{"id":112981,"date":"2020-05-05T11:19:15","date_gmt":"2020-05-05T08:19:15","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=112981"},"modified":"2020-05-05T11:20:18","modified_gmt":"2020-05-05T08:20:18","slug":"alisveris-virus-z-kusagina-stok-yapmayi-ogretti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-virus-z-kusagina-stok-yapmayi-ogretti\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: Vir\u00fcs Z Ku\u015fa\u011f\u0131na Stok Yapmay\u0131 \u00d6\u011fretti!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Koronavir\u00fcs (Covid-19) salg<\/strong>\u0131<\/strong>n<\/strong>\u0131<\/strong> t<\/strong>\u00fc<\/strong>m d<\/strong>\u00fc<\/strong>nyada t<\/strong>\u00fc<\/strong>keticilerin sat<\/strong>\u0131<\/strong>n alma al<\/strong>\u0131\u015f<\/strong>kanl<\/strong>\u0131<\/strong>klar<\/strong>\u0131<\/strong>n<\/strong>\u0131<\/strong> de<\/strong>\u011f<\/strong>i<\/strong>\u015f<\/strong>tirmeye devam ediyor. Daha az harcamaya ba<\/strong>\u015f<\/strong>layan t<\/strong>\u00fc<\/strong>keticiler market ziyareti say<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong>n<\/strong>\u0131<\/strong> azalt<\/strong>\u0131<\/strong>rken sepetleri b<\/strong>\u00fc<\/strong>y<\/strong>\u00fc<\/strong>tt<\/strong>\u00fc<\/strong>. Ge<\/strong>\u00e7<\/strong>mi<\/strong>\u015f<\/strong>te ihtiya<\/strong>\u00e7<\/strong>lar<\/strong>\u0131<\/strong>na h<\/strong>\u0131<\/strong>zl<\/strong>\u0131<\/strong>ca ula<\/strong>\u015f\u0131<\/strong>p tek seferde t\u00fcketmeyi tercih eden Z ku<\/strong>\u015f<\/strong>a<\/strong>\u011f\u0131<\/strong> ise <\/strong>\u015f<\/strong>imdiye kadar pek bilmedi<\/strong>\u011f<\/strong>i <\/strong>\u2018<\/strong>stoklama davran<\/strong>\u0131\u015f\u0131<\/strong>n<\/strong>\u0131<\/strong>\u2019<\/strong> ilk defa deneyim etmeye ba<\/strong>\u015f<\/strong>lad<\/strong>\u0131\u2026<\/strong><\/h1>\n

Koronavir\u00fcs salg\u0131n\u0131<\/strong>n\u0131n h\u00fck\u00fcm s\u00fcrd\u00fc\u011f\u00fc belirsizlik ortam\u0131nda t\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131<\/strong> da de\u011fi\u015fmeye ba\u015flad\u0131. Daha az harcamaya ba\u015flayan t\u00fcketiciler market ziyareti say\u0131s\u0131n\u0131 \"\"azalt\u0131rken sepet ortalamalar\u0131n\u0131 b\u00fcy\u00fct\u00fcyor. Ge\u00e7mi\u015fte ihtiya\u00e7lar\u0131na h\u0131zl\u0131ca ula\u015f\u0131p tek seferde t\u00fcketen Z ku\u015fa\u011f\u0131<\/strong> ise \u015fimdiye kadar bilmedi\u011fi stoklama kavram\u0131n\u0131 \u00f6\u011frenmeye ba\u015flad\u0131. Yeni nesil ara\u015ft\u0131rma ve perakende teknolojileri \u015firketi REM People<\/strong>\u2019a g\u00f6re bu salg\u0131nla birlikte eski sat\u0131n alma davran\u0131\u015flar\u0131<\/strong>ndan baz\u0131lar\u0131 da kal\u0131c\u0131 olarak de\u011fi\u015febilir.<\/p>\n

