{"id":128029,"date":"2021-01-27T10:41:52","date_gmt":"2021-01-27T07:41:52","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=128029"},"modified":"2021-01-27T11:06:52","modified_gmt":"2021-01-27T08:06:52","slug":"erkekler-yuzde-84-kadinlar-ise-yuzde-73-oraninda-online","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/erkekler-yuzde-84-kadinlar-ise-yuzde-73-oraninda-online\/","title":{"rendered":"(Turkish) Erkekler % 84, Kad\u0131nlar ise % 73 Oran\u0131nda Online!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye \u0130statistik Kurumu\u2019nun (T\u00dc\u0130K) \u201cHanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131 2020\u201d verilerine g\u00f6re,\u00a0T\u00fcrkiye\u2019de internet kullan\u0131m oran\u0131 % 79\u2019a ula\u015ft\u0131. \u0130nternet kullan\u0131m oran\u0131 cinsiyete g\u00f6re incelendi\u011finde bu oran\u0131n erkeklerde % 84 kad\u0131nlarda % 73 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/strong><\/h1>\n

Salg\u0131n d\u00f6neminde i\u015f yerlerinin kapanmas\u0131<\/strong>, soka\u011fa \u00e7\u0131kma yasaklar\u0131<\/strong>n\u0131n uygulanmas\u0131 gibi sosyal \"\"hareketlili\u011fi k\u0131s\u0131tlayan \u00f6nlemler<\/strong>, online al\u0131\u015fveri\u015fler<\/strong>in \u00f6nemli oranda artmas\u0131n\u0131 sa\u011flad\u0131. T\u00dc\u0130K taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cHanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u201d<\/strong> verilerine g\u00f6re, 2020 y\u0131l\u0131nda<\/strong> \u00fclkemizdeki 16-74 ya\u015f<\/strong> grubundaki bireylerin internet kullan\u0131m oran\u0131 % 79<\/strong>\u2019a ula\u015ft\u0131. Bir \u00f6nceki y\u0131l bu oran % 75,3<\/strong> oldu\u011fu belirtilen ara\u015ft\u0131rmada internet kullan\u0131m oran\u0131 cinsiyete g\u00f6re incelendi\u011finde<\/strong>, bu oran\u0131n erkeklerde % 84,7<\/strong> kad\u0131nlarda % 73,3<\/strong> oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n

En \u00e7ok giyime harcad\u0131k<\/strong><\/h2>\n

Ara\u015ft\u0131rma verilerine g\u00f6re, internet<\/strong> \u00fczerinden \u00fcr\u00fcn sipari\u015fi veren<\/strong> ya da sat\u0131n alan<\/strong> bireylerin % 60,9<\/strong>‘u giyim, ayakkab\u0131<\/strong> ve aksesuar<\/strong> sat\u0131n ald\u0131. S\u0131ralamay\u0131 % 26,1<\/strong> ile bas\u0131l\u0131 kitap, dergi<\/strong> ve gazeteler<\/strong> takip eti. Online al\u0131\u015fveri\u015fte en \u00e7ok sipari\u015f edilen di\u011fer kategoriler ise % 22,5<\/strong> ile g\u0131da<\/strong>, % 21,1<\/strong> ile kozmetik, g\u00fczellik<\/strong> ve sa\u011fl\u0131k \u00fcr\u00fcnleri<\/strong>, % 17,6<\/strong> ile temizlik \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m malzemeleri<\/strong> ve y\u00fczde 17 ile mobilya, ev aksesuarlar\u0131, bah\u00e7e malzemeler<\/strong>i oldu.<\/p>\n

\u0130nternete eri\u015fim % 90\u2019\u0131 a\u015ft\u0131, \u015firketler \u201cdijital\u201d dedi\u00a0<\/strong><\/h2>\n

2020 y\u0131l\u0131n\u0131n \u015firketlerin dijital ortamda m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamalar\u0131 i\u00e7in yeni yollar bulmalar\u0131 ba\u011flam\u0131nda bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu ifade eden\u00a0EG Bili\u015fim Teknolojileri<\/strong> CEO\u2019su G\u00f6khan B\u00fclb\u00fcl<\/strong>,\u00a0\u201cT\u00fcrkiye genelinde hanelerin internet eri\u015fimine<\/strong> sahip olma oran\u0131 % 90,7<\/strong>\u2019yi bulurken, internet \u00fczerinden al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 ise % 36,5<\/strong>\u2019e ula\u015ft\u0131. Online al\u0131\u015fveri\u015f art\u0131\u015f\u0131n\u0131n h\u0131zlanarak s\u00fcrmesi, t\u00fcketici davran\u0131\u015f\u0131nda kal\u0131c\u0131 bir de\u011fi\u015fime<\/strong> i\u015faret ediyor. Pandemi tedbirlerinin<\/strong> getirdi\u011fi fiziki k\u0131s\u0131tlamalar\u0131 a\u015f\u0131p pazarlama stratejilerini dijitale ta\u015f\u0131yan<\/strong> i\u015fletmeler, daha fazla m\u00fc\u015fteriye ula\u015farak y\u00fcksek oranda karl\u0131l\u0131k<\/strong> elde etti. EG Bili\u015fim Teknolojileri<\/strong> olarak, \u015firketleri dijital pazarlama verilerinin \u00f6l\u00e7\u00fcmlenebilir<\/strong> sonu\u00e7lar\u0131yla hedeflerinin \u00f6tesine ta\u015f\u0131yoruz.\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye \u0130statistik Kurumu\u2019nun (T\u00dc\u0130K) \u201cHanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131 2020\u201d verilerine g\u00f6re,\u00a0T\u00fcrkiye\u2019de internet kullan\u0131m oran\u0131 % 79\u2019a ula\u015ft\u0131. \u0130nternet kullan\u0131m oran\u0131 cinsiyete […]<\/p>\n","protected":false},"author":1,"featured_media":128033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[85521,83062,52259,85519,83649,83650,82520,85520,65918,72591],"views":103,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/128029"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=128029"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/128029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/128033"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=128029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=128029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=128029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}