{"id":114429,"date":"2020-05-28T15:32:04","date_gmt":"2020-05-28T12:32:04","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=114429"},"modified":"2020-05-28T20:33:47","modified_gmt":"2020-05-28T17:33:47","slug":"kobiler-krizi-dijitallesme-ile-atlatacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/kobiler-krizi-dijitallesme-ile-atlatacak\/","title":{"rendered":"(Turkish) Kobiler Krizi Dijitalle\u015fme ile Atlatacak"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Ekonomik ve sosyal kalk\u0131nmada \u00f6nemli rol oynayan KOB\u0130’lerin COVID-19 salg\u0131n\u0131 sonras\u0131 g\u00fcndemlerinde dijitalle\u015fme ve e-ticaret \u00f6nemli bir yer tutuyor. KOB\u0130\u2019ler do\u011fru geli\u015ftirilmi\u015f dijital \u00e7\u00f6z\u00fcmler sayesinde hem salg\u0131n\u0131n ekonomik etkilerinden kurtulabilir hem de uluslararas\u0131 arenada s\u00f6z sahibi olabilirler.<\/h1>\n

28 May\u0131s 2020, \u0130STANBUL \u2013<\/strong> D\u00fcnya\u2019n\u0131n Covid-19 pandemisi<\/strong> ile m\u00fccadele etti\u011fi ve sosyal izolasyonun \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, KOB\u0130’lerin i\u015f s\u00fcrekliliklerini sa\u011flamalar\u0131<\/strong>na ve kapasitelerini geli\u015ftirmelerine destek sa\u011flamak amac\u0131yla<\/strong> \u00e7al\u0131\u015fmalar\u0131na devam eden Sa\u011flam KOB\u0130 projesi<\/strong> kapsam\u0131nda “Gelece\u011fin KOB\u0130’si #DijitalKOB\u0130<\/strong>” mottosu ile e-ticaret webinar e\u011fitimi<\/strong> \"\"ger\u00e7ekle\u015ftirildi.<\/p>\n

IDEMA Uluslararas\u0131 Kalk\u0131nma Ajans\u0131, UPS T\u00fcrkiye, Ideasoft, iyzico <\/strong>ve Fabrikat\u00f6r<\/strong> i\u015f birli\u011fiyle hayata ge\u00e7irilen dijital bulu\u015fmada, kat\u0131l\u0131mc\u0131 KOB\u0130\u2019lere e-ticaret<\/em>, \u00f6deme sistemleri<\/em>, lojistik<\/em>, \u00fcretim y\u00f6netimi<\/em>, afetlere haz\u0131rl\u0131k ve m\u00fcdahale<\/strong><\/em> mod\u00fclleri<\/strong> gibi konularda e\u011fitimler verildi.<\/p>\n

E\u011fitim etkinli\u011finin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan UPS T\u00fcrkiye<\/strong> Genel M\u00fcd\u00fcr\u00fc Burak K\u0131l\u0131\u00e7<\/strong>, \u201cY\u0131llard\u0131r Sa\u011flam KOB\u0130 projemizle KOB\u0130\u2019lerimizi g\u00fc\u00e7lendirmeye<\/strong> \u00e7al\u0131\u015f\u0131yoruz. Bu pandemi s\u00fcreci<\/strong>nin de g\u00f6sterdi\u011fi \u00fczere dijitalle\u015fme olduk\u00e7a \u00f6nemli. Gelece\u011fin KOB\u0130<\/strong>\u2019si Dijital KOB\u0130<\/strong> mottosuyla biz de KOB\u0130\u2019lerimize teknolojik \u00e7\u00f6z\u00fcmler<\/strong>e kaynak ay\u0131rmalar\u0131n\u0131 \u00f6neriyoruz. UPS<\/strong> olarak KOB\u0130<\/strong>\u2019lere destek oldu\u011fumuz bu s\u00fcre\u00e7te, daha fazla \u00f6zel sekt\u00f6r temsilcisi<\/strong>ni payda\u015f\u0131m\u0131z olmas\u0131 KOB\u0130<\/strong>\u2019ler i\u00e7in sa\u011flad\u0131\u011f\u0131m\u0131z fayday\u0131 da katlayacakt\u0131r. O y\u00fczden onlar\u0131 da projemize<\/strong> dahil olmaya davet ediyoruz.\u201d dedi.<\/p>\n

