{"id":112697,"date":"2020-04-30T13:20:26","date_gmt":"2020-04-30T10:20:26","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=112697"},"modified":"2020-04-30T13:21:30","modified_gmt":"2020-04-30T10:21:30","slug":"yeni-tuketicinin-dnasi-ceo-clup-online-summitte-masaya-yatirildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yeni-tuketicinin-dnasi-ceo-clup-online-summitte-masaya-yatirildi\/","title":{"rendered":"(Turkish) Yeni T\u00fcketicinin DNA\u2019s\u0131 ‘CEO Clup Online Summit’te Masaya Yat\u0131r\u0131ld\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Capital ve Ekonomist dergilerinin \u00f6nc\u00fcl\u00fc<\/strong>\u011f<\/strong>\u00fc<\/strong>nde, Vodafone Business sponsorlu<\/strong>\u011f<\/strong>unda ger<\/strong>\u00e7<\/strong>ekle<\/strong>\u015f<\/strong>tirilen CEO Club Online Summit<\/strong>\u2019<\/strong>in 3’\u00fcnc\u00fc<\/strong>\u00a0bulu<\/strong>\u015f<\/strong>mas<\/strong>\u0131<\/strong>nda koronavir<\/strong>\u00fc<\/strong>s salg<\/strong>\u0131<\/strong>n<\/strong>\u0131<\/strong>yla de<\/strong>\u011f<\/strong>i<\/strong>\u015f<\/strong>en t<\/strong>\u00fc<\/strong>ketici al<\/strong>\u0131\u015f<\/strong>kanl<\/strong>\u0131<\/strong>klar<\/strong>\u0131<\/strong> ve yeni d<\/strong>\u00f6<\/strong>nemdeki t<\/strong>\u00fc<\/strong>keticinin kodlar<\/strong>\u0131<\/strong> ele al<\/strong>\u0131<\/strong>nd<\/strong>\u0131<\/strong>. Vodafone T\u00fcrkiye <\/strong>\u0130<\/strong>cra Kurulu Ba<\/strong>\u015f<\/strong>kan Yard<\/strong>\u0131<\/strong>mc<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> Meltem Bakiler <\/strong>\u015e<\/strong>ahin, P&G T\u00fcrkiye, Kafkasya ve Orta Asya Y\u00f6netim Kurulu Ba<\/strong>\u015f<\/strong>kan<\/strong>\u0131<\/strong> Tankut Turnao<\/strong>\u011f<\/strong>lu ve Nielsen T<\/strong>\u00fc<\/strong>rkiye Genel M<\/strong>\u00fc<\/strong>d<\/strong>\u00fc<\/strong>r<\/strong>\u00fc<\/strong> ve Do<\/strong>\u011f<\/strong>u Avrupa, Rusya, Ortado<\/strong>\u011f<\/strong>u ve Afrika Perakende Grup Ba<\/strong>\u015f<\/strong>kan Yard<\/strong>\u0131<\/strong>mc<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> Didem <\/strong>\u015e<\/strong>ekerel Erdo<\/strong>\u011f<\/strong>an, <\/strong>\u2018<\/strong>Yeni T<\/strong>\u00fc<\/strong>keticinin DNA<\/strong>\u2019<\/strong>s<\/strong>\u0131<\/strong>\u201d<\/strong> ba<\/strong>\u015f<\/strong>l<\/strong>\u0131<\/strong>kl<\/strong>\u0131<\/strong> zirvede perakende sekt<\/strong>\u00f6<\/strong>r<\/strong>\u00fc<\/strong> ve e-ticarette geli<\/strong>\u015f<\/strong>meler, t<\/strong>\u00fc<\/strong>keticinin talepleri do<\/strong>\u011f<\/strong>rultusunda ya<\/strong>\u015f<\/strong>anan d<\/strong>\u00f6<\/strong>n<\/strong>\u00fc<\/strong>\u015f<\/strong>\u00fc<\/strong>m ve salg<\/strong>\u0131<\/strong>n sonras<\/strong>\u0131<\/strong> d<\/strong>\u00f6<\/strong>neme ili<\/strong>\u015f<\/strong>kin beklenti ve <\/strong>\u00f6<\/strong>ng<\/strong>\u00f6<\/strong>r<\/strong>\u00fc<\/strong>leri de<\/strong>\u011f<\/strong>erlendirdi.<\/strong><\/h1>\n

