{"id":131118,"date":"2021-03-12T15:19:07","date_gmt":"2021-03-12T12:19:07","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=131118"},"modified":"2021-03-12T15:19:07","modified_gmt":"2021-03-12T12:19:07","slug":"alisveris-salginda-fiziki-parayi-unuttuk-odemeler-online-ve-temassiz-yapildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-salginda-fiziki-parayi-unuttuk-odemeler-online-ve-temassiz-yapildi\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: Salg\u0131nda Fiziki Paray\u0131 Unuttuk, \u00d6demeler Online ve Temass\u0131z Yap\u0131ld\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

POS cihazlar\u0131, veri merkezi, network ve sanalla\u015fma alan\u0131nda lider hizmet \u015firketi Teknoser\u2019in Genel M\u00fcd\u00fcr\u00fc Ozan \u0130nan, Covid-19 salg\u0131n\u0131 d\u00f6neminde \u00f6deme sistemlerinin ya\u015fam\u0131n devam etmesi i\u00e7in en kritik \u00f6neme sahip sekt\u00f6r oldu\u011funu s\u00f6yledi. Evde kal zamanlar\u0131nda e-ticaretin ve yemek sipari\u015flerinin online, temass\u0131z ve QR ile \u00f6deme sayesinde sorunsuz ya\u015fand\u0131\u011f\u0131n\u0131 anlatan \u0130nan, \u201cSalg\u0131n d\u00f6neminde fiziki paray\u0131 kullanmay\u0131 unuttuk. \u00d6demeleri online ve temass\u0131z yapt\u0131k\u201d dedi. \u00d6deme sistemlerinin 2020\u2019de b\u00fcy\u00fck yat\u0131r\u0131mlar ald\u0131\u011f\u0131n\u0131 ve altyap\u0131s\u0131n\u0131 da geli\u015ftirdi\u011fini anlatan \u0130nan, sekt\u00f6rdeki b\u00fcy\u00fcmenin aral\u0131ks\u0131z s\u00fcrece\u011fini kaydetti.<\/strong><\/h1>\n

T\u00fcrkiye\u2019de 11 Mart 2020\u2019de<\/strong> ilk Covid-19 pozitif vakas\u0131<\/strong>n\u0131n g\u00f6r\u00fclmesinin \u00fczerinden bir y\u0131l ge\u00e7mek \"\"\u00fczere. Bu s\u00fcre\u00e7te \u00fclkemizde evde kal d\u00f6nemleri ya\u015fand\u0131. Salg\u0131n\u0131n d\u00fcnyay\u0131 sard\u0131\u011f\u0131 d\u00f6nemde, T\u00fcrkiye\u2019de de fiziki para kullan\u0131m\u0131nda % 50<\/strong>\u2019ye varan d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131rken, al\u0131\u015fveri\u015fin \u00f6nemli b\u00f6l\u00fcm\u00fc online ticaret<\/strong> sayesinde yap\u0131ld\u0131. T\u00fcrkiye\u2019nin \u00f6deme sistemlerinin alt yap\u0131s\u0131 konusundaki \u00e7\u00f6z\u00fcmleriyle sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc firmas\u0131 Teknoser, Covid-19 salg\u0131n\u0131<\/strong>nda sahadaki \u00e7al\u0131\u015fmalar\u0131na h\u0131z verdi. 81 ildeki<\/strong> ekipleriyle ba\u015fta \u00f6deme sistemleri olmak \u00fczere, teknolojik altyap\u0131n\u0131n sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flad\u0131. Salg\u0131n d\u00f6neminde hayat kurtaran bir faaliyete d\u00f6n\u00fc\u015fen \u00f6deme sistemleri<\/strong>nin geldi\u011fi son noktay\u0131 ve ya\u015fad\u0131\u011f\u0131 geli\u015fmeleri Teknoser Genel M\u00fcd\u00fcr\u00fc Ozan \u0130nan<\/strong>, anlatt\u0131.<\/p>\n

