{"id":117095,"date":"2020-07-16T13:21:47","date_gmt":"2020-07-16T10:21:47","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=117095"},"modified":"2020-07-16T13:25:12","modified_gmt":"2020-07-16T10:25:12","slug":"koronavirus-uyarilari-ile-sosyal-mesafenin-gizli-kahramanlari","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/koronavirus-uyarilari-ile-sosyal-mesafenin-gizli-kahramanlari\/","title":{"rendered":"(Turkish) Koronavir\u00fcs Uyar\u0131lar\u0131 ile Sosyal Mesafenin Gizli Kahramanlar\u0131!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\"\"Koronavir\u00fcs salg\u0131n\u0131 sekt\u00f6rlerin i\u015f yapma bi\u00e7imini de de\u011fi\u015ftiriyor. T\u00fcrkiye\u2019de 9 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe sahip olan end\u00fcstriyel reklamc\u0131l\u0131k sekt\u00f6r\u00fc de de\u011fi\u015fim ya\u015f\u0131yor. Daha \u00f6nce konserler, toplu etkinlikler, e\u011flence sekt\u00f6r\u00fc, konaklama ve a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131yla b\u00fcy\u00fcyen sekt\u00f6r \u015fimdi Koronavir\u00fcs uyar\u0131lar\u0131 i\u00e7eren panolar, i\u015faretler ve vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 \u00f6nleyecek \"\"siperlik gibi ekipmanlar \u00fcretiyor.<\/strong><\/h1>\n

Koronavir\u00fcs pandemisi<\/strong> sadece \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirmekle kalm\u0131yor, ayn\u0131 zamanda sekt\u00f6rleri i\u015flerine farkl\u0131 a\u00e7\u0131dan bakmaya zorluyor. T\u00fcrkiye\u2019de 9 milyar dolar\u0131<\/strong> a\u015fan b\u00fcy\u00fckl\u00fc\u011fe sahip end\u00fcstriyel reklamc\u0131l\u0131k<\/strong> ve bask\u0131 sekt\u00f6r\u00fc<\/strong> salg\u0131n nedeniyle de\u011fi\u015fim ya\u015f\u0131yor. Salg\u0131ndan \u00f6nce konserler, toplu etkinlikler, e\u011flence sekt\u00f6r\u00fc, konaklama<\/strong> ve a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131<\/strong>yla b\u00fcy\u00fcyen sekt\u00f6r \u015fimdi Koronavir\u00fcs uyar\u0131lar\u0131<\/strong> i\u00e7eren tabela ve i\u015faretler<\/strong> \u00fcretiyor.<\/p>\n

Normale d\u00f6n\u00fc\u015fle talep artt\u0131<\/strong><\/h2>\n

A\u00e7\u0131khava ve End\u00fcstriyel Reklamc\u0131lar Derne\u011fi (ARED)<\/strong> Ba\u015fkan\u0131 Ahmet \u00d6zdemirel<\/strong>, sekt\u00f6rdeki i\u015fletmelerin gelir ak\u0131\u015flar\u0131n\u0131 geli\u015ftirmek i\u00e7in h\u0131zl\u0131 hareket etti\u011fini<\/strong> belirtiyor. Daha \u00f6nce sekt\u00f6r\u00fcn \"\"b\u00fcy\u00fck k\u0131sm\u0131n\u0131n konserler, g\u00f6steriler, etkinlikler, turizm, konaklama<\/strong> ve e\u011flence sekt\u00f6rlerine<\/strong> ba\u011f\u0131ml\u0131 oldu\u011funu v<\/u>urgulayan \u00d6zdemirel<\/strong> \u015f\u00f6yle konu\u015fuyor: \u201cCovid-19<\/strong> ile birlikte bask\u0131 sekt\u00f6r\u00fcnde yeni uygulama alanlar\u0131 ortaya \u00e7\u0131kt\u0131. Y\u00f6nlendirici zemin grafikleri, kald\u0131r\u0131m i\u015faretleri hem i\u00e7 hem de d\u0131\u015f mek\u00e2n afi\u015fleri, sosyal mesafe uyar\u0131lar\u0131 konusunda pano, afi\u015f ve i\u015faretlerin kullan\u0131m\u0131 artarken;<\/strong> firmalar dezenfektan standlar\u0131, masa separat\u00f6rleri, y\u00fcz siperlikleri, ent\u00fcbasyon kabinleri, ventilasyon siperleri gibi malzemelerin \u00fcretimine<\/em> y\u00f6neldiler. Yeniden a\u00e7\u0131lan ofisler, perakende sat\u0131\u015f ma\u011fazalar\u0131 ve kamusal alanlarda<\/strong> bu \u00fcr\u00fcnlere olan talep her zamankinden daha y\u00fcksek olacak. Bask\u0131 ve end\u00fcstriyel reklam sekt\u00f6r\u00fc<\/strong> de bu talepleri yak\u0131ndan takip ederek i\u015f ak\u0131\u015flar\u0131n\u0131 h\u0131zland\u0131racak.\u201d<\/p>\n