Yine a\u00e7\u0131l\u0131\u015fta konu\u015fan IDEMA Uluslararas\u0131 Kalk\u0131nma Ajans\u0131<\/strong> kurucusu Dr. Ali Ercan \u00d6zg\u00fcr<\/strong>, \u201cSon Elaz\u0131\u011f depremi<\/strong>nde hem afet koordinasyonu<\/strong>na hem de online pazaryeri \u00e7al\u0131\u015fmalar\u0131<\/strong>m\u0131zla KOB\u0130\u2019lerin i\u015f ba\u015f\u0131na daha h\u0131zl\u0131 d\u00f6nmesine destek<\/strong> olmu\u015ftuk. Koronavirus d\u00f6nemi<\/strong>nde de KOB\u0130<\/strong>\u2019lerin i\u015f s\u00fcreklili\u011fini sa\u011flayacak teknolojik \u00e7\u00f6z\u00fcmleri<\/strong> \u00f6zel sekt\u00f6r ortakl\u0131\u011f\u0131nda KOB\u0130<\/strong>\u2019lere aktarmaya devam edece\u011fiz. Deprem, yang\u0131n, pandemi<\/strong> gibi afetler ile m\u00fccadele<\/strong>de bu e\u011fitimimizde de oldu\u011fu gibi t\u00fcm sekt\u00f6rleri ve sekt\u00f6r temsilcileri<\/strong>ni projemizin bir par\u00e7as\u0131 olmaya davet ediyoruz.\u201d dedi.<\/p>\n

KOB\u0130<\/strong>\u2019lerin e-ticareti h\u0131zla benimsemesi gerekti\u011fi ve e-ticaret<\/strong>in art\u0131k g\u00fcn\u00fcm\u00fcz\u00fcn bir ger\u00e7ekli\u011fi oldu\u011funu vurgulayan Ideasoft \u0130\u015f Ortakl\u0131klar\u0131<\/strong> M\u00fcd\u00fcr\u00fc Eray \u015eent\u00fcrk<\/strong>,\u201cBug\u00fcn ya\u015fanan krizlerin son kullan\u0131c\u0131 ve sat\u0131c\u0131 ba\u011flam\u0131nda a\u015f\u0131lmas\u0131n\u0131 sa\u011flayan e-ticaret, hem daha az maliyetli<\/strong> olmas\u0131 hem de KOB\u0130\u2019lerin \u00f6zellikle dikey pazarlarda<\/strong> b\u00fcy\u00fck markalara g\u00f6re olduk\u00e7a ba\u015far\u0131l\u0131<\/strong> olmas\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda k\u00fc\u00e7\u00fck i\u015fletmelerin kurtar\u0131c\u0131s\u0131<\/strong> niteli\u011fine gelmi\u015ftir. E-ticaret, bir\u00e7ok faydas\u0131n\u0131n yan\u0131nda kriz anlar\u0131nda s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri<\/strong> olu\u015fturulabilmesi, kesintisiz ayn\u0131 zamanda mek\u00e2n ba\u011f\u0131ms\u0131z yap\u0131labilmesi ve esnekli\u011fi sebebiyle<\/strong> de KOB\u0130\u2019ler taraf\u0131ndan h\u0131zla benimsenmesi gereken ticaret t\u00fcr\u00fcd\u00fcr. E-ticaret<\/strong> gelece\u011fin trendi de\u011fil bug\u00fcn\u00fcn ticaret \u015feklidir.\u201d dedi.<\/p>\n

Fabrikat\u00f6r kurucu orta\u011f\u0131 Bahad\u0131r Efeo\u011flu<\/strong> da \u2018\u2019KOB\u0130<\/strong>‘lerin de\u011fi\u015fen d\u00fcnyaya ayak uydurmas\u0131n\u0131n gereklili\u011fi bug\u00fcne kadar hep dile getirildi ancak COVID-19<\/strong> sonras\u0131nda neredeyse t\u00fcm s\u00fcre\u00e7lerin online olarak y\u00f6netilmeye ba\u015fland\u0131\u011f\u0131 bu d\u00f6nemde KOB\u0130’lerin art\u0131k ayakta kalmak i\u00e7in dijitalle\u015fmekten<\/strong> ba\u015fka \u00e7areleri olmad\u0131\u011f\u0131 daha da net g\u00f6r\u00fcn\u00fcr oldu. Fabrikat\u00f6r ekibi<\/strong> olarak, \u00fcretici KOB\u0130’lerin dijitalle\u015fme<\/strong> yolunda kar\u015f\u0131la\u015ft\u0131klar\u0131 engelleri geli\u015ftirdi\u011fimiz bulut tabanl\u0131 \u00e7\u00f6z\u00fcmler<\/strong> ile birlikte a\u015f\u0131yoruz\u2019\u2019 dedi.<\/p>\n

