{"id":114695,"date":"2020-06-04T15:24:42","date_gmt":"2020-06-04T12:24:42","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=114695"},"modified":"2020-06-04T15:24:42","modified_gmt":"2020-06-04T12:24:42","slug":"sosyal-medyanin-en-etkili-yoneticileri-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/sosyal-medyanin-en-etkili-yoneticileri-belli-oldu\/","title":{"rendered":"(Turkish) Sosyal Medya’n\u0131n En Etkili Y\u00f6neticileri Belli Oldu!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Adba Analytics taraf\u0131ndan The Brand Age Dergisi i\u00e7in haz\u0131rlad\u0131\u011f\u0131 raporda Twitter\u2019\u0131n en etkili y\u00f6neticilerini analiz etti. <\/strong><\/h1>\n

Adba Analytics<\/strong>\u2019in The Brand Age<\/strong> i\u00e7in 1 Haziran 2019 \u2013 19 May\u0131s 2020<\/strong> aral\u0131\u011f\u0131ndaki d\u00f6nemi baz alarak haz\u0131rlad\u0131\u011f\u0131 sosyal medya analizi<\/strong>, T\u00fcrkiye\u2019nin en bilinen y\u00f6neticilerinin sosyal medyay\u0131 nas\u0131l kulland\u0131\u011f\u0131<\/strong>n\u0131 ve sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n onlar hakk\u0131nda neler konu\u015ftu\u011funu<\/strong> ortaya koydu.<\/p>\n

\"\"<\/p>\n

T\u0131pk\u0131 bizler gibi, y\u00f6neticiler i\u00e7in de sosyal medya art\u0131k hayatlar\u0131n\u0131n bir par\u00e7as\u0131. Liderler sosyal medya \u00fczerinden geni\u015f takip\u00e7i kitleleri<\/strong> ile gerek g\u00fcndemle gerekse y\u00f6neticisi olduklar\u0131 kurumlarla ilgili payla\u015f\u0131mlar yap\u0131yor. Kimileri tamam\u0131yla sosyal medyadan uzak<\/strong> durmay\u0131 tercih ederken, kimileriyse sosyal medya platformlar\u0131nda milyonlarca takip\u00e7iye sahip \u201cfenomenler\u201d<\/strong> konumunda. Ancak her iki durumda da sosyal medya kullan\u0131c\u0131lar\u0131<\/strong>, i\u015f d\u00fcnyas\u0131n\u0131n tan\u0131nan isimleri hakk\u0131nda \u00e7ok say\u0131da payla\u015f\u0131mda bulunuyor. Payla\u015f\u0131mlar kimi zaman i\u015fleri ve ba\u015far\u0131lar\u0131, kimi zamansa onlar\u0131n ya\u015fad\u0131\u011f\u0131 krizlerle<\/strong> ilgili olabiliyor. T\u00fcm olumsuz yanlar\u0131na ra\u011fmen, her ge\u00e7en g\u00fcn sosyal medyada say\u0131s\u0131 artan i\u015f insanlar\u0131 bizlere bir t\u0131k uzakl\u0131ktaki yerini al\u0131yor. Dijital t\u00fcketici ara\u015ft\u0131rma \u015firketi Adba Analytics<\/strong>, 1 Haziran 2019-19 May\u0131s 2020<\/strong> tarihleri aras\u0131nda Twitter platformunu baz alarak hem y\u00f6neticilerin kendi payla\u015f\u0131mlar\u0131n\u0131 hem de onlar hakk\u0131nda yap\u0131lan payla\u015f\u0131mlar\u0131 analiz etti<\/strong> ve y\u00f6neticilerin sosyal medya etkilerini<\/strong> ortaya koydu.<\/p>\n

En \u00c7ok Takip Edilen \u0130sim: Acun Il\u0131cal\u0131<\/strong><\/h2>\n

Y\u00f6netici isimlerin sosyal medyadaki takip\u00e7i say\u0131lar\u0131na<\/strong> bak\u0131ld\u0131\u011f\u0131nda Acun Il\u0131cal\u0131<\/strong>\u2019n\u0131n a\u00e7\u0131k ara farkla ilk s\u0131rada oldu\u011fu g\u00f6r\u00fcl\u00fcyor. 5 milyonun \u00fczerinde<\/strong> takip\u00e7iye sahip Il\u0131cal\u0131\u2019y\u0131<\/strong> s\u0131ras\u0131yla Abdurrahim Albayrak, Nevzat Ayd\u0131n<\/strong> ve Sina Afra<\/strong> takip ediyor.<\/p>\n

