{"id":126711,"date":"2021-01-08T17:09:38","date_gmt":"2021-01-08T14:09:38","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=126711"},"modified":"2021-01-08T17:10:04","modified_gmt":"2021-01-08T14:10:04","slug":"alisveris-pandemi-etkisi-ile-turkiye-2020de-e-ticaret-rekoru-kirdi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-pandemi-etkisi-ile-turkiye-2020de-e-ticaret-rekoru-kirdi\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: Pandemi Etkisi ile T\u00fcrkiye, 2020\u2019de E-Ticaret Rekoru K\u0131rd\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Koronavir\u00fcs (COV\u0130D-19) salg\u0131n\u0131n\u0131n d\u00fcnyay\u0131 ve T\u00fcrkiye\u2019yi etkisi alt\u0131na ald\u0131\u011f\u0131 2020, online al\u0131\u015fveri\u015fin h\u0131z kazand\u0131\u011f\u0131 bir y\u0131l oldu. 10’binlerce e-ticaret sitesinin \u00f6deme altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 iyzico\u2019nun verilerine g\u00f6re ortaya \u00e7\u0131kan 2020 tablosu; en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan kategoriyi, en \u00e7ok tercih edilen al\u0131\u015fveri\u015f kanal\u0131n\u0131, b\u00f6lgelere ve sekt\u00f6rlere g\u00f6re harcama y\u00fczdelerini ortaya \u00e7\u0131kard\u0131.<\/h1>\n

Rakamlar, COVID-19 salg\u0131n\u0131n da etkisi<\/strong>yle e-ticaret d\u00fcnyas\u0131nda<\/strong> ya\u015fanan y\u00fckseli\u015fi bir kez daha ortaya koydu.<\/p>\n

Verilerin ortaya \u00e7\u0131kard\u0131\u011f\u0131 sonu\u00e7lar, pandeminin sosyal mesafeyi zorunlu k\u0131lmas\u0131yla<\/strong> birlikte \"\"t\u00fcketicinin e-ticaret alg\u0131s\u0131nda de\u011fi\u015fim<\/strong> oldu\u011funu da g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n

Banka kart\u0131 kullan\u0131m\u0131 artt\u0131<\/strong><\/h2>\n

2019\u2019da %84<\/strong> olan kredi kart\u0131 kullan\u0131m\u0131, 2020\u2019de %79<\/strong>\u2019a gerilerken, %16<\/strong> olan debit kart kullan\u0131m oran\u0131 ise 2020\u2019de %5<\/strong> art\u0131\u015f g\u00f6sterdi. \u0130\u015flem adetlerinde kredi kart\u0131n\u0131n %69<\/strong> olan pay\u0131 2020\u2019de %7<\/strong> geriledi. \u0130\u015flem adetlerinde %31<\/strong> olan debit kart kullan\u0131m oran\u0131 ise %38<\/strong>\u2019e y\u00fckseldi.<\/p>\n

Sepet tutar\u0131 y\u00fckseldi<\/strong><\/h2>\n

Online al\u0131\u015fveri\u015fteki art\u0131\u015f, \u00f6zellikle h\u0131zl\u0131 t\u00fcketim mallar\u0131<\/strong> ve market al\u0131\u015fveri\u015flerinde<\/strong> de online\u2019\u0131 tercih eden kullan\u0131c\u0131lar sayesinde sepet tutarlar\u0131nda kendini g\u00f6sterdi. 2019<\/strong>\u2019da kredi kartl\u0131 i\u015flemlerde<\/strong> 177 TL, debit i\u015flemlerde 77 TL<\/strong> olmak \u00fczere ortalama 146 TL<\/strong> olan sepet tutar\u0131, 2020\u2019de kredi kartl\u0131 i\u015flemlerde 214 TL<\/strong>, debit i\u015flemlerde 93 TL<\/strong> olmak \u00fczere ortalama 168 TL<\/strong>\u2019ye y\u00fckseldi. 2 ve \u00fczeri taksitlerdeki ortalama sepet tutar\u0131nda 2020 y\u0131l\u0131nda<\/strong> de\u011fi\u015fim olmad\u0131 ve sepet tutar\u0131 200 TL<\/strong>\u2019nin alt\u0131na d\u00fc\u015fmedi.<\/p>\n

Taksitli al\u0131\u015fveri\u015f tercih edildi<\/strong><\/h2>\n

2019<\/strong>\u2019da kredi kart\u0131 ile yap\u0131lan i\u015flemlerde 147 TL<\/strong> olan tek \u00e7ekim sepet tutar\u0131 2020<\/strong>\u2019de 171 TL<\/strong> oldu. Bununla birlikte 2019\u2019da<\/strong> kredi kart\u0131yla yap\u0131lan i\u015flem hacminin %70<\/strong>\u2019ini olu\u015fturan tek \u00e7ekim al\u0131\u015fveri\u015f oran\u0131, 2020\u2019de %67<\/strong>\u2019ye geriledi. 2 ve \u00fczeri taksitlerdeki ortalama sepet tutar\u0131 200 TL<\/strong>\u2019nin \u00fczerinde seyretti.<\/p>\n

