{"id":124736,"date":"2020-12-08T10:45:08","date_gmt":"2020-12-08T07:45:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=124736"},"modified":"2020-12-08T10:46:00","modified_gmt":"2020-12-08T07:46:00","slug":"bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek\/","title":{"rendered":"(Turkish) &#8217;BSH Global\u2019in Do\u011frudan T\u00fcketici Stratejilerini Bir T\u00fcrk Y\u00f6netecek"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/124736\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1>BSH Geli\u015fmekte Olan Pazarlar\u0131n B\u00f6lgesel Dijital D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc olarak g\u00f6rev yapan Ay\u015fenur Evcil, BSH Grubu\u2019nun Global Direct-to-Consumer Kanallar\u0131n\u0131n Strateji ve Y\u00f6netimini devralacak.<\/h1>\n<p>Avrupa\u2019n\u0131n lider <strong>beyaz e\u015fya \u00fcreticisi<\/strong> devi <strong>BSH Grubu<\/strong> b\u00fcnyesinde B\u00f6lgesel Dijital D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc olarak g\u00f6revini s\u00fcrd\u00fcren Ay\u015fenur Evcil,<strong> 1 \u015eubat 2021<\/strong> tarihinden itibaren BSH Grubu\u2019nun Global<strong> \u201cDirect-to-Consumer\u201d<\/strong> stratejisinin olu\u015fturulmas\u0131 ve hayata ge\u00e7irilmesi sorumlulu\u011funu \u00fcstlenecek. Proje <img loading=\"lazy\" class=\"alignright wp-image-124738\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek-1.jpg\" alt=\"\" width=\"320\" height=\"348\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek-1.jpg 449w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek-1-276x300.jpg 276w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek-1-368x400.jpg 368w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/12\/bsh-global-in-dogrudan-tuketici-stratejilerini-bir-turk-yonetecek-1-46x50.jpg 46w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>kapsam\u0131nda, BSH\u2019\u0131n global \u00f6l\u00e7ekte entegre \u00e7oklu kanal stratejisinin belirlenmesini, do\u011frudan t\u00fcketiciye ula\u015f\u0131lan perakende ve e-ticaret yap\u0131s\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 ve geli\u015ftirilmesini sa\u011flayacak olan Evcil, direkt olarak BSH Global CEO\u2019su <strong>Carla Kriwet<\/strong>&#8216;e rapor edecek.<\/p>\n<p><strong>Bo\u011fazi\u00e7i \u00dcniversitesi Ekonomi b\u00f6l\u00fcm\u00fc<\/strong>n\u00fc mezunu olan Ay\u015fenur Evcil, <strong>CUNY Baruch College<\/strong>\u2019de Pazarlama ve Uluslararas\u0131 Ticaret alan\u0131nda <strong>master<\/strong> yapt\u0131. <strong>20 y\u0131l\u0131 a\u015fk\u0131n<\/strong> Amerika gibi geli\u015fmi\u015f ve geli\u015fmekte olan piyasalarda uluslararas\u0131 i\u015f tecr\u00fcbesine sahip Evcil s\u0131ras\u0131yla, International Masters Publishers, Kraft Foods, Citigroup, Eaglemoss Publishing Group, Accenture Digital gibi \u015firketlerde \u00e7e\u015fitli \u00fcst d\u00fczey pozisyonlarda yer ald\u0131. Ay\u015fenur Evcil, 2017 y\u0131l\u0131ndan bu yana BSH Grubu\u2019nun T\u00fcrkiye, CIS, Orta Do\u011fu ve Afrika b\u00f6lgelerinde <strong>Dijital D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc<\/strong> olarak g\u00f6rev ald\u0131.<\/p>\n<p>BSH Geli\u015fen Pazarlar CEO\u2019su, <strong>Rudolf Kl\u00f6tscher<\/strong>, Ay\u015fenur Evcil\u2019in yeni g\u00f6revi ile ilgili olarak &#8220;BSH Geli\u015fmekte Olan Pazarlar, B\u00f6lgesel Dijital D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc olarak <strong>Istanbul-T\u00fcrkiye<\/strong>\u2019de g\u00f6rev yapan Ay\u015fenur Evcil\u2019in, <strong>1 \u015eubat 2021<\/strong> itibariyle M\u00fcnih&#8217;teki k\u00fcresel<strong> D2C Projesi<\/strong>&#8216;ne liderlik edece\u011fini ve do\u011frudan BSH&#8217;nin Global CEO&#8217;su <strong>Carla Kriwet<\/strong>&#8216;e ba\u011fl\u0131 \u00e7al\u0131\u015fmas\u0131ndan b\u00fcy\u00fck gurur duyuyorum. Ay\u015fenur, uluslararas\u0131 platformlarda t\u00fcketici ve dijital pazarlama konular\u0131nda g\u00fc\u00e7l\u00fc deneyime sahip olmas\u0131n\u0131n yan\u0131 s\u0131ra, <strong>dijital strateji<\/strong>, <strong>inovasyon geli\u015ftirme<\/strong> ve <strong>ger\u00e7ekle\u015ftirme<\/strong>, son t\u00fcketici ve i\u015f ortaklar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama konular\u0131nda da b\u00f6lgemize \u00f6nemli katk\u0131larda bulunan bir liderdir. \u015eimdi, g\u00fc\u00e7l\u00fc D2C deneyimini ve bilgisini k\u00fcresel \u00f6l\u00e7ekte BSH i\u00e7in aktaracak ve kullanacak. Yeteneklerimize daha geni\u015f kapsamda g\u00f6revler ve deneyimler sunmak, b\u00f6lgelerimizden \/ \u00fclkelerimizden k\u00fcresel \u00e7apta yeteneklerin \u00e7\u0131kmas\u0131na e\u015flik etme f\u0131rsat\u0131na sahip oldu\u011fum i\u00e7in mutluyum. Yeni yolculu\u011fun i\u00e7in tebriklerimiz ve iyi dileklerimiz seninle Ay\u015fenur!&#8221; dedi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. BSH Geli\u015fmekte Olan Pazarlar\u0131n B\u00f6lgesel Dijital D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc olarak g\u00f6rev yapan Ay\u015fenur Evcil, BSH Grubu\u2019nun Global Direct-to-Consumer Kanallar\u0131n\u0131n Strateji ve Y\u00f6netimini devralacak. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52],"tags":[83204,83205,83206,83203,52259],"views":79,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124736"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=124736"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/124739"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=124736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=124736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=124736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}