{"id":126687,"date":"2021-01-08T16:02:33","date_gmt":"2021-01-08T13:02:33","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=126687"},"modified":"2021-01-08T16:05:10","modified_gmt":"2021-01-08T13:05:10","slug":"izocam-2020-yilini-yuzde-25-in-uzerinde-buyume-ile-kapatti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/izocam-2020-yilini-yuzde-25-in-uzerinde-buyume-ile-kapatti\/","title":{"rendered":"(Turkish) ’\u0130zocam’ 2020 Y\u0131l\u0131n\u0131 % 25\u2019in \u00dczerinde B\u00fcy\u00fcme ile Kapatt\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

2020 y\u0131l\u0131, y\u0131l\u0131n ilk \u00e7eyre\u011finde etkisini hissettirmeye ba\u015flayan pandemi sebebiyle t\u00fcm sekt\u00f6rlerde oldu\u011fu gibi yal\u0131t\u0131m sekt\u00f6r\u00fc i\u00e7in de zorlu bir y\u0131l oldu. Bu s\u00fcre\u00e7te yal\u0131t\u0131m malzemesi \u00fcreticilerinin bir k\u0131sm\u0131 \u00fcretimlerine ara vermek zorunda kald\u0131.<\/h1>\n

Sekt\u00f6r\u00fcn \u00f6nc\u00fcs\u00fc bir marka olarak \u00fclkemizin gelece\u011fi i\u00e7in i\u015f ya\u015fam\u0131n\u0131n devam etmesi gerekti\u011fi bilinciyle \"\"hareket ettiklerini belirten \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131<\/strong>; \u201cS\u00fcrecin ba\u015f\u0131ndan itibaren sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan gereken t\u00fcm \u00f6nlemleri en \u00fcst d\u00fczeyde tutarak, \u00fcretim ve ticari faaliyetlerimizi hem yurt i\u00e7inde hem yurtd\u0131\u015f\u0131nda kesintisiz \u015fekilde s\u00fcrd\u00fcrd\u00fck. \u00dcretim program\u0131m\u0131z\u0131<\/strong> ve stoklar\u0131m\u0131z\u0131<\/strong> piyasan\u0131n taleplerine g\u00f6re h\u0131zla yeniden \u015fekillendirdik. De\u011fi\u015fen piyasa \u015fartlar\u0131na<\/strong> hem i\u00e7 piyasada hem de ihracat pazarlar\u0131m\u0131zda h\u0131zla adapte olabilmemiz ve do\u011fru zamanda yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar sayesinde, bu seneyi ge\u00e7en y\u0131la oranla % 25<\/strong>\u2019in \u00fczerinde bir ciro art\u0131\u015f\u0131<\/strong> ile kapat\u0131yoruz. \u015eu an yal\u0131t\u0131m pazar\u0131nda %20<\/strong> seviyesinde bir pay ile de liderli\u011fimizi koruyoruz”<\/em> dedi.<\/p>\n

Orta Do\u011fu\u2019da HVAC pazar\u0131n\u0131n lideri \u0130zocam <\/strong><\/h2>\n

T\u00fcrkiye\u2019de oldu\u011fu gibi ihracat pazarlar\u0131nda da yal\u0131t\u0131m sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir potansiyel oldu\u011funa inanan \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131, \u201c\u0130hracat yapt\u0131\u011f\u0131m\u0131z pazarlardaki 20<\/strong> yerle\u015fik bayimiz ve 200 alt bayimiz<\/strong> ile hem ihracat faaliyetlerine devam ediyoruz, hem de ihracat a\u00e7\u0131s\u0131ndan co\u011frafi yay\u0131l\u0131m\u0131 s\u00fcrd\u00fcrerek bu potansiyeli en iyi \u015fekilde de\u011ferlendirmeye odaklan\u0131yoruz\u201d<\/em> dedi.<\/p>\n

\u0130hracat\u0131 600.000 m\u00b3<\/strong>\u2019\u00fc a\u015fan \u0130zocam, bina<\/strong> ve sanayide<\/strong> kullan\u0131lan yal\u0131t\u0131m \u00fcr\u00fcnlerinin<\/strong> yan\u0131nda, iklimlendirme sekt\u00f6r\u00fcne y\u00f6nelik \u00fcr\u00fcnlerin de ihracat\u0131n\u0131 yap\u0131yor. Orta Do\u011fu iklimlendirme pazar\u0131n\u0131n da en \u00f6nemli \u00fcreticisi konumunda. Y\u0131ll\u0131k cirosunun %20<\/strong>\u2019si ihracat faaliyetlerinden olu\u015fan \u0130zocam, \u00f6n\u00fcm\u00fczdeki y\u0131l ihracat\u0131n toplam cirosu i\u00e7indeki pay\u0131n\u0131 da artt\u0131rmay\u0131 hedefliyor.<\/p>\n

