{"id":123893,"date":"2020-11-21T14:17:30","date_gmt":"2020-11-21T11:17:30","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=123893"},"modified":"2020-11-21T14:19:39","modified_gmt":"2020-11-21T11:19:39","slug":"pandemi-den-etkilenen-sektor-calisanlarina-upforcollab-projesi-ile-destek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/pandemi-den-etkilenen-sektor-calisanlarina-upforcollab-projesi-ile-destek\/","title":{"rendered":"(Turkish) Pandemiden Etkilenen \u00c7al\u0131\u015fanlara #UpForCollab Projesi ile Destek!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

COVID-19 pandemisinden ekonomik olarak etkilenen yarat\u0131c\u0131lar, \u00e7al\u0131\u015fmalar\u0131n\u0131 ve profillerini t\u00fcm d\u00fcnya ile payla\u015fabilsin amac\u0131yla ortaya \u00e7\u0131kan\u00a0#UpForCollab<\/strong> giri\u015fimi t\u00fcm sekt\u00f6re a\u00e7\u0131k ve \u00fccretsiz bir platform. (www.eyeem.com\/upforcollab\/for-creatives<\/a>) Pandemiden dolay\u0131 i\u015flerini kaybeden, daha fazla gelire ihtiyac\u0131 olan kreatiflerin reklam, yarat\u0131m ve medya sekt\u00f6rlerindeki ajanslar ve markalarla ba\u011flant\u0131 kurmas\u0131 i\u00e7in yarat\u0131lm\u0131\u015f yepyeni bir platform.<\/h1>\n

Yeni giri\u015fim;<\/strong> global birinci s\u0131n\u0131f stok foto\u011fraf\u00e7\u0131l\u0131k<\/strong> ve profesyonel foto\u011fraf\/video prod\u00fcksiyon \u015firketi<\/strong> EyeEm<\/a> ve WPP’nin u\u00e7tan uca Kreatif Ticaret ajans\u0131 Geometry<\/a> ile i\u015fbirli\u011fi i\u00e7inde COVID-19 pandemisi<\/strong>nden olumsuz etkilenen global kreatif sekt\u00f6r\u00fc<\/strong>n\u00fc desteklemeyi ve g\u00fc\u00e7lendirmeyi \"\"ama\u00e7l\u0131yor.<\/p>\n

#UpForCollab<\/strong>, EyeEm’in yapay zek\u00e2dan<\/strong> g\u00fc\u00e7 alan teknoloji platformu<\/strong>ndan faydalanarak video prod\u00fcksiyonlar\u0131<\/strong>n\u0131n ve foto\u011fraf \u00e7ekimlerinin<\/strong> k\u0131s\u0131tland\u0131r\u0131ld\u0131\u011f\u0131, hatta iptal oldu\u011fu bir d\u00f6nemde reklam ve pazarlama ileti\u015fimleri i\u00e7in markalar\u0131n ve ajanslar\u0131n kullan\u0131m\u0131na orijinal kaliteli g\u00f6rseller sunuyor. Geometry’nin<\/strong> fikrini hayata ge\u00e7iren EyeEm platformu<\/strong>, bireylerin \u00e7al\u0131\u015fmalar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclerini ve web sitelerinin\/portf\u00f6ylerinin ba\u011flant\u0131lar\u0131n\u0131<\/strong> y\u00fcklemesine olanak tan\u0131yarak \u00fccretsiz bir \u015fekilde kendilerini ve i\u015flerini tan\u0131tmalar\u0131n\u0131 sa\u011fl\u0131yor. Katk\u0131 sahipleri, g\u00f6rselleri sat\u0131ld\u0131\u011f\u0131nda lisanslama \u00fccreti al\u0131yor. Ayr\u0131ca EyeEm’in<\/strong> geli\u015fmi\u015f profil sayfalar\u0131, kreatiflerin yeni komisyonlar<\/strong> ve projeler<\/strong> i\u00e7in markalar ve ajanslar ile irtibat kurmas\u0131na da imk\u00e2n veriyor.<\/p>\n

Haziran ay\u0131nda Oxford Economics<\/strong>, sadece \u0130ngiltere’nin kreatif sekt\u00f6rlerini temsil eden Kreatif Sekt\u00f6rler Federasyonu<\/strong> ile birlikte, bu y\u0131l 400.000’den<\/strong> fazla i\u015f ve 77 milyar pound<\/strong> \u00fczerinde bir gelir kayb\u0131 \u00f6ng\u00f6rd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. COVID-19 \u00f6ncesi<\/strong> \u0130ngiltere kreatif sekt\u00f6r\u00fc, genel olarak ekonomiden be\u015f kat daha h\u0131zl\u0131 b\u00fcy\u00fcyorken, \u015fimdi 2 kat daha fazla<\/strong> etkileniyor.<\/p>\n