Uluslararas\u0131 markalara 43 \u00fclkede<\/strong> perakende analiti\u011fi hizmeti veren REM People\u2019<\/strong>\u0131<\/strong>n CEO<\/strong>\u2019<\/strong>su B<\/strong>\u00fc<\/strong>lent Peker<\/strong>, Covid-19 salg\u0131n\u0131<\/strong> k\u0131s\u0131tlamalar\u0131yla birlikte t\u00fcketicilerin market al\u0131\u015fveri\u015fi<\/strong>nde yeni bir d\u00f6nemin ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Peker, d\u00fcnyada ve T\u00fcrkiye\u2019deki<\/strong> al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u015f\u00f6yle anlat\u0131yor:<\/span><\/p>\n

Z ku<\/strong>\u015f<\/strong>a<\/strong>\u011f\u0131<\/strong> de<\/strong>\u011f<\/strong>i<\/strong>\u015f<\/strong>ime <\/strong>\u00f6<\/strong>nc<\/strong>\u00fc<\/strong>l<\/strong>\u00fc<\/strong>k ediyor<\/strong><\/h2>\n

Kendisinden \u00f6nceki nesillere g\u00f6re t\u00fcketim ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131<\/strong> \u00e7ok daha farkl\u0131 olan Z jenerasyonu<\/strong> Koronavir\u00fcs kriziyle yeni davran\u0131\u015flar sergilemeye ba\u015fl\u0131yor: Stoklama Al\u0131\u015fkanl\u0131\u011f\u0131<\/strong>. Bug\u00fcne kadar ihtiya\u00e7 duydu\u011fu \u015feye h\u0131zl\u0131 bir \u015fekilde ula\u015f\u0131p tek seferde t\u00fcketen, geleneksel al\u0131\u015fveri\u015f y\u00f6ntemleri<\/strong>nden ziyade, online al\u0131\u015fveri\u015f y\u00f6ntemleri<\/strong>ni daha yo\u011fun kullanan Z ku\u015fa\u011f\u0131<\/strong> kendileri i\u00e7in yeni, bir \u00f6nceki nesiller i\u00e7in al\u0131\u015f\u0131lm\u0131\u015f stoklama davran\u0131\u015f\u0131<\/strong>n\u0131 \u00f6\u011frenmeye ba\u015flad\u0131. Tabi bu krizin etkilerinin uzun s\u00fcrmesi<\/strong> bu yeni davran\u0131\u015f\u0131 da peki\u015ftirecek.<\/p>\n

3 yerine 1 markete gidiyorlar<\/strong><\/h2>\n

Salg\u0131n\u0131n yay\u0131lmaya ba\u015flad\u0131\u011f\u0131 ilk fazda, al\u0131\u015fveri\u015f\u00e7iler market ve bakkal ziyaretlerini<\/strong> daha az yapmalar\u0131na kar\u015f\u0131l\u0131k sepet ba\u015f\u0131na daha fazla harcama yapma e\u011filimi<\/strong>ne girdiler. Ma\u011fazalara giderek kendilerini vir\u00fcse maruz b\u0131rakma konusunda<\/strong> endi\u015felenen bir\u00e7ok market al\u0131\u015fveri\u015f\u00e7isi, online market al\u0131\u015fveri\u015fi teslimat\u0131<\/strong> veya eve servis hizmeti kullan\u0131m\u0131n\u0131 art\u0131rd\u0131. Eskiden uygun fiyatl\u0131 \u00fcr\u00fcn\u00fc bulabilmek i\u00e7in ortalama online market al\u0131\u015fveri\u015fi teslimat\u0131<\/strong>, bu d\u00f6nemde tek bir online market al\u0131\u015fveri\u015fi teslimat\u0131<\/strong> ya da birden fazla online kanaldan<\/strong> al\u0131\u015fveri\u015f yapmaya ba\u015flad\u0131.<\/p>\n

50 ya<\/strong>\u015f<\/strong> \u00fc<\/strong>st<\/strong>\u00fc<\/strong> de online sipari<\/strong>\u015f<\/strong> veriyor<\/strong><\/h2>\n

