{"id":113347,"date":"2020-05-10T18:44:44","date_gmt":"2020-05-10T15:44:44","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=113347"},"modified":"2020-05-10T18:44:44","modified_gmt":"2020-05-10T15:44:44","slug":"is-hayati-covid19-doneminde-calisanlar-daha-fazla-iletisim-istiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/is-hayati-covid19-doneminde-calisanlar-daha-fazla-iletisim-istiyor\/","title":{"rendered":"(Turkish) \u0130\u015f Hayat\u0131: COVID19 D\u00f6neminde \u00c7al\u0131\u015fanlar Daha Fazla \u0130leti\u015fim \u0130stiyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye ve d\u00fcnyadan i\u015fveren d\u00fcnyas\u0131n\u0131n profesyonellerini bir araya getiren, i\u015fveren markas\u0131 kavram\u0131n\u0131 inceleyerek gelece\u011fine y\u00f6n veren Employer Brand Summit\u2019in 11\u2019incisi bu y\u0131l ilk kez online platformda d\u00fczenlendi. 3\u0130K \u0130nsan Kaynaklar\u0131 \u0130leti\u015fim ve Etkinlik Ajans\u0131 taraf\u0131ndan \u201cSymphony of HR\u201d temas\u0131 ile ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019nin ilk online zirvesinde, k\u00fcresel ve ulusal liderlerin i\u015fveren markala\u015fma ekosistemindeki en iyi uygulamalar\u0131 payla\u015fmalar\u0131na ve en yeni trendleri ke\u015ffetmelerine \u00f6nc\u00fcl\u00fck edildi.<\/h1>\n

QNB Finansbank \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cenk Ak\u0131nc\u0131lar, Vodafone Yetenek Stratejileri ve Geli\u015fimi Direkt\u00f6r\u00fc Sevil Kaya\u015f Y\u0131lmaz, LinkedIn G\u00fcneydo\u011fu Avrupa B\u00f6lge Y\u00f6neticisi \"\"Cihan Ak, Rolls-Royce Global \u0130\u015fveren Marka Lideri Dawn Hollingworth, Unilever \u0130K Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Melissa Gee Kee, Y\u0131ld\u0131z Holding \u0130\u015f Destek Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Bahattin Ayd\u0131n, Pfizer T\u00fcrkiye \u0130K Lideri Serra Ulu\u0131\u015f\u0131k, Social Talent \u00c7\u00f6z\u00fcm Stratejisti ve \u00d6\u011frenme Dan\u0131\u015fman\u0131 Holly Fawcett, Kincentric \u00c7al\u0131\u015fan Deneyimi Dan\u0131\u015fman\u0131 Se\u00e7kin Karata\u015f, SITA K\u0131demli \u0130leti\u015fim ve Marka Direkt\u00f6r\u00fc Dr. Edna Ayme-Yahil, Quoratio \u0130\u015fveren Markas\u0131 ve Online \u0130\u015fe Al\u0131m Pazarlamac\u0131s\u0131 Malique Steenbrink, Realta Dan\u0131\u015fmanl\u0131k Kurucusu Ali Ayaz ve 3\u0130K Ajans Ba\u015fkan\u0131 Alper \u00c7ak\u0131ro\u011flu\u2019nun kat\u0131l\u0131m\u0131 ile toplam 14 oturumda d\u00fczenlenen etkinlik Mehmet Auf<\/strong>\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirildi.<\/p>\n

Employer Brand Summit\u2019i 493 ki\u015fi takip etti<\/strong><\/h2>\n

D\u00fcnyadan ve T\u00fcrkiye\u2019den \u0130K profesyonellerinin kat\u0131l\u0131m\u0131 ile ger\u00e7ekle\u015ftirilen etkinlikte koronavir\u00fcs d\u00f6nemi<\/strong>nde insan kaynaklar\u0131 alan\u0131nda ya\u015fanan de\u011fi\u015fim, d\u00f6n\u00fc\u015f\u00fcm, sa\u011fl\u0131kl\u0131 i\u015fveren ve \u00e7al\u0131\u015fan deneyimi, gelecekte i\u015f d\u00fcnyas\u0131nda var olacak normaller<\/strong> masaya yat\u0131r\u0131ld\u0131. En iyi i\u015fveren markas\u0131 uygulamalar\u0131n\u0131n payla\u015fmak ve insan kaynaklar\u0131n\u0131n yak\u0131n gelece\u011fe haz\u0131rlanmas\u0131 i\u00e7in canl\u0131 ve kapal\u0131 devre olarak<\/strong> d\u00fczenlenen etkinli\u011fe yo\u011fun ilgi oldu. Koronavir\u00fcs nedeniyle online yay\u0131nlar<\/strong>a ilginin artmas\u0131n\u0131n da etkisiyle ge\u00e7ti\u011fimiz y\u0131l 348 ki\u015finin<\/strong> takip etti\u011fi Employer Brand Summit<\/strong>\u2019i bu y\u0131l \u00f6zellikle yurtd\u0131\u015f\u0131 izleyicilerinin<\/strong> de etkisiyle 493 ki\u015fi<\/strong> izledi.<\/p>\n

