{"id":121146,"date":"2020-09-30T15:37:28","date_gmt":"2020-09-30T12:37:28","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=121146"},"modified":"2020-09-30T15:45:07","modified_gmt":"2020-09-30T12:45:07","slug":"microsoft-sanal-zirvede-ik-pazarlama-ve-finans-dunyasi-ile-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/microsoft-sanal-zirvede-ik-pazarlama-ve-finans-dunyasi-ile-bir-araya-geldi\/","title":{"rendered":"(Turkish) ’Microsoft’un Sanal Zirvesinde \u0130K, Pazarlama ve Finans D\u00fcnyas\u0131 Bulu\u015ftu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Microsoft T\u00fcrkiye\u2019nin Harvard Business Review ile i\u015f birli\u011fi i\u00e7inde d\u00fczenledi\u011fi \u201cBirlikte Daha \u0130leriye: Gelece\u011fi Yeniden Hayal Et\u201d ba\u015fl\u0131kl\u0131 sanal zirve, 24-25 Eyl\u00fcl 2020 tarihlerinde \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015fti. Microsoft y\u00f6neticilerinin yan\u0131 s\u0131ra, i\u015f ortaklar\u0131n\u0131n da sekt\u00f6rlerin teknolojiyle ili\u015fkisine dair de\u011ferlendirmelerde bulundu\u011fu ve \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131\u011f\u0131 sanal zirve kapsam\u0131nda, \u00f6zellikle pandemi d\u00f6nemiyle birlikte operasyonlarda ve CMO, CFO ve CHRO rollerinde ya\u015fanan de\u011fi\u015fimler mercek alt\u0131na al\u0131nd\u0131. Etkinli\u011fe pazarlama d\u00fcnyas\u0131n\u0131n ba\u015far\u0131l\u0131 ismi Levent Erden ve insan kaynaklar\u0131 alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131yla tan\u0131nan Egon Zehnder Y\u00f6netici Orta\u011f\u0131 Murat Ye\u015fildere de konuk oldu.<\/strong><\/h1>\n

Microsoft T\u00fcrkiye\u2019nin Harvard Business Review ile i\u015f birli\u011fi i\u00e7inde d\u00fczenledi\u011fi \u201cBirlikte Daha \u0130leriye: Gelece\u011fi Yeniden Hayal Et\u201d<\/strong> <\/em>ba\u015fl\u0131kl\u0131 sanal zirve, 24-25 Eyl\u00fcl 2020<\/strong> tarihlerinde \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirildi. \"\"Microsoft T\u00fcrkiye\u2019den ve globalden farkl\u0131 departman y\u00f6neticilerinin dijitalle\u015fmenin operasyonlara katk\u0131s\u0131yla ilgili \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131\u011f\u0131 zirvede, Microsoft T\u00fcrkiye\u2019nin i\u015f ortaklar\u0131 da a\u011f\u0131rl\u0131kla dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda edindikleri deneyimleri kat\u0131l\u0131mc\u0131lara aktard\u0131lar.<\/p>\n

HBR T\u00fcrkiye Genel Yay\u0131n Y\u00f6netmeni Serdar Turan<\/strong>\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen zirve kapsam\u0131nda; \u201cFinans Oturumu\u201d, \u201cPerakende Oturumu\u201d ve \u201c\u00dcretim Oturumu\u201d\u00a0<\/strong>ile sekt\u00f6r bazl\u0131 \u00e7\u00f6z\u00fcmlere; \u201cCFO Oturumu\u201d, \u201cCHRO Oturumu\u201d<\/strong> ve \u201cCMO Oturumu\u201d<\/strong> ile de rol bazl\u0131 \u00e7\u00f6z\u00fcmlere odaklan\u0131ld\u0131.<\/p>\n

M\u00fcge \u00c7elebi \u00d6zdemir: \u201cPandemi sonras\u0131 toparlanma s\u00fcrecinin oda\u011f\u0131nda teknoloji var\u201d<\/em><\/strong><\/h2>\n