50 ya\u015f \u00fcst\u00fc<\/strong> t\u00fcketicilerin bir k\u0131sm\u0131 online al\u0131\u015fveri\u015fi<\/strong> bu s\u00fcre\u00e7te ilk kez deneyimledi. Online al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n gelecekte de devam etmesi bekleniyor. Ancak t\u00fcketici, ya\u015fad\u0131\u011f\u0131 deneyimin kalitesine ba\u011fl\u0131 olarak tedarik kanallar\u0131n\u0131 de\u011fi\u015ftirme<\/strong> yoluna gidebilir. Belirli bir markaya kar\u015f\u0131 sadakat geli\u015ftirecek<\/strong> kadar hen\u00fcz derinle\u015fmemi\u015f olan bu tecr\u00fcbe s\u00fcrecinde, markalar\u0131n t\u00fcketiciyi elinde tutabilmesi<\/strong> i\u00e7in her zamankinden daha dikkatli olmas\u0131 ve proaktif bir tutum tak\u0131nmas\u0131 kritik \u00f6nem arz ediyor.<\/p>\n

Harcamalar % 6 d\u00fc<\/strong>\u015f<\/strong>t<\/strong>\u00fc<\/strong><\/h2>\n

Mart ay\u0131nda Amerika\u2019da yap\u0131lan bir online ara\u015ft\u0131rma<\/strong>da; \u00e7o\u011fu insan\u0131n Koronavir\u00fcs salg\u0131n\u0131<\/strong> nedeniyle % 4 – 6<\/strong> daha az harcad\u0131\u011f\u0131 tespit edildi. \u0130lgin\u00e7 bir \u015fekilde Kovid-19<\/strong>\u2019un \u015fiddetini en kritik olarak de\u011ferlendiren ki\u015filer (kat\u0131l\u0131mc\u0131lar\u0131n %18<\/strong>\u2019i) %17<\/strong> daha fazla harcama yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Bunda t\u00fcketicinin stoklama davran\u0131\u015f\u0131<\/strong>n\u0131n \u00f6nemli bir etken oldu\u011fu g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Ma<\/strong>\u011f<\/strong>azalar dijitalle<\/strong>\u015f<\/strong>ecek:<\/strong><\/h2>\n

T\u00fcketiciler krizin etkileri<\/strong> ge\u00e7tikten sonra ma\u011fazalara, al\u0131\u015fveri\u015f merkezlerine ve sosyal bulu\u015fma yerlerine<\/strong> geri d\u00f6necekler. Bununla birlikte kriz, perakendecileri \u00f6ncelikle ma\u011fazalar\u0131<\/strong>na kalabal\u0131k kitleleri \u00e7ekmeye odaklanmak yerine, daha fazla uzaktan eri\u015filebilir (sanal) deneyimler<\/strong> sunmak ve \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlarla daha \u00e7ok etkile\u015fime ge\u00e7mek i\u00e7in alternatif yollar aramaya<\/strong> itecek. Ma\u011fazalar, \u00e7evrimi\u00e7i g\u00f6r\u00fcnt\u00fclenebilen<\/strong> ma\u011faza i\u00e7i sistemler veya al\u0131\u015fveri\u015f yapanlarla anl\u0131k etkile\u015fime girebilecek<\/strong> sanal sat\u0131\u015f g\u00f6revlileri gibi yeni ve inovatif deneyimlere yat\u0131r\u0131m<\/strong> yapmaya ba\u015flayacak.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Koronavir\u00fcs (Covid-19) salg\u0131n\u0131 t\u00fcm d\u00fcnyada t\u00fcketicilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmeye devam ediyor. Daha az harcamaya ba\u015flayan t\u00fcketiciler market ziyareti say\u0131s\u0131n\u0131 azalt\u0131rken sepetleri […]<\/p>\n","protected":false},"author":1,"featured_media":112984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[71286,71280,71214,52259,71285,68609,69696,71281,71284,68860,68777,71287,61845,71277,71279,71283,71278,71288,71282,57523],"views":165,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112981"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=112981"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/112984"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=112981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=112981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=112981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}