{"id":129160,"date":"2021-02-11T19:53:59","date_gmt":"2021-02-11T16:53:59","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=129160"},"modified":"2021-02-11T20:01:37","modified_gmt":"2021-02-11T17:01:37","slug":"alisveris-kadinlar-kozmetige-erkekler-yemege-harcadi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-kadinlar-kozmetige-erkekler-yemege-harcadi\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: Kad\u0131nlar Kozmeti\u011fe, Erkekler Yeme\u011fe Harcad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye \u0130statistik Kurumu\u2019nun (T\u00dc\u0130K) \u201cHanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u201d verilerine g\u00f6re,\u00a0erkeklerin % 54\u2019\u00fc kad\u0131nlar\u0131n ise % 68\u2019i giyim al\u0131\u015fveri\u015fi yapt\u0131. Raporda kad\u0131nlar\u0131n giyimden sonra en \u00e7ok kozmetik, erkeklerin yemek kategorilerinde harcama yapmas\u0131 dikkat \u00e7ekti.\"\"<\/strong><\/h1>\n

T\u00dc\u0130K<\/strong> taraf\u0131ndan haz\u0131rlanan raporda internet \u00fczerinden<\/strong> en fazla sipari\u015f verilen \u00fcr\u00fcn gruplar\u0131<\/strong>n\u0131n cinsiyete g\u00f6re da\u011f\u0131l\u0131m\u0131 incelendi\u011finde, erkeklerin % 54,2<\/strong> ile giyim, ayakkab\u0131<\/strong> ve aksesuar<\/strong>, % 24,1<\/strong> ile online yemek sipari\u015fi ve % 22,5<\/strong> ile bas\u0131l\u0131 kitap, dergi, gazete sat\u0131n ald\u0131\u011f\u0131<\/strong> g\u00f6zlemlendi. Kad\u0131nlar\u0131n ise % 68,5<\/strong> ile giyim, ayakkab\u0131 ve aksesuar, % 31,5<\/strong> ile kozmetik, g\u00fczellik<\/strong> ve sa\u011fl\u0131k \u00fcr\u00fcnleri<\/strong> ve % 30,2<\/strong> ile bas\u0131l\u0131 kitap, dergi, gazete almay\u0131<\/strong> tercih edildi\u011fi g\u00f6r\u00fcld\u00fc.<\/p>\n

\u015eirketler hedef kitlelerine dijital pazarlamayla ula\u015ft\u0131\u00a0<\/strong><\/h2>\n

T\u00fcketicilerin sat\u0131n alma<\/strong> kararlar\u0131nda dijital pazarlaman\u0131n kritik etkisi<\/strong> oldu\u011funu belirten EG Bili\u015fim Teknolojileri<\/strong> CEO\u2019su G\u00f6khan B\u00fclb\u00fcl<\/strong>,\u00a0\u201c\u015eirketler, artan fark\u0131ndal\u0131kla birlikte art\u0131k hedef kitlelerine daha kolay ula\u015fmak i\u00e7in dijital pazarlama<\/strong>n\u0131n analiz, \u00f6l\u00e7\u00fcmleme<\/strong> ve yol haritas\u0131 belirleme<\/strong> avantajlar\u0131ndan faydalan\u0131yorlar. Dijital pazarlama<\/strong> sayesinde sat\u0131n alma s\u00fcre\u00e7leri<\/strong> analiz edilen t\u00fcketicilere ula\u015fmak, do\u011fru hizmeti do\u011fru zamanda vermek \u015firketlere karl\u0131l\u0131k<\/strong> ve b\u00fcy\u00fcme<\/strong> sa\u011fl\u0131yor. EG Bili\u015fim Teknolojileri<\/strong> olarak, sekt\u00f6r<\/strong> ve \u00f6l\u00e7ek ba\u011f\u0131ms\u0131z<\/strong> t\u00fcm \u015firketlere dijital pazarlaman\u0131n<\/strong> sa\u011flad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlenebilir kolayl\u0131klar sunuyoruz.\u201d<\/em> a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

Online harcama % 62 artt\u0131<\/strong><\/h2>\n

T\u00fcrkiye Ekonomi Politikalar\u0131 Ara\u015ft\u0131rma Vakf\u0131<\/strong>‘n\u0131n (TEPAV)<\/strong> ara\u015ft\u0131rma raporuna g\u00f6re, 2020 Aral\u0131k ay\u0131nda internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fler<\/strong> y\u0131l i\u00e7indeki en y\u00fcksek de\u011fere ula\u015ft\u0131. Mart ay\u0131nda<\/strong> internet \u00fczerinden<\/strong> yap\u0131lan al\u0131\u015fveri\u015flerin ayl\u0131k art\u0131\u015f\u0131 % 10<\/strong> iken, Aral\u0131k ay\u0131nda bu oran % 62<\/strong>\u2019ye \u00e7\u0131kt\u0131. S\u00f6z konusu h\u0131zl\u0131 art\u0131\u015flar sonucu, online harcamalar\u0131n<\/strong> toplam harcamalar i\u00e7indeki pay\u0131 Mart 2020<\/strong>\u2019de % 26<\/strong> iken, Aral\u0131k\u2019ta 9 puan<\/strong> artarak % 35<\/strong>\u2019e y\u00fckseldi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye \u0130statistik Kurumu\u2019nun (T\u00dc\u0130K) \u201cHanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u201d verilerine g\u00f6re,\u00a0erkeklerin % 54\u2019\u00fc kad\u0131nlar\u0131n ise % 68\u2019i giyim al\u0131\u015fveri\u015fi yapt\u0131. Raporda kad\u0131nlar\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":129164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[86380,26179,52259,76290,84651,86379,86378,86377,31729,71535,72591],"views":61,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/129160"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=129160"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/129160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/129164"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=129160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=129160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=129160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}