{"id":129543,"date":"2021-02-17T14:52:40","date_gmt":"2021-02-17T11:52:40","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=129543"},"modified":"2021-02-17T14:53:02","modified_gmt":"2021-02-17T11:53:02","slug":"turkiyede-10-dakikada-musterileri-kazanma-ve-kaybetme-donemi-basliyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiyede-10-dakikada-musterileri-kazanma-ve-kaybetme-donemi-basliyor\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019de 10 Dakikada M\u00fc\u015fterileri Kazanma ve Kaybetme D\u00f6nemi Ba\u015fl\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

COVID-19 pandemisi t\u00fcm d\u00fcnyada farkl\u0131 bir\u00e7ok olumsuzlu\u011fa ve de\u011fi\u015fime neden olurken son d\u00f6nemde t\u00fcketicileri de daha fazla dijital hale getirdi. Asl\u0131nda bu de\u011fi\u015fim 25 y\u0131l\u0131 a\u015fan bir dijital d\u00f6n\u00fc\u015f\u00fcm trendinin h\u0131zlanmas\u0131yla a\u00e7\u0131klanabilir.<\/h1>\n

Bug\u00fcn geldi\u011fimiz noktada art\u0131k bamba\u015fka talepleri olan yepyeni bir m\u00fc\u015fteri tipiyle<\/strong> kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Bu m\u00fc\u015fteri tipi dijital h\u0131z\u0131 seviyor ve her i\u015fini dijital olarak y\u00fcr\u00fctmeyi tercih ederken en ufak bir<\/strong><\/p>\n

\"\"<\/strong><\/h2>\n

gecikme<\/strong> ya da k\u00f6t\u00fc deneyim<\/strong> ya\u015fad\u0131\u011f\u0131nda markadan saniyeler i\u00e7inde vazge\u00e7ebiliyor.<\/p>\n

M\u00fc\u015fteri ile marka ili\u015fkisinde bir paradigma kaymas\u0131 ya\u015fan\u0131yor<\/strong><\/h2>\n

M\u00fc\u015fteri deneyimindeki bu paradigma kaymas\u0131<\/strong> markalar i\u00e7in art\u0131k san\u0131ld\u0131\u011f\u0131ndan b\u00fcy\u00fck bir tehdit haline geliyor. Salg\u0131nla birlikte uzaktan \u00e7al\u0131\u015fmaya<\/strong>, t\u00fcketmeye<\/strong> ve sosyalle\u015fmeye<\/strong> h\u0131zl\u0131 ge\u00e7i\u015f e-ticaret, bankac\u0131l\u0131k, ara\u00e7 kiralama, sermaye piyasalar\u0131<\/strong> ve sigorta<\/strong> gibi sekt\u00f6rlerde dijital yollarla<\/strong> m\u00fc\u015fteri edinimini de zorunlu hale getiriyor. Nitekim reg\u00fclasyonlar da \u015firketlere uzaktan m\u00fc\u015fteri edinim s\u00fcre\u00e7leri<\/strong>ni in\u015fa etmesi i\u00e7in bask\u0131 yap\u0131yor. Peki dijital gibi g\u00f6z\u00fcken ama tamamen dijitalle\u015fmeyen hala bir yerlerinde \u0131slak imza<\/strong> ve ka\u011f\u0131t s\u00f6zle\u015fmelere<\/strong> mahkum edilen m\u00fc\u015fteri kazan\u0131m\u0131 s\u00fcre\u00e7leri nas\u0131l bir de\u011fi\u015fim ya\u015fayacak? Identify T\u00fcrkiye<\/strong> bu konuda \u201ch\u0131zl\u0131 dijital m\u00fc\u015fteri\u201d<\/strong> olarak adland\u0131rd\u0131\u011f\u0131 yeni tip m\u00fc\u015fterileri ka\u011f\u0131t form, s\u00f6zle\u015fmeler ve \u0131slak imzadan kurtaran %100 dijital m\u00fc\u015fteri<\/strong> kazan\u0131m\u0131 teknolojilerini T\u00fcrkiye pazar\u0131na sundu\u011funu ve b\u00fcy\u00fck ilgiyle kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 belirtiyor. Bu durum ilk a\u015famada \u015firketlere avantaj sunsa da m\u00fc\u015fteri kazan\u0131m\u0131<\/strong> sonras\u0131 h\u0131zl\u0131 dijital m\u00fc\u015fterinin beklentisini<\/strong> kar\u015f\u0131layamayan \u015firketler ayn\u0131 h\u0131zda m\u00fc\u015fterilerini rakiplere kapt\u0131racaklar. \u00d6zetle \u00e7ok say\u0131da sekt\u00f6rde rekabet kartlar\u0131<\/strong> yeniden da\u011f\u0131t\u0131l\u0131yor<\/strong> ve m\u00fc\u015fterilerin<\/strong> eli daha kuvvetli hale geliyor.<\/p>\n