CFO oturumunda \u201cCOVID-19 D\u00f6nemi<\/strong> ile Beraber De\u011fi\u015fen CFO Rol\u00fc<\/strong>\u201d ba\u015fl\u0131kl\u0131 bir sunum yapan Microsoft T\u00fcrkiye CFO\u2019su M\u00fcge \u00c7elebi \u00d6zdemir<\/strong>, pandemi s\u00fcrecinde i\u015fletmelerin seyahat k\u0131s\u0131tlamalar\u0131ndan tedarik zincirlerinin zarar g\u00f6rmesine<\/strong> kadar bir\u00e7ok negatif etmenle m\u00fccadele<\/strong> etti\u011fine ve ciddi anlamda finansal zorluk ya\u015fad\u0131\u011f\u0131na<\/strong> dikkat \u00e7ekti. \u00d6zdemir<\/strong>, toparlanma ve adaptasyon s\u00fcrecinde i\u015fletmelerin en de\u011ferli cephanelerinden birinin teknoloji olaca\u011f\u0131na vurgu yaparak \u201cPandeminin ard\u0131ndan toparlanma s\u00fcrecinin oda\u011f\u0131nda teknolojinin yer alaca\u011f\u0131na inan\u0131yoruz. Finans alan\u0131nda bizim i\u00e7in de\u011feri \u00e7ok b\u00fcy\u00fck olan verinin her y\u0131l ikiye katland\u0131\u011f\u0131<\/strong> bir d\u00fcnyada ya\u015f\u0131yoruz. Ancak do\u011fru veri, do\u011fru \u015fekilde analiz edildi\u011fi<\/strong> takdirde bize katma de\u011fer olarak d\u00f6n\u00fcyor. \u00d6te yandan eski modellerde tak\u0131l\u0131 kalmak, i\u015fletmeleri insan hatas\u0131na daha a\u00e7\u0131k hale getiriyor. Dolay\u0131s\u0131yla riskleri azaltmak<\/strong> i\u00e7in proaktif<\/strong> olarak bize yard\u0131mc\u0131 olacak yeni, g\u00fcncel sistemler edinmemiz<\/strong> gerekiyor. \u00d6rne\u011fin bu s\u00fcre\u00e7te makine \u00f6\u011freniminin<\/strong> datadan faydalanma konusunda son derece olumlu sonu\u00e7lar verdi\u011fini g\u00f6r\u00fcyoruz<\/em>\u201d dedi.<\/p>\n

CMO Oturumu\u2019nun \u201cPazarlamada Teknoloji \u0130le De\u011fer Yaratmak\u201d<\/strong> ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fisinde moderat\u00f6r Serdar Turan\u2019\u0131n sorular\u0131n\u0131 Microsoft T\u00fcrkiye Pazarlama ve Operasyonlardan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 M\u00fcnir Kundak\u00e7\u0131 ile Microsoft T\u00fcrkiye CMO Lead Do\u011fu\u015f Alev Aka<\/strong> yan\u0131tlad\u0131. M\u00fc\u015fteri taraf\u0131nda iki yeni trendin<\/strong> y\u00fckseli\u015fte oldu\u011funu dile getiren M\u00fcnir Kundak\u00e7\u0131<\/strong>, \u201cBu trendlerin biri b\u00fcy\u00fckten k\u00fc\u00e7\u00fc\u011fe; di\u011feri de hizmetlerden \u00fcr\u00fcnlere do\u011fru bir kay\u0131\u015f. Daha basit, daha fazla fiyat avantaj\u0131 sa\u011flayan, tedarik zincirinde yak\u0131nl\u0131k<\/strong> ve kolayl\u0131k vadeden; operasyonel anlamda g\u00fcven telkin eden \u00fcr\u00fcn ve hizmetlerin tercih edildi\u011fi bir d\u00f6neme girdik. S\u00f6z konusu trendler aras\u0131nda do\u011fru uygulananlar m\u00fc\u015fteri taraf\u0131ndan benimsenecek<\/strong> ve kal\u0131c\u0131 olacakt\u0131r\u201d <\/em>derken; Do\u011fu\u015f Alev Aka<\/strong> da bu d\u00f6nemde pazarlama y\u00f6neticilerinin<\/strong> en \u00f6nemli rollerinin veriyi<\/strong> ve stratejiyi<\/strong> harmanlayarak teknolojiyi \u00f6z\u00fcmsemek oldu\u011funu belirtti.<\/p>\n

Next Akademi Kurucu Orta\u011f\u0131 Levent Erden<\/strong> ise \u201cTeknolojinin as\u0131l getirdi\u011fi \u015fey,<\/strong> insanlar\u0131 tan\u0131mak ve hangi hareketi neden, ni\u00e7in yapt\u0131klar\u0131n\u0131; kiminle nerede kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 g\u00f6rebilmek. Bundan \u00f6nce dataya ula\u015fmak \u00e7ok zordu, \u015fimdi da\u011flar ta\u015flar data<\/strong>. \u00d6nemli olan datay\u0131 anlamland\u0131rmak, dinlemesini bilmek,<\/strong> oradan strateji \u00e7\u0131kartmak ve onun da \u00f6tesine, her dakika her saniye bunun yenilenmesini<\/strong> sa\u011flamak. Bug\u00fcn sosyal medyada 10-15 saat \u00f6nce<\/strong> girilmi\u015f bir bilgiye eski g\u00f6z\u00fcyle bak\u0131yoruz. Art\u0131k \u2018an\u0131ndamak\u2019 laz\u0131m. Updating<\/strong> de\u011fil, upmomenting<\/strong> var<\/em>\u201d diyerek dijital d\u00fcnyada verinin<\/strong> b\u00fcy\u00fck bir h\u0131zla \u015fekil de\u011fi\u015ftirdi\u011fine vurgu yapt\u0131.<\/p>\n

Esra Gaon: \u201cUzaktan \u00e7al\u0131\u015fma modeli \u00e7al\u0131\u015fanlar aras\u0131ndaki yak\u0131nl\u0131\u011f\u0131 artt\u0131rd\u0131\u201d<\/em><\/strong><\/h2>\n

