{"id":123379,"date":"2020-11-11T15:35:09","date_gmt":"2020-11-11T12:35:09","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=123379"},"modified":"2020-11-11T15:36:13","modified_gmt":"2020-11-11T12:36:13","slug":"dijital-donusum-un-ivme-kazandigi-bir-donemdeyiz","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-donusum-un-ivme-kazandigi-bir-donemdeyiz\/","title":{"rendered":"(Turkish) Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn \u0130vme Kazand\u0131\u011f\u0131 Bir D\u00f6nemdeyiz!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

IBM\u2019in bir\u00e7ok \u00fclkede d\u00fczenledi\u011fi Think zirveleri, COVID-19 salg\u0131n\u0131 nedeniyle bu y\u0131l dijital olarak yap\u0131l\u0131yor. Zirvenin T\u00fcrkiye aya\u011f\u0131 Think Digital T\u00fcrkiye, IBM\u2019in \u00fclkemizdeki faaliyetlerinin 82’inci y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlad\u0131\u011f\u0131 11 Kas\u0131m 2020 \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Akbank Genel M\u00fcd\u00fcr\u00fc ve Y\u00f6netim Kurulu \u00dcyesi Hakan Binba\u015fgil, FutureBright ve Davran\u0131\u015f Enstit\u00fcs\u00fc Kurucusu Akan Abdula, IBM K\u00fcresel Pazar K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bridget Van Kralingen\u2019in yer ald\u0131\u011f\u0131 etkinli\u011fe; farkl\u0131 sekt\u00f6r temsilcileri ve i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimleri kat\u0131ld\u0131.<\/h1>\n

\u201cNas\u0131l ilerleyece\u011fimizi yeniden d\u00fc\u015f\u00fcnelim<\/strong>\u201d ana temas\u0131yla d\u00fczenlenen zirvede, IBM<\/strong>\u2019in y\u0131l\u0131n ilk yar\u0131s\u0131nda T\u00fcrkiye\u2019de<\/strong> kullan\u0131ma sundu\u011fu dijital e\u011fitim platformu Open P-TECH<\/strong>\u2019in, sistemine T\u00fcrk\u00e7e\u2019yi de ekledi\u011fi<\/strong> duyuruldu.<\/p>\n

\"\"Bu d\u00f6nemde \u00e7eviklik ve esnekli\u011fin \u00f6nemi \u00f6ne \u00e7\u0131k\u0131yor<\/strong><\/h2>\n

Salg\u0131n sebebiyle dijitalle\u015fmenin benimsenme h\u0131z\u0131n\u0131n ivme kazand\u0131\u011f\u0131n\u0131 belirten IBM T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Volkan S\u00f6zmen<\/strong>; y\u0131llar alabilecek s\u00fcre\u00e7lerin, art\u0131k birka\u00e7 aya s\u0131\u011fd\u0131r\u0131labildi\u011fini vurgulad\u0131: \u201c82 y\u0131ld\u0131r T\u00fcrkiye\u2019de var olman\u0131n bilinci ve g\u00fcveniyle, tarihin, geriye d\u00f6n\u00fcp bu d\u00f6nemi; dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zland\u0131\u011f\u0131 ve hep birlikte, \u00fclkemizin yeni teknolojik at\u0131l\u0131m\u0131n\u0131n, temellerini att\u0131\u011f\u0131m\u0131z d\u00f6nem olarak g\u00f6rece\u011fine inan\u0131yorum. Belirsizli\u011fi ve s\u00fcrekli de\u011fi\u015fimi dikkate alarak y\u0131llard\u0131r \u00e7eviklik<\/strong> ve esneklik<\/strong> ihtiyac\u0131ndan s\u00f6z ediyoruz ve i\u00e7inde bulundu\u011fumuz d\u00f6nem, kurulu\u015flar\u0131m\u0131zda bu yetenekleri olu\u015fturmam\u0131z\u0131n ne kadar \u00f6nemli oldu\u011funu net bir \u015fekilde g\u00f6steriyor.\u201d<\/p>\n

