{"id":116362,"date":"2020-07-03T12:16:34","date_gmt":"2020-07-03T09:16:34","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=116362"},"modified":"2020-07-03T12:37:02","modified_gmt":"2020-07-03T09:37:02","slug":"akaryakit-sektorunun-turkiyedeki-en-degerli-ve-guclu-markasi-opet-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakit-sektorunun-turkiyedeki-en-degerli-ve-guclu-markasi-opet-oldu\/","title":{"rendered":"(Turkish) Akaryak\u0131t Sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019deki ‘En De\u011ferli ve G\u00fc\u00e7l\u00fc Markas\u0131’ OPET Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance\u2019\u0131n, T\u00fcrkiye\u2019nin en de\u011ferli ve en g\u00fc\u00e7l\u00fc markalar\u0131 2020 raporuna g\u00f6re, OPET Petrolc\u00fcl\u00fck A.\u015e, 570 milyon dolarl\u0131k marka de\u011feriyle T\u00fcrkiye akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn en de\u011ferli ve en g\u00fc\u00e7l\u00fc markas\u0131 oldu. OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca: \u201cSekt\u00f6r\u00fcn b\u00fcy\u00fck oyuncular\u0131 aras\u0131ndaki tek yerli \u015firket olarak standartlar\u0131 belirleyen, hep daha fazlas\u0131n\u0131 sunan ve fark yaratan birmarka olduk<\/strong>. Ya\u015fanan k\u00fcresel salg\u0131na ra\u011fmen, hizmet kalitemiz ve m\u00fc\u015fteri memnuniyeti odakl\u0131 yakla\u015f\u0131m\u0131m\u0131zla aral\u0131ks\u0131z hizmet vermeye devam ediyoruz. 20 y\u0131ld\u0131r devam eden Temiz Tuvalet Kampanyam\u0131z ile temizlik ve hijyen konusunda istasyonlar\u0131m\u0131zda \u00f6nemli bir standart sa\u011flad\u0131k \u201ddedi.<\/strong><\/h1>\n

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu<\/em> Brand Finance<\/strong>‘\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re OPET Petrolc\u00fcl\u00fck A.\u015e<\/strong>, akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde “T\u00fcrkiye’nin en de\u011ferli ve en g\u00fc\u00e7l\u00fc markas\u0131”<\/strong> oldu. En De\u011ferli \u0130lk 100 marka<\/strong> s\u0131ralamas\u0131nda 14\u2019\u00fcnc\u00fc s\u0131rada<\/strong> yer alan ve ge\u00e7en y\u0131la g\u00f6re marka de\u011ferini % 57<\/strong> art\u0131ran OPET, 570 milyon dolarl\u0131k<\/strong> marka de\u011ferine ula\u015ft\u0131. T\u00fcrkiye\u2019deki \u2018En G\u00fc\u00e7l\u00fc \"\"Markalar\u2019<\/strong> s\u0131ralamas\u0131nda ise ge\u00e7en y\u0131la g\u00f6re bir s\u0131ra y\u00fckselerek 4\u2019\u00fcnc\u00fc s\u0131rada<\/strong> yer ald\u0131. OPET<\/strong> Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca<\/strong> konuyla ilgili \u015fu a\u00e7\u0131klamada bulundu: \u201cT\u00fcm d\u00fcnyay\u0131 etkileyen ve sekt\u00f6r\u00fcm\u00fczde de sat\u0131\u015f hacminde \u00f6nemli d\u00fc\u015f\u00fc\u015fe yol a\u00e7an Covid-19 salg\u0131n\u0131<\/strong>na ra\u011fmen, m\u00fc\u015fteri memnuniyeti odakl\u0131 hizmet kalitemiz, esnek karar alma kabiliyetimiz ve yap\u0131lmayan\u0131 yaparak fark yaratan yakla\u015f\u0131mlar\u0131m\u0131zla, sekt\u00f6r\u00fcn en h\u0131zl\u0131 ve istikrarl\u0131 b\u00fcy\u00fcyen \u015firketiyiz. Bug\u00fcne kadar T\u00fcrkiye\u2019nin yak\u0131ndan takip etti\u011fi<\/strong> ve b\u00fcy\u00fck bir de\u011fi\u015fim yaratan Temiz Tuvalet Kampanyam\u0131z<\/strong> ile temizlik ve hijyen<\/strong> konusunda istasyonlar\u0131m\u0131zda \u00f6nemli bir standart sa\u011flad\u0131k. 20 y\u0131l \u00f6nce<\/strong> ba\u015flad\u0131\u011f\u0131m\u0131z ve tuvaletlerimizi hijyen a\u00e7\u0131s\u0131ndan<\/strong> en uygun hale getirdi\u011fimiz bu projenin, insan hayat\u0131ndaki \u00f6nemi ve yaratt\u0131\u011f\u0131 fark ya\u015fad\u0131\u011f\u0131m\u0131z salg\u0131n g\u00fcnlerinde daha da \u00e7ok ortaya \u00e7\u0131kt\u0131. \u201cKad\u0131n G\u00fcc\u00fc\u201d projemiz<\/strong> her ge\u00e7en g\u00fcn daha h\u0131zla b\u00fcy\u00fcyor ve mesle\u011fin cinsiyeti olmad\u0131\u011f\u0131 alg\u0131s\u0131n\u0131n toplumsal d\u00fczeyde benimsenmesini sa\u011fl\u0131yor. \u00d6te yandan Ye\u015fil Yol, \u00d6rnek K\u00f6y, Tarihe Sayg\u0131 ve Trafik Dedektifleri Projelerimiz<\/strong> ve Troya b\u00f6lgesindeki \u00e7al\u0131\u015fmalar\u0131m\u0131z<\/strong> ile \u00fclkemize de\u011fer katmaya devam ediyoruz. 2019 y\u0131l\u0131nda<\/strong> sekt\u00f6r\u00fcm\u00fcz bir \u00f6nceki y\u0131la g\u00f6re neredeyse hi\u00e7 b\u00fcy\u00fcmezken toplam beyaz \u00fcr\u00fcnler olarak de\u011ferlendirdi\u011fimizde, \u015firketimiz %7<\/strong> oran\u0131nda b\u00fcy\u00fcyerek %19 <\/strong>pazar pay\u0131na ula\u015ft\u0131\u201d.<\/p>\n

