{"id":111456,"date":"2020-04-08T17:20:37","date_gmt":"2020-04-08T14:20:37","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=111456"},"modified":"2020-04-08T17:52:18","modified_gmt":"2020-04-08T14:52:18","slug":"issizlik-sosyal-medya-kullanicilarinin-gundeminde-yer-aldi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/issizlik-sosyal-medya-kullanicilarinin-gundeminde-yer-aldi\/","title":{"rendered":"(Turkish) \u0130\u015fsizlik Sosyal Medya Kullan\u0131c\u0131lar\u0131’n\u0131n G\u00fcndeminde Yer Ald\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Haz\u0131rlanan raporda koronavir\u00fcs\u00fcn g\u00fcndeme getirdi\u011fi i\u015fsizlik konusunda sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n konu\u015fmalar\u0131 analiz etti. <\/strong><\/h1>\n

Sosyal CRM <\/strong>ve sosyal veri analizi<\/strong> \u015firketi Adba Analytics<\/em>, 20 Ocak \u2013 31 Mart 2020<\/strong> aral\u0131\u011f\u0131n\u0131 baz alarak haz\u0131rlad\u0131\u011f\u0131 raporda, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n koronavir\u00fcs\u00fcn g\u00fcndeme getirdi\u011fi i\u015fsizlik konusundaki payla\u015f\u0131mlar\u0131n\u0131<\/strong> ve konu\u015fmalar\u0131n\u0131<\/strong> analiz etti.<\/p>\n

\"\"\u00c7in<\/strong>\u2019in Wuhan kenti<\/strong>nde ilk vakan\u0131n g\u00f6r\u00fclmesiyle h\u0131zla yay\u0131lan koronavir\u00fcs<\/strong>, \u00f6l\u00fc say\u0131s\u0131<\/strong>n\u0131n art\u0131\u015f\u0131yla insanlar\u0131 pani\u011fe s\u00fcr\u00fckledi. Sosyal medya kullan\u0131c\u0131lar\u0131<\/strong> salg\u0131n ile ilgili g\u00fcncel geli\u015fmeleri<\/strong> ve vaka say\u0131s\u0131n\u0131 D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc (WHO)<\/strong> ba\u015fta olmak \u00fczere \u00e7e\u015fitli kurulu\u015flar\u0131n resmi hesaplar\u0131<\/strong>ndan takip etti.<\/p>\n

T\u00fcm d\u00fcnyay\u0131 pani\u011fe s\u00fcr\u00fckleyen salg\u0131n ile ilgili sosyal CRM<\/strong> ve veri analizi \u015firketi Adba Analytics<\/strong>; Twitter, Instagram, YouTube, Facebook<\/strong>, forum siteleri, bloglar<\/strong> ve haber siteleri<\/strong>ndeki T\u00fcrk\u00e7e ve \u0130ngilizce dillerindeki payla\u015f\u0131mlar\u0131 kapsayarak bir sosyal medya raporu<\/strong> haz\u0131rlad\u0131.<\/p>\n

T\u00fcrkiye 2’inci S\u0131rada!<\/strong><\/h2>\n

\u0130\u015fsizlik, i\u015ften \u00e7\u0131kar\u0131lma, \u00fccretli izin ve y\u0131ll\u0131k izin<\/strong> gibi konular hakk\u0131nda sosyal medya kullan\u0131c\u0131lar\u0131<\/strong>n\u0131n d\u00fcnya genelinde yapt\u0131\u011f\u0131 payla\u015f\u0131mlar 7 milyonun \u00fczerine<\/strong> \u00e7\u0131km\u0131\u015ft\u0131r. En \u00e7ok payla\u015f\u0131m adedi s\u0131ras\u0131yla ABD, T\u00fcrkiye, \u0130ngiltere, Hindistan <\/strong>ve Nijerya<\/strong> lokasyonlar\u0131ndan yap\u0131lm\u0131\u015ft\u0131r. S\u00f6z konusu payla\u015f\u0131mlar\u0131n say\u0131s\u0131 17 Mart itibar\u0131yla<\/strong> y\u00fcksek bir ivme kazanm\u0131\u015ft\u0131r.<\/p>\n

En \u00c7ok Payla\u015f\u0131m Yapan \u00dclkeler<\/strong><\/h2>\n

ABD: %46<\/p>\n

T\u00fcrkiye: %13<\/p>\n

\u0130ngiltere: %10<\/p>\n

Hindistan: %5<\/p>\n

Nijerya: %4<\/p>\n

Kanada: %4<\/p>\n

Avusturalya: %3<\/p>\n

Almanya: %1<\/p>\n

Singapur: %1<\/p>\n

Fransa: %1<\/p>\n

Payla\u015f\u0131m Adetleri<\/strong><\/h2>\n

Toplam: 7.200.000+<\/p>\n

Global: 5.700.000+<\/p>\n

T\u00fcrkiye: 1.300.000+<\/p>\n

Kaynak Da\u011f\u0131l\u0131m\u0131<\/strong><\/h2>\n

Global:<\/strong> %92 kullan\u0131c\u0131 yorumlar\u0131, %8 haber i\u00e7erikleri<\/p>\n

