{"id":111026,"date":"2020-03-30T18:11:50","date_gmt":"2020-03-30T15:11:50","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=111026"},"modified":"2020-03-30T18:14:19","modified_gmt":"2020-03-30T15:14:19","slug":"henkel-2040-yilina-kadar-karbon-ayak-izini-yuzde-65-oranin-da-azaltacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/henkel-2040-yilina-kadar-karbon-ayak-izini-yuzde-65-oranin-da-azaltacak\/","title":{"rendered":"(Turkish) ’Henkel’ 2025 Y\u0131l\u0131na Kadar Karbon Ayak \u0130zini % 65 Oran\u0131nda Azaltacak"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Henkel<\/strong>, gelece\u011fe d\u00f6n\u00fck stratejik \u00e7er\u00e7evesini a\u00e7\u0131klad\u0131. Henkel CEO\u2019su Carsten Knobel<\/strong>, \u201cAmaca y\u00f6nelik b\u00fcy\u00fcme i\u00e7in olu\u015fturdu\u011fumuz yeni stratejik \u00e7er\u00e7evenin ana unsurlar\u0131; kazand\u0131ran bir portf\u00f6y<\/strong> ve inovasyon, s\u00fcrd\u00fcr\u00fclebilirlik <\/strong>ve dijitalle\u015fme<\/strong> alanlar\u0131nda ortaya konan rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc<\/strong>n yan\u0131 s\u0131ra, i\u015f birli\u011fi k\u00fclt\u00fcr\u00fc<\/strong> ve yetkin insanlar<\/strong>\u0131n olu\u015fturdu\u011fu sa\u011flam bir temele dayanan, gelece\u011fe haz\u0131r i\u015fletme modelleridir.<\/h1>\n

Bu stratejik \u00e7er\u00e7evemiz, orta ila uzun vadeli finansal hedefleri<\/strong>mizde de kendini g\u00f6stermektedir: % 2-4<\/strong> aras\u0131nda organik sat\u0131\u015f b\u00fcy\u00fcmesi<\/strong>, imtiyazl\u0131 hisse ba\u015f\u0131na karl\u0131l\u0131kta* sabit kurlarda tek haneli<\/strong> % oran\u0131n orta ve \u00fcst seviyelerinde<\/strong> b\u00fcy\u00fcme ve serbest nakit ak\u0131\u015f\u0131nda geli\u015fmeye y\u00f6nelik devam eden \"\"odaklanma.\u201d \u015feklinde konu\u015ftu.<\/p>\n

Ge\u00e7mi\u015fteki ba\u015far\u0131l\u0131 performansa dayanarak iddial\u0131 hedeflerle s\u00fcrd\u00fcr\u00fclebilirli\u011fi art\u0131rmak<\/strong><\/h2>\n

Henkel<\/strong>, 2040\u2019a kadar iklim-pozitif<\/strong> bir \u015firkete d\u00f6n\u00fc\u015febilmek amac\u0131yla, t\u00fcketicileri, m\u00fc\u015fterileri ve tedarik\u00e7ileriyle birlikte, 2025\u2019e kadar<\/strong> \u00fcretimlerinden kaynaklanan karbon ayak izini<\/strong> % 65<\/strong> oran\u0131nda azaltmay\u0131 ve 100 milyon ton karbondioksit tasarrufu sa\u011flamay\u0131<\/strong> planl\u0131yor. Henkel<\/strong> ayn\u0131 zamanda d\u00f6ng\u00fcsel bir ekonomiyi<\/strong> hayata ge\u00e7irmek ve do\u011fada s\u0131f\u0131r plastik at\u0131k hedefi<\/strong>ne ula\u015fmak amac\u0131yla 2025 i\u00e7in iddial\u0131 ambalajlama hedefleri belirledi: \u00dcretilen ambalajlar\u0131n tamam\u0131n\u0131n yeniden d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ya da yeniden kullan\u0131labilir** olmas\u0131n\u0131n yan\u0131 s\u0131ra Henkel<\/strong>, t\u00fcketim \u00fcr\u00fcnleri ambalajlar\u0131nda kullan\u0131lan fosil esasl\u0131 ve daha \u00f6nceden geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmemi\u015f plastik miktar\u0131<\/strong>n\u0131 % 50<\/strong> oran\u0131nda azaltmay\u0131 ama\u00e7l\u0131yor. Henkel <\/strong>ayn\u0131 zamanda, i\u00e7inde faaliyet g\u00f6sterdi\u011fi toplumlar b\u00fcnyesinde ortaya koydu\u011fu pozitif toplumsal etkiyi, 50.000\u2019in<\/strong> \u00fczerinde \u00e7al\u0131\u015fan\u0131n\u0131n sundu\u011fu katk\u0131n\u0131n artmas\u0131yla ortaya \u00e7\u0131kan sorumlu kaynak kullan\u0131m\u0131n\u0131n yan\u0131 s\u0131ra, 2025\u2019e<\/strong> kadar d\u00fcnya \u00e7ap\u0131nda 20 milyon insan\u0131n<\/strong> hayat\u0131n\u0131 daha iyi hale getirerek g\u00fc\u00e7lendirmek istiyor.<\/p>\n