Takip\u00e7i Say\u0131lar\u0131 <\/strong><\/h2>\n

1. Acun Il\u0131cal\u0131 5.316.559
\n2. Abdurrahim Albayrak 1.021.227
\n3. Nevzat Ayd\u0131n 801.133
\n4. Sina Afra 425.743
\n5. \u00dcmit Boyner 403.303
\n6. Nusret G\u00f6k\u00e7e 370.066
\n7. Tansu Ye\u011fen 356.028
\n8. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 214.372
\n9. Mustafa Cengiz 194.670
\n10. Demet Sabanc\u0131 \u00c7etindo\u011fan 156.692
\n11. Cem Boyner 152.905
\n12. Dr. Kerem K\u0131n\u0131k 146.113
\n13. Do\u00e7. Dr. Mustafa Ayd\u0131n 127.543
\n14. Ahmet Nur \u00c7ebi 93.574
\n15. Bilal Ek\u015fi 91.044
\n16. Enver Y\u00fccel 69.850
\n17. Hulusi Belg\u00fc 56.852
\n18. Leyla Alaton 53.917
\n19. \u0130sfendiyar Z\u00fclfikari 53.846
\n20. Fettah Tamince 47.232<\/p>\n

En \u00c7ok Konu\u015fulan \u0130sim: Tansu Ye\u011fen<\/strong><\/h2>\n

41 y\u00f6netici<\/strong> ismin dahil edildi\u011fi analizde, sosyal medyada en fazla konu\u015fulan isim 800 binin \u00fczerinde<\/strong> ileti say\u0131s\u0131 ile Tansu Ye\u011fen<\/strong> olmu\u015ftur. Ye\u011fen\u2019i Acun Il\u0131cal\u0131, Dr. Kerem K\u0131n\u0131k ve R\u0131fat Hisarc\u0131kl\u0131o\u011flu<\/strong> takip etmi\u015ftir. Konu\u015fulma say\u0131lar\u0131na mention (bahsedilme)<\/strong>, reply (tweet yan\u0131tlama), retweet with comment (yorumla birlikte retweetleme) ve isimlerini i\u00e7eren t\u00fcm iletiler dahil<\/strong> edilmi\u015ftir.<\/p>\n

Konu\u015fulma Say\u0131s\u0131<\/strong><\/h2>\n

1. Tansu Ye\u011fen 878.622
\n2. Acun Il\u0131cal\u0131 694.918
\n3. Dr. Kerem K\u0131n\u0131k 422.980
\n4. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 418.502
\n5. Abdurrahim Albayrak 319.387
\n6. Nevzat Ayd\u0131n 245.242
\n7. Enver Y\u00fccel 240.457
\n8. Mustafa Cengiz 205.194
\n9. Bilal Ek\u015fi 181.249
\n10. Ahmet Nur \u00c7ebi 146.296
\n11. Nusret G\u00f6k\u00e7e 121.094
\n12. Hulusi Belg\u00fc 114.975
\n13. Adnan Dalgak\u0131ran 72.291
\n14. \u00dcmit \u00d6nal 63.166
\n15. Do\u00e7. Dr. Mustafa Ayd\u0131n 50.707
\n16. Murat Erkan 28.921
\n17. \u00dcmit Boyner 23.610
\n18. Temel Kotil 19.773
\n19. Adil Sani Konuko\u011flu 17.530
\n20. Hac\u0131 Sabanc\u0131 17.274<\/p>\n

Payla\u015f\u0131m Lideri: Enver Y\u00fccel<\/strong><\/h2>\n

Twitter\u2019a dahil oldu\u011fu<\/strong> g\u00fcnden bu yana s\u00f6z konusu isimlerin yapt\u0131\u011f\u0131 toplam payla\u015f\u0131m say\u0131s\u0131na bak\u0131ld\u0131\u011f\u0131nda Enver Y\u00fccel<\/em> 39 bin<\/strong> ile ilk s\u0131rada yer al\u0131yor. Y\u00fccel\u2019i bir di\u011fer e\u011fitimci isim Do\u00e7. Dr. Mustafa Ayd\u0131n<\/strong> takip ediyor.<\/p>\n

