{"id":126556,"date":"2021-01-06T14:24:19","date_gmt":"2021-01-06T11:24:19","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=126556"},"modified":"2021-01-06T14:30:36","modified_gmt":"2021-01-06T11:30:36","slug":"yilbasi-55-milyon-canli-yayin-ile-onlineda-kutlandi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yilbasi-55-milyon-canli-yayin-ile-onlineda-kutlandi\/","title":{"rendered":"(Turkish) Y\u0131lba\u015f\u0131 55 Milyon Canl\u0131 Yay\u0131n ile Online\u2019da Kutland\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Pandemi nedeniyle bir araya gelemeyen insanlar y\u0131lba\u015f\u0131nda sosyal medyada bulu\u015ftu. Facebook taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, d\u00fcnya genelinde\u00a0Facebook ve Instagram\u2019dan yap\u0131lan canl\u0131 yay\u0131n say\u0131s\u0131 y\u0131lba\u015f\u0131 g\u00fcn\u00fcnde 55 milyona ula\u015ft\u0131.<\/strong><\/h1>\n

\"\"D\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 3 milyar kullan\u0131c\u0131s\u0131<\/strong> bulunan Facebook<\/strong>, y\u0131lba\u015f\u0131 g\u00fcn\u00fcne ili\u015fkin rakamlar\u0131 payla\u015ft\u0131. Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, Facebook Live<\/strong> ve Instagram Live<\/strong> ile yap\u0131lan canl\u0131 yay\u0131nlar\u0131n<\/strong> say\u0131s\u0131 d\u00fcnya \u00e7ap\u0131nda 55 milyonu<\/strong> buldu.<\/p>\n

1,4 milyar ki\u015fi g\u00f6r\u00fcnt\u00fcl\u00fc g\u00f6r\u00fc\u015ft\u00fc<\/strong><\/h2>\n

Facebook\u2019un b\u00fcnyesinde bulunan mesajla\u015fma uygulamas\u0131 WhatsApp<\/strong> ile y\u0131lba\u015f\u0131 g\u00fcn\u00fcnde 1,4 milyardan<\/strong> fazla sesli<\/strong> ve g\u00f6r\u00fcnt\u00fcl\u00fc arama<\/strong> yap\u0131ld\u0131. WhatsApp\u2019ta<\/strong> bir g\u00fcnde yap\u0131lan en \u00e7ok g\u00f6r\u00fc\u015fme say\u0131s\u0131na ula\u015f\u0131ld\u0131. Ge\u00e7en y\u0131l\u0131n ayn\u0131 g\u00fcn\u00fcne g\u00f6re yap\u0131lan arama say\u0131s\u0131 % 50<\/strong> artt\u0131.<\/p>\n

Ya dijitaldesin ya da \u00e7emberin d\u0131\u015f\u0131nda<\/strong><\/h2>\n

T\u00fcrkiye\u2019deki dijital medya yat\u0131r\u0131mlar\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 seviye hakk\u0131nda bilgi veren EG Bili\u015fim Teknolojileri<\/strong> CEO\u2019su G\u00f6khan B\u00fclb\u00fcl<\/strong> \u015fu a\u00e7\u0131klamalarda bulundu:\u00a0\u201cDijitalle\u015fme i\u015f modellerimizin temel konusu haline geldi ve pazarlamada paradigma de\u011fi\u015fti. T\u00fcrkiye’deki medya yat\u0131r\u0131mlar\u0131 i\u00e7erisinde % 55,3<\/strong> oran\u0131nda paya sahip dijital medya yat\u0131r\u0131mlar\u0131, 2020\u2019de 3 milyar 479 milyon TL<\/strong> seviyesine ula\u015ft\u0131. M\u00fc\u015fteri neredeyse pazarlama stratejileri de o y\u00f6nde geli\u015fiyor. Sosyal medya kullan\u0131m\u0131<\/strong>na y\u00f6nelik veriler, stratejilerin dijitale entegre edilmesi<\/strong> gerekti\u011fini g\u00f6steriyor. Bu durum, \u00f6l\u00e7ek ba\u011f\u0131ms\u0131z her \u015firkete \u2018ya dijitaldesin ya da kaybedenler aras\u0131nda\u2019<\/strong> mesaj\u0131n\u0131 veriyor.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Pandemi nedeniyle bir araya gelemeyen insanlar y\u0131lba\u015f\u0131nda sosyal medyada bulu\u015ftu. Facebook taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, d\u00fcnya genelinde\u00a0Facebook ve Instagram\u2019dan yap\u0131lan canl\u0131 yay\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":126559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[83062,52259,84527,76290,84528,65918,84529,84526],"views":69,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126556"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=126556"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/126556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/126559"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=126556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=126556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=126556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}