{"id":121823,"date":"2020-10-12T11:12:04","date_gmt":"2020-10-12T08:12:04","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=121823"},"modified":"2020-10-12T11:19:33","modified_gmt":"2020-10-12T08:19:33","slug":"petrol-ofisi-baykus-odulleri-nde-iki-odule-layik-goruldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/petrol-ofisi-baykus-odulleri-nde-iki-odule-layik-goruldu\/","title":{"rendered":"(Turkish) ’Petrol Ofisi’ Bayku\u015f \u00d6d\u00fclleri\u2019nde \u0130ki \u00d6d\u00fcle Lay\u0131k G\u00f6r\u00fcld\u00fc"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Petrol Ofisi, IPSOS ile ger\u00e7ekle<\/strong>\u015f<\/strong>tirdi<\/strong>\u011f<\/strong>i <\/strong>\u2018<\/strong>\u0130<\/strong>stasyonlara Bir de Ziyaret<\/strong>\u00e7<\/strong>inin G<\/strong>\u00f6<\/strong>z<\/strong>\u00fc<\/strong>nden Bakt<\/strong>\u0131<\/strong>k<\/strong>\u2019<\/strong> ara<\/strong>\u015f<\/strong>t<\/strong>\u0131<\/strong>rmas<\/strong>\u0131<\/strong>, T<\/strong>\u00fc<\/strong>rkiye Ara<\/strong>\u015f<\/strong>t<\/strong>\u0131<\/strong>rmac<\/strong>\u0131<\/strong>lar Derne<\/strong>\u011f<\/strong>i <\/strong>\u2013<\/strong> T<\/strong>\u00dc<\/strong>AD taraf<\/strong>\u0131<\/strong>ndan d<\/strong>\u00fc<\/strong>zenlenen Bayku<\/strong>\u015f<\/strong> \u00d6<\/strong>d<\/strong>\u00fc<\/strong>lleri<\/strong>\u2019<\/strong>nde hem <\/strong>\u2018<\/strong>\u0130<\/strong>novatif Bayku<\/strong>\u015f<\/strong>\u2019<\/strong>, hem de <\/strong>\u2018<\/strong>Usta Bayku<\/strong>\u015f<\/strong>\u2019<\/strong> kategorilerinde <\/strong>\u00f6<\/strong>d<\/strong>\u00fc<\/strong>le lay<\/strong>\u0131<\/strong>k g\u00f6r\u00fcld\u00fc. <\/strong><\/h1>\n

T\u00fcrkiye akaryak\u0131t<\/strong> ile madeni ya\u011flar sekt\u00f6rleri<\/strong>nin lideri Petrol Ofisi<\/strong>, imza att\u0131\u011f\u0131 ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalarla \u00f6d\u00fcller almaya devam ediyor. Petrol Ofisi\u2019nin son \u00f6d\u00fclleri, T\u00fcrkiye Ara\u015ft\u0131rmac\u0131lar \"\"Derne\u011fi \u2013 T\u00dcAD<\/strong> taraf\u0131ndan; ara\u015ft\u0131rman\u0131n i\u015f s\u00fcre\u00e7lerinde<\/strong> ve kararlar\u0131nda sa\u011flad\u0131\u011f\u0131 katma de\u011feri<\/strong>, yaratt\u0131\u011f\u0131 etkiyi<\/strong> ve \u00f6nemini vurgulamak \u00fczere d\u00fczenlenen 8’inci Bayku\u015f \u00d6d\u00fclleri<\/strong>\u2019nden geldi. Bu y\u0131l 16 farkl\u0131 kategoride 49 ara\u015ft\u0131rman\u0131n \u00f6d\u00fcllendirildi\u011fi Bayku\u015f \u00d6d\u00fclleri\u2019nde Petrol Ofisi<\/strong>, istasyonlar\u0131nda IPSOS<\/strong> taraf\u0131ndan istasyonlarda ger\u00e7ek m\u00fc\u015fterilerle ger\u00e7ekle\u015ftirilen \u2018\u0130stasyonlara Bir de Ziyaret\u00e7inin G\u00f6z\u00fcnden Bakt\u0131k\u2019<\/strong> ara\u015ft\u0131rmas\u0131 ile 2 \u00f6d\u00fcle<\/strong> birden uzand\u0131.<\/p>\n

