{"id":124752,"date":"2020-12-08T11:48:41","date_gmt":"2020-12-08T08:48:41","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=124752"},"modified":"2020-12-08T11:49:31","modified_gmt":"2020-12-08T08:49:31","slug":"yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi\/","title":{"rendered":"(Turkish) Yaz\u0131l\u0131m Sekt\u00f6r\u00fc&#8217;n\u00fcn Bug\u00fcn\u00fc ve Yar\u0131n\u0131 T\u00dcS\u0130AD Webinar&#8217;\u0131nda Tart\u0131\u015f\u0131ld\u0131"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/124752\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1>T\u00dcS\u0130AD&#8217;\u0131n yaz\u0131l\u0131m ekosisteminin artan \u00f6nemini vurgulayarak \u00fclkemizdeki durumunu ortaya koymak ve gelece\u011fe d\u00f6n\u00fck \u00f6ng\u00f6r\u00fcleri ele almak amac\u0131yla d\u00fczenledi\u011fi \u201cT\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fcne Bak\u0131\u015f\u201d webinar\u0131 bug\u00fcn ger\u00e7ekle\u015fti.<\/h1>\n<p>Webinar\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131 T\u00dcS\u0130AD Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>Simone Kaslowski<\/strong> ve T\u00dcS\u0130AD Y\u00f6netim Kurulu \u00dcyesi ve Dijital T\u00fcrkiye Yuvarlak Masas\u0131 Ba\u015fkan\u0131 <strong>Serkan Sevim<\/strong>\u00a0ger\u00e7ekle\u015ftirildi.<\/p>\n<p>T\u00dcS\u0130AD Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>Simone Kaslowski&#8217;nin <\/strong>konu\u015fmas\u0131<span style=\"text-decoration: underline;\"><strong>\u00a0\u015fu \u015fekildedir;<\/strong><\/span><\/p>\n<p><em>De\u011ferli \u0130zleyiciler, K\u0131ymetli Bas\u0131n Mensuplar\u0131,<\/em><\/p>\n<p><em><img loading=\"lazy\" class=\"alignright wp-image-124754\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi.jpg\" alt=\"\" width=\"340\" height=\"198\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi.jpg 576w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi-300x174.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi-500x291.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/yazilim-sektorunun-bugunu-ve-yarini-tusiad-webinarinda-tartisildi-80x47.jpg 80w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>Sizleri \u015fahs\u0131m ve T\u00dcS\u0130AD Y\u00f6netim Kurulu ad\u0131na sayg\u0131yla selaml\u0131yorum.<\/em><\/p>\n<p><em>\u00dclkemizin kalk\u0131nma politikalar\u0131n\u0131n ivmelendirilmesinde kritik bir rol oynayaca\u011f\u0131na inand\u0131\u011f\u0131m\u0131z yaz\u0131l\u0131m sekt\u00f6r\u00fcne y\u00f6nelik bu etkinli\u011fimizde sizinle bir arada bulunmaktan b\u00fcy\u00fck memnuniyet duyuyorum.<\/em><\/p>\n<p><em><strong>Covid 19 salg\u0131n\u0131<\/strong> t\u00fcm \u00fclkelerde oldu\u011fu gibi bizde de \u00f6nemli d\u00f6n\u00fc\u015f\u00fcm gerekliliklerini ortaya \u00e7\u0131kard\u0131. Yeni i\u015f yapma modellerini; t\u00fcketici ve \u00e7al\u0131\u015fan a\u00e7\u0131s\u0131ndan yeni tercihleri tecr\u00fcbe ediyoruz. Halihaz\u0131rda yap\u0131sal iyile\u015ftirme ihtiyac\u0131 olan verimlilik, katma de\u011fer, teknoloji gibi alanlarda al\u0131nmas\u0131 gereken tedbirler daha fazla aciliyet g\u00f6stermeye ba\u015flad\u0131. Bu konular\u0131 stratejik sekt\u00f6rlerden ba\u015flayarak ele almal\u0131 ve \u00fclkemizin rekabet g\u00fcc\u00fcn\u00fc etkili bir \u015fekilde tesis etmeliyiz. Bu s\u00fcre\u00e7te en belirleyici fakt\u00f6r\u00fc ise <strong>dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> alan\u0131nda kaydedilen geli\u015fme olu\u015fturuyor.