{"id":115204,"date":"2020-06-12T19:39:04","date_gmt":"2020-06-12T16:39:04","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=115204"},"modified":"2020-06-12T19:39:04","modified_gmt":"2020-06-12T16:39:04","slug":"alisveris-tuketici-salginda-kucuk-esnafa-dondu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-tuketici-salginda-kucuk-esnafa-dondu\/","title":{"rendered":"T\u00fcketici salg\u0131nda k\u00fc\u00e7\u00fck esnafa d\u00f6nd\u00fc"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019de k\u00fc\u00e7\u00fck esnaf\u0131n nabz\u0131n\u0131 tutan ilk ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Bakkal, b\u00fcfe, k\u00fc\u00e7\u00fck market ve \u015fark\u00fcteri gibi geleneksel kanal\u0131n durumunu ortaya koyan ara\u015ft\u0131rmaya g\u00f6re salg\u0131n d\u00f6neminde t\u00fcketiciler k\u00fc\u00e7\u00fck esnafa y\u00f6neldi. T\u00fcrkiye\u2019de 2 milyon haneyi ge\u00e7indiren k\u00fc\u00e7\u00fck esnaf, salg\u0131n s\u00fcrecinde sa\u011fl\u0131k uygulamalar\u0131 ve sosyal\/ekonomik tedbirlerin olumlu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. K\u00fc\u00e7\u00fck esnaf\u0131n % 29\u2019u hala veresiye defteri tutuyor.<\/strong><\/h1>\n

T\u00fcrkiye\u2019de 2,5 milyon hane<\/strong> halk\u0131n\u0131 ge\u00e7indiren ve yakla\u015f\u0131k 300 bin<\/strong> k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmeden olu\u015fan \u2019k\u00fc\u00e7\u00fck esnaf\u2019\u0131n nabz\u0131n\u0131 tutan ilk d\u00fczenli ve s\u00fcrekli ara\u015ft\u0131rma<\/strong>n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Perakende analiti\u011fi kurumu REM People<\/strong>\u2019\u0131n Esnaf Barometresi Raporu<\/strong>, Ocak-May\u0131s aylar\u0131<\/strong> aras\u0131nda esnaf\u0131n ticaret, g\u00fcven ve politika alanlar\u0131ndaki<\/strong> g\u00f6r\u00fc\u015flerini ara\u015ft\u0131rd\u0131.<\/p>\n

\"\"Salg\u0131n d\u00f6nemi<\/strong>nde t\u00fcketicilerin bakkal, b\u00fcfe, k\u00fc\u00e7\u00fck market, \u015fark\u00fcteri, tekel<\/strong> gibi geleneksel perakende kanallar\u0131<\/strong>na y\u00f6neliminde belirgin art\u0131\u015flar oldu\u011fu kaydedildi. Her ne kadar Covid-19 salg\u0131n\u0131<\/strong>n\u0131n etkileri devam etse de bir \u00f6nceki d\u00f6nemin tersine yasaklarla ilgili ileti\u015fimin sa\u011fl\u0131kl\u0131 yap\u0131lmas\u0131, ayr\u0131ca bakkal ve marketlere eri\u015fime izin verilmesi<\/strong> sebebiyle al\u0131\u015fveri\u015fteki panik havas\u0131<\/strong> k\u0131sa s\u00fcrede kaybolarak, t\u00fcketicilerdeki stok yapma alg\u0131s\u0131<\/strong> da ortadan kalkt\u0131.<\/p>\n

Nisan ay\u0131na kadar temel g\u0131da ve temizlik ihtiya\u00e7lar\u0131na<\/strong> y\u00f6nelen t\u00fcketici May\u0131s\u2019ta paket su, dondurma gibi<\/strong> mevsimlik \u00fcr\u00fcnlere y\u00f6neldi. K\u00fc\u00e7\u00fck esnaf<\/strong>, salg\u0131n s\u00fcresince sa\u011fl\u0131k ve sosyal tedbirleri<\/strong> de olumlu buldu\u011funu belirtti.<\/p>\n

43 \u00fclkede<\/strong> hizmet veren REM People\u2019\u0131n CEO\u2019su B\u00fclent Peker<\/strong>, ekonominin dinamosu olan k\u00fc\u00e7\u00fck esnaf\u0131n nabz\u0131n\u0131n ilk kez bu kadar ayr\u0131nt\u0131l\u0131 tutuldu\u011funu belirterek \u015f\u00f6yle konu\u015ftu: \u201c\u015eimdiye kadar \u00e7o\u011funlukla t\u00fcketiciler<\/strong> veya b\u00fcy\u00fck i\u015fletmeler<\/strong> perspektifinde baz\u0131 ara\u015ft\u0131rmalar yap\u0131l\u0131yordu. Biz ilk kez, bu denli geni\u015f bir kapsamda perakende ekonomisinin dinamosu<\/strong> olan k\u00fc\u00e7\u00fck esnaf\u0131n g\u00fcndemini mercek alt\u0131na ald\u0131k. 2020 Ocak\u2019tan<\/strong> itibaren her ay d\u00fczenli olarak takip etti\u011fimiz Esnaf Barometre Paneli<\/strong>yle, geleneksel kanallardaki ticaretin r\u00f6ntgenini \u00e7ekece\u011fiz.\u201d<\/p>\n