\u00d6d\u00fcller; \u2018<\/strong>\u0130<\/strong>novatif Bayku<\/strong>\u015f<\/strong>\u2019<\/strong> ve <\/strong>\u2018<\/strong>Usta Bayku<\/strong>\u015f<\/strong>\u2019<\/strong> kategorilerinden<\/strong><\/h2>\n

Petrol Ofisi<\/strong>\u2019nin \u2018\u0130stasyonlara Bir de Ziyaret\u00e7inin G\u00f6z\u00fcnden Bakt\u0131k\u2019 ara\u015ft\u0131rmas\u0131<\/strong>; kalitatif<\/strong> ve kantitatif<\/strong> ara\u015ft\u0131rma alan\u0131nda, yenilik\u00e7i ara\u015ft\u0131rma yakla\u015f\u0131mlar\u0131<\/strong>yla sekt\u00f6r\u00fcn b\u00fcy\u00fcmesine ya da geni\u015flemesine katk\u0131da bulunan yenilik\u00e7i projelerin de\u011ferlendirildi\u011fi \u2018\u0130novatif Bayku\u015f\u2019 kategorisi<\/strong>nde g\u00fcm\u00fc\u015f \u00f6d\u00fcl ald\u0131. Petrol Ofisi<\/strong>\u2019nin ara\u015ft\u0131rmas\u0131 ayr\u0131ca, fiyat, ambalaj, \u00fcr\u00fcn<\/strong> ve reklam, promosyon, POP<\/strong> ve benzerleri<\/strong> gibi \u00fcr\u00fcn, da\u011f\u0131t\u0131m kanallar\u0131, ileti\u015fim ara\u00e7lar\u0131n\u0131n<\/strong> \u00f6l\u00e7\u00fcmlenerek se\u00e7ilmesi, optimize edilmesi ve geli\u015ftirilmesine y\u00f6nelik<\/strong> ara\u015ft\u0131rmalar\u0131 kapsayan \u2018Usta Bayku\u015f\u2019 kategorisi<\/strong>nde de g\u00fcm\u00fc\u015f \u00f6d\u00fcle<\/strong> lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

\u201cM\u00fc<\/strong>\u015f<\/strong>terilerimizle farkl<\/strong>\u0131<\/strong> y<\/strong>\u00f6<\/strong>ntemlerle ve s<\/strong>\u00fc<\/strong>rekli konu<\/strong>\u015f<\/strong>uyoruz<\/strong>\u201d<\/strong><\/h2>\n

Petrol Ofisi<\/strong>\u2019nin oda\u011f\u0131nda m\u00fc\u015fterinin yer ald\u0131\u011f\u0131na vurgu yapan Petrol Ofisi CMO\u2019su Beril Alako\u00e7<\/strong>, \u201cFaaliyet g\u00f6sterdi\u011fimiz her alanda, att\u0131\u011f\u0131m\u0131z her ad\u0131mda ilk \u00f6nceli\u011fimiz m\u00fc\u015fterilerimiz ve \"\"memnuniyetleridir. Bu yakla\u015f\u0131mla, her alanda oldu\u011fu gibi pazarlamada<\/strong> da analize<\/strong> ve analiti\u011fe<\/strong> dayal\u0131 \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyoruz. Bu sistemi de ger\u00e7ekle\u015ftirdi\u011fimiz \u00e7ok say\u0131da ve farkl\u0131 ara\u015ft\u0131rmalarla besliyoruz. Hizmet verdi\u011fimiz, memnuniyetlerini hedefledi\u011fimiz m\u00fc\u015fteriler<\/strong>imizle farkl\u0131 y\u00f6ntemlerle ve s\u00fcrekli konu\u015fuyoruz. Do\u011frudan m\u00fc\u015fterilerimize dokunmay\u0131 ama\u00e7layan yenilik\u00e7i<\/strong> ve \u00f6zg\u00fcn<\/strong> ara\u015ft\u0131rmalar\u0131m\u0131zdan biri olan \u2018\u0130stasyonlara Bir de Ziyaret\u00e7inin G\u00f6z\u00fcnden Bakt\u0131k\u2019<\/strong> ara\u015ft\u0131rmam\u0131z\u0131n, bu alandaki en \u00f6nemli STK<\/strong>\u2019lardan birisi taraf\u0131ndan verilen Bayku\u015f \u00d6d\u00fclleri<\/strong>\u2019nde iki \u00f6d\u00fcl birden almas\u0131, bizler i\u00e7in \u00f6zel bir anlam ta\u015f\u0131yor\u201d dedi.<\/p>\n