Ma\u011fazalara d\u00f6n\u00fc\u015f ba\u015flad\u0131<\/strong><\/h2>\n

\u00d6zdemirel, sekt\u00f6rdeki en b\u00fcy\u00fck f\u0131rsat\u0131n perakende sekt\u00f6r\u00fc<\/strong>n\u00fcn zamanla toparlanmaya ba\u015flamas\u0131yla ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Sosyal etkile\u015fimin azalmas\u0131<\/strong> ve online al\u0131\u015fveri\u015flere<\/strong> a\u011f\u0131rl\u0131k \"\"verilmesiyle, bir\u00e7ok t\u00fcketici fiziksel perakende alanlar\u0131na<\/strong> d\u00f6nmekte teredd\u00fct<\/span> ediyor. Ancak eski al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na geri d\u00f6n\u00fcld\u00fck\u00e7e, ma\u011fazalar\u0131n uyar\u0131 tabela<\/strong> ve zemin grafiklerini kullanmalar\u0131<\/strong> gerekecek. Perakende alanlar\u0131n\u0131n g\u00f6rsel olarak \u00e7ekici olmas\u0131n\u0131, m\u00fc\u015fterileri ma\u011fazalar\u0131na \u00e7ekmesini ve bir\u00e7ok k\u0131s\u0131tlaman\u0131n olumsuz duygusal etkisini yumu\u015fatmas\u0131<\/strong> ad\u0131na yarat\u0131c\u0131 fikirler artacak.<\/strong><\/p>\n

ARED<\/strong> ortakl\u0131\u011f\u0131 ile d\u00fczenlenen FESPA Eurasia 2020 <\/strong>fuar\u0131 i\u00e7in haz\u0131rl\u0131klar\u0131n devam etti\u011fini s\u00f6yleyen \u00d6zdemirel, 3-6 Aral\u0131k 2020<\/strong> tarihlerinde \u0130stanbul Fuar Merkezi\u2019nde (\u0130FM)<\/strong> gerekli t\u00fcm \u00f6nlemleri alarak bask\u0131 d\u00fcnyas\u0131n\u0131 8’inci kez<\/strong> bir araya getireceklerini s\u00f6yledi. \u00d6zdemirel, fuarda yarat\u0131c\u0131 uygulamalar\u0131n sergilenece\u011fini<\/strong> ve sekt\u00f6r\u00fcn yeniden canlanaca\u011f\u0131n\u0131<\/strong> vurgulad\u0131.<\/p>\n

Pandemide ihracata y\u00f6neldiler<\/strong><\/h2>\n

\u00d6zdemirel, pandemi d\u00f6nemi<\/strong>nden \u00e7\u0131k\u0131\u015f i\u00e7in inovasyona<\/strong> y\u00f6nelen sekt\u00f6r\u00fcn ihracat kap\u0131s\u0131n\u0131 da<\/strong> daha fazla aralad\u0131\u011f\u0131n\u0131 anlatt\u0131. E-ihracat ve e\u011fitimlere y\u00f6nelik<\/strong> ilginin artt\u0131\u011f\u0131n\u0131 ifade eden \u00d6zdemirel, \u201cARED<\/strong> olarak sekt\u00f6r\u00fc ihracat konusunda<\/strong> destekliyoruz. FESPA Eurasia<\/strong> da yurtd\u0131\u015f\u0131na a\u00e7\u0131l\u0131m\u0131n kap\u0131s\u0131 olacak\u201d dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Koronavir\u00fcs salg\u0131n\u0131 sekt\u00f6rlerin i\u015f yapma bi\u00e7imini de de\u011fi\u015ftiriyor. T\u00fcrkiye\u2019de 9 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe sahip olan end\u00fcstriyel reklamc\u0131l\u0131k sekt\u00f6r\u00fc de de\u011fi\u015fim ya\u015f\u0131yor. Daha […]<\/p>\n","protected":false},"author":1,"featured_media":117099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[76057,76054,76058,76059,76060,70109,76053,76050,76062,76061,29514,68983,76051,69696,76055,71648,76056,70465,76063,76052],"views":210,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/117095"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=117095"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/117095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/117099"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=117095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=117095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=117095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}