OPET istasyonlar\u0131<\/strong>nda ara\u00e7lar\u0131n her t\u00fcrl\u00fc gereksinimini<\/strong> kar\u015f\u0131larken, t\u00fcketicilerin her t\u00fcrl\u00fc ihtiyac\u0131 bir arada bulabilecekleri<\/strong> \u00e7\u00f6z\u00fcmler yaratt\u0131klar\u0131n\u0131 belirten C\u00fcneyt A\u011fca<\/strong> \u015f\u00f6yle devam etti:<\/span><\/p>\n

\u201c\u00d6nceki y\u0131l istasyonlar\u0131m\u0131z\u0131 m\u00fc\u015fterilerimiz i\u00e7in keyifli mola verebilecekleri<\/strong> ve dinlenebilecekleri<\/strong> birer ya\u015fam alan\u0131<\/strong> haline getirmek amac\u0131yla ba\u015flatt\u0131\u011f\u0131m\u0131z Ultramarketler<\/strong>imiz ile salg\u0131n d\u00f6nemi<\/strong>nde de m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131na yan\u0131t verdik. Opet istasyonlar\u0131<\/strong>, yo\u011fun trafikte ya da yolculuk s\u0131ras\u0131nda; tazelenme, yenilenme ve her t\u00fcrl\u00fc ihtiyac\u0131n kar\u015f\u0131lanaca\u011f\u0131 u\u011frak noktalar\u0131na d\u00f6n\u00fc\u015f\u00fcyor. \u201cIn bakery by Divan\u201d, \u201cKo\u00e7ta\u015f\u201d, \u201cStarbucks on the go\u201d, \u201cLipton\u201d, \u201cDardanel Mister No\u201d, \u201cRossmann\u201d, \u201cAutomix\u201d, \u201cTTec\u201d ve \u201cToyzz Shop\u201d<\/strong> gibi alanlar\u0131n\u0131n en iyi markalar\u0131yla i\u015fbirli\u011fi yapt\u0131k. \u0130stasyonlar\u0131m\u0131z\u0131n, temizlik ve hijyen standartlar\u0131<\/strong> her zaman oldu\u011fu gibi hassas bir \u015fekilde takip edilmeye devam ediliyor. Market i\u00e7inde sar\u0131 bant uygulamas\u0131<\/strong> ile sosyal mesafeye<\/strong> uygun bekleme alanlar\u0131 ve y\u00f6nlendirmelerle hareket ediliyor. B\u00fct\u00fcn tedbirlerimizi bayilerimiz<\/strong> ile s\u00fcrekli ileti\u015fim halinde uyguluyoruz. T\u00fcm bu kararl\u0131l\u0131\u011f\u0131m\u0131z\u0131n ve faaliyetlerimizin sonucu olarak Brandfinance 2020 Turkey Ara\u015ft\u0131rmas\u0131<\/strong>\u2019nda \u00fclkemizin en de\u011ferli 20 markas\u0131<\/strong> aras\u0131nda yer ald\u0131k. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re sekt\u00f6r\u00fcm\u00fcz\u00fcn en de\u011ferli ve en g\u00fc\u00e7l\u00fc markas\u0131y\u0131z. Bu g\u00fczel geli\u015fmeler i\u015flerimizi t\u00fcketici odakl\u0131 ve b\u00fct\u00fcnsel yapma yolunda<\/strong> itici bir g\u00fc\u00e7 olarak bizleri daha \u00e7ok motive ediyor. Bundan sonras\u0131 i\u00e7in de ayn\u0131 inan\u00e7 ve azimle t\u00fcketicimizle<\/strong> ba\u011f kurmaya ve g\u00fcven<\/em> i\u00e7eren marka vaadimizle \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz. Biz \u00fclkemize olan sevgimiz<\/strong>, m\u00fc\u015fterilerimizle kurdu\u011fumuz ba\u011f ve T\u00fcrkiye\u2019nin en sevilen akaryak\u0131t da\u011f\u0131t\u0131m markas\u0131<\/strong> olarak Brand Finance<\/strong> taraf\u0131ndan T\u00fcrkiye\u2019nin en g\u00fc\u00e7l\u00fc markalar\u0131 aras\u0131nda olmaktan da ayr\u0131 bir mutluluk duyduk. Bu \u00e7\u0131tay\u0131 daha da yukar\u0131 \u00e7\u0131karmak da hedeflerimiz aras\u0131nda. \u201d<\/p>\n