30 Nisan 2020<\/strong> \u2013 Capital ve Ekonomist<\/strong> dergilerinin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, Vodafone Business<\/strong> sponsorlu\u011funda d\u00fczenlenen CEO Club Online Summit<\/strong>, i\u015f d\u00fcnyas\u0131n\u0131n bulu\u015fma noktas\u0131 olmaya devam ediyor. Online CEO Club toplant\u0131lar\u0131<\/strong>n\u0131n \u00fc\u00e7\u00fcnc\u00fcs\u00fcnde koronavir\u00fcs salg\u0131n\u0131 d\u00f6nemi<\/strong>nde \"\"perakende sekt\u00f6r\u00fcnde ya\u015fanan de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcm, de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131<\/strong> \u00e7er\u00e7evesinde ele al\u0131n\u0131rken yeni d\u00f6nemin t\u00fcketici profili konu\u015fuldu.<\/p>\n

Ekonomist Dergisi Yay\u0131n Y\u00f6netmeni Talat Ye<\/strong>\u015f<\/strong>ilo<\/strong>\u011f<\/strong>lu<\/strong>\u2019nun a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flayan CEO Club Online Summit,<\/strong> Vodafone T\u00fcrkiye <\/strong>\u0130<\/strong>cra Kurulu Ba<\/strong>\u015f<\/strong>kan Yard<\/strong>\u0131<\/strong>mc<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> Meltem Bakiler <\/strong>\u015e<\/strong>ahin, P&G T\u00fcrkiye, Kafkasya ve Orta Asya Y\u00f6netim Kurulu Ba<\/strong>\u015f<\/strong>kan<\/strong>\u0131<\/strong> Tankut Turnao<\/strong>\u011f<\/strong>lu <\/strong>ve Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc ve Do<\/strong>\u011f<\/strong>u Avrupa, Rusya, Ortado<\/strong>\u011f<\/strong>u ve Afrika Perakende Grup Ba<\/strong>\u015f<\/strong>kan Yard<\/strong>\u0131<\/strong>mc<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> Didem <\/strong>\u015e<\/strong>ekerel Erdo<\/strong>\u011f<\/strong>an<\/strong>\u2019<\/strong>\u0131<\/strong>n<\/strong> kat\u0131ld\u0131\u011f\u0131 Yeni D\u00fcnyada <\/strong>\u0130\u015f<\/strong> Yap<\/strong>\u0131\u015f<\/strong> \u015e<\/strong>ekillerimiz: Yeni T<\/strong>\u00fc<\/strong>keticinin DNA<\/strong>\u2019<\/strong>s<\/strong>\u0131<\/strong> temal\u0131 online sohbetle devam etti.Online CEO Club\u2019da perakende sekt\u00f6r\u00fc ve e-ticarette geli\u015fmeler, t\u00fcketicinin talepleri do\u011frultusunda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm ve salg\u0131n sonras\u0131 d\u00f6neme ili\u015fkin beklenti ve \u00f6ng\u00f6r\u00fclerle dijitalle\u015fmenin t\u00fcm bu s\u00fcre\u00e7lerdeki \u00f6nemi tart\u0131\u015f\u0131ld\u0131.<\/p>\n

Meltem Bakiler <\/strong>\u015e<\/strong>ahin: T\u00fcketici al<\/strong>\u0131\u015f<\/strong>kanl<\/strong>\u0131<\/strong>klar<\/strong>\u0131<\/strong>ndaki de<\/strong>\u011f<\/strong>i<\/strong>\u015f<\/strong>im telekom sekt<\/strong>\u00f6<\/strong>r<\/strong>\u00fc<\/strong>ne de yans<\/strong>\u0131<\/strong>d<\/strong>\u0131<\/strong><\/h2>\n

Koronavir\u00fcs salg\u0131n\u0131<\/strong>n\u0131n ekonomiden siyasete, e\u011fitimden t\u00fcketime t\u00fcm alanlarda<\/strong> k\u00f6kl\u00fc de\u011fi\u015fimler yaratt\u0131\u011f\u0131n\u0131 belirten Vodafone T\u00fcrkiye <\/strong>\u0130<\/strong>cra Kurulu Ba<\/strong>\u015f<\/strong>kan Yard<\/strong>\u0131<\/strong>mc<\/strong>\u0131<\/strong>s<\/strong>\u0131<\/strong> Meltem Bakiler <\/strong>\u015e<\/strong>ahin,<\/strong> hem i\u015fletmelerin hem t\u00fcketicilerin<\/em> dijitalle\u015fmenin \u00f6nemini net bir \u015fekilde g\u00f6rd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131. Meltem Bakiler \u015eahin<\/strong>, \u015f\u00f6yle konu\u015ftu:<\/span><\/p>\n

