{"id":112336,"date":"2020-04-24T13:49:09","date_gmt":"2020-04-24T10:49:09","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=112336"},"modified":"2020-04-24T13:55:51","modified_gmt":"2020-04-24T10:55:51","slug":"ramazan-ayi-ve-covid-19-etkisi-ile-degisen-dijital-davranislar-arastirmasi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ramazan-ayi-ve-covid-19-etkisi-ile-degisen-dijital-davranislar-arastirmasi\/","title":{"rendered":"(Turkish) Ramazan Ay\u0131 ve Covid-19 Etkisi ile De\u011fi\u015fen Dijital Davran\u0131\u015flar Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Heyecanla beklenen Ramazan ay\u0131 ve Ramazan Bayram\u0131 i\u00e7in geri say\u0131m ba\u015flad\u0131. Dua ve ibadetlerin yap\u0131laca\u011f\u0131 bu m\u00fcbarek ay hem maddi hem manevi olarak ki\u015fileri huzura ve olgunlu\u011fa eri\u015fmesine yard\u0131mc\u0131 oluyor. \u00d6zellikle birlikteli\u011fe ve huzura her zamankinden daha fazla ihtiya\u00e7 duyulan bu g\u00fcnlerde, AdColony yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ile T\u00fcrkiye\u2019de Ramazan d\u00f6neminde kullan\u0131c\u0131lar\u0131n dijital al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceledi ve de\u011fi\u015fimi ara\u015ft\u0131rd\u0131.<\/h1>\n

M\u00fcsl\u00fcmanlar<\/strong> i\u00e7in en \u00f6nemli d\u00f6nemlerden biri olan Ramazan boyunca<\/strong> oru\u00e7 tutanlar ay\u0131 dua, d\u00fc\u015f\u00fcnme ve topluma odaklanarak ge\u00e7irirler. Bu y\u0131l Ramazan 23 Nisan Per\u015fembe<\/strong> ak\u015fam\u0131 ba\u015flayacak ve 23 May\u0131s Cumartesi<\/strong> ak\u015fam\u0131 sona erecek. \u0130nsanlar Ramazan’a haz\u0131rlan\u0131rken<\/strong>, bu haz\u0131rl\u0131kta \"\"mobil cihazlar\u0131n ne t\u00fcr bir role sahip oldu\u011funu g\u00f6rmek ve mobil davran\u0131\u015f\u0131<\/strong> daha iyi anlamak i\u00e7in haz\u0131rlanan ara\u015ft\u0131rma, bu s\u00fcre zarf\u0131nda insanlar\u0131n g\u00fcnl\u00fck tercihleri<\/strong> \u200b\u200bhakk\u0131nda daha fazla bilgi edinmemizi sa\u011fl\u0131yor.<\/p>\n

Ramazan s\u00fcresince Corona virus salg\u0131n\u0131<\/strong> nedeniyle nas\u0131l de\u011fi\u015fiklikler olaca\u011f\u0131 da bu g\u00fcnlerde bir soru i\u015fareti. Camilerin kapanmas\u0131 ve toplu ibadetin toplum sa\u011fl\u0131\u011f\u0131 i\u00e7in ask\u0131ya al\u0131nmas\u0131n\u0131n ard\u0131ndan, ba\u011f\u0131\u015f\u0131kl\u0131k sistemi ve sa\u011fl\u0131k bak\u0131m\u0131ndan<\/strong> oru\u00e7 tutman\u0131n etkileri de tart\u0131\u015f\u0131l\u0131yor. Sadece T\u00fcrkiye\u2019de de\u011fil Orta Do\u011fu<\/strong> ve farkl\u0131 \u0130slam \u00fclkeleri<\/strong>nde de g\u00fcndemde olan bu konu, birlikteli\u011fe en \u00e7ok ihtiya\u00e7 duyulan bu d\u00f6nemde, Ramazan Ay\u0131<\/strong>‘n\u0131 bekleyen herkesin radar\u0131nda. Evde izolasyon i\u00e7inde olan toplumun al\u0131\u015fkanl\u0131klar\u0131nda da farkl\u0131l\u0131klar<\/strong> g\u00f6zlemleniyor. \u00d6zellikle Ramazan d\u00f6neminde<\/strong> kat\u0131l\u0131mc\u0131lar\u0131n %32’si<\/strong> ak\u0131ll\u0131 telefonlar\u0131nda daha fazla zaman ge\u00e7ireceklerini s\u00f6yl\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n % 75<\/strong>‘i g\u00fcn i\u00e7inde iftardan sonra (% 18<\/strong>) ve salonda (% 8<\/strong>) mobil cihazlar\u0131<\/strong> ile vakit ge\u00e7irdiklerini s\u00f6yl\u00fcyor.<\/p>\n

