{"id":123790,"date":"2020-11-19T11:49:38","date_gmt":"2020-11-19T08:49:38","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=123790"},"modified":"2020-11-19T11:53:35","modified_gmt":"2020-11-19T08:53:35","slug":"tuketicilerin-yuzde-85-i-satis-noktasindan-kombi-satin-almayi-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/tuketicilerin-yuzde-85-i-satis-noktasindan-kombi-satin-almayi-tercih-ediyor\/","title":{"rendered":"(Turkish) T\u00fcketicilerin % 85\u2019i Sat\u0131\u015f Noktas\u0131ndan Kombi Sat\u0131n Almay\u0131 Tercih Ediyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

DemirD\u00f6k\u00fcm, T\u00fcrkiye genelinde kombi kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ve sat\u0131n alma yolculu\u011funa ili\u015fkin ger\u00e7ekle\u015ftirdi\u011fi pazar ara\u015ft\u0131rmas\u0131n\u0131n bulgular\u0131n\u0131 payla\u015ft\u0131. T\u00fcketiciler kombilerini; bozuldu\u011fu, yeni eve ta\u015f\u0131nd\u0131\u011f\u0131 veya y\u00fcksek gelen do\u011fal gaz faturalar\u0131na \u00e7\u00f6z\u00fcm bulmak i\u00e7in de\u011fi\u015ftiriyor. Yeni kombi sat\u0131n alma s\u00fcreci 2 hafta ile 1 ay aras\u0131nda de\u011fi\u015firken, internette ba\u015flayan kombi ara\u015ft\u0131rma s\u00fcreci % 85 oran\u0131nda sat\u0131\u015f noktas\u0131nda sona eriyor.\"\"<\/h1>\n

T\u00fcrkiye iklimlendirme sekt\u00f6r\u00fcne 66 y\u0131ld\u0131r<\/strong> \u00f6nc\u00fcl\u00fck eden DemirD\u00f6k\u00fcm<\/strong>, t\u00fcketicilerin kombi sat\u0131n alma<\/strong> yolculu\u011fu ve kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 ara\u015ft\u0131rd\u0131. T\u00fcrkiye\u2019nin 16 \u015fehrinde bin t\u00fcketicinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, i\u00e7inde bulundu\u011fumuz kombi sezonunda t\u00fcketicinin kombi sat\u0131n alma<\/strong> ve kullan\u0131m e\u011filimleri<\/strong>yle ilgili \u00f6nemli bulgular\u0131 ortaya koydu.<\/p>\n

T\u00fcketiciler, kombi sat\u0131n alma karar\u0131n\u0131n al\u0131nmas\u0131nda en etkili 3 fakt\u00f6r\u00fc eski cihaz\u0131n bozulmas\u0131<\/strong>, yeni eve ta\u015f\u0131nma<\/strong> ve y\u00fcksek gelen do\u011fal gaz faturalar\u0131na \u00e7\u00f6z\u00fcm bulma<\/strong> ihtiyac\u0131 olarak s\u0131ralarken; <\/span>\u00fcr\u00fcn se\u00e7iminde cihaz\u0131n esnek kullan\u0131m se\u00e7enekleri<\/strong>ne sahip olmas\u0131, g\u00fcvenlik<\/strong>, enerji verimlili\u011fi<\/strong> ve sat\u0131\u015f sonras\u0131ndaki memnuniyet<\/strong> oranlar\u0131 etkili oluyor.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re kombi sat\u0131n alma s\u00fcreci<\/strong>nde t\u00fcketici karar\u0131n\u0131 etkileyen b\u00fcy\u00fck etkenlerden biri de \u00fcretici ve sat\u0131\u015f noktalar\u0131na duyulan g\u00fcven ile hizmetin h\u0131zl\u0131 ve en iyi \u015fekilde verilebilmesi. Sat\u0131n alman\u0131n % 85<\/strong> oran\u0131nda hala sat\u0131\u015f noktas\u0131nda yap\u0131lmak istenmesi, \u0131s\u0131tma sekt\u00f6r\u00fc<\/strong>n\u00fc di\u011fer sekt\u00f6rlerden ay\u0131ran temel unsur olarak \u00f6ne \u00e7\u0131k\u0131yor. Bunun nedeni olarak ise t\u00fcketicinin ki\u015fisel temasla firma aras\u0131ndaki g\u00fcven ba\u011f\u0131n\u0131 maksimize etmek<\/strong> istemesi g\u00f6steriliyor.<\/p>\n

