-ve-sonrasina-yon-verecek-trendleri-paylasti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/mckinsey-2021-yili-ve-sonrasina-yon-verecek-trendleri-paylasti\/","title":{"rendered":"(Turkish) ’McKinsey’ 2021 Y\u0131l\u0131 ve Sonras\u0131na Y\u00f6n Verecek Trendleri Payla\u015ft\u0131"},"content":{"rendered":"

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McKinsey & Company, 2021 y\u0131l\u0131na ve daha da \u00f6tesine y\u00f6n verecek trendleri, \u2018k\u00fcresel ekonomi\u2019,\u2018i\u015f d\u00fcnyas\u0131\u2019 ve \u2018toplumsal yap\u0131\u2019 ana ba\u015fl\u0131klar\u0131 alt\u0131nda toplad\u0131.<\/strong><\/h1>\n

Pandemi \u015fartlar\u0131 tamamen geride kald\u0131\u011f\u0131nda, olu\u015facak yeni normalin 2019\u2019un<\/strong> hakim ko\u015fullar\u0131na geri d\u00f6nmek anlam\u0131na gelemeyece\u011fine vurgu yapan\u00a0McKinsey & Company T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Can Kendi<\/strong>, 2021 ve sonras\u0131na y\u00f6nelik trendlerle ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada; \u201cMcKinsey olarak, COVID-19 \"\"salg\u0131n\u0131n\u0131n, Nisan 2020<\/strong>\u2019de \u2018ekonomik ve sosyal d\u00fczende ciddi bir yeniden yap\u0131lanma\u2019 getirebilece\u011fini belirtmi\u015ftik. Bug\u00fcn a\u015f\u0131lama \u00e7al\u0131\u015fmalar\u0131<\/strong> h\u0131zla s\u00fcr\u00fcyor. Pandemi bir g\u00fcnde geride kalmasa da yeni normalin bu sene ya da \u00f6n\u00fcm\u00fczdeki sene olu\u015faca\u011f\u0131 konusunda, dikkatli bir \u015fekilde iyimser olmak m\u00fcmk\u00fcn. Bu \u00e7er\u00e7evede, 2021\u2019in d\u00f6n\u00fc\u015f\u00fcm y\u0131l\u0131<\/strong> olmas\u0131 bekleniyor. 20\u2019nci y\u00fczy\u0131ldan<\/strong> bahsederken kullan\u0131lan \u2018sava\u015f \u00f6ncesi\u2019 <\/strong>ve sava\u015f sonras\u0131\u2019<\/strong> terimleri gibi pandemi de muhtemelen bu y\u00fczy\u0131l i\u00e7in \u00f6nemli bir mihenk ta\u015f\u0131 olacak. Gelecek nesiller, tan\u0131mlamalar\u0131nda, \u2018COVID-19 \u00f6ncesi\u2019<\/strong> ve \u2018COVID-19 sonras\u0131\u2019<\/strong> d\u00f6nemlerden bahsedecek. Kurumlarda, iyi liderlik, dijital \u00fcretkenlik, s\u00fcrd\u00fcr\u00fclebilirlik, inovasyon<\/strong>, i\u015fimizin gelece\u011fi ve payda\u015f kapitalizmi trendleriyle a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z de\u011fi\u015fimlerin uzun vadede kal\u0131c\u0131 bir temel olu\u015fturmas\u0131 m\u00fcmk\u00fcn. Gelecek planlar\u0131m\u0131z\u0131 yaparken 2021\u2019in ve \u00f6tesinin \u015fekillenmesinde etkili olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fc\u011f\u00fcm\u00fcz 13 trendi dikkate almam\u0131z\u0131n<\/strong> \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum\u201d<\/em> dedi.<\/p>\n