Employer Brand Summit\u2019in geliri Ahbap ve \u0130htiya\u00e7 Haritas\u0131\u2019na ba\u011f\u0131\u015flanacak<\/strong><\/h2>\n

\u00dcnl\u00fc markalardan se\u00e7kin konu\u015fmac\u0131lar\u0131n yak\u0131n ve orta vadedeki gelece\u011fimizi masaya yat\u0131rd\u0131\u011f\u0131 etkinli\u011finin ev sahipli\u011fini yapan 3\u0130K Ba\u015fkan\u0131 Alper \u00c7ak\u0131ro\u011flu<\/strong>, \u015f\u00f6yle konu\u015ftu: \u201cYeni ke\u015fifler ve s\u0131n\u0131rlar\u0131m\u0131z\u0131 zorlamayla ge\u00e7en heyecan dolu anlar ge\u00e7irdi\u011fi bir d\u00f6nemi t\u00fcm \u00e7al\u0131\u015fma ekosistemi olarak birlikte ya\u015f\u0131yoruz. Bu d\u00f6nemi tan\u0131mlayacak s\u00f6z \u00f6be\u011fi \u2018sonu\u00e7lar\u0131n olumlu ya da olumsuz olmas\u0131ndan ba\u011f\u0131ms\u0131z konfor alan\u0131ndan \u00e7\u0131kmak\u2019 diyebiliriz. Hepimiz sahip oldu\u011fumuz t\u00fcm kimliklerimizde konfor alanlar\u0131ndan \u00e7\u0131kt\u0131k. Bu kayg\u0131 g\u00fcnlerinde i\u015fveren markas\u0131na hi\u00e7 olmad\u0131\u011f\u0131 kadar ihtiyac\u0131m\u0131z var. Baz\u0131 \u015firketler agile olmay\u0131 ve dijital \u00e7al\u0131\u015fmay\u0131 savunurken<\/strong> yeni normalde asl\u0131nda ne kadar zorland\u0131klar\u0131n\u0131 g\u00f6rd\u00fck. Evden \u00e7al\u0131\u015fman\u0131n da asl\u0131nda korkutuldu\u011fu gibi i\u015f kayb\u0131na sebep olmad\u0131\u011f\u0131n\u0131 anlad\u0131k. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ve i\u015fveren \u00e7ekicili\u011fi anlam\u0131nda t\u00fcm bildiklerimizi ger\u00e7ek anlamda g\u00f6zden ge\u00e7irmemiz gerekti\u011finin hepimiz fark\u0131nday\u0131z. Tam olarak bunun i\u00e7in buraday\u0131z. Teorik ve pratik<\/strong> aras\u0131ndaki okyanusu bug\u00fcn hep beraber burada y\u00fczmeye \u00e7al\u0131\u015f\u0131yoruz. Birbirimizin tecr\u00fcbelerine en \u00e7ok ihtiya\u00e7 duydu\u011fumuz bir d\u00f6nemdeyiz. Zirvemizi her ne ko\u015fulda olursa olsun hayata ge\u00e7irmeye karar verdik ve online platforma ta\u015f\u0131d\u0131k. Ekip olarak da etkinlikten elde etti\u011fimiz kar\u0131 koronavir\u00fcs \u00e7al\u0131\u015fmalar\u0131<\/strong>nda kullan\u0131lmas\u0131 i\u00e7in Ahbap ve \u0130htiya\u00e7 Haritas\u0131<\/strong> kurumlar\u0131na ba\u011f\u0131\u015flamaya karar verdik. Zirvemizi bu ortamda yap\u0131yor olmam\u0131z da maksimum ba\u011f\u0131\u015f yapmam\u0131z\u0131 sa\u011flad\u0131.\u201d<\/p>\n

