{"id":123183,"date":"2020-11-08T13:56:47","date_gmt":"2020-11-08T10:56:47","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=123183"},"modified":"2020-11-08T13:57:07","modified_gmt":"2020-11-08T10:57:07","slug":"dijital-reklam-harcamalari-400-milyar-dolari-asacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-reklam-harcamalari-400-milyar-dolari-asacak\/","title":{"rendered":"(Turkish) Dijital Reklam Harcamalar\u0131 400 Milyar Dolar\u0131 A\u015facak!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

We Are Social 2020 verilerine g\u00f6re, T\u00fcrkiye\u2019de 62 milyon internet kullan\u0131c\u0131s\u0131 var. Veriler, n\u00fcfusunun % 75\u2019i internet kullan\u0131c\u0131s\u0131 olan T\u00fcrkiye\u2019deki i\u015fletmelerin, rekabette var olabilmek i\u00e7in dijital pazarlamaya yat\u0131r\u0131m yapmalar\u0131n\u0131n \u00f6nemini g\u00f6steriyor.<\/strong><\/h1>\n

N\u00fcfusun b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fcn aktif internet kullan\u0131c\u0131s\u0131<\/strong> oldu\u011fu T\u00fcrkiye\u2019de faaliyet g\u00f6steren i\u015fletmeler, dijital pazarlamaya yapt\u0131klar\u0131 yat\u0131r\u0131mlar\u0131<\/strong> art\u0131r\u0131yorlar. Statista<\/strong> taraf\u0131ndan a\u00e7\u0131klanan veriler, d\u00fcnyada dijital reklam harcamalar\u0131<\/strong>n\u0131n h\u0131zla artt\u0131\u011f\u0131n\u0131, y\u0131l sonuna kadar bu harcamalar\u0131n 384 milyar dolar\u0131<\/strong> a\u015faca\u011f\u0131na i\u015faret ediyor. Statista<\/strong> taraf\u0131ndan a\u00e7\u0131klanan verilere g\u00f6re, 2021\u2019de<\/strong> pazar \"\"hacminin 435 milyar dolara<\/strong> \u00e7\u0131kmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

G\u00fcnde 7,5 saat internetteyiz<\/strong><\/h2>\n

We Are Social 2020<\/strong> verilerine g\u00f6re, n\u00fcfusu 82 milyonu<\/strong> a\u015fan T\u00fcrkiye\u2019de 62 milyon<\/strong> internet kullan\u0131c\u0131s\u0131 bulunuyor. Bu rakam, n\u00fcfusun % 75<\/strong>‘ine kar\u015f\u0131l\u0131k gelirken, 54 milyon ki\u015fi<\/strong> aktif olarak sosyal medyay\u0131 kullan\u0131yor. \u00dclkemizde kullan\u0131c\u0131 baz\u0131nda g\u00fcnde ortalama 7,5 saat<\/strong> internete ba\u011fl\u0131<\/strong> kal\u0131n\u0131yor. Bu durum, markalar\u0131 arama motorlar\u0131nda \u00fcst s\u0131ralarda \u00e7\u0131kmak<\/strong> ve kolay bulunmak i\u00e7in reklam vermeye<\/strong> y\u00f6neltiyor. T\u00fcrkiye gibi t\u00fcketicilerin dijital ortam\u0131<\/strong> s\u0131k kulland\u0131\u011f\u0131 bir \u00fclkede dijital mecralar<\/strong> b\u00fcy\u00fck ve \u00f6nemli bir pazar haline geliyor. KOB\u0130’ler<\/strong> ba\u015fta olmak \u00fczere bir\u00e7ok i\u015fletme, dijital pazarlamada<\/strong> do\u011fru stratejiyi belirleme ve etkili ad\u0131mlar atma konusunda \u00e7aba g\u00f6steriyor.<\/p>\n

T\u00fcketiciye dijitalde ula\u015famayan i\u015fletmelerin gelece\u011fi yok<\/strong><\/h2>\n

T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K)<\/strong> verilerine g\u00f6re ya\u015f ortalamas\u0131n\u0131n 30<\/strong> oldu\u011fu T\u00fcrkiye\u2019de, ya\u015f grubuna paralel olarak sosyal medya kullan\u0131m\u0131n\u0131n yo\u011fun oldu\u011funa de\u011finen EG Bili\u015fim Teknolojileri CEO’su G\u00f6khan B\u00fclb\u00fcl<\/strong>, Avrupa\u2019da sosyal medya kullan\u0131m oran\u0131<\/strong>na bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye\u2019nin ilk s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 kaydediyor. KOB\u0130\u2019lerin dijital pazarlama<\/strong> sayesinde sekt\u00f6r fark etmeksizin potansiyelini art\u0131raca\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izen B\u00fclb\u00fcl, \u201cK\u00fcresel<\/strong> ve yerel<\/strong> t\u00fcm veriler dijital pazarlama<\/strong> yapmayan \u015firketlerin rekabette geride kald\u0131klar\u0131n\u0131, pazar paylar\u0131n\u0131 kaybettikleri<\/strong>ni g\u00f6steriyor. EG Bili\u015fim Teknolojileri olarak T\u00fcrkiye pazar\u0131ndaki k\u00fc\u00e7\u00fck<\/strong> ve orta \u00f6l\u00e7ekli i\u015fletmeleri<\/strong>, hedeflerine h\u0131zl\u0131 \u015fekilde ula\u015ft\u0131r\u0131yoruz.\u201d bilgisini veriyor.<\/p>\n

Vakit harcamada 7’inci s\u0131raday\u0131z<\/strong><\/h2>\n

T\u00fcrkiye, We Are Social rakamlar\u0131na g\u00f6re<\/strong>, d\u00fcnya s\u0131ralamas\u0131nda internet eri\u015fiminde 31’inci s\u0131rada<\/strong> yer al\u0131rken, internette ge\u00e7irilen vakit<\/strong> s\u0131ralamas\u0131nda 7’inci s\u0131raya<\/strong> y\u00fckseliyor. Mobil internet kullan\u0131m\u0131<\/strong>nda ise T\u00fcrkiye 58 milyonun<\/strong> \u00fczerinde kullan\u0131c\u0131 ile g\u00fcnde ortalama 4 saat mobil internet<\/strong> kullan\u0131yor. T\u00fcrkiye n\u00fcfusunun % 94<\/strong>\u2019\u00fc mobil cihazlardan internet kullan\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. We Are Social 2020 verilerine g\u00f6re, T\u00fcrkiye\u2019de 62 milyon internet kullan\u0131c\u0131s\u0131 var. Veriler, n\u00fcfusunun % 75\u2019i internet kullan\u0131c\u0131s\u0131 olan T\u00fcrkiye\u2019deki i\u015fletmelerin, rekabette […]<\/p>\n","protected":false},"author":1,"featured_media":123185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[81999,68447,81997,68448,81994,52259,76290,82002,82003,82000,82001,81998,65918,81993,81995,82005,81996,82004],"views":82,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123183"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=123183"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/123183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/123185"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=123183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=123183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=123183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}