Mobilde tutar minimumda<\/strong><\/h2>\n

2019<\/strong>\u2019da online al\u0131\u015fveri\u015fin %50<\/strong>\u2019sini olu\u015fturan mobil al\u0131\u015fveri\u015f, 2020<\/strong>\u2019de %55<\/strong> oran\u0131n\u0131 yakalad\u0131. 2019<\/strong>\u2019da %70<\/strong> seviyesindeki masa\u00fcst\u00fc bilgisayardan<\/strong> i\u015flem hacmi 2020\u2019de %67<\/strong>\u2019ye geriledi. 2019\u2019da 98 TL<\/strong> olan mobil cihaz ortalama sepet tutar\u0131n\u0131n 2020\u2019de yaln\u0131zca 7 TL<\/strong> art\u0131\u015f g\u00f6stermesi, mobil cihazlardan yapt\u0131\u011f\u0131m\u0131z al\u0131\u015fveri\u015fte sepet tutar\u0131n\u0131 minimum tutmaya devam etti\u011fimizi g\u00f6steriyor.<\/p>\n

G\u00fcndelik e\u015fya ma\u011fazalar\u0131nda art\u0131\u015f<\/strong><\/h2>\n

2020\u2019de pandeminin gerektirdi\u011fi sosyal mesafe sebebiyle baz\u0131 sekt\u00f6rlerde e-ticaret e\u011filiminde art\u0131\u015f g\u00f6zlendi. G\u00fcndelik e\u015fya ma\u011fazalar\u0131<\/strong> %219<\/strong> i\u015flem adedi art\u0131\u015f\u0131 ve %230<\/strong> i\u015flem hacmi art\u0131\u015f\u0131yla b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Kitap ma\u011fazalar\u0131<\/strong> (%213) ile hobi ve oyuncak ma\u011fazalar\u0131<\/strong> (%8) i\u015flem adetlerinde en fazla art\u0131\u015f g\u00f6steren sekt\u00f6rler olurken; kamp malzemeleri<\/strong> (%305), kitap ma\u011fazalar\u0131<\/strong> (%267) ile i\u015flem hacminde en fazla art\u0131\u015f g\u00f6steren sekt\u00f6rler oldu.<\/p>\n

\u00d6\u011fle saatleri tercih edildi<\/strong><\/h2>\n

\u0130\u015flem adedinin en fazla oldu\u011fu zaman dilimi 13.00-14.00<\/strong> saatleri olurken, sepet tutar\u0131n\u0131n en y\u00fcksek seyretti\u011fi zaman dilimi 2019<\/strong>\u2019daki gibi 11.00-12.00<\/strong> saatleri oldu. 2020\u2019de mobil cihazlardan yap\u0131lan al\u0131\u015fveri\u015flerde sepet ortalamas\u0131, zaman dilimi bak\u0131m\u0131ndan \u00e7ok b\u00fcy\u00fck farkl\u0131l\u0131k g\u00f6stermezken, masa\u00fcst\u00fc cihazlarda saatlik ortalama sepet tutar\u0131 160 TL<\/strong> ile 320 TL<\/strong> aras\u0131nda de\u011fi\u015fti.<\/p>\n

Erkekler daha \u00e7ok harcama yapt\u0131<\/strong><\/h2>\n

2020\u2019de erkeklerin sepet ortalamas\u0131 %11<\/strong> artarak 180 TL<\/strong>\u2019yi bulurken, kad\u0131nlar\u0131n sepet ortalamas\u0131 %18<\/strong> artarak 160 TL<\/strong> oldu. Erkekler al\u0131\u015fveri\u015f hacmini en \u00e7ok Karadeniz<\/strong> ve Ege<\/strong> (%120) B\u00f6lgelerinde art\u0131r\u0131rken, kad\u0131nlar \u0130\u00e7 Anadolu<\/strong> (%112) ve Akdeniz<\/strong> (%108) b\u00f6lgelerinde sepetleri daha fazla doldurdu. 2020\u2019de<\/strong> ortalama sepet tutar\u0131n\u0131 en fazla art\u0131ran b\u00f6lge %48<\/strong> ile Ege olurken, %19<\/strong> ile Karadeniz 2’inci<\/strong> s\u0131rada yer ald\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Koronavir\u00fcs (COV\u0130D-19) salg\u0131n\u0131n\u0131n d\u00fcnyay\u0131 ve T\u00fcrkiye\u2019yi etkisi alt\u0131na ald\u0131\u011f\u0131 2020, online al\u0131\u015fveri\u015fin h\u0131z kazand\u0131\u011f\u0131 bir y\u0131l oldu. 10’binlerce e-ticaret sitesinin \u00f6deme altyap\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":126714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[84650,71090,78302,84649,84652,70603,84651,83650],"views":70,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126711"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=126711"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/126714"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=126711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=126711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=126711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}