IBM\u2019in<\/strong> T\u00fcrkiye\u2019de iyi teknoloji<\/strong> alan\u0131ndaki liderli\u011fini g\u00fc\u00e7lendirmeyi ama\u00e7lad\u0131klar\u0131n\u0131 belirten S\u00f6zmen; dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ortaya \u00e7\u0131karaca\u011f\u0131 f\u0131rsatlar\u0131n de\u011ferlendirilmesi i\u00e7in gerekli en \u00f6nemli ad\u0131m\u0131n, gelece\u011fin teknik ve profesyonel becerilerine haz\u0131rl\u0131kl\u0131 bir neslin yeti\u015ftirilmesi oldu\u011funun da alt\u0131n\u0131 \u00e7izdi.<\/p>\n

Fiziksel ve dijital aras\u0131ndaki denge de\u011fi\u015fiyor<\/strong><\/h2>\n

IBM K\u00fcresel Pazar K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bridget Van Kralingen<\/strong> salg\u0131n\u0131n i\u015f d\u00fcnyas\u0131ndaki etkilerine de\u011findi. Bu d\u00f6nemde y\u00f6neticileri bekleyen zorlu\u011fun, do\u011fru kararlar\u0131 alabilmek ve gereken cesur ad\u0131mlar\u0131 atmak oldu\u011funu belirten Kralingen s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c\u0130\u015fletmelerin ve h\u00fck\u00fcmetlerin vir\u00fcs\u00fcn ilk etkisine ne denli h\u0131zl\u0131 tepki verdiklerini g\u00f6rd\u00fck. Ekonomilerdeki iyile\u015fmenin yava\u015f yava\u015f olaca\u011f\u0131 belli oluyor. Ancak d\u00fcnyadaki bir\u00e7ok sekt\u00f6rden i\u015f liderleriyle konu\u015furken, bir \u015feyin \u00e7ok net oldu\u011funu g\u00f6r\u00fcyorum. Bu d\u00f6nem dijitalli\u011fe ge\u00e7i\u015f h\u0131zlanacak.<\/strong>\u201d<\/em><\/p>\n

Fiziksel<\/strong> ile dijital<\/strong> aras\u0131nda dengenin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fini<\/strong> belirten Kralingen, c\u00fcmlesini \u015fu \u00f6rneklerle a\u00e7\u0131klad\u0131: \u201cB\u00fcy\u00fck bir sa\u011fl\u0131k kurulu\u015funun sa\u011fl\u0131k hizmeti i\u00e7in ald\u0131\u011f\u0131 telefon say\u0131s\u0131 g\u00fcnde bin 500\u2019den 43 bine<\/strong> y\u00fckseldi. 60 ya\u015f \u00fczeri<\/strong> t\u00fcm bankac\u0131l\u0131k m\u00fc\u015fterileri de art\u0131k dijitale eri\u015febildikleri i\u00e7in bankalar, bir\u00e7ok \u015fubenin yeniden a\u00e7\u0131lamayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.\u201d<\/p>\n

Dijital hizmetleri<\/strong> daha \u00f6nce hi\u00e7 kullanmam\u0131\u015f ki\u015filerin de internet al\u0131\u015fveri\u015fi, g\u00f6r\u00fcnt\u00fcl\u00fc aramalar<\/strong> ve di\u011fer \u00e7evrimi\u00e7i deneyimlere<\/strong> yo\u011fun bir \u015fekilde y\u00f6neldi\u011fini belirten Kralingen; alg\u0131lar\u0131n\u0131n ve tercihlerinin kal\u0131c\u0131 olarak de\u011fi\u015fece\u011fini vurgulad\u0131. Kralingen, son olarak dijitalle\u015fmenin h\u0131z kazand\u0131\u011f\u0131 bu d\u00f6nemde i\u015f liderlerine gereken \u00fc\u00e7 ana eylem \u00f6nerisinde bulundu:<\/span><\/p>\n

– M\u00fc\u015fterilerle ileti\u015fimde yeni yollar bulmak ve m\u00fc\u015fteri deneyimini geli\u015ftirmek<\/p>\n