<\/em><\/p>\n<p><em>De\u011ferli \u0130zleyiciler,<\/em><\/p>\n<p><em>Her yeni g\u00fcn, d\u00fcnyan\u0131n bir yerinde, yeni bir teknoloji \u00fcretiliyor. Hayat\u0131n her a\u015famas\u0131nda, her sekt\u00f6rde s\u00fcrekli geli\u015fen teknolojiler yer buluyor. Dijital t\u0131p, kuantum sensor gibi teknolojiler g\u00fcndeme girerken, sanal ger\u00e7eklik ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik gibi teknolojiler g\u00fcndelik hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldular bile. D\u00f6n\u00fc\u015f\u00fcm\u00fc yakalayabilmek ve yarat\u0131lan de\u011feri art\u0131rabilmek i\u00e7in zaman\u0131n ruhunu anlamal\u0131y\u0131z. \u00dclkenin potansiyeli, sermaye yap\u0131s\u0131, i\u015fg\u00fcc\u00fc yetkinlikleri ve tarihsel birikimi temelinde yapaca\u011f\u0131m\u0131z tespitlerle oda\u011f\u0131 belirlemeli ve cesurca ad\u0131m atmal\u0131y\u0131z.<\/em><\/p>\n<p><em>Yaz\u0131l\u0131m sekt\u00f6r\u00fc t\u00fcm sekt\u00f6rlerde do\u011frudan veya dolayl\u0131 olarak yaratt\u0131\u011f\u0131 katma de\u011fer ile kritik bir \u00f6neme sahip. Turizmden sa\u011fl\u0131\u011fa, tar\u0131mdan savunma sanayine, otomotivden tekstile kadar bir\u00e7ok alanda geli\u015ftirilen y\u00fcksek teknolojili \u00fcr\u00fcnlerle yaz\u0131l\u0131m, sosyal ve ekonomik d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yor, kald\u0131ra\u00e7 etkisi yarat\u0131yor. Bu f\u0131rsat\u0131n iyi analiz edilerek ekonominin geli\u015fmesi, bilgi devrimine yeti\u015filmesi ve i\u015fsizli\u011fin azalt\u0131lmas\u0131 a\u00e7\u0131lar\u0131ndan sekt\u00f6re yat\u0131r\u0131m yap\u0131lmas\u0131 \u00f6nemli.<\/em><\/p>\n<p><em>Yaz\u0131l\u0131m sekt\u00f6r\u00fcndeki geli\u015fmenin istihdama olan yans\u0131mas\u0131n\u0131n en \u00e7arp\u0131c\u0131 \u00f6rneklerinden biri Hindistan\u2019d\u0131r. 80\u2019li y\u0131llar\u0131n ikinci yar\u0131s\u0131nda yaz\u0131l\u0131m sekt\u00f6r\u00fcndeki i\u015f g\u00fcc\u00fc 6.800 ki\u015fi iken, bu rakam 2000\u2019li y\u0131llar\u0131n ba\u015f\u0131nda yakla\u015f\u0131k 48 kat artarak 284.000 ki\u015fiye ula\u015fm\u0131\u015ft\u0131r<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>. G\u00fcn\u00fcm\u00fczde bu rakam\u0131n 1.000.000 ki\u015fiyi a\u015ft\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. \u00a0Nitelikli ve inovatif kapasitesi y\u00fcksek insan kayna\u011f\u0131 yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fc ayr\u0131\u015ft\u0131rmaktad\u0131r. Bu farkl\u0131l\u0131k, yeni giri\u015fimlerin do\u011fu\u015funu ve sekt\u00f6r\u00fcn yenilik\u00e7i ve rekabet\u00e7i olmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/em><\/p>\n<p><em>De\u011ferli konuklar,<\/em><\/p>\n<p><em>Yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri sunan veya yaz\u0131l\u0131m\u0131 i\u015f modelinin merkezine koyan T\u00fcrk teknoloji \u015firketleri yak\u0131n zamanda \u00f6nemli ba\u015far\u0131 hikayeleri \u00e7\u0131karmay\u0131 ba\u015fard\u0131. Hepimiz bu \u00f6rneklerle gurur duyuyor, umutlan\u0131yoruz. Yine de T\u00fcrkiye\u2019de yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn hacim ve istihdam a\u00e7\u0131s\u0131ndan var olan potansiyeline g\u00f6re hen\u00fcz istenilen seviyede olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.