\u0130zocam\u2019\u0131n ihracattaki ba\u015far\u0131lar\u0131 her y\u0131l \u0130klimlendirme Sanayi \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (ISIB)<\/strong> taraf\u0131ndan verilen ve iklimlendirme sekt\u00f6r\u00fcn\u00fcn ihracat alan\u0131ndaki Oscar\u2019\u0131<\/strong> olarak g\u00f6r\u00fclen Ba\u015far\u0131l\u0131 \u0130hracat\u00e7\u0131lar \u00d6d\u00fcl\u00fc<\/strong> ile tescilleniyor. En son ISIB<\/strong> taraf\u0131ndan Kas\u0131m 2020<\/strong>\u2019de takdim edilen 2019 Ba\u015far\u0131l\u0131 \u0130hracat\u00e7\u0131lar \u00d6d\u00fclleri<\/strong> kapsam\u0131nda, ihracat alan\u0131nda g\u00f6sterdi\u011fimiz performansla \u201cEn \u00c7ok \u0130zolasyon Malzemesi \u0130hracat\u0131 Yapan Firma\u201d<\/strong> kategorisinde 1’inci\u2019lik \u00f6d\u00fcl\u00fc<\/strong>n\u00fcn sahibi oldu.<\/p>\n

2020’de dijital yat\u0131r\u0131mlar\u0131n arkas\u0131nda \u0130zocam vard\u0131<\/strong><\/h2>\n

\u00c7evre, \u0130\u015f Sa\u011fl\u0131\u011f\u0131 ve G\u00fcvenli\u011fi\u2019nin (\u0130SG)<\/strong> her zaman \u00f6ncelikleri oldu\u011fu i\u00e7in i\u015f sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi<\/strong> ile ilgili fark\u0131ndal\u0131k yaratacak projelerin 2021 y\u0131l\u0131nda da g\u00fcndemlerinde yer alaca\u011f\u0131n\u0131 kaydeden Savc\u0131, \u00f6zellikle 2020\u2019de \u00f6ncelik verdikleri \u00e7evre dostu modernizasyon projeleri<\/strong>ni \u00f6n\u00fcm\u00fczdeki y\u0131l da s\u00fcrd\u00fcreceklerini ifade etti. Murat Savc\u0131, \u201cTarsus tesisimizde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz ve 2021\u2019in ikinci \u00e7eyre\u011finde tamamlanmas\u0131 planlanan yeni filtre yat\u0131r\u0131m\u0131 sayesinde d\u00fcnya standartlar\u0131nda hava emisyon de\u011ferlerine ula\u015fmay\u0131 hedefliyoruz\u201d<\/em> dedi.<\/p>\n

\u0130zocam, 2021 hedefleri ile daha da b\u00fcy\u00fcyecek<\/strong><\/h2>\n

2021\u2019de hem i\u00e7 piyasa<\/strong> hem de d\u0131\u015f piyasan\u0131n<\/strong> iddial\u0131 projelerine odaklanacaklar\u0131n\u0131 ifade eden Savc\u0131, \u201c\u0130zocam olarak ge\u00e7ti\u011fimiz y\u0131llarda oldu\u011fu gibi 2021\u2019de de alt yap\u0131 \u00e7al\u0131\u015fmalar\u0131ndan havalimanlar\u0131na, enerji santrali projelerinden renovasyon projelerine, AVM\u2019lerden fabrikalara, hastanelerden toplu konutlara kadar T\u00fcrkiye\u2019nin ve ihracat pazarlar\u0131m\u0131z\u0131n \u00f6nde gelen projelerinde yer alaca\u011f\u0131z\u201d<\/em> dedi.<\/p>\n

2021 y\u0131l\u0131nda<\/strong> \u00fcretim miktarlar\u0131n\u0131 artt\u0131rarak, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini zenginle\u015ftirerek, t\u00fcm \u00fcr\u00fcn gruplar\u0131nda pazar paylar\u0131n\u0131 artt\u0131rmay\u0131 hedeflediklerini kaydeden Murat Savc\u0131, bu kapsamda Ar-Ge \u00e7al\u0131\u015fmalar\u0131<\/strong> ba\u015fta olmak \u00fczere, hizmet<\/strong> ve servis kalitelerini<\/strong> iyile\u015ftirici yeni projeleri g\u00fcndeme alacaklar\u0131n\u0131 aktard\u0131. Savc\u0131, \u201c\u0130zocam olarak takip etti\u011fimiz di\u011fer bir konu da yeni \u00fcr\u00fcnlerin ciromuz i\u00e7indeki pay\u0131n\u0131 ifade eden \u2018inovasyon katsay\u0131s\u0131<\/strong>\u2019d\u0131r. Bu sene % 20,5<\/strong> oran\u0131nda olan yeni \u00fcr\u00fcnlerin ciromuzdaki pay\u0131n\u0131, \u00f6n\u00fcm\u00fczdeki y\u0131l geli\u015ftirmeyi hedefliyoruz\u201d dedi.<\/p>\n