K\u00fcresel Ekonomi Trendleri<\/strong><\/h2>\n

1- G\u00fcvenin geri d\u00f6n\u00fc\u015f\u00fc<\/strong><\/h3>\n

T\u00fcketicilerin de geri d\u00f6nmesini sa\u011flayan bu trendle, harcamalar\u0131n artmas\u0131 bekleniyor. Biriken talebin a\u00e7\u0131\u011fa \u00e7\u0131k\u0131\u015f\u0131, daha \u00f6nceki b\u00fct\u00fcn ekonomik krizlerde oldu\u011fu gibi, bir \u2018intikam al\u0131\u015fveri\u015fi\u2019<\/strong> hareketine neden oluyor. Pandemiden en \u00e7ok etkilenen hizmet sekt\u00f6r\u00fc; \u00f6zellikle restoranlar ve e\u011flence mekanlar\u0131n\u0131n, bu geri d\u00f6n\u00fc\u015fte, di\u011fer sekt\u00f6rlere g\u00f6re \u00f6ne \u00e7\u0131kaca\u011f\u0131 tahmin ediliyor.<\/strong> McKinsey uzmanlar\u0131, t\u00fcketicilerin geri d\u00f6n\u00fc\u015f s\u00fcrecinin, \u00fclkeden \u00fclkeye de farkl\u0131l\u0131klar g\u00f6sterece\u011fini ortaya koyuyor.<\/p>\n

2- Tatil ama\u00e7l\u0131 seyahatlerin yeniden ba\u015flamas\u0131<\/strong><\/h3>\n

Uluslararas\u0131 seyahatte<\/strong>, pandemiye ba\u011fl\u0131 s\u0131n\u0131r k\u0131s\u0131tlamalar\u0131<\/strong> nedeniyle kriz s\u00fcrse de \u00c7in\u2019de otel dolulu\u011fu ve yurt i\u00e7i u\u00e7u\u015flardaki yolcu say\u0131s\u0131, A\u011fustos sonunda ge\u00e7en seneki seviyelerinin y\u00fczde 90<\/strong>\u2019\u0131n\u0131 ge\u00e7ti. Ekim\u2019deki Alt\u0131n Hafta tatili s\u0131ras\u0131nda, 2019<\/strong>\u2019a oranla y\u00fczde 20<\/strong> d\u00fc\u015f\u00fc\u015fle, 600 milyondan fazla<\/strong> \u00c7inli seyahat etti. L\u00fcks yurti\u00e7i seyahat ise eski d\u00fczeyini ge\u00e7ti. Tatil ama\u00e7l\u0131 seyahatler h\u0131zla geri d\u00f6nerken, makalede; i\u015f seyahatlerinde toparlanma s\u00fcreci<\/strong>nin, daha \u00f6nceki kriz d\u00f6nemlerinde<\/strong> de oldu\u011fu gibi farkl\u0131 olaca\u011f\u0131 belirtiliyor. Pandemi s\u0131ras\u0131nda teknolojinin etkin bir \u015fekilde kullan\u0131m\u0131 ve \u00e7o\u011fu \u015firketin \u00f6n\u00fcm\u00fczdeki y\u0131llarda y\u00fczle\u015fece\u011fi ekonomik k\u0131s\u0131tlamalar, McKinsey uzmanlar\u0131na g\u00f6re; i\u015f seyahatlerinde uzun d\u00f6nemli yap\u0131sal bir de\u011fi\u015fimin ba\u015flang\u0131\u00e7 i\u015fareti<\/strong> olabilir.<\/p>\n

3- \u0130novasyon dalgas\u0131 ve ba\u015flatt\u0131\u011f\u0131 yeni giri\u015fimciler nesli\u00a0<\/strong><\/h3>\n