\u00a0 \u00d6zellikle \u00f6l\u00e7eklenebilir \u00fcr\u00fcn geli\u015ftirme ve markala\u015fma konusunda eksiklikler var. Geli\u015fimi sa\u011flayabilmek i\u00e7in sekt\u00f6r\u00fcn mevcut durumunun ciddi envanter \u00e7al\u0131\u015fmalar\u0131yla ortaya konmas\u0131 ve odak alanlar\u0131n\u0131n belirlenmesi \u00f6nemli bir ad\u0131m olacakt\u0131r. Firmalar\u0131n uluslararas\u0131 piyasalarda pazarlama becerilerinin ve yeni \u00fcr\u00fcn\/hizmet kapasitelerinin geli\u015ftirilmesi de sekt\u00f6r\u00fcn b\u00fcy\u00fcme ve ihracat potansiyeline \u00f6nemli katk\u0131 yapacakt\u0131r.<\/em><\/p>\n<p><em>Yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli girdisi yarat\u0131c\u0131 insan kayna\u011f\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde ihtiya\u00e7 duyulan becerileri kar\u015f\u0131laman\u0131n yan\u0131 s\u0131ra, gelecekte ihtiya\u00e7 duyulacak beceriler i\u00e7in de bug\u00fcnden haz\u0131rl\u0131k yapmam\u0131z gerekiyor. Yapt\u0131\u011f\u0131m\u0131z i\u015fler y\u0131k\u0131c\u0131 teknolojilerle ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015firken, insan\u0131m\u0131z\u0131n bu de\u011fi\u015fime uyumu ve istihdam\u0131 i\u00e7in e\u011fitim-i\u015f d\u00fcnyas\u0131 diyalo\u011fu ve birlikte hareket etmek kritik \u00f6nemde. \u00d6zellikle uzaktan \u00e7al\u0131\u015fman\u0131n yayg\u0131nla\u015fmas\u0131 ile bilgi ileti\u015fim teknolojileri alan\u0131nda beyin g\u00f6\u00e7\u00fcn\u00fcn son d\u00f6nemde art\u0131\u015f\u0131na \u00fcz\u00fclerek tan\u0131k oluyoruz. Yeti\u015fmi\u015f insanlar\u0131m\u0131z\u0131n \u00fclkemizde kalarak katma de\u011fer yaratmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak \u00e7\u00f6z\u00fcmleri hep birlikte irdelemeli, i\u015f ve \u00fclke ko\u015fullar\u0131nda ve ya\u015fam standartlar\u0131nda iyile\u015ftirmeleri nas\u0131l sa\u011flayabilece\u011fimizi ciddi bir \u015fekilde ele almal\u0131y\u0131z.<\/em><\/p>\n<p><em>De\u011ferli konuklar,<\/em><\/p>\n<p><em>Bug\u00fcn aram\u0131zda yenilik\u00e7i \u00fcr\u00fcn \u00fcreten ve s\u00fcre\u00e7 geli\u015ftiren \u00e7ok k\u0131ymetli firmalar ve temsilcileri var. Eminim verimlilik ve rekabet bask\u0131s\u0131n\u0131n ne kadar y\u00fcksek oldu\u011funu hepimiz s\u00fcrekli hissediyoruz. \u00d6zellikle pandeminin getirdi\u011fi ko\u015fullar ile \u015firketler, hangi sekt\u00f6rde olurlarsa olsunlar, bir taraftan krizi y\u00f6netmeye \u00e7al\u0131\u015f\u0131yor; di\u011fer taraftan da piyasa, i\u015f yapma ve y\u00f6netim tarzlar\u0131ndaki de\u011fi\u015fime uyum sa\u011flama \u00e7abas\u0131ndalar.<\/em><\/p>\n<p><em>Bu s\u00fcre\u00e7te \u00fclkemizin \u00f6nemli bir potansiyelini titizlikle de\u011ferlendirmeliyiz: dinamik gen\u00e7 neslimizi yaz\u0131l\u0131m ve uygulama geli\u015ftirme alanlar\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir \u015fekilde cesaretlendirmeliyiz. Genel olarak dijital okuryazarl\u0131\u011f\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131n\u0131n yan\u0131 s\u0131ra dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in bilgi teknolojileri alan\u0131nda yetkinli\u011fi art\u0131racak programlara h\u0131z vermeliyiz. \u0130nsan kayna\u011f\u0131n\u0131n niteli\u011fine dijital \u00e7a\u011fa uygun \u015fekilde yapaca\u011f\u0131m\u0131z yat\u0131r\u0131mlar \u00fclkemizin cazibesini de ku\u015fkusuz art\u0131racakt\u0131r.