{"id":127903,"date":"2021-01-25T15:04:46","date_gmt":"2021-01-25T12:04:46","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=127903"},"modified":"2021-01-25T15:04:58","modified_gmt":"2021-01-25T12:04:58","slug":"zor-zanaat-ile-zanaatkarlar-ve-geleneksel-sanatcilar-dijitallesecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/zor-zanaat-ile-zanaatkarlar-ve-geleneksel-sanatcilar-dijitallesecek\/","title":{"rendered":"(Turkish) ’Zor Zanaat’ ile Zanaatkarlar ve Geleneksel Sanat\u00e7\u0131lar Dijitalle\u015fecek!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

25.01.2021 – Facebook, bug\u00fcn yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamayla T\u00fcrkiye\u2019deki zanaatkarlar\u0131n ve geleneksel sanat\u00e7\u0131lar\u0131n dijitalle\u015fmelerine ve kendi platformlar\u0131 \u00fczerinden \u00fcr\u00fcnlerini satabilmelerine yard\u0131mc\u0131 olmak amac\u0131yla bir e\u011fitim program\u0131 ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. \u201cZor Zanaat\u201d slogan\u0131yla hayata ge\u00e7irilen program kapsam\u0131nda, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndan yakla\u015f\u0131k 50 ustaya ve sanat\u00e7\u0131ya dijital e\u011fitimler verilerek Facebook platformlar\u0131 \u00fczerinden sosyal medya varl\u0131klar\u0131n\u0131 \"\"olu\u015fturmalar\u0131, i\u015fletmelerini b\u00fcy\u00fctmeleri ve uluslararas\u0131 pazarlara ula\u015fabilmeleri i\u00e7in destek sunulacak.<\/h1>\n

Facebook\u2019un T\u00fcrkiye\u2019nin zengin k\u00fclt\u00fcr\u00fcn\u00fc<\/strong> ve geleneklerini ya\u015fatmaya devam eden zanaatkarlara ve geleneksel sanat\u00e7\u0131lara destek olman\u0131n<\/strong> yan\u0131 s\u0131ra pandeminin k\u00fc\u00e7\u00fck i\u015fletmeler \u00fczerinde yaratt\u0131\u011f\u0131 zorluklar\u0131 azaltmak<\/strong> ve \u00fclke ekonomisine katk\u0131<\/strong>da bulunmak amac\u0131yla ba\u015flatt\u0131\u011f\u0131 programa kat\u0131l\u0131m ilk a\u015famada 50 usta<\/strong> ile s\u0131n\u0131rl\u0131 olsa da, \u015firket ilerleyen d\u00f6nemde e\u011fitimlerden yararlanmak<\/strong> isteyen t\u00fcm zanaatkarlara<\/strong> ve geleneksel sanat\u00e7\u0131lara ba\u015fvuru f\u0131rsat\u0131<\/strong> sunmay\u0131 planl\u0131yor.<\/p>\n

\u201cHepsi birer k\u00fc\u00e7\u00fck i\u015fletme sahibi olan ustalar\u0131m\u0131z ve geleneksel sanat\u00e7\u0131lar\u0131m\u0131z e\u011fitime, dijital alanda rehberli\u011fe ve sosyal ba\u011flant\u0131ya ihtiya\u00e7 duyuyorlar\u201d<\/strong><\/h2>\n

Y\u00fczy\u0131llard\u0131r T\u00fcrkiye\u2019nin zengin k\u00fclt\u00fcr\u00fcn\u00fcn \u00f6nemli bir par\u00e7as\u0131<\/strong> olan ve emeklerini<\/strong> bizzat \u00fcretime d\u00f6n\u00fc\u015ft\u00fcrerek ge\u00e7imlerini sa\u011flayan zanaatkarlar\u0131n<\/strong> ve geleneksel sanat\u00e7\u0131lar\u0131n<\/strong>, \u015fimdi birer k\u00fc\u00e7\u00fck i\u015fletme sahibi olarak aram\u0131zda olduklar\u0131n\u0131 dile getiren Facebook Orta Do\u011fu, Afrika<\/strong> ve T\u00fcrkiye B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Derya Matra\u015f<\/strong>, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/span><\/p>\n