Payla\u015f\u0131m Say\u0131s\u0131<\/strong><\/h2>\n

1. Enver Y\u00fccel 39.886
\n2. Do\u00e7. Dr. Mustafa Ayd\u0131n 37.434
\n3. Dr. Kerem K\u0131n\u0131k 24.907
\n4. Leyla Alaton 21.992
\n5. Sina Afra 21.795
\n6. Sedef Orman 21.350
\n7. Tansu Ye\u011fen 20.610
\n8. Hulusi Belg\u00fc 16.111
\n9. Nevzat Ayd\u0131n 14.742
\n10. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 11.930
\n11. Nail Olpak 10.904
\n12. Adil Sani Konuko\u011flu 10.730
\n13. Hasan Aslanoba 9.172
\n14. Adnan Dalgak\u0131ran 7.505
\n15. Demet Sabanc\u0131 \u00c7etindo\u011fan 5.378
\n16. Selim Kosif 4.533
\n17. Davut Do\u011fan 4.053
\n18. \u00dcmit Boyner 3.418
\n19. Fettah Tamince 2.186
\n20. Bilal Ek\u015fi 1.970<\/p>\n

Y\u00f6netici isimlerin Twitter\u2019a<\/strong> kat\u0131lmalar\u0131ndan bu yana be\u011fendi\u011fi payla\u015f\u0131m adetlerine bak\u0131ld\u0131\u011f\u0131nda Soner Canko\u2019<\/strong>nun 70 binin \u00fczerinde<\/strong> bir say\u0131 ile ona en yak\u0131n s\u0131radaki R\u0131fat Hisarc\u0131kl\u0131o\u011flu<\/strong>\u2019ndan neredeyse 2 kat daha fazla i\u00e7eri\u011fi be\u011fendi\u011fi g\u00f6r\u00fcl\u00fcyor. Hisarc\u0131kl\u0131o\u011flu\u2019nun ard\u0131ndan Sedef Orman<\/strong> ve Dr. Kerem K\u0131n\u0131k<\/strong> geliyor.<\/p>\n

Be\u011fenilen Payla\u015f\u0131m Say\u0131s\u0131<\/strong><\/h2>\n

1. Soner Canko 71.874
\n2. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 36.683
\n3. Sedef Orman 36.653
\n4. Dr. Kerem K\u0131n\u0131k 24.186
\n5. Hulusi Belg\u00fc 13.912
\n6. Adil Sani Konuko\u011flu 12.556
\n7. Davut Do\u011fan 10.549
\n8. Sina Afra 9.907
\n9. Leyla Alaton 9.490
\n10. Nevzat Ayd\u0131n 7.357
\n11. Adnan Dalgak\u0131ran 6.240
\n12. Enver Y\u00fccel 5.367
\n13. Tansu Ye\u011fen 5.060
\n14. Hasan Aslanoba 4.889
\n15. Selim Kosif 3.689
\n16. Do\u00e7. Dr. Mustafa Ayd\u0131n 2.699
\n17. Hakan Ba\u015f 2.540
\n18. P\u0131nar Abay 2.207
\n19. \u00dcmit Boyner 1.942
\n20. Nail Olpak 1.633<\/p>\n