– Her sekt\u00f6re \u00f6zel uyarlanm\u0131\u015f a\u00e7\u0131k bir i\u015f mimarisi ve teknik mimariye sahip olmak<\/p>\n

– \u00d6l\u00e7eklendirilmi\u015f bir giri\u015fimci zihniyetiyle i\u015f esnekli\u011fi ve \u00e7evikli\u011fi olu\u015fturmak<\/p>\n

H\u0131zlanan dijitalle\u015fmenin sekt\u00f6rdeki yans\u0131malar\u0131<\/strong><\/h2>\n

Think Digital T\u00fcrkiye<\/strong>\u2019nin ana oturumlar\u0131nda, gazeteci Serdar Turan moderat\u00f6rl\u00fc\u011f\u00fc<\/strong>nde iki panel d\u00fczenlendi. SOCAR CDTO\u2019su Hakan Irg\u0131t, Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131 BT ve Otomasyon Direkt\u00f6r\u00fc \u0130smihan Baysal Anderson, EnerjiSA CIO\u2019su Mehmet F\u0131rat ve MLP Care Dijital D\u00f6n\u00fc\u015f\u00fcm Ofisi Koordinat\u00f6r\u00fc Tijen \u00c7a\u011flayan\u2019\u0131n kat\u0131ld\u0131\u011f\u0131 ilk panelin konusu; \u015firketlerin inovasyon stratejileri oldu. Kurumlar\u0131n dijital d\u00fcnyaya entegrasyonda neler yapt\u0131klar\u0131n\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 panelde konuklar, dijitalle\u015fmede hayata ge\u00e7irdi\u011fi stratejilerden bahsettiler.<\/p>\n

Turan\u2019\u0131n IBM T\u00fcrkiye Dijital Sat\u0131\u015f \u00dclke Lideri I\u015f\u0131L K\u0131l\u0131\u00e7 G\u00fcrt\u00fcna\u2019yla y\u00f6netti\u011fi ikinci panelde ise iyzico CEO\u2019su Barbaros \u00d6zbugutu ve hepsiburada.com CEO\u2019su Murat Emirda\u011f konuk olarak kat\u0131ld\u0131. Panelde konuklar; pandemi d\u00f6neminde \u00f6deme sistemleri perspektifinden s\u00fcreci nas\u0131l ge\u00e7irdiklerini, halihaz\u0131rda i\u015f modelinde dijitalle\u015fmeyi merkeze alan kurumlar\u0131n s\u00fcre\u00e7te nas\u0131l ilerledi\u011fini ve organizasyon yap\u0131lar\u0131n\u0131n nas\u0131l adapte olabildi\u011fini payla\u015ft\u0131lar.<\/p>\n

M\u00fc\u015fterilerin \u00e7o\u011fu verileri etkili bir \u015fekilde kullanam\u0131yor<\/strong><\/h2>\n

\u0130\u00e7inde bulundu\u011fumuz d\u00f6nemin etkileriyle dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn daha yak\u0131ndan tecr\u00fcbe edildi\u011fini belirten IBM T\u00fcrkiye Bulut ve Kognitif \u00dclke Lideri Arzu S\u00f6zen<\/strong>, birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 m\u00fc\u015fterilerinden \u00fc\u00e7 \u00f6nemli geri bildirim ald\u0131klar\u0131n\u0131 belirtti:<\/p>\n