<\/em><\/p>\n<p><em>De\u011ferli konuklar,<\/em><\/p>\n<p><em>S\u00f6zlerime son verirken bug\u00fcn etkinli\u011fimize kat\u0131larak de\u011fer katan t\u00fcm konu\u015fmac\u0131 ve panelistlerimize te\u015fekk\u00fcr ediyorum. Ayr\u0131ca yaz\u0131l\u0131m ekosisteminin gelece\u011fini ele ald\u0131\u011f\u0131m\u0131z ve birazdan ana bulgular\u0131n\u0131 dinleyece\u011fimiz rapor \u00e7al\u0131\u015fmam\u0131zda k\u0131ymetli i\u015f birlikleri i\u00e7in Deloitte ekibine ve etkinli\u011fin ger\u00e7ekle\u015fmesinde t\u00fcm eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr ediyorum.<\/em><\/p>\n<p><em>Verimli ve ufuk a\u00e7\u0131c\u0131 bir etkinlik olmas\u0131n\u0131 diliyor; sizleri sevgi ve sayg\u0131yla selaml\u0131yorum.<\/em><\/p>\n<p><em><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Yaz\u0131l\u0131m Sekt\u00f6r\u00fc Raporu, Bat\u0131 Akdeniz Kalk\u0131nma Ajans\u0131<\/em><\/p>\n<p>T\u00dcS\u0130AD Y\u00f6netim Kurulu \u00dcyesi ve Dijital T\u00fcrkiye Yuvarlak Masas\u0131 Ba\u015fkan\u0131 <strong>Serkan Sevim&#8217;in <\/strong>yapt\u0131\u011f\u0131 konu\u015fma<strong> <span style=\"text-decoration: underline;\">\u015fu \u015fekildedir;<\/span><\/strong><\/p>\n<p><em>Say\u0131n konuklar, de\u011ferli bas\u0131n mensuplar\u0131,<\/em><\/p>\n<p><em>\u201cT\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fcne Bak\u0131\u015f\u201d etkinli\u011fine hepiniz ho\u015f geldiniz. Sizleri sevgi ve sayg\u0131yla selaml\u0131yorum.<\/em><\/p>\n<p><em>D\u00fcnya ekonomilerinin k\u00f6kten d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine tan\u0131kl\u0131k ediyoruz. K\u00fcresel \u00f6l\u00e7ekte dijital teknoloji \u00fcr\u00fcnleri ve ticaretinde de k\u00f6kl\u00fc d\u00f6n\u00fc\u015f\u00fcmler ya\u015fan\u0131yor. Sanayiden tar\u0131ma, sa\u011fl\u0131ktan e\u011fitime sekt\u00f6r fark etmeksizin dijitalle\u015fme e\u011filimi b\u00fcy\u00fck bir ivme kazand\u0131. K\u00fcresel \u00f6l\u00e7ekte dijital teknoloji \u00fcr\u00fcnleri ve ticaretinde de k\u00f6kl\u00fc d\u00f6n\u00fc\u015f\u00fcmler ya\u015fan\u0131yor. \u00c7in\u2019in t\u00fcm \u00fcr\u00fcnlerde bask\u0131n \u00fcretici olmas\u0131na kar\u015f\u0131n, ABD, Almanya, Hollanda, \u0130rlanda, Tayvan ve Kore gibi \u00fclkeler ihracat paylar\u0131n\u0131 ve rekabet\u00e7i g\u00fc\u00e7lerini bir \u00f6l\u00e7\u00fcde koruyabildiler. Kore ve \u00c7in, son y\u0131llarda dijital teknoloji geli\u015ftirilmesinde \u00f6nemli bir at\u0131l\u0131m i\u00e7erisinde. Bu geli\u015fme devam ederse, \u201cgeli\u015fmi\u015f \u00fclkelerin teknoloji geli\u015ftirdi\u011fi, geli\u015fmekte olan \u00fclkelerin de \u00fcr\u00fcnleri \u00fcretti\u011fi\u201d uluslararas\u0131 i\u015f b\u00f6l\u00fcm\u00fcnde k\u00f6kl\u00fc d\u00f6n\u00fc\u015f\u00fcmler ya\u015fanacak.