Potansiyel Etkisi En Y\u00fcksek \u0130sim: Tansu Ye\u011fen<\/strong><\/h2>\n

Her ne kadar takip\u00e7i say\u0131s\u0131 pop\u00fclarite i\u00e7in ge\u00e7erli bir kriter olsa da potansiyel g\u00f6r\u00fcnt\u00fclenme ve payla\u015f\u0131mlar\u0131n\u0131n yaratt\u0131\u011f\u0131 etki \u00e7ok daha \u00f6nemli. Potansiyel g\u00f6r\u00fcnt\u00fclenme<\/strong> basit bir ifade ile payla\u015f\u0131mlar\u0131n ula\u015fabilece\u011fi ki\u015fi say\u0131s\u0131 anlam\u0131na<\/strong> geliyor. Twitter, payla\u015f\u0131mlar\u0131 yaln\u0131zca takip\u00e7ilere de\u011fil, \u00e7e\u015fitli yollarla takip etmeyen ki\u015filerin ana sayfalar\u0131na da d\u00fc\u015f\u00fcr\u00fcyor. Y\u00f6neticilerin sosyal medya hesaplar\u0131 bu \u00e7er\u00e7evede de\u011ferlendirildi\u011finde Tansu Ye\u011fen hakk\u0131nda yap\u0131lan konu\u015fmalar 1 milyar\u0131n \u00fczerinde<\/strong> ki\u015fiye ula\u015fm\u0131\u015f bulunuyor.<\/p>\n

Potansiyel G\u00f6r\u00fcnt\u00fclenme Say\u0131s\u0131<\/strong><\/h2>\n

1. Tansu Ye\u011fen 1.071.573.749
\n2. Acun Il\u0131cal\u0131 537.821.338
\n3. Abdurrahim Albayrak 518.405.097
\n4. Mustafa Cengiz 424.405.599
\n5. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 348.763.735
\n6. Ahmet Nur \u00c7ebi 333.154.109
\n7. Bilal Ek\u015fi 310.334.398
\n8. Enver Y\u00fccel 283.077.295
\n9. Nusret G\u00f6k\u00e7e 197.197.631
\n10. Nevzat Ayd\u0131n 181.982.818
\n11. Do\u00e7. Dr. Mustafa Ayd\u0131n 136.836.321
\n12. Murat Erkan 120.906.432
\n13. \u00dcmit \u00d6nal 115.077.847
\n14. Adnan Dalgak\u0131ran 114.587.425
\n15. Temel Kotil 89.690.018
\n16. Hulusi Belg\u00fc 88.225.747
\n17. Adil Sani Konuko\u011flu 60.414.564
\n18. \u00dcmit Boyner 57.639.974
\n19. Nail Olpak 56.041.575
\n20. Sina Afra 51.893.134<\/p>\n

Y\u00f6neticilerin son bir y\u0131l i\u00e7erisinde yapt\u0131\u011f\u0131 payla\u015f\u0131mlar\u0131n toplamda ka\u00e7 ki\u015fiye eri\u015fti\u011fine<\/strong> bak\u0131ld\u0131\u011f\u0131nda ise Tansu Ye\u011fen yine a\u00e7\u0131k bir farkla ilk s\u0131rada<\/strong> geliyor. Ye\u011fen\u2019in payla\u015f\u0131mlar\u0131 1 milyardan fazla<\/strong> ki\u015fiye ula\u015f\u0131rken, 527 milyon g\u00f6r\u00fcnt\u00fclenme<\/strong> ile Nevzat Ayd\u0131n<\/strong>, 411 milyon g\u00f6r\u00fcnt\u00fclenme<\/strong> ile Dr. Kerem K\u0131n\u0131k<\/strong> takip eden isimler oluyor.<\/p>\n

Payla\u015f\u0131mlar\u0131n\u0131n G\u00f6r\u00fcnt\u00fclenme Say\u0131s\u0131<\/strong><\/h2>\n

1. Tansu Ye\u011fen 1.019.797.853
\n2. Nevzat Ayd\u0131n 527.044.082
\n3. Dr. Kerem K\u0131n\u0131k 411.714.797
\n4. Enver Y\u00fccel 270.046.894
\n5. Acun Il\u0131cal\u0131 261.012.891
\n6. Do\u00e7. Dr. Mustafa Ayd\u0131n 250.109.059
\n7. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 227.071.053
\n8. \u00dcmit \u00d6nal 145.499.793
\n9. \u00dcmit Boyner 145.499.793
\n10. Hulusi Belg\u00fc 98.412.044
\n11. Sina Afra 83.437.013
\n12. Hasan Aslanoba 68.610.442
\n13. Abdurrahim Albayrak 50.361.693
\n14. Leyla Alaton 44.738.000
\n15. Adil Sani Konuko\u011flu 41.201.575
\n16. Bilal Ek\u015fi 38.470.005
\n17. Sedef Orman 36.839.085
\n18. Nusret G\u00f6k\u00e7e 34.726.592
\n19. Nail Olpak 32.334.027
\n20. Demet Sabanc\u0131 \u00c7etindo\u011fan 14.634.243<\/p>\n