CHRO oturumunda s\u00f6z alan Microsoft T\u00fcrkiye \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Esra Gaon,<\/strong> \u201cCOVID-19, Gelece\u011fi<\/strong> ve Gelece\u011fin \u0130nsan Kaynaklar\u0131n\u0131 Nas\u0131l \u015eekillendiriyor?<\/strong>\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda pandemi s\u00fcreci<\/strong>nde \u0130K y\u00f6neticilerinin de\u011fi\u015fen rolleri<\/strong>nden bahsetti. Gaon<\/strong>, \u201cEskiden \u0130K y\u00f6neticisi dedi\u011fimizde i\u015fe al\u0131m<\/strong> ve oryantasyon s\u00fcre\u00e7leri<\/strong>ni y\u00f6neten; e\u011fitim, kariyer planlama<\/strong> gibi konularda dan\u0131\u015fman rol\u00fc \u00fcstlenen bir fig\u00fcr ak\u0131llara geliyordu. Ancak g\u00fcn\u00fcm\u00fczde \u0130K y\u00f6neticisi<\/strong>nin teknolojiyi nas\u0131l kulland\u0131\u011f\u0131, i\u015f s\u00fcre\u00e7leri<\/strong>ne nas\u0131l entegre etti\u011fi de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Liderli\u011fin kodlar\u0131n\u0131n yeniden yaz\u0131ld\u0131\u011f\u0131<\/strong> bu d\u00f6neme hibrit \u00e7al\u0131\u015fma modeli<\/strong> damga vurdu.Bu noktada Microsoft T\u00fcrkiye<\/strong> olarak Teams<\/strong> \u00fcr\u00fcn\u00fcm\u00fczden \u00e7ok etkin \u015fekilde faydaland\u0131\u011f\u0131m\u0131z\u0131 s\u00f6yleyebiliriz. Sadece bir ileti\u015fim platformu<\/strong> olmaktan \u00e7\u0131kan ve \u00fczerinde \u0130K uygulamalar\u0131<\/strong>n\u0131n y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc operasyonel bir ara\u00e7 haline gelen Teams<\/strong> ile uzaktan \u00e7al\u0131\u015fman\u0131n insan odakl\u0131l\u0131\u011f\u0131 ortadan kald\u0131rmad\u0131\u011f\u0131n\u0131; aksine ekiplerin birbirini daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 buldu\u011funu g\u00f6rd\u00fck<\/em>\u201d diyerek her krizi yeni bir \u00f6\u011frenme f\u0131rsat\u0131<\/strong> olarak de\u011ferlendirdiklerini ifade etti.<\/p>\n

Pandemiyle olu\u015fan uzaktan \u00e7al\u0131\u015fma ortam\u0131nda<\/strong> \u00e7al\u0131\u015fanlar\u0131n \u00e7evrimi\u00e7i olarak daha s\u0131k bir araya gelmesiyle ileti\u015fimin ve etkile\u015fimin g\u00fc\u00e7lendi\u011fini belirten Egon Zehnder Y\u00f6netici Orta\u011f\u0131 <\/strong>Murat Ye\u015fildere ise \u201c\u0130K y\u00f6neticisi \u00e7al\u0131\u015fanda da \u00fcst y\u00f6netimde de merak\u0131 canl\u0131 tutan unsurlar\u0131<\/strong> beslemeli. \u00c7al\u0131\u015fanlar\u0131n ve \u015firketin nabz\u0131n\u0131 tutmal\u0131. \u00d6te yandan veri analiti\u011fi giderek \u00f6nem kazan\u0131yor ve ne \u0130K\u2019n\u0131n ne de di\u011fer \u00fcst y\u00f6netim gruplar\u0131n\u0131n bu t\u00fcr yat\u0131r\u0131mlar\u0131 \u00f6teleme l\u00fcks\u00fc<\/strong> kalmad\u0131. \u00c7al\u0131\u015fan bilgilerini d\u0131\u015fardan gelen verilerle yo\u011furup<\/strong> buradan \u00f6\u011fretiler \u00e7\u0131karmak, i\u00e7g\u00f6r\u00fcler<\/strong> yaratmak gerekiyor<\/em>\u201d dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Microsoft T\u00fcrkiye\u2019nin Harvard Business Review ile i\u015f birli\u011fi i\u00e7inde d\u00fczenledi\u011fi \u201cBirlikte Daha \u0130leriye: Gelece\u011fi Yeniden Hayal Et\u201d ba\u015fl\u0131kl\u0131 sanal zirve, 24-25 Eyl\u00fcl […]<\/p>\n","protected":false},"author":1,"featured_media":121148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[80150,32721,78268,14494,71427,80156,80153,50856,52259,80154,6476,79054,50282,73135,32108,80155,80152,50857,49239,80151,65918],"views":160,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/121146"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=121146"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/121146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/121148"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=121146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=121146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=121146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}