\u0130htiya\u00e7lar, icatlar\u0131 do\u011furuyor<\/strong> ve kaos giri\u015fimciler<\/strong> i\u00e7in alan a\u00e7\u0131yor. Daha \u00f6nce ya\u015fanan ekonomik krizlerin tersine, bu sefer yeni a\u00e7\u0131lan k\u00fc\u00e7\u00fck i\u015fletmelerin say\u0131s\u0131nda \u00f6nemli oranda art\u0131\u015f g\u00f6r\u00fcl\u00fcyor. \u00d6rne\u011fin ABD\u2019de<\/strong>, sadece 2020\u2019nin<\/strong> 3’\u00fcnc\u00fc \u00e7eyre\u011finde, 1,5 milyon<\/strong> yeni i\u015fletme ba\u015fvurusu yap\u0131ld\u0131. Bu say\u0131, 2019\u2019un ayn\u0131 d\u00f6neminin 2 kat\u0131<\/strong>yd\u0131. Bunlar\u0131n yan\u0131 s\u0131ra giri\u015fim sermayesi aktivitesi de 2020\u2019nin<\/strong> ilk yar\u0131s\u0131nda \u00e7ok az gerileme g\u00f6sterdi.<\/p>\n

4- D\u00f6rd\u00fcnc\u00fc end\u00fcstri devriminin h\u0131zlanmas\u0131<\/strong><\/h3>\n

Bu h\u0131zlanman\u0131n temelinde, dijital destekli verimlilik art\u0131\u015f\u0131<\/strong>n\u0131n yer ald\u0131\u011f\u0131 vurgulan\u0131yor. Makalede; ABD\u2019de verimlili\u011fin, 2020\u2019nin<\/strong> ikinci \u00e7eyre\u011finde y\u00fczde 10,6<\/strong> ve takiben \u00fc\u00e7\u00fcnc\u00fc<\/strong> \u00e7eyre\u011finde de y\u00fczde 4,6<\/strong> artt\u0131\u011f\u0131na dikkat \u00e7ekiliyor. Ge\u00e7mi\u015fte \u00e7\u0131\u011f\u0131r a\u00e7an teknolojilerin, verimlili\u011fi art\u0131rmaya<\/strong> ba\u015flamas\u0131 10 y\u0131ldan uzun s\u00fcr\u00fcyordu. COVID-19 krizi<\/strong> yapay zeka <\/strong>ve dijitalle\u015fme<\/strong> gibi alanlarda, bu ge\u00e7i\u015fi birka\u00e7 y\u0131la indirdi. \u015eirketlerin yo\u011fun bask\u0131 alt\u0131nda aceleyle yeni teknolojilere uyum sa\u011flamaya<\/strong> \u00e7al\u0131\u015f\u0131rken hatalar da yapt\u0131\u011f\u0131n\u0131 belirten McKinsey uzmanlar\u0131<\/strong>, liderlere;<\/span> \u015fu ana kadar yap\u0131lan iyi \u015feyleri yap\u0131land\u0131rmalar\u0131n\u0131<\/strong> ve kurumsalla\u015ft\u0131rmalar\u0131n\u0131<\/strong> \u00f6neriyor.<\/p>\n

\u0130\u015f D\u00fcnyas\u0131 Trendleri<\/strong><\/h2>\n

McKinsey, i\u015f d\u00fcnyas\u0131nda ya\u015fanan de\u011fi\u015fimde belirleyici rol oynayan t\u00fcketici davran\u0131\u015f<\/strong> ve tercihlerini<\/strong> anlamak i\u00e7in yapt\u0131\u011f\u0131 k\u00fcresel bir anketin sonu\u00e7lar\u0131n\u0131 makalede payla\u015f\u0131yor. Bu anketin uyguland\u0131\u011f\u0131 13<\/strong> b\u00fcy\u00fck \u00fclkeden 9’unda<\/strong>, t\u00fcketicilerin en az \u00fc\u00e7te ikisi<\/strong> yeni al\u0131\u015fveri\u015f \u015fekilleri denediklerini s\u00f6yl\u00fcyor. Ayr\u0131ca, ankete kat\u0131lanlar\u0131n y\u00fczde 65<\/strong>\u2019inden fazlas\u0131 buna devam etmeyi d\u00fc\u015f\u00fcnd\u00fcklerini belirtiyor.<\/p>\n