Temass\u0131z ve Kartl\u0131 \u0130\u015flem Artt\u0131<\/strong><\/h2>\n

Ozan \u0130nan, T\u00fcrkiye\u2019de dijital c\u00fczdan<\/strong> ile \u00f6deme<\/strong> yap\u0131lan 19 milyon hesap<\/strong> bulundu\u011funu belirterek, ayn\u0131 zamanda 100 bin i\u015fletmenin<\/strong> de online \u00f6deme kabul etti\u011fini<\/strong> belirtti. Sekt\u00f6r\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 200 milyar TL olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcn\u00fc anlatan \u0130nan, Bankalar Aras\u0131 Kart Merkezi\u2019nin (BKM)<\/strong> verilerine g\u00f6re; salg\u0131n \u00f6ncesinde 2019 y\u0131l\u0131<\/strong> aral\u0131k ay\u0131nda internetten kartl\u0131 \u00f6deme<\/strong> say\u0131s\u0131n\u0131n 56.1 milyon<\/strong> oldu\u011funu s\u00f6yledi. \u0130nan, \u201cBu rakam 2020 y\u0131l\u0131 Aral\u0131k ay\u0131nda, yani salg\u0131n\u0131n ya\u015fand\u0131\u011f\u0131 d\u00f6nemde 87.7 milyon<\/strong> olarak kay\u0131tlara ge\u00e7mi\u015f. Yine BKM verileri<\/strong>ne g\u00f6re, 2020 genelinde kartl\u0131 \u00f6demeler % 17<\/strong> b\u00fcy\u00fcyerek 1.15 trilyon TL<\/strong>‘ye ula\u015ft\u0131. En fazla kartl\u0131 \u00f6deme art\u0131\u015f\u0131 elektronik e\u015fya<\/strong> ve market-g\u0131da<\/strong> sekt\u00f6rlerinde g\u00f6r\u00fcld\u00fc. 2020 y\u0131l\u0131nda internetten kartl\u0131 \u00f6deme<\/strong> tutar\u0131 % 37<\/strong>‘lik b\u00fcy\u00fcmeye ula\u015f\u0131rken, temass\u0131z \u00f6demeler de bir \u00f6nceki seneye g\u00f6re 2.5 kat<\/strong> artt\u0131. \u0130\u015fte bu art\u0131\u015f\u0131n arkas\u0131nda bir altyap\u0131 var. Teknoser olarak 81<\/strong> ile POS<\/strong> konusunda hizmet veren 76 hizmet noktam\u0131z<\/strong> ve 850 \u00e7al\u0131\u015fan\u0131m\u0131z<\/strong>la altyap\u0131n\u0131n sorunsuz hizmeti i\u00e7in u\u011fra\u015ft\u0131k. Altyap\u0131n\u0131n daha sa\u011fl\u0131kl\u0131 i\u015flemesi i\u00e7in biz de firmam\u0131za i\u015finin ehli yeni uzmanlar\u0131 katarak, istihdam ata\u011f\u0131m\u0131zda da<\/strong> h\u0131z kesmedik\u201d dedi.<\/p>\n

Evde \u00c7al\u0131\u015fma \u00d6demeyi Etkiledi<\/strong><\/h2>\n

T\u00fcrkiye\u2019de salg\u0131n d\u00f6neminde<\/strong> e-ticaretin % 400<\/strong>\u2019e varan art\u0131\u015flar kaydetti\u011fini anlatan \u0130nan, eve yemek sipari\u015fi<\/strong>nin de katland\u0131\u011f\u0131n\u0131 hat\u0131rlatt\u0131. \u0130nan, t\u00fcm bu geli\u015fmelerin \u00f6deme sistemlerinin altyap\u0131s\u0131 sayesinde sorunsuz i\u015fledi\u011fini belirterek, \u015fu bilgileri verdi: \u201cMarket al\u0131\u015fveri\u015fleri de bu d\u00f6nemde online \u015fekilde yap\u0131ld\u0131. \u00d6demeler<\/strong> de ya online<\/strong> ya da kap\u0131da temass\u0131z kartla<\/strong> ger\u00e7ekle\u015fti. T\u00fcrkiye\u2019de hane halk\u0131n\u0131n kartla \u00f6deme al\u0131\u015fkanl\u0131\u011f\u0131 % 41<\/strong>\u2019i a\u015fm\u0131\u015f durumda. Pandemi d\u00f6neminde \u00f6deme sistemleri<\/strong> \u00fczerinden banka ve kredi kart\u0131 ile ger\u00e7ekle\u015fen 260 milyar TL<\/strong> \u00f6deme ve temass\u0131z ger\u00e7ekle\u015fen 1.7 milyar i\u015flem<\/strong>de, \u00f6deme sistemlerinin g\u00fc\u00e7l\u00fc altyap\u0131s\u0131n\u0131n imzas\u0131 var. \u00d6te yandan sadece banka kart\u0131<\/strong> ve kredi kart\u0131<\/strong> ile i\u015flemlerde art\u0131\u015f kaydedilmedi. Evde \u00e7al\u0131\u015fma nedeniyle<\/strong> \u015firketlerin bir\u00e7o\u011fu yemek kart\u0131 uygulamas\u0131<\/strong>na ge\u00e7ti. Bu da bir \u00f6deme sistemi \u00e7e\u015fidi: Eve yemek sipari\u015fi, restoran<\/strong> ve kafelere m\u00fc\u015fteri al\u0131nmamas\u0131 zorunlulu\u011fuyla<\/strong> beraber b\u00fcy\u00fck a\u015fama kaydetti. Eve sipari\u015f ve \u00f6deme oranlar\u0131nda da % 50<\/strong> art\u0131\u015flar ya\u015fand\u0131. Bu noktada \u00f6deme sistemlerinin sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fmas\u0131 i\u00e7in e-ticaret<\/strong>, market ve yemek sipari\u015fi sistemleri yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131. Altyap\u0131ya getirilen yeni olanaklarla beraber QR<\/strong> ile \u00f6demenin de y\u00fckseldi\u011fini g\u00f6r\u00fcyoruz. Sadece temass\u0131z market, akaryak\u0131t<\/strong> ya da yiyecek<\/strong> \u00f6demelerinde de\u011fil, art\u0131k dolmu\u015fta bile QR ile \u00f6deme<\/strong> de m\u00fcmk\u00fcn hale geldi.\u201d<\/em><\/p>\n