\u201cBir\u00e7o\u011fumuzun ailesi, arkada\u015f\u0131<\/strong> ya da kom\u015fusu<\/strong> olan bu zanaatkar<\/strong> ve sanatkarlar\u0131m\u0131z\u0131n<\/strong>, dijitalin y\u00fckseli\u015fte oldu\u011fu yeni mobil ekonomiye uyum sa\u011flamakta g\u00fc\u00e7l\u00fck \u00e7ektiklerini ve sadece yurtd\u0131\u015f\u0131nda de\u011fil, yerelde de b\u00fcy\u00fcmekte<\/strong> ve yeni m\u00fc\u015fterilere ula\u015fmakta zorland\u0131klar\u0131n\u0131<\/strong> g\u00f6r\u00fcyoruz. \u00d6zellikle de t\u00fcketici davran\u0131\u015flar\u0131n\u0131n<\/strong> \u00e7evrim i\u00e7ine y\u00f6neldi\u011fi bu d\u00f6nemde, asl\u0131nda birer k\u00fc\u00e7\u00fck i\u015fletme sahibi<\/strong> olan bu ki\u015filer e\u011fitime,<\/strong> dijital alanda rehberli\u011fe<\/strong> ve sosyal ba\u011flant\u0131ya daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar ihtiya\u00e7 duyuyorlar.<\/em><\/p>\n

Biz de Facebook olarak hak etti\u011fi de\u011feri g\u00f6rmeyi bekleyen geleneksel sanatlar\u0131m\u0131z\u0131<\/strong> ve zanaatlar\u0131m\u0131z\u0131<\/strong> 3 milyardan fazla insandan olu\u015fan toplulu\u011fumuzla bulu\u015fturmay\u0131<\/strong> en \u00f6nemli misyonlar\u0131m\u0131zdan biri haline getirdik. Bug\u00fcn hayata ge\u00e7irdi\u011fimiz Zor Zanaat program\u0131<\/strong>m\u0131zla de\u011ferli ustalar\u0131m\u0131za<\/strong> ve sanat\u00e7\u0131lar\u0131m\u0131za<\/strong> i\u015fletmelerini b\u00fcy\u00fctmeleri ve uluslararas\u0131 pazarlara ula\u015fabilmeleri i\u00e7in platformlar\u0131m\u0131zdan nas\u0131l yararlanabileceklerini anlatacak, sosyal medya varl\u0131klar\u0131n\u0131 olu\u015fturmalar\u0131<\/strong>na yard\u0131m edecek<\/strong> ve kampanya deste\u011fi<\/strong> sunaca\u011f\u0131z. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde benzer projelerle \u00fclkemizdeki insanlar\u0131n, topluluklar\u0131n<\/strong> ve i\u015fletmelerin teknolojiyi<\/strong> ve platformlar\u0131m\u0131z\u0131<\/strong> kullanarak ba\u015far\u0131l\u0131 olmalar\u0131 i\u00e7in yat\u0131r\u0131mlar\u0131m\u0131za devam edece\u011fiz.\u201d<\/em><\/p>\n

Facebook<\/strong>\u2019un KOB\u0130\u2019lere<\/strong> y\u00f6nelik sundu\u011fu e\u011fitim programlar\u0131yla<\/strong> ilgili daha fazla bilgi i\u00e7in\u00a0https:\/\/istasyon.fb.com\/tr\/programlar\/\u00a0<\/a>adresini ziyaret edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 25.01.2021 – Facebook, bug\u00fcn yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamayla T\u00fcrkiye\u2019deki zanaatkarlar\u0131n ve geleneksel sanat\u00e7\u0131lar\u0131n dijitalle\u015fmelerine ve kendi platformlar\u0131 \u00fczerinden \u00fcr\u00fcnlerini satabilmelerine yard\u0131mc\u0131 olmak amac\u0131yla […]<\/p>\n","protected":false},"author":1,"featured_media":127906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[68956,52259,85043,81325,85417,57125,65918,85414,85415,85416],"views":103,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/127903"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=127903"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/127903\/revisions"}],"predecessor-version":[{"id":127904,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/127903\/revisions\/127904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/127906"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=127903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=127903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=127903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}