1- Online Perakende<\/strong><\/h3>\n

\u2018Online perakendeye ge\u00e7i\u015f\u2019<\/strong>in h\u0131zla devam edece\u011fi ve kal\u0131c\u0131 olaca\u011f\u0131n\u0131 vurgulan\u0131yor. Makalede; ABD\u2019de 2019 senesinde, e-ticaretin 2024\u2019e<\/strong> gelindi\u011finde y\u00fczde 24<\/strong>\u2019l\u00fck bir yayg\u0131nl\u0131\u011fa ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fc hat\u0131rlat\u0131l\u0131yor ve bu tahminlerin \u00f6tesindeki ger\u00e7ekle\u015fmeye dikkate \u00e7ekiliyor. ABD\u2019de e-ticaret, Temmuz 2020<\/strong>\u2019de toplam perakende sat\u0131\u015flar\u0131<\/strong>n\u0131n y\u00fczde 33<\/strong>\u2019\u00fcne ula\u015fm\u0131\u015ft\u0131.<\/p>\n

K\u00fcresel olarak de\u011ferlendirildi\u011finde de 2020\u2019nin<\/strong> ilk yar\u0131s\u0131nda g\u00f6r\u00fclen e-ticaret art\u0131\u015f\u0131<\/strong>, \u00f6nceki 10 seneye e\u015fitti. Bu geli\u015fmenin detaylar\u0131na inildi\u011finde baz\u0131 noktalara dikkat etmek gerekiyor. Online al\u0131\u015fveri\u015f<\/strong> yapan t\u00fcketicilerde, marka sadakatinin az olmas\u0131<\/strong>, bu noktalar\u0131n ba\u015f\u0131nda geliyor. Di\u011fer bir nokta da yak\u0131n zamanl\u0131 bir McKinsey anketinde t\u00fcketim mallar\u0131 \u015firketleri<\/strong>nin sadece y\u00fczde 60<\/strong>\u2019\u0131n\u0131n, e-ticaret b\u00fcy\u00fcme f\u0131rsatlar\u0131<\/strong>n\u0131 yakalamaya k\u0131smen dahi olsa haz\u0131rl\u0131kl\u0131 oldu\u011funu s\u00f6ylemesi. \u015eirketlerin bu y\u00f6nde hareket etmesi ve haz\u0131rl\u0131klar\u0131n\u0131 h\u0131zla tamamlamaya \u00e7al\u0131\u015fmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Zira y\u00f6nelim a\u00e7\u0131k, \u00e7o\u011fu t\u00fcketici online al\u0131\u015fveri\u015f<\/strong>e kay\u0131yor ve \u015firketlerin haz\u0131rl\u0131kl\u0131 olmas\u0131 t\u00fcketicinin marka sadakatinde rol oynayabiliyor.<\/p>\n

2- Tedarik zincirinde yeniden dengelenme<\/strong><\/h3>\n

COVID-19<\/strong>, \u00e7o\u011fu \u015firketin, uzun<\/strong> ve karma\u015f\u0131k tedarik zincirleri<\/strong>ndeki zay\u0131f noktalar\u0131n\u0131<\/strong> a\u00e7\u0131\u011fa \u00e7\u0131kard\u0131. Tek bir \u00fclke, hatta tek bir fabrikan\u0131n kapanmas\u0131, \u015firketlerin k\u00fcresel \u00fcretimini durma noktas\u0131na getirince, \u2018tedarik zincirindeki yeniden dengelenme\u2019<\/strong> ba\u015flad\u0131. McKinsey uzmanlar\u0131<\/strong> bu trend sonucunda; k\u00fcresel mal ihracat\u0131n\u0131n d\u00f6rtte birinin, 2025\u2019e kadar y\u00f6n de\u011fi\u015ftirebilece\u011fini \u00f6ng\u00f6r\u00fcyor. Bu, yakla\u015f\u0131k 4,5 trilyon dolarl\u0131k bir ihracat hacmi anlam\u0131na geliyor.<\/strong> Makaleye g\u00f6re; bu d\u00f6nemde \u015firketler, tedarik zincirlerini incelemeye ba\u015flad\u0131klar\u0131nda, 3 \u015fey fark etti.<\/strong> Bunlar;<\/span> aksamalar\u0131n normal olmas\u0131, end\u00fcstri 4.0<\/strong> sayesinde \u00fcretimde \u00fclkelere ba\u011fl\u0131 maliyet farklar\u0131n\u0131n daralmas\u0131<\/strong> ve tedarik zincirindeki \u015firketlere<\/strong> \u00fcretim yapan alt tedarik\u00e7ilerle ilgili bilgi eksikli\u011fiydi. \u015eirketler, bunlar\u0131 dikkate alarak hem otomasyon<\/strong> hem de yapay zek\u00e2<\/strong>, veri analiti\u011fi<\/strong> alanlar\u0131ndaki geli\u015fmelerden faydalanarak tedarik zincirlerini<\/strong> yeniden dengeliyor.<\/p>\n