T\u00fcrkiye:<\/strong> %94 kullan\u0131c\u0131 yorumlar\u0131, %6 haber i\u00e7erikleri<\/p>\n

\u0130\u015fsizlik Kayg\u0131s\u0131n\u0131 \u0130\u00e7eren Payla\u015f\u0131mlar<\/strong><\/h2>\n

Global: 173.000+<\/p>\n

T\u00fcrkiye: 55.000+<\/p>\n

Cinsiyet Da\u011f\u0131l\u0131m\u0131<\/strong><\/h2>\n

Konuyla ilgili payla\u015f\u0131mlar\u0131n yap\u0131ld\u0131\u011f\u0131 mecralar incelendi\u011finde, T\u00fcrkiye\u2019de payla\u015f\u0131m yapan<\/strong> kullan\u0131c\u0131lar\u0131n %34<\/strong>\u2019\u00fc kad\u0131n, %65<\/strong>\u2019i erkek kullan\u0131c\u0131lardan olu\u015fmaktad\u0131r.<\/p>\n

Global:<\/strong> %57 erkek, %43 kad\u0131n<\/p>\n

T\u00fcrkiye:<\/strong> %65 erkek, %34 kad\u0131n<\/p>\n

Etkili Kullan\u0131c\u0131lar<\/strong><\/h2>\n

D\u00fcnya genelinde ve T\u00fcrkiye\u2019de i\u015fsizlik ile ilgili yap\u0131lan payla\u015f\u0131mlara en \u00e7ok etki eden kullan\u0131c\u0131lar siyaset\u00e7iler, yazarlar, ekonomistler, gazeteciler, sanat\u00e7\u0131lar ve markalar<\/strong> olmu\u015ftur.<\/p>\n

Etkili Kullan\u0131c\u0131lar \/ global<\/em><\/strong><\/h2>\n
    \n
  1. Bernie Sanders \/@BernieSanders<\/em><\/li>\n
  2. Robert Reich \/ @RBReich<\/em><\/li>\n
  3. Donald Trump \/ @realDonaldTrump<\/em><\/li>\n
  4. Charlie Kirk \/ @charliekirk11<\/em><\/li>\n
  5. Kevin McCarthy \/ @GOPLeader<\/em><\/li>\n
  6. Mayor Bill de Blasio \/ @NYCMayor<\/em><\/li>\n
  7. Shaun King \/ @shaunking<\/em><\/li>\n
  8. The New York Times \/ @nytimes<\/em><\/li>\n
  9. Laura Ingraham \/ @IngrahamAngle<\/em><\/li>\n
  10. Nancy Pelosi \/ @SpeakerPelosi<\/em><\/li>\n<\/ol>\n

    Etkili Kullan\u0131c\u0131lar \/ T\u00fcrkiye<\/em><\/strong><\/h2>\n
      \n
    1. Recep Tayyip Erdo\u011fan \/ @RTErdogan<\/em><\/li>\n
    2. Haluk Levent \/ @haluklevent<\/em><\/li>\n
    3. Dr. Fahrettin Koca \/ @drfahrettinkoca<\/em><\/li>\n
    4. Eren Erdem \/ @erenerdemnet<\/em><\/li>\n
    5. Vodafone T\u00fcrkiye \/ @vodafoneTR<\/em><\/li>\n
    6. T.C. \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 \/ @iletisim<\/em><\/li>\n
    7. Vodafone Destek \/ @VodafoneDestek<\/em><\/li>\n
    8. Vodafone Medya \/ @VodafoneMedya<\/em><\/li>\n
    9. Berat Albayrak \/ @BeratAlbayrak<\/em><\/li>\n
    10. Zehra Z\u00fcmr\u00fct Sel\u00e7uk \/ @ZehraZumrutS<\/em><\/li>\n<\/ol>\n

      En \u00c7ok Konu\u015fulan Markalar<\/strong><\/p>\n

      D\u00fcnya genelinde i\u015fsizlik ile ilgili konular\u0131 i\u00e7eren olumlu-olumsuz payla\u015f\u0131mlarda en s\u0131k yer alan markalar United Airlines, Amazon, Cognizant<\/strong> ve Marriott<\/strong> olmu\u015ftur.<\/p>\n

      Markalar \/ Payla\u015f\u0131mlara Etki Oran\u0131 (global)<\/em><\/strong><\/h2>\n
        \n
      1. United Airlines: 8.3<\/li>\n
      2. Amazon: 6.1<\/li>\n
      3. Cognizant: 5.6<\/li>\n
      4. Marriott: 3.1<\/li>\n
      5. Macys: 2.5<\/li>\n
      6. Target: 1.7<\/li>\n
      7. Apple: 1.6<\/li>\n
      8. Disney: 1.3<\/li>\n
      9. Ford: 1.3<\/li>\n
      10. Starbucks: 1.2<\/li>\n<\/ol>\n