\u2018<\/strong>\u0130<\/strong>stasyonlara Bir de Ziyaret<\/strong>\u00e7<\/strong>inin G<\/strong>\u00f6<\/strong>z<\/strong>\u00fc<\/strong>nden Bakt<\/strong>\u0131<\/strong>k<\/strong>\u2019<\/strong><\/h2>\n

Petrol Ofisi, istasyonlar\u0131nda kulland\u0131\u011f\u0131 ileti\u015fimlerin m\u00fc\u015fterileri g\u00f6z\u00fcnde<\/strong> nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 anlamak ve kulland\u0131\u011f\u0131 g\u00f6rsellerin performans\u0131n\u0131 \u00f6l\u00e7mek \u00fczere \u2018\u0130stasyonlara Bir de Ziyaret\u00e7inin G\u00f6z\u00fcnden Bakt\u0131k\u2019 ara\u015ft\u0131rmas\u0131<\/strong>n\u0131 ger\u00e7ekle\u015ftirdi. Farkl\u0131 metodolojilerin kullan\u0131ld\u0131\u011f\u0131 IPSOS<\/strong> taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmada; g\u00f6z hareketlerinin takip edilmesiyle analiz edilen eye-tracking \u00f6l\u00e7\u00fcm\u00fc<\/strong>, istasyondaki trafik ak\u0131\u015f analizi, m\u00fc\u015fterilerle derinlemesine g\u00f6r\u00fc\u015fmeler<\/strong> ve istasyon \u00e7\u0131k\u0131\u015flar\u0131<\/strong>nda anket \u00e7al\u0131\u015fmas\u0131<\/strong> ger\u00e7ekle\u015ftirildi. M\u00fc\u015fterilerin istasyon deneyimini<\/strong> anlayarak, onlar\u0131n g\u00f6z\u00fcnde ne t\u00fcr i\u00e7eriklerin, ileti\u015fim materyalleri<\/strong>nin dikkat \u00e7ekti\u011fini aktaran ara\u015ft\u0131rma sonucunda, do\u011fru ileti\u015fim yolu<\/strong> ve noktalar\u0131n\u0131 ke\u015ffetme<\/strong> f\u0131rsat\u0131 yakaland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Petrol Ofisi, IPSOS ile ger\u00e7ekle\u015ftirdi\u011fi \u2018\u0130stasyonlara Bir de Ziyaret\u00e7inin G\u00f6z\u00fcnden Bakt\u0131k\u2019 ara\u015ft\u0131rmas\u0131, T\u00fcrkiye Ara\u015ft\u0131rmac\u0131lar Derne\u011fi \u2013 T\u00dcAD taraf\u0131ndan d\u00fczenlenen Bayku\u015f \u00d6d\u00fclleri\u2019nde hem […]<\/p>\n","protected":false},"author":1,"featured_media":121828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[80779,80777,52407,54445,56210,52259,80774,35981,53153,50679,80776,80775,80778],"views":100,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/121823"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=121823"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/121823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/121828"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=121823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=121823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=121823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}