\u201cHayat\u0131m\u0131zda art\u0131k \u2018yeni normal\u2019<\/strong> diye bir kavram var. \u0130\u00e7inde bulundu\u011fumuz yeni d\u00f6nemde t\u00fcketim al\u0131\u015fkanlar\u0131m\u0131z<\/strong> da de\u011fi\u015fti. Hem kulland\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlerde hem de sat\u0131n ald\u0131\u011f\u0131m\u0131z kanallarda de\u011fi\u015fim g\u00f6zlemliyoruz. S\u00fcre\u00e7 i\u00e7erisinde son t\u00fcketiciye d\u00f6nen, ev i\u00e7i t\u00fcketime odaklanan<\/strong>, daha b\u00fcy\u00fck hacimli \u00fcr\u00fcnleri h\u0131zl\u0131 ve hijyenik \u015fekilde teslim eden firmalar pozitif bir \u015fekilde ayr\u0131\u015ft\u0131. T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fim telekom sekt\u00f6r\u00fcne<\/strong> de yans\u0131d\u0131. Ticaret ve al\u0131\u015fveri\u015f online<\/strong> kanala kayd\u0131. Evine ilk kez internet alanlar\u0131n<\/strong> say\u0131s\u0131nda yukar\u0131 y\u00f6nl\u00fc bir ivme<\/strong> devam ediyor. Evden \/uzaktan \u00e7al\u0131\u015fan ki\u015fi say\u0131s\u0131<\/strong>n\u0131n art\u0131\u015f\u0131 donan\u0131m, yaz\u0131l\u0131m, VPN ve telekonferans sistemleri<\/strong>ne olan talebi art\u0131rd\u0131. Evden \u00e7al\u0131\u015fma, uzaktan e\u011fitim<\/strong> gibi etkenler t\u00fcketicilerin data kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 da de\u011fi\u015ftirdi.Salg\u0131n \u00f6ncesinde ak\u015fam saatleri gibi belli zaman dilimlerine y\u0131\u011f\u0131lan kullan\u0131m art\u0131k g\u00fcn i\u00e7ine yay\u0131ld\u0131. Dolay\u0131s\u0131yla sekt\u00f6rde mobil ve sabit data kullan\u0131m\u0131<\/strong> artt\u0131. Vodafone \u00f6zelinde mobil trafikte %10<\/strong>, sabitte %60<\/strong>\u2019a varan art\u0131\u015flar g\u00f6zlemliyoruz. Salg\u0131n sonras\u0131 s\u00fcre\u00e7te ise uzaktan \u00e7al\u0131\u015fman\u0131n rafa kalkmayaca\u011f\u0131, hibrit bir \u00e7al\u0131\u015fma sistemi<\/strong>ne ge\u00e7ece\u011fimiz g\u00f6r\u00fc\u015f\u00fcndeyiz. Yani ekibin bir k\u0131sm\u0131n\u0131n evden \u00e7al\u0131\u015ft\u0131\u011f\u0131, bir k\u0131sm\u0131n\u0131n sahada, hareket halinde oldu\u011fu, iki taraf\u0131nda da<\/strong> birbirini besledi\u011fi bir d\u00fczen s\u00f6z konusu olabilir. Vodafone Business<\/strong> olarak her zaman oldu\u011fu gibi bu s\u00fcre\u00e7lerde de i\u015fletmelerimizin yan\u0131nda olmaya devam edece\u011fiz.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Capital ve Ekonomist dergilerinin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, Vodafone Business sponsorlu\u011funda ger\u00e7ekle\u015ftirilen CEO Club Online Summit\u2019in 3’\u00fcnc\u00fc\u00a0bulu\u015fmas\u0131nda koronavir\u00fcs salg\u0131n\u0131yla de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 ve yeni d\u00f6nemdeki […]<\/p>\n","protected":false},"author":1,"featured_media":112699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[66011,57063,70916,70913,25106,52259,66104,69696,70909,70911,70914,48193,70915,70910,24904,70912],"views":91,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112697"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=112697"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/112699"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=112697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=112697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=112697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}