3- \u2018\u0130\u015fimizin Gelece\u011fi\u2019 beklenenden \u00f6nce geliyor<\/strong><\/h3>\n

Pandemi, farkl\u0131 end\u00fcstrilerdeki 10 milyonlarca<\/strong> insan\u0131, bir g\u00fcnde evden \u00e7al\u0131\u015fmaya ge\u00e7mek<\/strong> zorunda b\u0131rakt\u0131.\u00a0B\u00f6ylece, \u00f6n\u00fcndeki k\u00fclt\u00fcrel ve teknolojik bariyerler y\u0131k\u0131lan uzaktan \u00e7al\u0131\u015fma modeli<\/strong>nin, k\u0131s\u0131tlar\u0131<\/strong> ve faydalar\u0131<\/strong> ge\u00e7en k\u0131sa zaman i\u00e7inde daha da netle\u015fti. Bu konuda McKinsey Global Institute (MGI)<\/strong> taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmaya g\u00f6re; \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 20\u2019si, haftan\u0131n 3 ila 5 g\u00fcn\u00fc uzaktan \u00e7al\u0131\u015farak verimliliklerini koruyabiliyor<\/strong>. Bu trend,\u00a0sadece COVID-19 salg\u0131n\u0131ndan dolay\u0131 de\u011fil, otomasyon<\/strong> ve dijitalle\u015fmedeki<\/strong> ilerlemeler de bunu m\u00fcmk\u00fcn k\u0131ld\u0131\u011f\u0131 i\u00e7in ger\u00e7ekle\u015fiyor. Makalede, ofisten uzakta \u00e7al\u0131\u015fmaya ge\u00e7i\u015fle ilgili iki \u00f6nemli zorlu\u011fa dikkat \u00e7ekiliyor. Bu s\u00fcre\u00e7te hem ofisin organizasyona tam olarak ne getirdi\u011finin sistematik de\u011ferlendirilmesi<\/strong> hem de i\u015f g\u00fcc\u00fcn\u00fcn otomasyon, dijitalle\u015fme<\/strong> ve di\u011fer teknolojilere uyum<\/strong> sa\u011flamas\u0131 i\u00e7in desteklenmesi gerekiyor. McKinsey uzmanlar\u0131, \u00e7al\u0131\u015fanlara, e\u011fitimlerle yeni beceriler kazand\u0131rman\u0131n, maliyetlerin \u00fcst\u00fcnde fayda sa\u011flad\u0131\u011f\u0131n\u0131 belirtiyor. Ayr\u0131ca, bu yat\u0131r\u0131m\u0131n; \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131, m\u00fc\u015fteri memnuniyeti<\/strong> ve olumlu marka alg\u0131s\u0131<\/strong> \u00fczerindeki etkileri de hat\u0131rlat\u0131l\u0131yor.<\/p>\n