\u015eirketin 2021\u2019deki ticari hedeflerine de de\u011finen Murat Savc\u0131, \u201cSon y\u0131llarda yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar\u0131n meyvesini toplayaca\u011f\u0131m\u0131z bir y\u0131l \u00f6ng\u00f6r\u00fcyoruz. 2021\u2019de daha \u00e7evik<\/strong> ve daha m\u00fc\u015fteri odakl\u0131<\/strong> bir \u0130zocam g\u00f6rece\u011fiz. \u0130hracattaki g\u00fc\u00e7l\u00fc konumumuzu korumak i\u00e7in 2021\u2019de yeni ihracat Pazar aray\u0131\u015flar\u0131m\u0131z devam edecek. Mevcutta yer ald\u0131\u011f\u0131m\u0131z \u00fclke pazarlar\u0131ndaki bayi a\u011f\u0131m\u0131z\u0131<\/strong> geni\u015fletirken, potansiyel olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00fclkelerde de yeni bayilikler verece\u011fiz. Di\u011fer taraftan t\u00fcm \u00fcr\u00fcn gruplar\u0131nda Pazar pay\u0131m\u0131z\u0131 ve ciromuzu da artt\u0131rmay\u0131 hedefliyoruz\u201d<\/em> \u015feklinde konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 2020 y\u0131l\u0131, y\u0131l\u0131n ilk \u00e7eyre\u011finde etkisini hissettirmeye ba\u015flayan pandemi sebebiyle t\u00fcm sekt\u00f6rlerde oldu\u011fu gibi yal\u0131t\u0131m sekt\u00f6r\u00fc i\u00e7in de zorlu bir y\u0131l oldu. […]<\/p>\n","protected":false},"author":1,"featured_media":126692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[84623,52259,58103,84621,80450,66552,84622,72123,84624,52464],"views":88,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126687"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=126687"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/126692"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=126687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=126687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=126687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\u0130zocam olarak 2020 y\u0131l\u0131nda<\/strong> odakland\u0131klar\u0131 bir ba\u015fka konunun ise dijital yat\u0131r\u0131mlar<\/strong> oldu\u011funu dile getiren \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131<\/strong>, “Geli\u015fen teknolojiyle birlikte, i\u015f yap\u0131\u015f bi\u00e7imlerimizde \u00e7a\u011f\u0131n gerektirdi\u011fi de\u011fi\u015fimi ger\u00e7ekle\u015ftirmek amac\u0131yla dijitalle\u015fme yat\u0131r\u0131mlar\u0131<\/strong>m\u0131za devam ettik. 2019 y\u0131l\u0131n\u0131n sonunda modernizasyon kapsam\u0131nda SAP\u2019ye ge\u00e7i\u015f \u00e7al\u0131\u015fmalar\u0131na ba\u015flam\u0131\u015ft\u0131k. 2020 y\u0131l\u0131nda ise m\u00fc\u015fterilerimize sundu\u011fumuz hizmet s\u00fcrelerini k\u0131saltan<\/strong> ve verilerin g\u00fcvenli\u011fini artt\u0131ran<\/strong> SAP uygulamas\u0131n\u0131 devreye ald\u0131k. Dijital vitrinimiz olan www.tekiz.com.tr\u2019yi<\/a> <\/strong>ve www.izocam.com.tr\u2019yi<\/a> <\/strong>mobil uyumlu bir tasar\u0131mla, kullan\u0131c\u0131 dostu<\/strong> men\u00fc yap\u0131s\u0131yla ve sosyal medya hesaplar\u0131yla entegre \u00e7al\u0131\u015facak \u015fekilde yeniledik. 2020\u2019de<\/strong> insan\u0131 merkeze alan bir \u015firket olarak, dijital \u00e7al\u0131\u015fan deneyimine<\/strong> odakl\u0131<\/strong> yat\u0131r\u0131mlar ger\u00e7ekle\u015ftirdik. Bu kapsamda Aral\u0131k 2020<\/strong>\u2019de devreye ald\u0131\u011f\u0131m\u0131z SAP Success Factors<\/strong> temelli yeni online \u00e7al\u0131\u015fan platformumuzdaki geli\u015ftirmeler halen devam ediyor”<\/em> diye konu\u015ftu.<\/p>\n