Identify T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ali Haydar \u00dcnsal:<\/strong> \u201cM\u00fc\u015fteri kazan\u0131m\u0131 \u015firketler i\u00e7in her zaman de\u011ferli oldu ancak bu konunun \u00f6nemi pandemi d\u00f6neminde<\/strong> daha da artt\u0131 \u00e7\u00fcnk\u00fc talepleri s\u00fcrekli de\u011fi\u015fen, h\u0131z talep eden, g\u00fcven isteyen h\u0131zl\u0131 dijital m\u00fc\u015fteri<\/strong> ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z art\u0131k. Pandemi \u00f6ncesi potansiyel bir m\u00fc\u015fteri bir \u015firketle \u00e7al\u0131\u015fmak istedi\u011finde kurye<\/strong> ile gelen ka\u011f\u0131t formu doldurmak\/imzalamak<\/strong> veya \u015firkete, \u015fubeye ya da bayilere<\/strong> gidip benzer s\u00fcre\u00e7ten ge\u00e7mek zorundayd\u0131. Ancak \u015fimdi reg\u00fclasyonlar dijital yollarla m\u00fc\u015fteri kazan\u0131m\u0131 avantaj\u0131<\/strong> sunuyor \u015firketlere. Avrupa\u2019da ba\u015far\u0131s\u0131n\u0131 ve h\u0131z\u0131n\u0131 kan\u0131tlad\u0131\u011f\u0131m\u0131z dijital m\u00fc\u015fteri kazan\u0131m\u0131<\/strong> teknolojimizi T\u00fcrkiye\u2019ye k\u0131sa bir s\u00fcre \u00f6nce sunduk<\/strong> ve \u00e7ok say\u0131da sekt\u00f6rden \u015firketle yo\u011fun g\u00f6r\u00fc\u015fmeler<\/strong> i\u00e7indeyiz. Ortalama 10 dakikada<\/strong> m\u00fc\u015fteri kazan\u0131m\u0131 sa\u011flayan bu teknoloji her ne kadar ilk a\u015famada \u015firketlere b\u00fcy\u00fck avantaj sunacak<\/strong> olsa da ayn\u0131 h\u0131zda m\u00fc\u015fteri kaybetme olas\u0131l\u0131\u011f\u0131n\u0131 da beraberinde getiriyor. \u00c7\u00fcnk\u00fc dijital m\u00fc\u015fteri kazan\u0131m\u0131<\/strong> sonras\u0131 hizmet kalitesinde ya\u015fanacak sorunlar dijital h\u0131zl\u0131 m\u00fc\u015fteriyi<\/strong> karar\u0131ndan d\u00f6nd\u00fcr\u00fcp saniyeler i\u00e7inde rakip bir \u015firkete gitmesini de kolayla\u015ft\u0131r\u0131yor.\u201d diyor.<\/p>\n