Her ay T\u00fcrkiye temsili sa\u011flanacak \u015fekilde 600 noktada yap\u0131lan \u00f6l\u00e7\u00fcmlerle haz\u0131rlanan, Temmuz ay\u0131ndan itibaren ise ayda yakla\u015f\u0131k 1.500 esnafa dokunacak olan \u201cREM – TT Barometre: T\u00fcrkiye Geleneksel Kanal Esnaf\u0131n\u0131n Nabz\u0131\u201d<\/strong> ara\u015ft\u0131rma panelinin May\u0131s\u201920<\/strong> ay\u0131 sonu\u00e7 raporunda \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar ise \u015f\u00f6yle:<\/p>\n

T\u00dcKET\u0130C\u0130 BAKKALA Y\u00d6NELD\u0130<\/strong><\/h2>\n

Covid-19 salg\u0131n\u0131<\/strong> sebebiyle uygulanan yasaklardan kaynakl\u0131 olarak geleneksel kanal sat\u0131\u015f noktalar\u0131ndan yap\u0131lan al\u0131\u015fveri\u015fte Nisan ay\u0131na kadar en \u00e7ok talep temel g\u0131da ve temizlik \u00fcr\u00fcnleri<\/strong>ne y\u00f6nelikti. Ancak May\u0131s itibariyle en \u00e7ok talep art\u0131\u015f\u0131 paket su, dondurma ve gazl\u0131\/gazs\u0131z i\u00e7ecekler<\/strong> kategorisinde oldu. Esnaf\u0131n Ticaret Endeksi<\/strong>, salg\u0131n\u0131n etkisiyle Nisan ay\u0131na kadar 18 puan artarken<\/strong> k\u0131smi normalle\u015fmeyle<\/strong> birlikte May\u0131s\u2019ta 6 puan<\/strong> d\u00fc\u015ft\u00fc ve 29,4<\/strong> oldu.<\/p>\n

STOK\u00c7ULUK B\u0130TT\u0130<\/strong><\/h2>\n

Salg\u0131n nedeniyle Nisan ay\u0131na kadar sat\u0131\u015f\u0131 en fazla artan kategori 39,9 puanla<\/strong> meyve-sebze kategorisiydi. Ancak May\u0131s itibariyle kademeli olarak normalle\u015fme s\u00fcreci<\/strong>ne girildi\u011fi i\u00e7in panik havas\u0131<\/strong> ve stok yapma alg\u0131s\u0131<\/strong> yok oldu. \u0130lk d\u00f6nemde ya\u015fanan talep patlamas\u0131<\/strong> yerini planl\u0131 al\u0131\u015fveri\u015fe<\/strong> b\u0131rakt\u0131.<\/p>\n

EKONOM\u0130K DURUM VE SALGININ ETK\u0130S\u0130<\/strong><\/h2>\n

Esnaf\u0131n Ekonomiye G\u00fcven Endeksi<\/strong> bir \u00f6nceki d\u00f6nemle ayn\u0131 seviyede kalarak 14,2<\/strong> oldu. \u0130\u00e7inde bulunulan ekonomik durgunlu\u011fun \u00fcst\u00fcne d\u00fcnya genelinde ya\u015fanan salg\u0131n\u0131n da \u00e7arpan etkisiyle getirmi\u015f oldu\u011fu endi\u015fe<\/strong> ve tedirginlik hali<\/strong> devam ediyor.<\/p>\n

DESTEKLERDEN MEMNUNLAR<\/strong><\/h2>\n

Esnaf\u0131n politik meselelere dair yakla\u015f\u0131m\u0131n\u0131 ortaya koyan Politika Endeksi<\/strong>\u2019nde ise; Ocak-Nisan aylar\u0131n\u0131 kapsayan d\u00f6nemde 13 puanl\u0131k art\u0131\u015f<\/strong> ya\u015fand\u0131 ve 31,3<\/strong> oldu. May\u0131s ay\u0131nda da ayn\u0131 seviyede kalan Politika Endeksi\u2019ne g\u00f6re, Covid-19 salg\u0131n\u0131 s\u00fcresi<\/strong>nce sa\u011fl\u0131k uygulamalar\u0131 ve sosyal\/ekonomik tedbirlerin<\/strong> sonucunda y\u00f6netim nezdindeki alg\u0131n\u0131n olumlu y\u00f6nde etkilendi\u011fi g\u00f6r\u00fcld\u00fc. May\u0131s d\u00f6neminde ekonomik destek paketinin geni\u015fletilmesi, para piyasalar\u0131nda az da olsa rahatlama olmas\u0131, ekonomi alan\u0131nda iktidara olan deste\u011fi s\u0131n\u0131rl\u0131<\/strong> da olsa (4.2 puan) art\u0131rd\u0131.<\/p>\n