\u201cHibrit bulut platformlara ge\u00e7mek isteyen ya da ge\u00e7meyi planlayan m\u00fc\u015fterilerimizin oran\u0131 y\u00fczde 80. Bu m\u00fc\u015fterilerimiz daha esnek, daha a\u00e7\u0131k ve daha az merkezile\u015ftirilmi\u015f, g\u00fcvenli altyap\u0131lara ihtiya\u00e7 duyuyor. \u0130kinci geri bildirim ise otomasyon hakk\u0131nda. Yap\u0131lan ara\u015ft\u0131rmalar \u015firketlerin, d\u00fc\u015f\u00fck de\u011ferli i\u015flere 120 milyar saatten fazla insan kayna\u011f\u0131 harcad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Halbuki bu kaynak daha de\u011ferli i\u015flerde ve i\u015flevsel bir \u015fekilde kullan\u0131labilir. Bunun i\u00e7in u\u00e7tan uca otomatikle\u015ftirilmi\u015f sistemlere ihtiya\u00e7 var\u201d <\/em>dedi ve s\u00f6zlerine ald\u0131klar\u0131 son geri bildirimin veri oldu\u011funu belirterek devam etti. S\u00f6zen, bunun en \u00f6nemli konu oldu\u011funun da alt\u0131n\u0131 \u00e7izdi: \u201cM\u00fc\u015fterilerimizin neredeyse y\u00fczde 90\u2019\u0131, verileri do\u011fru bir \u015fekilde toplayamad\u0131klar\u0131n\u0131 ya da etkili bir \u015fekilde kullanamad\u0131klar\u0131n\u0131 bizimle payla\u015ft\u0131. Tam da bu sebeple veri merkezli k\u00fclt\u00fcrel ve dijital d\u00f6n\u00fc\u015f\u00fcmlere ihtiya\u00e7 duyuyor. Biz de IBM olarak b\u00fct\u00fcn bu geri bildirimlere Open Shift cloud container tabanl\u0131 hibrit yaz\u0131l\u0131mlarla yan\u0131t veriyoruz.<\/em>\u201d<\/p>\n

\u00dccretsiz dijital e\u011fitim platformu Open P-TECH art\u0131k T\u00fcrk\u00e7e<\/strong><\/h2>\n

Bu y\u0131l\u0131n ilk yar\u0131s\u0131nda IBM taraf\u0131ndan T\u00fcrkiye\u2019de kullan\u0131ma sunulan dijital e\u011fitim platformu Open P-TECH<\/a> sistemi<\/strong>ne, T\u00fcrk\u00e7e dil se\u00e7ene\u011fi eklendi. Platform gen\u00e7leri ve e\u011fitimcileri, yapay zeka, bulut bili\u015fim ve siber g\u00fcvenlik gibi teknolojiler ile tan\u0131\u015ft\u0131rman\u0131n yan\u0131 s\u0131ra, tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme, \u00e7eviklik gibi profesyonel beceriler konusunda bilgilendirmek amac\u0131yla kullan\u0131ma sunuldu. Bu teknik ve profesyonel beceriler, ayr\u0131ca \u201cyeni yaka meslekler\u201d olarak adland\u0131r\u0131lan do\u011fru becerilere sahip olman\u0131n; belirli bir diplomaya sahip olmaktan daha \u00f6nemli oldu\u011fu i\u015f kollar\u0131n\u0131 da kaps\u0131yor. IBM Hibrit Bulut teknolojisi<\/strong> \u00fczerine kurulan Open P-Tech, \u00fc\u00e7\u00fcnc\u00fc partiler taraf\u0131ndan sa\u011flanan mikro hizmetler arac\u0131l\u0131\u011f\u0131yla da kullan\u0131c\u0131lar\u0131na, kolay oturum a\u00e7ma ve farkl\u0131 e\u011fitim i\u00e7eriklerinden de faydalanma olana\u011f\u0131 sa\u011fl\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. IBM\u2019in bir\u00e7ok \u00fclkede d\u00fczenledi\u011fi Think zirveleri, COVID-19 salg\u0131n\u0131 nedeniyle bu y\u0131l dijital olarak yap\u0131l\u0131yor. Zirvenin T\u00fcrkiye aya\u011f\u0131 Think Digital T\u00fcrkiye, IBM\u2019in \u00fclkemizdeki […]<\/p>\n","protected":false},"author":1,"featured_media":123382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[82206,71090,82201,82208,52259,82205,82200,82204,57125,65918,82199,82207,82203,82202],"views":135,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123379"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=123379"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/123382"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=123379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=123379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=123379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}