        En \u00c7ok \u0130\u015ften \u00c7\u0131kar\u0131lma G\u00fcndemde!<\/strong><\/h2>\n

        \u0130\u015fsizlik konusu d\u00fcnya g\u00fcndeminde s\u0131k\u00e7a konu\u015fulurken i\u015ften \u00e7\u0131kar\u0131lma konusu T\u00fcrkiye\u2019de daha yo\u011fun bir \u015fekilde konu\u015fulmaktad\u0131r. \u00dccretsiz ve y\u0131ll\u0131k izin konular\u0131 ise d\u00fcnya ile benzer oranlarda sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n g\u00fcndeminde yer bulmaktad\u0131r.<\/p>\n

        Global<\/em><\/strong><\/h2>\n

        \u0130\u015fsizlik: 308.072<\/p>\n

        \u0130\u015ften \u00e7\u0131kar\u0131lma: 786.391<\/p>\n

        \u00dccretsiz izin \/ y\u0131ll\u0131k izin: 190.553<\/p>\n

        T\u00fcrkiye<\/em><\/strong><\/h2>\n

        \u0130\u015fsizlik: 93.037<\/p>\n

        \u0130\u015ften \u00e7\u0131kar\u0131lma: 961.253<\/p>\n

        \u00dccretsiz izin \/ y\u0131ll\u0131k izin: 190.716<\/p>\n

        \u00d6ne \u00c7\u0131kan Konu Ba\u015fl\u0131klar\u0131 \/ T\u00fcrkiye<\/strong><\/h2>\n

        \u0130\u015ften \u00e7\u0131kar\u0131lma: %62<\/p>\n

        \u00dccretli izin: %16<\/p>\n

        \u00dccretsiz izin: %12<\/p>\n

        \u0130\u015fsizlik: %6<\/p>\n

        Y\u0131ll\u0131k izin: %4<\/p>\n

        Payla\u015f\u0131mlar\u0131n \u0130\u00e7erik Da\u011f\u0131l\u0131m\u0131<\/strong><\/h2>\n

        Konuya dair T\u00fcrkiye\u2019de yap\u0131lan payla\u015f\u0131mlar\u0131n % 76<\/strong>\u2019l\u0131k b\u00fcy\u00fck k\u0131sm\u0131 negatif i\u00e7eriktedir. Yard\u0131m ve destek kampanyalar\u0131<\/strong> ile ilgili payla\u015f\u0131mlar\u0131n da etkisiyle pozitif bahsedilme oran\u0131 y\u00fczde 6 olmu\u015ftur.<\/p>\n

        T\u00fcrkiye: %76 negatif, %18 n\u00f6tr, %6 pozitif<\/p>\n

        En \u00c7ok Konu\u015fulan Markalar \/ T\u00fcrkiye<\/strong><\/h2>\n

        T\u00fcrkiye \u00e7ap\u0131nda\u00a0i\u015fsizlik<\/strong> ile ilgili konular\u0131 i\u00e7eren olumlu-olumsuz payla\u015f\u0131mlar<\/strong>da en s\u0131k yer alan markalar Vodafone, Turkcell, Toyota<\/strong> ve T\u00fcrk Telekom<\/strong> olmu\u015ftur.<\/p>\n

          \n
        1. Vodafone: 2.218<\/li>\n
        2. Turkcell: 774<\/li>\n
        3. Toyota: 692<\/li>\n
        4. T\u00fcrk Telekom: 577<\/li>\n
        5. T\u00fcrk Hava Yollar\u0131: 366<\/li>\n
        6. Halkbank: 154<\/li>\n
        7. Boyner: 101<\/li>\n
        8. LC Waikiki: 99<\/li>\n
        9. T\u00fcrkiye \u0130\u015f Bankas\u0131: 80<\/li>\n
        10. Akbank: 78<\/li>\n
        11. Garanti BBVA: 68<\/li>\n
        12. Pegasus: 68<\/li>\n
        13. Mavi: 60<\/li>\n
        14. Vak\u0131fBank: 55<\/li>\n
        15. A101: 46<\/li>\n<\/ol>\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Haz\u0131rlanan raporda koronavir\u00fcs\u00fcn g\u00fcndeme getirdi\u011fi i\u015fsizlik konusunda sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n konu\u015fmalar\u0131 analiz etti. Sosyal CRM ve sosyal veri analizi \u015firketi Adba Analytics, […]<\/p>\n","protected":false},"author":1,"featured_media":111462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[69803,66011,58543,52674,52259,23548,69809,69816,68651,69806,69805,69810,68643,69804,69807,69817,69808],"views":60,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/111456"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=111456"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/111456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/111462"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=111456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=111456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=111456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}