\u201cBu d\u00f6nemde teknolojik alt yap\u0131ya yat\u0131r\u0131m yapan, dijitalle\u015fmeyi sa\u011flayanlar \u00f6ne ge\u00e7ti\u201d<\/strong><\/h2>\n

QNB Finansbank \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cenk Ak\u0131nc\u0131lar<\/strong>, koronavir\u00fcs d\u00f6neminde insan kaynaklar\u0131n\u0131n neler yapt\u0131\u011f\u0131 ve bu s\u00fcre\u00e7teki rol\u00fc ile ilgili bilgiler vererek, \u015funlar\u0131 s\u00f6yledi: \u201cPandemi d\u00f6nemi<\/strong>nde \u00e7ok \u00e7evik ve h\u0131zl\u0131 kararlar almak gerekiyor. Bu d\u00f6nemde her \u00fclke ve her \u015firket kendi kural\u0131n\u0131 kendi belirliyor. Biz insan kaynaklar\u0131 olarak \u015firketimizin devam\u0131, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n sa\u011fl\u0131\u011f\u0131, m\u00fc\u015fterilerimizin ve ailelerimizin sa\u011fl\u0131\u011f\u0131<\/strong>n\u0131 birinci \u00f6nceli\u011fe koyduk. Bizim oda\u011f\u0131m\u0131z insan. B\u00fct\u00fcn s\u00fcre\u00e7lerde politikalar\u0131m\u0131z\u0131 buna g\u00f6re belirliyoruz. Bu s\u00fcreci etkin lider, s\u0131k temas, \u00e7evik ve samimi<\/strong> bir \u015fekilde y\u00f6netmeye \u00e7al\u0131\u015f\u0131yoruz. Bu s\u00fcre\u00e7te teknolojik alt yap\u0131s\u0131 g\u00fc\u00e7l\u00fc olan dijitalle\u015fmeyi sa\u011flayanlar bir ad\u0131m \u00f6ne ge\u00e7ti. Koronavir\u00fcs d\u00f6nemi<\/strong>nde bu alanlarda elde edilen kazan\u00e7lar daha ilerleyecek. Yeni normlar\u0131 kabul ederek hayatlar\u0131m\u0131za devam edece\u011fiz.\u201d<\/p>\n

\u201c\u0130nsan kaynaklar\u0131 \u00f6n\u00fcm\u00fczdeki d\u00f6nemde <\/strong>i\u015f g\u00fcc\u00fc dan\u0131\u015fman\u0131 olacak\u201d<\/strong><\/h2>\n

Kincentric \u00c7al\u0131\u015fan Deneyimi Dan\u0131\u015fman\u0131 Se\u00e7kin Karata\u015f<\/strong>, \u00e7al\u0131\u015fan\u0131n bir i\u015fyerinden memnun olmas\u0131<\/strong>n\u0131n \u00f6l\u00e7\u00fct\u00fcn\u00fcn, \u00e7al\u0131\u015fan\u0131n uzun y\u0131llar ailesine ve arkada\u015flar\u0131na \u00e7al\u0131\u015ft\u0131\u011f\u0131<\/strong> kurum hakk\u0131nda olumlu konu\u015fmas\u0131, uzun vadede \u00e7al\u0131\u015ft\u0131\u011f\u0131 yerde kalma plan\u0131 yapmas\u0131, i\u00e7inden gelecek \u015fekilde katma de\u011fer sa\u011flayacak motivasyona sahip olmas\u0131 gerekti\u011fi \u015feklinde a\u00e7\u0131klayarak, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/span> \u201cUzun y\u0131llar ayn\u0131 yerde \u00e7al\u0131\u015fm\u0131\u015f olmak tek ba\u015f\u0131na \u00e7al\u0131\u015fan\u0131n memnuniyetini<\/strong> g\u00f6stermez. Ba\u015fka yerde \u00e7al\u0131\u015fma f\u0131rsat\u0131 bulamayan, s\u00fcrekli \u015fikayet ederek \u00e7al\u0131\u015fanlar<\/strong> i\u00e7in bir tabirimiz var. Biz bu kimseleri i\u015fyeri mahkumlar\u0131<\/strong> olarak tan\u0131ml\u0131yoruz. Bunlar en iyi i\u015fyerlerinde dahi % 8<\/strong> oran\u0131ndad\u0131r. \u0130nsan kaynaklar\u0131 \u00f6n\u00fcm\u00fczdeki d\u00f6nemde i\u015f g\u00fcc\u00fc dan\u0131\u015fman\u0131 olacak. Daha az ki\u015fiyle<\/strong> daha fazla \u00fcretken olman\u0131n yollar\u0131nda \u0130K ekibi<\/strong> daha fazla s\u00f6z sahibi olacak.\u201d<\/p>\n