\u00dcCRETS\u0130Z KURULUM H\u0130ZMET\u0130 SUNAN MARKALAR \u00d6NE \u00c7IKIYOR<\/strong>
\n<\/strong><\/h2>\n

\u00dccretsiz kurulum hizmeti<\/strong>, t\u00fcketici i\u00e7in markay\u0131 \u00f6ne \u00e7\u0131karan bir fakt\u00f6r olarak belirtilirken y\u0131l boyunca, \u00f6zellikle de kombi sezonu<\/strong> s\u0131ras\u0131nda yap\u0131lan kampanyalar\u0131n sat\u0131n alma karar\u0131ndaki etkisinin y\u00fcksek oldu\u011fu belirtiliyor. T\u00fcketiciye ba\u011fl\u0131 olarak de\u011fi\u015fmekle birlikte, kombi ara\u015ft\u0131rma<\/strong>, inceleme<\/strong>, karar verme<\/strong> ve sat\u0131n alma<\/strong> s\u00fcreci 2 hafta<\/strong> ile 1 ay<\/strong> aras\u0131nda s\u00fcr\u00fcyor.<\/p>\n

KADINLAR TAVS\u0130YE ERKEKLER TEKN\u0130K \u00d6ZELL\u0130K ODAKLI SATIN ALMA YAPIYOR<\/strong>
\n<\/strong><\/h2>\n

Kombi sat\u0131n alan t\u00fcketici<\/strong> tiplerinin incelendi\u011fi ara\u015ft\u0131rmada d\u00f6rt tip t\u00fcketici \u00f6ne \u00e7\u0131k\u0131yor. Sosyal \u00e7evresinin tavsiyelerine dikkat edenler, teknik \u00f6zellik odakl\u0131 sat\u0131n alma ger\u00e7ekle\u015ftirenler, b\u00fct\u00e7e odakl\u0131 hareket edenler, ileride ya\u015fanmas\u0131 olas\u0131 sorunlar\u0131 en aza indirebilmek ad\u0131na bilinirli\u011fi<\/strong> ve g\u00fcvenilirli\u011fi<\/strong> y\u00fcksek markalar\u0131n \u00fcr\u00fcnlerini tercih edenler. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, T\u00fcrkiye\u2019de t\u00fcketicilerin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn ileride ya\u015fanmas\u0131 olas\u0131 sorunlar\u0131 en aza indirebilmek ad\u0131na bilinir<\/strong> ve g\u00fcvenilir<\/strong> markalar\u0131n \u00fcr\u00fcnlerini sat\u0131n almaya e\u011filimli oldu\u011funu ortaya koyuyor. Bilinirli\u011fi y\u00fcksek markalara y\u00f6nelen t\u00fcketicilerin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc erkekler olu\u015ftururken, sosyal \u00e7evresinin tavsiyeleri<\/strong> do\u011frultusunda sat\u0131n alma yapan t\u00fcketicilerin<\/strong> a\u011f\u0131rl\u0131kl\u0131 olarak kad\u0131nlar oldu\u011fu g\u00f6zleniyor. Ara\u015ft\u0131rmada kirac\u0131lar\u0131n b\u00fct\u00e7e odakl\u0131 kombilere y\u00f6neldi\u011fi<\/strong> g\u00f6zlemlenirken, teknik \u00f6zellik odakl\u0131 sat\u0131n alma ger\u00e7ekle\u015ftiren t\u00fcketicilerin ise a\u011f\u0131rl\u0131kl\u0131 olarak erkekler oldu\u011fu belirtiliyor. Teknik \u00f6zellik odakl\u0131 t\u00fcketicilerin kriterlerinde sessiz \u00e7al\u0131\u015fma, ekran, kolay kullan\u0131m, sat\u0131c\u0131n\u0131n \u00fcr\u00fcne<\/strong> ve teknik \u00f6zelliklere h\u00e2kim<\/strong> olmas\u0131 \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n

K\u00dc\u00c7\u00dcK \u00c7OCUKLU A\u0130LELER ODA TERMOSTATI KULLANIYOR<\/strong>
\n<\/strong><\/h2>\n

