{"id":124517,"date":"2020-12-03T12:39:49","date_gmt":"2020-12-03T09:39:49","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=124517"},"modified":"2020-12-03T12:39:49","modified_gmt":"2020-12-03T09:39:49","slug":"sosyallesmek-isteyen-54-milyon-dijitalde-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/sosyallesmek-isteyen-54-milyon-dijitalde-bir-araya-geldi\/","title":{"rendered":"(Turkish) Sosyalle\u015fmek \u0130steyen 54 Milyon Dijitalde Bir Araya Geldi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

We Are Social 2020 verilerine g\u00f6re, n\u00fcfusu 82 milyonu a<\/strong>\u015f<\/strong>an T<\/strong>\u00fc<\/strong>rkiye<\/strong>\u2019<\/strong>de 62 milyon internet kullan<\/strong>\u0131<\/strong>c<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> var. Bu rakam, n<\/strong>\u00fc<\/strong>fusun % 74’\u00fcne kar<\/strong>\u015f\u0131<\/strong>l<\/strong>\u0131<\/strong>k gelirken, 54 milyon ki<\/strong>\u015f<\/strong>i aktif olarak sosyal medyay<\/strong>\u0131<\/strong> kullan<\/strong>\u0131<\/strong>yor. Bu durum, <\/strong>\u015f<\/strong>irketleri arama motorlar<\/strong>\u0131<\/strong>nda <\/strong>\u00fc<\/strong>st s<\/strong>\u0131<\/strong>ralarda <\/strong>\u00e7<\/strong>\u0131<\/strong>kmak ve kolay bulunmak i<\/strong>\u00e7<\/strong>in reklam vermeye y<\/strong>\u00f6<\/strong>neltiyor.<\/strong><\/h1>\n

We Are Social 2020<\/strong> verilerine g\u00f6re \u00fclkemizde kullan\u0131c\u0131 baz\u0131nda g\u00fcnde ortalama 7,5 saat<\/strong> internete \"\"ba\u011fl\u0131 kal\u0131n\u0131yor. \u0130nsanlar\u0131n dijital ortam\u0131<\/strong> s\u0131k kulland\u0131\u011f\u0131 \u00fclkemizde dijital mecralar b\u00fcy\u00fck bir pazar haline geliyor. Koronavir\u00fcs g\u00fcnlerinde<\/strong> olu\u015fan sosyal hareketsizlik, sosyal medya hareketlili\u011fine<\/strong> ortam sa\u011fl\u0131yor. \u015eirketlerin koronavir\u00fcs belirsizli\u011finde dijital pazarlamaya<\/strong> yo\u011funla\u015farak hedef kitleye \u00fcr\u00fcnlerini ula\u015ft\u0131rmalar\u0131<\/strong> ve markan\u0131n tan\u0131t\u0131m\u0131n\u0131<\/strong> sa\u011flamalar\u0131, b\u00fcy\u00fcme<\/strong> ve k\u00e2rl\u0131l\u0131\u011f\u0131<\/strong> beraberinde getiriyor.<\/p>\n

Dijital pazarlama rekabette avantaj sa<\/strong>\u011f<\/strong>l<\/strong>\u0131<\/strong>yor<\/strong><\/h2>\n

Dijital pazarlamada do\u011fru stratejiler belirleyen \u015firketlerin rekabette bir ad\u0131m \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgulayan EG Bili\u015fim Teknolojileri<\/strong> CEO’su G\u00f6khan B\u00fclb\u00fcl<\/strong>, m\u00fc\u015fterilerle ileti\u015fimin s\u00fcreklili\u011finin \u00f6nemine \u015fu s\u00f6zlerle dikkat \u00e7ekti: \u201c\u0130\u00e7inde bulundu\u011fumuz d\u00f6nemde sosyal medya kanallar\u0131 insanlar\u0131 hi\u00e7 olmad\u0131\u011f\u0131 kadar ula\u015f\u0131labilir k\u0131l\u0131yor. Arama motoru optimizasyonu (SEO)<\/strong>, sosyal medya kanallar\u0131<\/strong>n\u0131n reklam a\u00e7\u0131s\u0131ndan etkili bir \u015fekilde kullan\u0131lmas\u0131 gibi stratejik ad\u0131mlarla \u015firketler do\u011fru zamanda, do\u011fru kullan\u0131c\u0131 ile bulu\u015fabiliyor. Salg\u0131n d\u00f6nemi<\/strong>nde dijital pazarlama<\/strong>ya ve ileti\u015fime<\/strong> ara veren \u015firketler, bu d\u00f6nemden sonra m\u00fc\u015fterileri<\/strong> ile ayn\u0131 ileti\u015fimi kurmakta<\/strong> zorlanabilir. \u015eirketlerin ileti\u015fime devam etmeleri, dijital pazarlama stratejilerini geli\u015ftirmeleri ve dijital pazarlaman\u0131n sundu\u011fu \u00f6l\u00e7\u00fcmlenebilir sonu\u00e7larla gelece\u011fe y\u00f6nelik yol haritalar\u0131 belirlemelerinin kritik derecede \u00f6nemli oldu\u011fu bir d\u00f6nemden ge\u00e7iyoruz.\u201d<\/em> dedi.<\/p>\n

Soka<\/strong>\u011f<\/strong>a <\/strong>\u00e7<\/strong>\u0131<\/strong>kma yasa<\/strong>\u011f\u0131<\/strong> sosyal medyay<\/strong>\u0131<\/strong> hareketlendirdi<\/strong><\/h2>\n

G\u00fcndemde yeniden yer alan soka\u011fa \u00e7\u0131kma yasaklar\u0131<\/strong> ve k\u0131s\u0131tlamalar<\/strong>, sosyal medya kullan\u0131m\u0131nda art\u0131\u015fa neden oluyor. We Are Social\u2019<\/strong>\u0131n raporuna g\u00f6re, 2,5 milyar<\/strong> aktif kullan\u0131c\u0131ya sahip Facebook<\/strong>, en fazla kullan\u0131c\u0131ya sahip sosyal medya mecras\u0131<\/strong> olurken, YouTube<\/strong> ve WhatsApp<\/strong> kullanan 2 milyar kullan\u0131c\u0131<\/strong> mevcut. WeChat<\/strong>\u2019in 1 milyar kullan\u0131c\u0131ya, son zamanlarda pop\u00fclerle\u015fen platform TikTok<\/strong>\u2019un ise 800 milyon<\/strong> kullan\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. We Are Social 2020 verilerine g\u00f6re, n\u00fcfusu 82 milyonu a\u015fan T\u00fcrkiye\u2019de 62 milyon internet kullan\u0131c\u0131s\u0131 var. Bu rakam, n\u00fcfusun % 74’\u00fcne kar\u015f\u0131l\u0131k […]<\/p>\n","protected":false},"author":1,"featured_media":124521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[68447,83062,52259,70602,65918,81995,83061],"views":73,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124517"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=124517"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/124517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/124521"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=124517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=124517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=124517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}