Yat\u0131r\u0131m ve Sat\u0131n Alma S\u00fcr\u00fcyor<\/strong><\/h2>\n

T\u00fcrkiye\u2019de ve d\u00fcnyada \u00f6deme sistemlerine olan yat\u0131r\u0131mlar\u0131n giderek artt\u0131\u011f\u0131n\u0131 anlatan Teknoser Genel M\u00fcd\u00fcr\u00fc Ozan \u0130nan, \u201cBu alandaki \u015firketler b\u00fcy\u00fcmelerini aral\u0131ks\u0131z s\u00fcrd\u00fcr\u00fcyor. Klarna Almanya\u2019daki kullan\u0131c\u0131lar\u0131 i\u00e7in banka hizmetini<\/strong> ba\u015flatt\u0131 ve 650 milyon dolarl\u0131k yat\u0131r\u0131m<\/strong> ald\u0131. GooglePay, banka kart\u0131 sunaca\u011f\u0131n\u0131<\/strong> duyurdu. PayTR, 2020<\/strong>\u2019de % 150<\/strong> b\u00fcy\u00fcme sa\u011flayarak 3 milyar TL<\/strong> ciro a\u00e7\u0131klad\u0131. Papara, 6 milyon kullan\u0131c\u0131y\u0131<\/strong> a\u015ft\u0131 ve bu y\u0131l 200 milyon TL<\/strong> yat\u0131r\u0131m yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 duyurdu. Papara\u2019n\u0131n y\u0131lsonu kullan\u0131c\u0131 hedefi de 10 milyon ki\u015fi<\/strong>. Migros, Moneypara<\/strong> ile \u00f6deme sistemi i\u015fine girece\u011fini ilan etti. T\u00fcrkiye\u2019de \u015firket kuran Alipay<\/strong>, yerli giri\u015fimleri<\/strong> sat\u0131n almak i\u00e7in i\u015flemlere ba\u015flad\u0131. \u00d6deme sistemi Bakiyem, 7 milyon TL<\/strong> yat\u0131r\u0131m ald\u0131. Yine T\u00fcrkiye \u0130\u015f Bankas\u0131 \u00f6deme<\/strong> sistemi Moka\u2019y\u0131 3.8 milyon dolara<\/strong> sat\u0131n ald\u0131. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere \u00f6deme sistemi yat\u0131r\u0131m alan\u0131nda da h\u0131zl\u0131 bir geli\u015fme s\u00f6z konusu. Hem yat\u0131r\u0131m,<\/strong> hem sat\u0131n almalar<\/strong> birbiri ard\u0131na devam ediyor. Covid-19<\/strong>\u2019un \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l daha etkinli\u011fini korumas\u0131, evde kal d\u00f6nemleri<\/strong>nin uzamas\u0131 bekleniyor. Bu salg\u0131n hayat\u0131m\u0131zdan \u00e7\u0131ksa bile, e-ticaret, temass\u0131z \u00f6deme sistemleri<\/strong>nin kal\u0131c\u0131 olmas\u0131 da bekleniyor. Dolay\u0131s\u0131yla bu alan b\u00fcy\u00fcme<\/strong> ve geli\u015fmesini<\/strong> s\u00fcrd\u00fcrecektir\u201d ifadelerini kulland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. POS cihazlar\u0131, veri merkezi, network ve sanalla\u015fma alan\u0131nda lider hizmet \u015firketi Teknoser\u2019in Genel M\u00fcd\u00fcr\u00fc Ozan \u0130nan, Covid-19 salg\u0131n\u0131 d\u00f6neminde \u00f6deme sistemlerinin ya\u015fam\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":131122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[71090,87845,87844,87842,72824,87841,87843,65918,85982,8886],"views":161,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131118"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=131118"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/131118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/131122"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=131118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=131118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=131118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}