Oru\u00e7 Tutarken Zaman Ge\u00e7irmenin Keyifli Yolu Mobil Oyunlar<\/strong><\/h2>\n

Corona vir\u00fcs salg\u0131n\u0131<\/strong> nedeniyle mobil oyunlarda<\/strong> ge\u00e7irilen zaman\u0131n art\u0131\u015f\u0131 farkl\u0131 ara\u015ft\u0131rmalar ile kan\u0131tlanm\u0131\u015ft\u0131. Ramazan d\u00f6nemi<\/strong> \u00f6zelinde ise; kat\u0131l\u0131mc\u0131lar\u0131n %72<\/strong>‘si mobil oyun oynamak i\u00e7in ak\u0131ll\u0131 telefon<\/strong>lar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 s\u00f6ylerken, kat\u0131l\u0131mc\u0131lar\u0131n\u00a0% 41′<\/strong>i Ramazan ay\u0131nda mobil oyun oynamak<\/strong> i\u00e7in daha fazla zaman harcayacaklar\u0131n\u0131 s\u00f6yl\u00fcyor. Oyun oynarken keyifli vakit ge\u00e7irilmesi, zaman ge\u00e7irmenin kolayl\u0131\u011f\u0131, rahatlama ve g\u00fcndelik hayat\u0131n stresinden uzakla\u015fma<\/strong> gibi pozitif duygular, toplumu oyunlarda vakit ge\u00e7irmeye y\u00f6nlendiriyor. Ge\u00e7ti\u011fimiz sene Ramazan ay\u0131nda<\/strong> da \u00f6zellikle g\u00fcnd\u00fcz saatlerinde<\/strong> ve Sahur vakitlerinde<\/strong> mobil oyunlarda ge\u00e7irilen vaktin artt\u0131\u011f\u0131n\u0131 g\u00f6zlemlemi\u015ftik. Bu sene de yap\u0131lan ara\u015ft\u0131rma kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131<\/strong>n\u0131n bu \u015fekilde olaca\u011f\u0131 y\u00f6n\u00fcnde.<\/p>\n

Ramazan D\u00f6nemi Reklamverenler i\u00e7in de \u00d6nemli<\/strong><\/h2>\n

Ramazan d\u00f6nemi, oru\u00e7 tutan hedef kitlelere ula\u015fmak ve reklamlar<\/strong> ile fark\u0131ndal\u0131k yaratmak, markalar i\u00e7in de bir hayli \u00f6nemli. Geleneksel medya<\/strong> kadar, hedef kitlelerin al\u0131\u015fkanl\u0131klar\u0131n\u0131n dijitalle\u015fmesinin<\/strong> bir sonucu olarak, bu d\u00f6nemde de mobil reklamlar<\/strong> \u00f6n plana \u00e7\u0131k\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n % 66<\/strong>‘s\u0131 mobil cihazlar\u0131nda g\u00f6rd\u00fckleri reklamlar \u00fczerinden<\/strong> do\u011frudan bir sat\u0131n alma yap\u0131yorlar. %86<\/strong>‘s\u0131 ise \u00fcr\u00fcn kendileri ve tercihleri ile ilgili oldu\u011funda sat\u0131n alma yapacaklar\u0131<\/strong>n\u0131 belirtiyor. Bu da dijital reklamlar<\/strong>da her d\u00f6nem hedeflemenin \u00f6nemini vurguluyor.<\/p>\n