Ara\u015ft\u0131rman\u0131n Metodolojisi<\/strong><\/h2>\n

Brand Finance, bu y\u0131l 10<\/strong> farkl\u0131 sekt\u00f6r i\u00e7in 29<\/strong> \u00fclkede 18 ya\u015f \u00fczeri<\/strong> internetten eri\u015filebilen 50 bin ki\u015fiyi<\/strong> kapsayan \u00f6zg\u00fcn bir pazar ara\u015ft\u0131rmas\u0131<\/strong> ger\u00e7ekle\u015ftirdi. S\u0131ralama tablolar\u0131nda yer alan markalar\u0131n de\u011ferini ISO 10668 standard\u0131<\/strong> do\u011frultusunda, \u201cHak Bedeli\u201d y\u00f6ntemi<\/strong> ile hesaplayan Brand Finance<\/strong>, bir lisans\u00f6r\u00fcn markas\u0131n\u0131<\/strong> a\u00e7\u0131k pazarda lisanslayarak elde edece\u011fi kazan\u00e7 esas\u0131ndan hareketle \u015firketin elde etti\u011fi has\u0131lata hak bedeli<\/strong> uyarlayarak net marka de\u011feri<\/strong>ne ula\u015f\u0131yor. \u0130tibar, inovasyon, g\u00fcven, duygusal ba\u011f, tavsiye, kalite<\/strong>, fark\u0131ndal\u0131k kavramlar\u0131 do\u011frultusunda \u00f6l\u00e7\u00fcm yapan ara\u015ft\u0131rmada kullan\u0131lan \u2018Marka d\u00f6n\u00fc\u015f\u00fcm hunisi\u2019<\/strong> bir markan\u0131n g\u00fcc\u00fcn\u00fcn nas\u0131l sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya \u00e7\u0131kar\u0131yor. Brand Finance;<\/strong> pazarlama yat\u0131r\u0131mlar\u0131<\/strong>, g\u00f6receli a\u011f\u0131rl\u0131k ve performans \u00f6l\u00e7\u00fcmlerini kullanarak markan\u0131n g\u00fcc\u00fcn\u00fc hesapl\u0131yor. Her end\u00fcstri i\u00e7in, sat\u0131n alma karar\u0131nda markan\u0131n \u00f6nemini yans\u0131tan hak bedeli aral\u0131\u011f\u0131 ve hak bedeli<\/strong> oran\u0131 tespit ediliyor. Markan\u0131n g\u00fcc\u00fc skoru, hak bedeli aral\u0131\u011f\u0131na<\/strong> uyarlan\u0131rken \u015firket has\u0131lat\u0131 i\u00e7erisinde<\/strong> markaya ait pay\u0131n tespiti ger\u00e7ekle\u015ftiriliyor. Ge\u00e7mi\u015f has\u0131lat<\/strong>, sermaye piyasas\u0131 analistleri tahminleri<\/strong> ve ekonominin b\u00fcy\u00fcme<\/strong> oranlar\u0131 dikkate al\u0131narak gelecekteki has\u0131lat\u0131n tespiti de<\/strong> \u00f6l\u00e7\u00fcmleniyor. Sonras\u0131nda ise markaya ait has\u0131lat\u0131n<\/strong> tespiti i\u00e7in hak bedeli oran\u0131<\/strong> gelecekteki has\u0131lata uyarlan\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance\u2019\u0131n, T\u00fcrkiye\u2019nin en de\u011ferli ve en g\u00fc\u00e7l\u00fc markalar\u0131 2020 raporuna g\u00f6re, OPET Petrolc\u00fcl\u00fck A.\u015e, 570 milyon dolarl\u0131k […]<\/p>\n","protected":false},"author":1,"featured_media":116368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[5711,53135,75042,52407,4759,75044,71090,11219,52259,47492,75045,69798,70698,70703,51864,53153,75040,62196,75041,75043,4765],"views":118,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/116362"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=116362"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/116362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/116368"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=116362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=116362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=116362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}