EyeEm CEO’su Simon Cox<\/strong>, konuyla ilgili \u015funlar\u0131 s\u00f6yl\u00fcyor: “Do\u011fal olarak kimse b\u00f6ylesine ola\u011fand\u0131\u015f\u0131 bir y\u0131la haz\u0131r de\u011fildi. Ama \u00e7o\u011fu \u015firket yeni normale yava\u015f yava\u015f al\u0131\u015f\u0131rken t\u00fcm d\u00fcnyadaki kreatif yetenekler, neredeyse tamamen yaln\u0131z ba\u015f\u0131na s\u0131k\u0131nt\u0131 \u00e7ekmeye devam ediyor. \u0130\u015fler ve projeler o kadar azald\u0131 ki, dolay\u0131s\u0131yla hepsi etkileniyor. #UpForCollab<\/strong>, Geometry’nin bize sundu\u011fu ve bizim de sekt\u00f6r\u00fc canland\u0131rmaya yard\u0131mc\u0131 olmak ad\u0131na g\u00fc\u00e7l\u00fc yapay zek\u00e2 teknolojisinden faydalanmak i\u00e7in parlak buldu\u011fumuz bir fikir. En yetenekli yarat\u0131c\u0131lar\u0131m\u0131za olanak tan\u0131y\u0131p, onlar\u0131 taze ve orijinal g\u00f6rsel \u00e7al\u0131\u015fmalar aray\u0131\u015f\u0131nda olan pazarlamac\u0131lar ve m\u00fc\u015fteriler ile ba\u011flant\u0131ya ge\u00e7irerek bu toplulu\u011fu destekleyebilece\u011fimizi fark ettik.” <\/em><\/p>\n

Geometry’nin EMEA CCO’su Till Hohmann<\/strong> ise \u015funlar\u0131 dile getiriyor: “Sekt\u00f6r\u00fcm\u00fcz, bu benzeri daha \u00f6nce hi\u00e7 ya\u015fanmam\u0131\u015f g\u00fcnlerde eski g\u00fcnlerdeki gibi \u00e7al\u0131\u015fmaya devam etmeye ger\u00e7ekten ne kadar istekli oldu\u011funu g\u00f6sterdi. Hepimiz, g\u00fcn\u00fc kurtaran\u0131n her zaman yarat\u0131c\u0131l\u0131k olaca\u011f\u0131n\u0131 biliyoruz. Zaten bu nedenle de ajanslar ve markalar, ba\u015far\u0131l\u0131 hik\u00e2ye anlat\u0131m\u0131n\u0131n ve y\u00fcksek kalite tan\u0131t\u0131m\u0131n hakk\u0131n\u0131 veren yeni ve alternatif \u00e7\u00f6z\u00fcmlere y\u00f6neliyor. #UpForCollab<\/strong> giri\u015fimini herkesin kazanmas\u0131n\u0131 sa\u011flayacak etkili bir teklif yapan EyeEm’in kitle kaynakl\u0131 modelinin \u00f6z\u00fc, tam olarak bu. Bu kriz anlar\u0131nda t\u00fcm sekt\u00f6r\u00fc desteklemek \u00fczere bu yarat\u0131c\u0131 \u00e7\u00f6z\u00fcm\u00fc ortaya koymaktan son derece mutluyuz.” <\/em><\/p>\n

Yarat\u0131c\u0131lar EyeEm’de kendi profil sayfalar\u0131n\u0131 olu\u015fturarak<\/strong> mesleki becerilerinin<\/strong> ve deneyimlerinin<\/strong> k\u0131sa bir \u00f6zetini, kendi internet sitelerinin ba\u011flant\u0131lar\u0131n\u0131, uygunluk durumlar\u0131n\u0131<\/strong> payla\u015fabilecekler. #UpForCollab<\/strong> etiketi ile g\u00f6r\u00fcnt\u00fcler y\u00fckleyebilecekler. G\u00f6rsel arayan veya kreatifleri desteklemek isteyen marka pazarlamac\u0131lar\u0131, ajanslar<\/strong> ve di\u011fer kreatif kurumlar<\/strong> da #UpForCollab<\/strong> etiketli i\u00e7eriklere g\u00f6z atabilecek ve yarat\u0131c\u0131lar\u0131n profillerini g\u00f6r\u00fcnt\u00fcleyebilecekler. Ve tabi ki yarat\u0131c\u0131, satt\u0131\u011f\u0131 g\u00f6rseller<\/strong> i\u00e7in lisans \u00fccretinden<\/strong> hakl\u0131 pay\u0131n\u0131 alacak.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. COVID-19 pandemisinden ekonomik olarak etkilenen yarat\u0131c\u0131lar, \u00e7al\u0131\u015fmalar\u0131n\u0131 ve profillerini t\u00fcm d\u00fcnya ile payla\u015fabilsin amac\u0131yla ortaya \u00e7\u0131kan\u00a0#UpForCollab giri\u015fimi t\u00fcm sekt\u00f6re a\u00e7\u0131k ve \u00fccretsiz […]<\/p>\n","protected":false},"author":1,"featured_media":123896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[82597,82593,69892,52259,82594,82596,82595],"views":73,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123893"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=123893"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/123896"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=123893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=123893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=123893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}