Linkedln\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re: COVID19 sebebiyle % 84 oran\u0131nda hayatlar de\u011fi\u015fti<\/strong><\/h2>\n

Bu y\u0131l \u00e7al\u0131\u015fan deneyimi, nesiller aras\u0131 fark, i\u00e7 yetene\u011fin de\u011ferlendirilmesi<\/strong> ve \u0130K kaynaklar\u0131n\u0131n verilerle konu\u015fmas\u0131n\u0131n \u00f6n plana \u00e7\u0131kaca\u011f\u0131n\u0131 belirten LinkedIn G\u00fcneydo\u011fu Avrupa B\u00f6lge K\u0131demli Y\u00f6neticisi Cihan Ak<\/strong>, \u201cLinkedln\u2019in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada \u0130K profesyonelleri<\/strong>nin % 99<\/strong>\u2019una g\u00f6re \u00e7al\u0131\u015fan deneyimi bir numaral\u0131 olacak sonucu \u00e7\u0131kt\u0131. Ki\u015finin \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015firkete kar\u015f\u0131 hissetti\u011fi her \u015fey \u00e7al\u0131\u015fan deneyimi demektir. \u0130K profesyonelleri<\/strong>, art\u0131k insanlar\u0131n \u015firketleri se\u00e7meye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemde \u00e7al\u0131\u015fan deneyiminin. b\u00fcy\u00fck bir deneyim getirece\u011fi konusunda hemfikirler. \u00c7al\u0131\u015fan deneyimi<\/strong>nde \u00f6nemli olan \u015feylere bakacak olursak, \u00e7al\u0131\u015fanlar\u0131n % 48<\/strong>\u2019inin ortak cevab\u0131 \u00fccret ve yan haklar. S\u00fcre\u00e7lerin sadele\u015ftirilmesi, kullan\u0131lan ara\u00e7lar, imkanlar, \u015firket k\u00fclt\u00fcr\u00fc i\u015f ve \u00f6zel hayat dengesi<\/strong> \u00e7al\u0131\u015fanlar i\u00e7in olmazsa olmaz. LinkedIn\u2019in Mart 2020<\/strong>\u2019de yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n % 84<\/strong>\u2019\u00fc COVID19 sebebiyle hayatlar\u0131n\u0131 bir \u015fekilde de\u011fi\u015ftirdi\u011fini s\u00f6yledi. Kat\u0131l\u0131mc\u0131lar\u0131n % 43<\/strong>\u2019\u00fcnden fazlas\u0131 normalin aksine art\u0131k uzaktan \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Kat\u0131l\u0131mc\u0131lar\u0131n % 52<\/strong>\u2019si telefon ve video ile g\u00f6r\u00fc\u015fme yapmak<\/strong> zorunda kald\u0131\u011f\u0131n\u0131, kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n bu d\u00f6nemin uzun s\u00fcreli bir d\u00f6nem olaca\u011f\u0131n\u0131 ve bizi yeni normallerle tan\u0131\u015ft\u0131raca\u011f\u0131n\u0131 s\u00f6yledi. LinkedIn yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalar<\/strong> \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 58\u2019inden daha fazlas\u0131 art\u0131k daha \u00e7ok ileti\u015fim istiyor. Evden \u00e7al\u0131\u015fanlar\u0131n % 27<\/strong>\u2019si yaln\u0131zl\u0131ktan, % 18<\/strong>\u2019i i\u015ften kopamamaktan, % 12<\/strong>\u2019si ev hayat\u0131nda olan dikkat da\u011f\u0131t\u0131c\u0131 etkenlerden \u015fikayet ediyor\u201d diye konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye ve d\u00fcnyadan i\u015fveren d\u00fcnyas\u0131n\u0131n profesyonellerini bir araya getiren, i\u015fveren markas\u0131 kavram\u0131n\u0131 inceleyerek gelece\u011fine y\u00f6n veren Employer Brand Summit\u2019in 11\u2019incisi bu y\u0131l […]<\/p>\n","protected":false},"author":1,"featured_media":113350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[71641,71646,71645,71647,71652,53114,71640,52259,71649,71111,71654,71651,71644,71643,71648,57360,71650,71642,71653],"views":197,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/113347"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=113347"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/113347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/113350"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=113347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=113347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=113347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}