<\/em><\/p>\n<p><em>Sanayi ve hizmet sekt\u00f6rlerinde \u015firketlerin dijital stratejiler uygulayarak i\u015f modelleri ve \u00fcretim s\u00fcre\u00e7lerini dijitalle\u015ftirdi\u011fini g\u00f6r\u00fcyoruz. Yeni nesil teknoloji firmalar\u0131n\u0131n y\u00fckseli\u015fine \u015fahit oluyoruz. D\u00fcnyan\u0131n en de\u011ferli ilk 10 \u015firketinin 7 tanesi teknoloji \u015firketi<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> ve bu \u015firketlerin hemen hepsinin i\u015f modelinin temelinde yaz\u0131l\u0131m var. Amerika, Avrupa ve Asya&#8217;da en h\u0131zl\u0131 b\u00fcy\u00fcyen ilk 100 \u015firketinin yar\u0131s\u0131ndan fazlas\u0131n\u0131 yaz\u0131l\u0131m \u015firketleri olu\u015fturuyor<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>[2]<\/sup><\/a> <strong>Dolay\u0131s\u0131yla, marka de\u011feri y\u00fcksek, de\u011fer yaratabilen ve uluslararas\u0131 standartlara sahip \u00fcr\u00fcn ve hizmetlerin geli\u015ftirilmesi kritik bir rol oynuyor<\/strong>.<\/em><\/p>\n<p><em>Bununla beraber, T\u00fcrkiye\u2019nin d\u00f6rt bir k\u00f6\u015fesinde ya\u015fayan gen\u00e7lerimizin yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck g\u00fcc\u00fc olaca\u011f\u0131n\u0131 biliyoruz. Bu sebeple arge merkezleri ve teknopark \u015firketlerinde uzaktan \u00e7al\u0131\u015fma uygulamas\u0131n\u0131 destekliyor, <strong>t\u00fcm T\u00fcrkiye Teknopark olsun diyoruz<\/strong>.<\/em><\/p>\n<p><em>De\u011ferli kat\u0131l\u0131mc\u0131lar,<\/em><\/p>\n<p><em>Sa\u011flad\u0131\u011f\u0131 y\u00fcksek katma de\u011fer, ihracat potansiyeli ve istihdam olanaklar\u0131yla, yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn stratejik bir \u00f6neme sahip oldu\u011funa inan\u0131yoruz. Yaz\u0131l\u0131m sekt\u00f6r\u00fc; fiziksel s\u0131n\u0131rlar\u0131n ortadan kalkt\u0131\u011f\u0131, h\u0131zla geli\u015fen teknolojiler ve giderek zorla\u015fan k\u00fcresel rekabet ko\u015fullar\u0131nda, \u00fclkemizin bilgi toplumuna d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn bel kemi\u011fini olu\u015fturuyor. Neredeyse t\u00fcm sekt\u00f6rlerde temel girdi olarak kullan\u0131lan yaz\u0131l\u0131m, y\u00fcksek teknolojili \u00fcr\u00fcnlerin geli\u015ftirilmesinde ve beraberinde uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131nda kritik bir rol oynuyor.<\/em><\/p>\n<p><em>Yaz\u0131l\u0131m ekosisteminin geli\u015fmesine y\u00f6nelik ataca\u011f\u0131m\u0131z her ad\u0131m, \u00fclkemizin yaz\u0131l\u0131m \u00fcr\u00fcnlerinin k\u00fcresel pazar pay\u0131n\u0131n, ihracat\u0131n\u0131n ve bilinirli\u011finin tesis edilmesine katk\u0131 sa\u011flayacakt\u0131r.<\/em><\/p>\n<p><em>De\u011ferli konuklar,<\/em><\/p>\n<p><em>T\u00dcS\u0130AD olarak son d\u00f6nemde <strong>T\u00fcrkiye\u2019nin kalk\u0131nma hikayesinin teknoloji ve dijital d\u00f6n\u00fc\u015f\u00fcm \u00fczerinden olaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyoruz.<\/strong> Yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalara g\u00f6re yaz\u0131l\u0131m sekt\u00f6r\u00fc yaratt\u0131\u011f\u0131 katma de\u011fer s\u0131ralamas\u0131nda %81\u2019lik oran ile 4. s\u0131rada yer al\u0131rken, <strong>incelenen 64 reel sekt\u00f6rden 61\u2019ine direk<\/strong><strong>t<\/strong><strong> katk\u0131 sa\u011fl\u0131yor<\/strong>. Bu sebepledir ki geli\u015fmi\u015f \u00fclkeler kaybettikleri \u00fcretim pazar\u0131n\u0131 dijital teknolojilere yat\u0131r\u0131m yaparak yeniden \u00fclke s\u0131n\u0131rlar\u0131 i\u00e7ine \u00e7ekiyor; geli\u015fmekte olan \u00fclkeler ise h\u0131zla teknolojilerini geli\u015ftirerek aradaki rekabet bask\u0131s\u0131n\u0131 ortadan kald\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Biz de artan bir vurgu ile dijital teknolojilerin \u00fclkemizde \u00fcretilmesinin gerek sanayimizin geli\u015fmesi gerek ekonomimizin k\u00fcresel rekabet\u00e7ili\u011fi a\u00e7\u0131s\u0131ndan kritik oldu\u011funu belirtiyoruz. <strong>Bununla da yetinmeyerek \u201cYerli ve Global\u201d diyebilece\u011fimiz yaz\u0131l\u0131m ve teknoloji \u015firketlerimiz ile t\u00fcm d\u00fcnyada s\u00f6z sahibi olmak<\/strong> istiyoruz.