Kombi kullan\u0131m\u0131<\/strong>nda \u00f6ne \u00e7\u0131kan t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n detaylar\u0131n\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada, bu al\u0131\u015fkanl\u0131klar\u0131 \u015fekillendiren ba\u015fl\u0131ca unsurun t\u00fcketicinin ihtiya\u00e7lar\u0131 oldu\u011fu belirtiliyor. Kombiyi normalde kapal\u0131 tutup<\/strong> eve geldi\u011finde a\u00e7an kullan\u0131c\u0131lar\u0131n \u00e7o\u011funlukla bekar<\/strong>, tek ya\u015fayan bireyler veya \u00e7ocuk sahibi olmayan<\/strong>, \u00e7al\u0131\u015fan \u00e7iftler<\/strong> oldu\u011fu ortaya \u00e7\u0131karken duruma g\u00f6re kapatan kullan\u0131c\u0131lar\u0131n ise tasarruf odakl\u0131 hareket<\/strong> eden kad\u0131n kullan\u0131c\u0131lar oldu\u011fu belirtiliyor. Ev han\u0131mlar\u0131 ve \u00e7ocuklu ailelerde kombi hep a\u00e7\u0131k tutuluyor<\/strong> ancak hava durumuna g\u00f6re s\u0131cakl\u0131k ayar\u0131 yap\u0131l\u0131yor. K\u00fc\u00e7\u00fck \u00e7ocuklu ailelerde<\/strong> ise oda termostat\u0131<\/strong> kullan\u0131m\u0131nda e\u011fitim g\u00f6r\u00fcl\u00fcyor.<\/p>\n

\u201cDEM\u0130RD\u00d6K\u00dcM\u2019\u00dc FARKLI KILAN \u00d6ZELL\u0130K T\u00dcKET\u0130C\u0130YLE KURDU\u011eU DUYGUSAL BA\u011e\u201d<\/strong>
\n<\/strong><\/h2>\n

Is\u0131tma sekt\u00f6r\u00fcn\u00fcn t\u00fcketiciler a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde d\u00fc\u015f\u00fck ilgi kategorisine girdi\u011fini ve bu nedenle sat\u0131n alma ihtiyac\u0131 ortaya \u00e7\u0131kt\u0131\u011f\u0131 en \u00e7ok hat\u0131rlad\u0131\u011f\u0131 ve bildi\u011fi markalara y\u00f6neldi\u011fini belirten DemirD\u00f6k\u00fcm Pazarlama Direkt\u00f6r\u00fc Bilge K\u0131ran<\/strong>, \u201cMarka bilinirli\u011fi, sat\u0131n alma yolculu\u011funda t\u00fcketicinin marka setine girmek i\u00e7in kritik \u00f6neme sahip. D\u00fczenli olarak t\u00fcketicinin kar\u015f\u0131s\u0131na \u00e7\u0131kmak, \u00fcr\u00fcn teknik \u00f6zelliklerinin yan\u0131 s\u0131ra markan\u0131n hayatlar\u0131na sunacaklar\u0131 katk\u0131lar\u0131 ak\u0131lda kal\u0131c\u0131 \u015fekilde aktarmak \u00e7ok \u00f6nemli. Bu nedenle DemirD\u00f6k\u00fcm olarak son 3 y\u0131ld\u0131r<\/strong> k\u00f6klerimize uygun ancak al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir strateji izliyoruz. DemirD\u00f6k\u00fcm\u2019\u00fc di\u011fer markalardan farkl\u0131 k\u0131lan en \u00f6nemli marka \u00f6zelli\u011fi, t\u00fcketici ile y\u0131llard\u0131r s\u00fcre gelen duygusal ba\u011f\u0131. Bu i\u00e7 g\u00f6r\u00fc<\/strong> ve dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> stratejimizin etkisiyle 2017 y\u0131l\u0131ndan bu yana<\/strong> devam eden \u2018Do\u011fru Se\u00e7im\u2019<\/strong> reklam kampanyam\u0131zla al\u0131\u015f\u0131lm\u0131\u015f standartlar\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmay\u0131; t\u00fcketicilerin duygular\u0131na seslenmeyi hedefledik. B\u00fcy\u00fck be\u011feni toplayan reklam filmi serimiz; Effie, Kristal Elma, Felis<\/strong> gibi pazarlama alan\u0131n\u0131n \u00f6nde gelen \u00f6d\u00fcllerine lay\u0131k g\u00f6r\u00fcld\u00fc. Ana sezon kampanyam\u0131z T\u0131k\u0131r T\u0131k\u0131r\u2019\u0131<\/strong> da \u00f6zellikle izlemesi e\u011flenceli, jingle\u2019\u0131<\/strong> ak\u0131lda kal\u0131c\u0131 ve mesaj\u0131 da e\u011flenceli bir \u015fekilde verecek \u015fekilde kurgulad\u0131k. \u015eu ana kadar da hedefimize ba\u015far\u0131yla ula\u015ft\u0131\u011f\u0131m\u0131z\u0131 s\u00f6yleyebiliriz\u201d dedi.<\/p>\n