4- Biyofarma devriminin g\u00fc\u00e7lenmesi\u00a0<\/strong><\/h3>\n

Pandemi, genel olarak i\u015f d\u00fcnyas\u0131nda s\u00fcre\u00e7leri h\u0131zland\u0131rd\u0131\u011f\u0131 gibi, medikal inovasyona<\/strong> da ciddi bir ivme kazand\u0131rabilir. Zorunluluk s\u00f6z konusu olunca bunun m\u00fcmk\u00fcn oldu\u011fu g\u00f6r\u00fcld\u00fc. COVID-19 genom sekanslamas\u0131<\/strong> birka\u00e7 haftada ger\u00e7ekle\u015fmekle kalmad\u0131, a\u015f\u0131lar<\/strong> da bir y\u0131ldan k\u0131sa s\u00fcrede geli\u015ftirildi. McKinsey uzmanlar\u0131, daha b\u00fcy\u00fck bir de\u011fi\u015fim potansiyelinin; biyom\u00fchendislik, genetik dizileme,<\/strong> programlama, veri analiti\u011fi, otomasyon, makine \u00f6\u011frenimi<\/strong> ve yapay zek\u00e2<\/strong> gibi \u00e7e\u015fitli becerilerin bir araya gelmesiyle ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 belirtiyor. McKinsey Global Enstit\u00fcs\u00fc (MGI), bu geli\u015fmeyi \u2018Biyo-Devrim\u2019<\/strong> olarak adland\u0131r\u0131yor. May\u0131s 2020\u2019de<\/strong> yay\u0131nlanan bir raporda MGI, \u2018k\u00fcresel hastal\u0131k y\u00fck\u00fcn\u00fcn % 45<\/strong>\u2019inin, bug\u00fcn bilimsel olarak<\/strong> m\u00fcmk\u00fcn olan becerilerle \u00e7\u00f6z\u00fclebilece\u011fini\u2019<\/strong> a\u00e7\u0131klad\u0131. \u00d6rne\u011fin;<\/span> genom d\u00fczenleme teknolojileri senede 250 bin ki\u015fiyi<\/strong> \u00f6ld\u00fcren s\u0131tmaya \u00e7are<\/strong> bulabilir. H\u00fccresel terapiler, zarar g\u00f6rm\u00fc\u015f h\u00fccre<\/strong> ve dokular\u0131 onarabilir<\/strong> ve hatta yenileyebilir.<\/strong> Yeni \u00e7e\u015fit a\u015f\u0131lar kanser ve kalp hastal\u0131klar\u0131 gibi bula\u015f\u0131c\u0131 olmayan hastal\u0131klara da uygulanabilir. Biyo-devrimin<\/strong> potansiyeli, sa\u011fl\u0131\u011f\u0131n \u00f6tesine de<\/strong> uzan\u0131yor. MGI raporlar\u0131na g\u00f6re;<\/span> k\u00fcresel ekonominin fiziksel girdilerinin y\u00fczde 60<\/strong>\u2019\u0131n\u0131 biyolojik olarak \u00fcretmek<\/strong>, teoride m\u00fcmk\u00fcn. Biyo-devrim, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda trilyonlarca dolarl\u0131k<\/strong> ekonomik etki yaratabilir.<\/p>\n

5- Portf\u00f6ylerin yeniden yap\u0131lanmas\u0131 h\u0131zlan\u0131yor<\/strong><\/h3>\n