Son olarak, iyzico & PayU CEO<\/strong>\u2019su Barbaros \u00d6zbu\u011futu<\/strong>, \u201cYak\u0131n gelecekte daha da iyi hissedece\u011fimiz yeni normallerimize adapte olman\u0131n tek yolu dijitallle\u015fmeden ge\u00e7iyor. KOB\u0130\u2019lerimiz i\u00e7in hayati \u00f6neme sahip bir konu haline gelmi\u015f durumda. iyzico<\/strong> olarak bu projeye destek vermekten<\/strong> mutluluk duyuyoruz.\u201d ifadelerini kulland\u0131.<\/p>\n

COV\u0130D-19 en \u00e7ok KOB\u0130\u2019leri etkiledi<\/strong><\/h2>\n

Webinar\u2019da ayr\u0131ca Sa\u011flam KOB\u0130 projesi<\/strong> kapsam\u0131nda M\u00fckemmeliyet Merkezi arac\u0131l\u0131\u011f\u0131yla salg\u0131n s\u00fcrecinin KOB\u0130\u2019lere etkisi ile ilgili yap\u0131lan anket \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131 da a\u00e7\u0131kland\u0131. Anket \u00e7al\u0131\u015fmas\u0131<\/strong>n\u0131n sonu\u00e7lar\u0131na g\u00f6re, imalat sekt\u00f6r\u00fc<\/strong>nde faaliyet g\u00f6steren KOB\u0130<\/strong>\u2019lerin %50<\/strong>\u2019si ya i\u015fletmelerini tamamen kapatmak zorunda kald\u0131 ya da faaliyetlerini durdurdu. Yiyecek ve i\u00e7ecek sekt\u00f6r\u00fc<\/strong>nde faaliyet g\u00f6steren KOB\u0130\u2019lerin ise % 57<\/strong>\u2019si salg\u0131n ile m\u00fccadele kapsam\u0131nda<\/strong> al\u0131nan \u00f6nlemler sebebiyle faaliyetlerini durdurdu. Yine ayn\u0131 sekt\u00f6rde faaliyet g\u00f6steren KOB\u0130<\/strong>\u2019lerin %75\u2019i<\/strong> faaliyetlerini tamamen durdururken, % 25<\/strong>\u2019i paket servis yoluyla faaliyetlerine devam ediyor. \u0130malat ve yiyecek ve i\u00e7ecek sekt\u00f6rleri<\/strong>nde faaliyet g\u00f6steren i\u015fletmelerin genel KOB\u0130 n\u00fcfusu<\/strong> i\u00e7erisindeki hakim pay\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, KOB\u0130<\/strong>\u2019lerin % 43,5<\/strong>\u2019inin salg\u0131n sebebiyle de\u011fi\u015fen<\/strong> ekonomik ortamdan olumsuz etkilendi\u011fi g\u00f6zlemlendi.<\/p>\n

Yine anket sonu\u00e7lar\u0131<\/strong>na g\u00f6re bir di\u011fer \u00f6n plana \u00e7\u0131kan konu ise KOB\u0130\u2019lerin dijitalle\u015fme, nakit ak\u0131\u015f\u0131 y\u00f6netimi, mali risk analizi ve kaynak y\u00f6netimi<\/strong> hususlar\u0131ndaki bilgi ve birikimlerinin \u00e7ok d\u00fc\u015f\u00fck d\u00fczeyde olmas\u0131.<\/p>\n

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Ekonomik ve sosyal kalk\u0131nmada \u00f6nemli rol oynayan KOB\u0130’lerin COVID-19 salg\u0131n\u0131 sonras\u0131 g\u00fcndemlerinde dijitalle\u015fme ve e-ticaret \u00f6nemli bir yer tutuyor. KOB\u0130\u2019ler do\u011fru geli\u015ftirilmi\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":114435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[72823,72834,72826,72843,72837,72836,72829,69892,72842,71090,72830,67796,72833,15336,58662,52259,72835,72841,72840,72832,72838,1264,72844,71111,10601,72827,72824,70082,72839,65918,72831,72828,72825],"views":210,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/114429"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=114429"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/114429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/114435"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=114429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=114429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=114429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Detayl\u0131 Bilgi \u0130\u00e7in:<\/strong>\u00a0http:\/\/saglamkobi.com\/<\/a> adresini ziyaret edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"