\u2018SALGIN EN AZ 6 AY DAHA S\u00dcRER\u2019<\/strong><\/h2>\n

Esnaf\u0131n y\u00fczde 74\u2019\u00fc salg\u0131n nedeniyle endi\u015feleniyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 22\u2019si salg\u0131n\u0131n etkilerinin 1-3 ay s\u00fcresince devam edece\u011fini belirtirken y\u00fczde 24\u2019\u00fc bu durumun 3-6 ay devam edece\u011fini s\u00f6yl\u00fcyor. Salg\u0131n\u0131n 6 aydan daha fazla s\u00fcrece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131 da \u00f6nceki d\u00f6neme g\u00f6re anlaml\u0131 seviyede art\u0131yor.<\/p>\n

% 85\u2019\u0130 ERKEK<\/strong><\/h2>\n

T\u00fcrkiye geleneksel kanal esnaf\u0131 (k\u00fc\u00e7\u00fck esnaf) demografik olarak incelendi\u011finde ise ortaya ilgi \u00e7ekici sonu\u00e7lar \u00e7\u0131k\u0131yor. T\u00fcrkiye\u2019de esnaf\u0131n y\u00fczde 85\u2019i erkeklerden olu\u015fuyor. Ya\u015f ortalamas\u0131 b\u00fcy\u00fck oranda 35-54 aras\u0131nda olan esnaf\u0131n y\u00fczde 83\u2019\u00fc evli ve 2-3 \u00e7ocu\u011fa sahip. \u00c7o\u011funlukla ortaokul ve lise mezunu olan esnaf\u0131n ortalama deneyimi ise 15 y\u0131l ve \u00fczerinde.<\/p>\n

K\u00dc\u00c7\u00dcK ESNAFIN YARISI BAKKAL<\/strong><\/h2>\n

Ara\u015ft\u0131rmaya g\u00f6re k\u00fc\u00e7\u00fck esnaf olarak bilinen grubun y\u00fczde 51\u2019ini bakkallar olu\u015fturuyor. Bakkallar\u0131n ard\u0131ndan y\u00fczde 22 ile k\u00fc\u00e7\u00fck s\u00fcpermarketler, y\u00fczde 15 ile tekel bayiler, y\u00fczde 6 ile b\u00fcfe ve y\u00fczde 5 ile kuruyemi\u015f\u00e7iler izliyor. Sat\u0131\u015f noktalar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ise \u00e7o\u011funlukla 0-74 metrekare aras\u0131nda.<\/p>\n

% 29\u2019U VERES\u0130YE DEFTER\u0130 TUTUYOR<\/strong><\/h2>\n

Kredi Kart\u0131 kullan\u0131m\u0131 y\u00fczde 82 ile olduk\u00e7a yayg\u0131n bir kullan\u0131ma sahip. Veresiye ile al\u0131\u015fveri\u015f ise genel olarak noktalar\u0131n y\u00fczde 29\u2019unda yap\u0131l\u0131yor. Veresiye ile al\u0131\u015fveri\u015flerin ciro i\u00e7indeki pay\u0131 ise y\u00fczde 6 iken t\u00fcm noktalarda d\u00fc\u015f\u00fc\u015f trendinde. Nakit \u00f6deme ile yap\u0131lan al\u0131\u015fveri\u015flerin cirodaki pay\u0131 da y\u00fczde 62\u2019ye ula\u015f\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019de k\u00fc\u00e7\u00fck esnaf\u0131n nabz\u0131n\u0131 tutan ilk ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Bakkal, b\u00fcfe, k\u00fc\u00e7\u00fck market ve \u015fark\u00fcteri gibi geleneksel kanal\u0131n durumunu ortaya koyan ara\u015ft\u0131rmaya […]<\/p>\n","protected":false},"author":1,"featured_media":115208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[73599,73600,71280,68754,52259,73608,73609,73603,73601,73606,61845,73604,72348,73610,73602,2427,73605,73607],"views":160,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/115204"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=115204"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/115204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/115208"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=115204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=115204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=115204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}