B\u00fcrokrasiye tak\u0131lan 10 potansiyel m\u00fc\u015fteriden 6\u2019s\u0131 ka\u00e7\u0131yor<\/strong><\/h2>\n

M\u00fc\u015fteri olma s\u00fcreci<\/strong> m\u00fc\u015fteriler i\u00e7in \u00e7o\u011fu zaman pek e\u011flenceli bir s\u00fcre\u00e7<\/strong> olarak alg\u0131lanm\u0131yor. Bir\u00e7ok formun doldurulmas\u0131, \u0131slak imza at\u0131lmas\u0131<\/strong> i\u00e7in \u015fubelere ziyaret<\/strong> gibi konular m\u00fc\u015fterileri olduk\u00e7a yoruyor. Yeni normalde ise art\u0131k bu i\u015flemlerin dijital yollarla yap\u0131lmas\u0131<\/strong> m\u00fcmk\u00fcn hale geliyor ancak burada ki\u015fiselle\u015ftirilmi\u015f<\/strong> ve h\u0131zl\u0131 bir deneyim<\/strong> gerekiyor. Zira m\u00fc\u015fteriler art\u0131k; bir ev veya araba sat\u0131n al\u0131rken, mobil hat de\u011fi\u015ftirirken, bir banka hesab\u0131 a\u00e7arken<\/strong> veya kredi kart\u0131 al\u0131rken<\/strong> bu yolculu\u011fun h\u0131zl\u0131 olmas\u0131n\u0131 istiyor. Bir \u015firkete ilk kez kat\u0131l\u0131rken bir s\u00fcr\u00fc soruyu cevaplamak, gereksiz oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bilgileri 2-3 kez<\/strong> tekrarlamak potansiyel m\u00fc\u015fterileri \u015firketten uzakla\u015ft\u0131r\u0131yor. \u00d6zellikle kimlik do\u011frulama s\u00fcre\u00e7lerinde<\/strong> ge\u00e7irilen uzun s\u00fcreler m\u00fc\u015fteriler i\u00e7in dijital yolla m\u00fc\u015fteri olma<\/strong> deneyimini k\u00f6t\u00fcle\u015ftiriyor. \u00a0Ara\u015ft\u0131rmalara g\u00f6re dijital olarak bir \u015firket m\u00fc\u015fterisi olmak isteyen 10<\/strong> m\u00fc\u015fteriden 6’s\u0131<\/strong> g\u00f6r\u00fc\u015fmenin ortas\u0131nda s\u00fcreci terk ediyor. K\u00f6t\u00fc bir dijital m\u00fc\u015fteri kat\u0131l\u0131m teklifi, k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyimi<\/strong> sundu\u011funuz anlam\u0131na geliyor ve bu ili\u015fki asla geli\u015fmeyebiliyor. Markalar\u0131n m\u00fc\u015fteri<\/strong> \u015firkete ilk kez gelirken kimlik do\u011frulama s\u00fcrecini<\/strong> h\u0131zl\u0131 ama bir o kadar da g\u00fcvenilir y\u00f6netmeleri<\/strong> gerekiyor. Sonras\u0131nda m\u00fc\u015fterinin \u00fcr\u00fcnle tan\u0131\u015fmas\u0131<\/strong> ve sat\u0131\u015f hedeflerinin tamamlanmas\u0131n\u0131n<\/strong> planlanmas\u0131 gerekiyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. COVID-19 pandemisi t\u00fcm d\u00fcnyada farkl\u0131 bir\u00e7ok olumsuzlu\u011fa ve de\u011fi\u015fime neden olurken son d\u00f6nemde t\u00fcketicileri de daha fazla dijital hale getirdi. Asl\u0131nda bu […]<\/p>\n","protected":false},"author":1,"featured_media":129547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[86657,69892,86656,86659,52259,86660,86658,65918],"views":59,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/129543"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=129543"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/129543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/129547"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=129543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=129543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=129543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}