Kad\u0131nlar\u0131n Favorisi Leyla Alaton, Erkeklerin Favorisi Erkan G\u00fcral<\/strong><\/h2>\n

Y\u00f6neticiler ile ilgili payla\u015f\u0131m yapan ki\u015filer incelendi\u011finde; payla\u015f\u0131m yapanlar\u0131n ortalama<\/strong> olarak % 24<\/strong>\u2018\u00fc kad\u0131n, % 76<\/strong>\u2019s\u0131 erkektir.<\/p>\n

Kad\u0131nlar\u0131n hakk\u0131nda en \u00e7ok payla\u015f\u0131m yapt\u0131\u011f\u0131 ki\u015filer Leyla Alaton ve Enver Y\u00fccel iken erkeklerin ise Erkan G\u00fcral ve Hulusi Belg\u00fc oluyor.<\/p>\n

Konu\u015fulmalar\u0131n Cinsiyet Analizi <\/strong><\/h2>\n

Leyla Alaton: %74 Kad\u0131n, %24 Erkek
\nEnver Y\u00fccel: %56 Kad\u0131n, %44 Erkek
\nErkan G\u00fcral: %96 Erkek, %4 Kad\u0131n
\nHulusi Belg\u00fc: %94 Erkek, %6 Kad\u0131n<\/p>\n

En \u00c7ok Etkile\u015fim Alan \u0130sim: Tansu Ye\u011fen <\/strong><\/h2>\n

Kullan\u0131c\u0131lar\u0131n en fazla Tansu Ye\u011fen\u2019in payla\u015f\u0131mlar\u0131n\u0131 retweet etti\u011fi g\u00f6r\u00fcl\u00fcyor. Son bir y\u0131ll\u0131k s\u00fcre\u00e7te 700 binin \u00fczerinde retweet\u2019e sahip Ye\u011fen\u2019i 205 bin retweet ile Dr. Kerem K\u0131n\u0131k, 104 bin retweet ile ise Nevzat Ayd\u0131n takip ediyor.<\/p>\n

Payla\u015f\u0131mlar\u0131n Retweet Say\u0131s\u0131<\/strong><\/h2>\n

1. Tansu Ye\u011fen 769.387
\n2. Dr. Kerem K\u0131n\u0131k 205.853
\n3. Nevzat Ayd\u0131n 104.117
\n4. Nusret G\u00f6k\u00e7e 100.522
\n5. Hulusi Belg\u00fc 62.533
\n6. Abdurrahim Albayrak 49.409
\n7. Enver Y\u00fccel 46.407
\n8. R\u0131fat Hisarc\u0131kl\u0131o\u011flu 46.235
\n9. Ahmet Nur \u00c7ebi 43.538
\n10. Acun Il\u0131cal\u0131 41.662
\n11. Adnan Dalgak\u0131ran 31.153
\n12. Do\u00e7. Dr. Mustafa Ayd\u0131n 29.190
\n13. Bilal Ek\u015fi 25.896
\n14. Murat Erkan 14.564
\n15. \u00dcmit Boyner 11.280
\n16. Temel Kotil 7.826
\n17. \u00dcmit \u00d6nal 7.250
\n18. Adil Sani Konuko\u011flu 6.275
\n19. Mustafa Cengiz 6.155
\n20. Sedef Orman 5.718<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Adba Analytics taraf\u0131ndan The Brand Age Dergisi i\u00e7in haz\u0131rlad\u0131\u011f\u0131 raporda Twitter\u2019\u0131n en etkili y\u00f6neticilerini analiz etti. Adba Analytics\u2019in The Brand Age i\u00e7in […]<\/p>\n","protected":false},"author":1,"featured_media":114698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[73157,69803,73156,52259,73159,73160,73161,73155,68643,70602,73162,73158,65918,68644,68648],"views":247,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/114695"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=114695"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/114695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/114698"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=114695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=114695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=114695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}