<\/em><\/p>\n<p><em>Bu \u00e7er\u00e7evede potansiyeli ile dikkat \u00e7eken yaz\u0131l\u0131m sekt\u00f6r\u00fcne ayr\u0131 bir \u00f6nem vermemizin gerekli oldu\u011funa inand\u0131k. Sekt\u00f6r\u00fcn sundu\u011fu f\u0131rsatlardan en iyi \u015fekilde yararlanmak ve etkin aksiyon \u00f6nerilerini hayata ge\u00e7irebilmek amac\u0131yla ge\u00e7ti\u011fimiz sene Yaz\u0131l\u0131m \u00c7al\u0131\u015fma Grubumuzu kurduk. Sevgili Utku Bar\u0131\u015f Pazar\u2019\u0131n liderlik etti\u011fi \u00c7al\u0131\u015fma Grubumuz ile t\u00fcm payda\u015flar nezdinde yaz\u0131l\u0131m ekosisteminin geli\u015fimine katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yoruz. Hi\u00e7 \u015f\u00fcphesiz ki dijital d\u00f6n\u00fc\u015f\u00fcm uzun bir s\u00fcre\u00e7. Yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn sahip oldu\u011fu potansiyeli g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda daha gidilecek \u00e7ok yolumuz var. \u00dczerimize d\u00fc\u015fen sorumluluklar\u0131n bilincindeyiz. Dijital T\u00fcrkiye Yuvarlak Masas\u0131 olarak yaz\u0131l\u0131m ekosisteminin stratejik bir \u00f6neme sahip oldu\u011funu vurgulamaya ve t\u00fcm payda\u015flar\u0131 ile i\u015f birli\u011fi i\u00e7erisinde \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz.<\/em><\/p>\n<p><em>S\u00f6zlerime son verirken bug\u00fcn etkinli\u011fimize kat\u0131lan de\u011ferli panelistlerimize, t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131m\u0131za ve eme\u011fi ge\u00e7en arkada\u015flar\u0131ma te\u015fekk\u00fcr ederim. Verimli bir etkinlik olmas\u0131n\u0131 diliyor, s\u00f6z\u00fc T\u00dcS\u0130AD Y\u00f6netim Kurulu ba\u015fkan\u0131m\u0131z Say\u0131n <strong>Simone Kaslowski<\/strong>\u2019ye vermek istiyorum.<\/em><\/p>\n<p><em><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Piyasa de\u011ferine (market cap) g\u00f6re<\/em><\/p>\n<p><em><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Deloitte Fast 500 Raporu, 2018<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00dcS\u0130AD&#8217;\u0131n yaz\u0131l\u0131m ekosisteminin artan \u00f6nemini vurgulayarak \u00fclkemizdeki durumunu ortaya koymak ve gelece\u011fe d\u00f6n\u00fck \u00f6ng\u00f6r\u00fcleri ele almak amac\u0131yla d\u00fczenledi\u011fi \u201cT\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fcne Bak\u0131\u015f\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[52259,27919,48491,65918,83226,79085,83227],"views":116,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124752"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=124752"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/124754"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=124752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=124752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=124752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}