Pandemiyle birlikte baz\u0131 end\u00fcstriler y\u00fckseli\u015fe ge\u00e7erken baz\u0131lar\u0131 da ciddi \u015fekilde d\u00fc\u015ft\u00fc. Ekonomi yeni normaline<\/strong> oturunca, ya\u015fanan sekt\u00f6rel farkl\u0131l\u0131klar\u0131n daralmas\u0131 ve end\u00fcstrilerin kriz \u00f6ncesine yak\u0131n<\/strong> pozisyonlar\u0131na d\u00f6nmeleri beklenebilir. Bununla birlikte, sekt\u00f6rler i\u00e7indeki dinamiklerin nas\u0131l de\u011fi\u015fece\u011fini \u00f6ng\u00f6rmek daha zor olabilir. Bundan \u00f6nceki krizlerden, kuvvetliler daha kuvvetli \u00e7\u0131kt\u0131. Zay\u0131flarsa daha da zay\u0131flad\u0131, t\u00fcmden kapand\u0131 ya da sat\u0131n al\u0131nd\u0131. McKinsey uzmanlar\u0131, pandemi d\u00f6neminde de dayan\u0131kl\u0131l\u0131\u011f\u0131 y\u00fcksek, sa\u011fl\u0131kl\u0131 bilan\u00e7olara sahip \u015firketlerin; yeni f\u0131rsatlar aray\u0131\u015f\u0131nda olaca\u011f\u0131n\u0131 ve ciddi boyutlu portf\u00f6y de\u011fi\u015fimi g\u00f6rmeyi beklediklerini belirtiyor.<\/strong> Bu duruma ek olarak, k\u00fcresel \u00f6zel sermayenin elinde bulunan yakla\u015f\u0131k 1,5 trilyon dolarl\u0131k<\/strong> yat\u0131r\u0131ma haz\u0131r kayna\u011f\u0131n da portf\u00f6y de\u011fi\u015fiminde<\/strong> belirleyici rol oynamas\u0131 bekleniyor. K\u00fcresel krizlerde<\/strong> yap\u0131lan \u00f6zel sermaye yat\u0131r\u0131mlar\u0131<\/strong>n\u0131n geri d\u00f6n\u00fc\u015flerinin, iyi d\u00f6nemlerde yap\u0131lanlara g\u00f6re daha y\u00fcksek oldu\u011fu biliniyor. Bu nedenle makalede, \u00f6zel sermaye end\u00fcstrisi<\/strong>nin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yeni yat\u0131r\u0131m imkanlar\u0131n\u0131 takip edece\u011fi tahmini yer al\u0131yor.<\/p>\n

6- Ye\u015fil \u0130yile\u015fme\u00a0<\/strong><\/h3>\n

2008-2009 finansal kriziyle<\/strong> ba\u015fa \u00e7\u0131kmak i\u00e7in \u00e7ok say\u0131da devlet<\/strong>, te\u015fvik program\u0131<\/strong> uygulanm\u0131\u015ft\u0131 ama bunlar\u0131n \u00e7ok az\u0131 iklimsel<\/strong> ya da \u00e7evresel hareketleri<\/strong> i\u00e7eriyordu. Pandeminin ekonomik etkileriyle m\u00fccadelede<\/strong>, durumun farkl\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcm \u00fclkeler de\u011filse de b\u00fcy\u00fck \u00e7o\u011funlu\u011fu toparlanma planlar\u0131n\u0131 var olan \u00e7evresel politika \u00f6ncelikleri<\/strong>ni ilerletmek i\u00e7in kullan\u0131yor. Avrupa Birli\u011fi 880 milyar dolarl\u0131k<\/strong> COVID-19 kriz plan\u0131n\u0131n % 30<\/strong>\u2019unu iklim de\u011fi\u015fikli\u011fi<\/strong> ile ilgili tedbirlerde kullanmay\u0131 planl\u0131yor. Kanada toparlanmay\u0131 iklim hedefleriyle<\/strong> birle\u015ftiriyor. Kolombiya 180 milyon a\u011fa\u00e7<\/strong> ekiyor. Japonya<\/strong> ve G\u00fcney Kore<\/strong> 2050<\/strong>\u2019de, \u00c7in<\/strong> ise 2060<\/strong> y\u0131l\u0131nda, net karbon emisyonu<\/strong>nu s\u0131f\u0131ra indirme s\u00f6z\u00fc<\/strong> verdi. B\u00fct\u00fcn bunlar, s\u00fcrd\u00fcr\u00fclebilirli\u011fin h\u00fck\u00fcmetler d\u00fczeyinde yeni normal\u2019in \u00f6ncelikli konusu oldu\u011funu g\u00f6steriyor.<\/p>\n