Ramazan m\u00fc\u015fterilerinin % 85<\/strong>‘i ak\u0131ll\u0131 telefonlar\u0131<\/strong>n\u0131 online al\u0131\u015fveri\u015f i\u00e7in kullan\u0131yor ve kullan\u0131c\u0131lar\u0131n %52<\/strong>‘si uygulama i\u00e7i sat\u0131n almay\u0131 tercih ediyor. Mobil deneyim<\/strong>in bir par\u00e7as\u0131 olarak web<\/strong> yerine uygulamalar\u0131n tercih edilmesi, kullan\u0131m kolayl\u0131\u011f\u0131 ve h\u0131z bak\u0131m\u0131ndan<\/strong> tercih ediliyor. Ge\u00e7ti\u011fimiz senelere k\u0131yasla mobil kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131<\/strong>n\u0131n her ge\u00e7en g\u00fcn uygulamalara do\u011fru kayd\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Bu da mobil uygulamalar\u0131n reklamverenler<\/strong> i\u00e7in yeni bir mecra olarak kabul g\u00f6rmesini sa\u011fl\u0131yor.<\/p>\n

Giyim ve Erzak En \u00c7ok Sat\u0131n Al\u0131nan \u00dcr\u00fcnler Aras\u0131nda<\/strong><\/h2>\n

Ramazan d\u00f6neminde k\u0131yafet, erzak ve \u015fekerleme \u00fcr\u00fcnleri<\/strong> \u00e7o\u011fu Ramazan m\u00fc\u015fterisi<\/strong>nin sat\u0131n almay\u0131 planlad\u0131\u011f\u0131 \u00fcr\u00fcnler. Ramazan ay\u0131 \u00fczerinde Coronavirus etkisi<\/strong> g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu d\u00f6nem, \u00f6zellikle online al\u0131\u015fveri\u015flerin ve yemek sipari\u015fleri<\/strong>nin artmas\u0131 bekleniyor. Bu d\u00f6nem de havayolu, seyahat gibi sekt\u00f6rlerde al\u0131\u015fveri\u015f yap\u0131lm\u0131yordu , bu sene Corona Vir\u00fcs etkisi<\/strong> ile bu konular\u0131n durma noktas\u0131nda oldu\u011funu g\u00f6r\u00fcyoruz. \u00a0Yine sinema, oyuncaklar, e\u011flence sekt\u00f6r\u00fc<\/strong> al\u0131\u015fveri\u015fin azald\u0131\u011f\u0131 alanlardan. Earnest Research<\/strong>\u2019un yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, video yay\u0131nlar\u0131, oyunlar, m\u00fczik yay\u0131nlar\u0131 ve online kitaplar<\/strong> kullan\u0131c\u0131lar\u0131n sat\u0131n alma yapt\u0131\u011f\u0131 alanlar aras\u0131nda 1’inci s\u0131rada geliyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Heyecanla beklenen Ramazan ay\u0131 ve Ramazan Bayram\u0131 i\u00e7in geri say\u0131m ba\u015flad\u0131. Dua ve ibadetlerin yap\u0131laca\u011f\u0131 bu m\u00fcbarek ay hem maddi hem manevi […]<\/p>\n","protected":false},"author":1,"featured_media":112339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[70528,70519,66079,66011,69655,70523,68447,70524,70529,70525,70522,70527,70521,30502,17382,70520,70526,846],"views":123,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112336"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=112336"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/112336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/112339"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=112336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=112336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=112336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}