\u201cT\u00dcRK\u0130YE\u2019DE KOMB\u0130 DEN\u0130LD\u0130\u011e\u0130NDE AKLA \u0130LK GELEN MARKAYIZ\u201d<\/strong>
\n<\/strong><\/h2>\n

DemirD\u00f6k\u00fcm\u2019\u00fcn marka bilinirli\u011fine ili\u015fkin de\u011ferlendirmelerini payla\u015fan K\u0131ran<\/strong>, \u201cKurulu\u015fu 66 y\u0131l \u00f6ncesine<\/strong> dayanan DemirD\u00f6k\u00fcm, T\u00fcrkiye\u2019nin ilk sanayi \u015firketlerinden biri<\/strong> olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu nedenle T\u00fcrkiye\u2019de kombi denildi\u011finde akla ilk gelen markay\u0131z. Yapt\u0131\u011f\u0131m\u0131z pazar ara\u015ft\u0131rmalar\u0131 sonucunda da marka bilinirli\u011fimizin y\u00fczde 90\u2019\u0131n \u00fczerinde oldu\u011fu sonu\u00e7lar\u0131n\u0131 ald\u0131k. Markam\u0131z\u0131 en \u00f6ne \u00e7\u0131karan unsur T\u00fcrkiye\u2019yi \u0131s\u0131tma sekt\u00f6r\u00fc<\/strong> ile tan\u0131\u015ft\u0131rmas\u0131 ve T\u00fcrk markas\u0131<\/strong> olmas\u0131. T\u00fcm DemirD\u00f6k\u00fcm \u00fcr\u00fcnlerinin \u00fcretimi Boz\u00fcy\u00fck Fabrikam\u0131z<\/strong>da ger\u00e7ekle\u015fiyor. Ba\u015ftan a\u015fa\u011f\u0131 yerli bir markay\u0131z ve bu, t\u00fcketicimizin bize duydu\u011fu ba\u011fl\u0131l\u0131k hissini etkileyen \u00f6nemli bir unsur. 66 y\u0131ld\u0131r<\/strong> faaliyetlerini s\u00fcrd\u00fcren bir \u015firket olarak nesilleri konforlu \u0131s\u0131nmayla<\/strong> bulu\u015fturuyoruz. K\u00f6kl\u00fc bir marka olman\u0131n getirdi\u011fi g\u00fc\u00e7le birlikte sosyal \u00e7evremizde kombiyle ilgili konu\u015fuldu\u011funda DemirD\u00f6k\u00fcm<\/strong> ad\u0131 ge\u00e7iyor; \u00fcr\u00fcnlerimiz tavsiye ediliyor. Markam\u0131z\u0131n di\u011fer kombi markalar\u0131<\/strong> aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131nda \u00f6nemli rol oynayan bir di\u011fer unsur ise eri\u015filebilirlik. Geni\u015f servis a\u011f\u0131m\u0131z<\/strong>la T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda hizmet veriyor; t\u00fcketicimizin her ko\u015fulda yan\u0131nda olmaya \u00f6zen g\u00f6steriyoruz\u201d ifadelerini kulland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. DemirD\u00f6k\u00fcm, T\u00fcrkiye genelinde kombi kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ve sat\u0131n alma yolculu\u011funa ili\u015fkin ger\u00e7ekle\u015ftirdi\u011fi pazar ara\u015ft\u0131rmas\u0131n\u0131n bulgular\u0131n\u0131 payla\u015ft\u0131. T\u00fcketiciler kombilerini; bozuldu\u011fu, yeni eve ta\u015f\u0131nd\u0131\u011f\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":123793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[39360,78746,80435,54036,52259,53499,41408,82525,82526],"views":131,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123790"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=123790"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/123793"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=123790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=123790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=123790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}