\u015eirketler taraf\u0131na bak\u0131ld\u0131\u011f\u0131nda da s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> konusunda t\u00fcketici beklentileri<\/strong>nin artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. McKinsey uzmanlar\u0131, t\u00fcketici beklentilerinin yan\u0131 s\u0131ra ye\u015fil ekonomi<\/strong>nin sundu\u011fu b\u00fcy\u00fcme imkanlar\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131yor.<\/p>\n

Toplumsal Yap\u0131 Trendleri<\/strong><\/h2>\n

1- Sa\u011fl\u0131k sisteminin yenilenmesi<\/strong><\/h3>\n

COVID-19 salg\u0131n\u0131yla m\u00fccadele s\u00fcrecinden al\u0131nan dersler, daha kuvvetli sa\u011fl\u0131k sistemleri in\u015fa etmeye yol a\u00e7abilir. Halk sa\u011fl\u0131\u011f\u0131<\/strong> altyap\u0131s\u0131n\u0131n iyile\u015ftirilmesi<\/strong> ve sa\u011fl\u0131k sisteminin\u00a0dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn<\/strong> sundu\u011fu imkanlar kullan\u0131larak\u00a0modernle\u015ftirilmesi<\/strong>, bu konuda, \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gereken iki alan\u0131 olu\u015fturuyor. \u0130\u015fletmeler a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda da i\u015f verenlerin yeni normalin sa\u011fl\u0131kl\u0131 i\u015f ortam\u0131n\u0131 tasarlamaya odaklanmalar\u0131 ve \u00e7al\u0131\u015fanlar\u0131n\u0131n sa\u011fl\u0131\u011f\u0131na yat\u0131r\u0131m yapmalar\u0131<\/strong> bekleniyor.<\/p>\n

2- \u00dclkelerin normalle\u015fme s\u00fcreci \u00a0<\/strong><\/h3>\n

Pandemi etkileri azald\u0131k\u00e7a, \u00fclkelerin mali s\u0131k\u0131nt\u0131lar\u0131yla nas\u0131l ba\u015fa \u00e7\u0131kacaklar\u0131n\u0131 d\u00fc\u015f\u00fcnmeleri gerekecek. McKinsey uzmanlar\u0131, uzun vadeli<\/strong> ve etkili cevab\u0131n b\u00fcy\u00fcme<\/strong> ve verimlilik<\/strong> oldu\u011funu belirtiyor.<\/p>\n

3- Payda\u015f kapitalizmi<\/strong><\/h3>\n

\u0130\u015fletmeler ve par\u00e7as\u0131 olduklar\u0131 toplum aras\u0131nda bir k\u00f6pr\u00fc g\u00f6revi \u00fcstlenen<\/strong> payda\u015f kapitalizmi, pandemide daha da \u00f6nemli hale geldi. Payda\u015f kapitalizminin; \u015firketlerde k\u00e2r amac\u0131 g\u00fcd\u00fclmemesi<\/strong> olarak anla\u015f\u0131lmamas\u0131 gerekti\u011fini vurgulayan McKinsey uzmanlar\u0131, \u00f6nemli olan\u0131n, zaten de\u011ferlendirilebilen bir \u00f6l\u00e7\u00fct olan k\u00e2ra<\/strong> bir \u2018ama\u00e7\u2019<\/strong> kazand\u0131rmak oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n

Raporun Tamam\u0131na Ula\u015fmak \u0130\u00e7in TIKLAYIN>>><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. McKinsey & Company, 2021 y\u0131l\u0131na ve daha da \u00f6tesine y\u00f6n verecek trendleri, \u2018k\u00fcresel ekonomi\u2019,\u2018i\u015f d\u00fcnyas\u0131\u2019 ve \u2018toplumsal yap\u0131\u2019 ana ba\u015fl\u0131klar\u0131 alt\u0131nda toplad\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":131304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52,157],"tags":[67660,88016,88012,52259,3008,88013,69732,88011,71098,88015,66908,88017,57125,1296,88010,88014,79891],"views":143,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131299"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=131299"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/131304"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=131299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=131299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=131299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}