Dijitalle\u015fmeyi M\u00fc\u015fteri ve T\u00fcketici De\u011feri Yaratan Bir Araca D\u00f6n\u00fc\u015ft\u00fcrmek<\/strong><\/h2>\n

Henkel<\/strong>, Dijitalle\u015fmeyi<\/strong> m\u00fc\u015fteri ve t\u00fcketici de\u011feri yaratan bir araca d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7l\u0131yor. \u015eirket, do\u011frudan t\u00fcketici ili\u015fkileri i\u00e7in mevcut dijital platformlar\u0131n kapsam\u0131n\u0131 geni\u015fleterek ve yenilerini yaratarak t\u00fcketici i\u015f birimlerinde 1\u2019e 1 etkile\u015fimi ve dijital sat\u0131\u015flar\u0131 art\u0131rmak<\/strong> istiyor. End\u00fcstriyel i\u015f birimlerinde ger\u00e7ekle\u015fen ba\u015ftan sona m\u00fc\u015fteri odakl\u0131 dijitalle\u015fme<\/strong>, yeni i\u015f potansiyeli \u00fcretmek ve m\u00fc\u015fteri deneyimini<\/strong> t\u00fcm temas noktalar\u0131nda daha dijital hale getirmek i\u00e7in kullan\u0131lacak. Buna ek olarak Henkel<\/strong>, ba\u015ftan sona veri entegrasyonu<\/strong> y\u00f6n\u00fcndeki \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrecek. Bu da \u015firkete, yapay zeka<\/strong> taraf\u0131ndan y\u00f6netilen yenilik\u00e7i ve ki\u015fiye \u00f6zel \u00e7\u00f6z\u00fcmler<\/strong> geli\u015ftirmek gibi f\u0131rsatlar sa\u011flayacak. Henkel<\/strong> ayn\u0131 zamanda, ba\u015fta gelecek odakl\u0131 becerilere ve sekt\u00f6rde<\/strong> derin teknolojik uzmanl\u0131\u011fa sahip veri bilimciler ve m\u00fchendisler<\/strong> olmak \u00fczere dijital yeteneklere yat\u0131r\u0131m yapacak. Son olarak Henkel,<\/strong> dijital i\u015fletme oda\u011f\u0131n\u0131 ve verimlili\u011fini g\u00fc\u00e7lendirmeyi<\/strong> ama\u00e7l\u0131yor. Henkel<\/strong> dijital yap\u0131s\u0131n\u0131 ba\u015ftan sona yeniden organize edecek ve \u201cDijital \u0130\u015f Birimi<\/strong>\u201d ad\u0131 ile yeni bir yap\u0131 olu\u015fturacak. Henkel,<\/strong> 2019 sonunda yeni bir CDIO (Dijital ve Bili\u015fim Y\u00f6neticisi)<\/strong> pozisyonu olu\u015fturdu. Henkel <\/strong>b\u00fcnyesindeki Dijital ve Bilgi Teknolojileri<\/strong> ekipleri bundan sonra, direkt olarak CEO<\/strong>\u2019ya ba\u011fl\u0131 olan CDIO liderli\u011fi<\/strong>nde, bir arada faaliyet g\u00f6sterecek.<\/p>\n

Henkel<\/strong>\u2019in yeni \u201cDijital \u0130\u015f Modeli<\/strong>\u201d iki ana temel \u00fczerine in\u015fa edilmi\u015ftir: 1’incisi<\/strong> verimlili\u011fi de\u011fer zinciri boyunca i\u015f s\u00fcre\u00e7lerini ve Bilgi Teknolojileri sistemleri<\/strong>ni s\u00fcrekli optimize ederek y\u00f6neten bir ara\u00e7 olan \u201c\u0130\u015f Teknolojisi<\/strong>.\u201d 2’incisi<\/strong> temel ise, piyasa odakl\u0131 bir geli\u015ftirme ve inovasyon<\/strong> birimi olan \u201cHenkel Dijital<\/strong>.\u201d Henkel<\/strong> bu \u00e7at\u0131 alt\u0131nda Berlin, Silikon Vadisi ve Asya\u2019da<\/strong> dijital inovasyon merkezleri olu\u015fturmay\u0131 hedefliyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Henkel, gelece\u011fe d\u00f6n\u00fck stratejik \u00e7er\u00e7evesini a\u00e7\u0131klad\u0131. Henkel CEO\u2019su Carsten Knobel, \u201cAmaca y\u00f6nelik b\u00fcy\u00fcme i\u00e7in olu\u015fturdu\u011fumuz yeni stratejik \u00e7er\u00e7evenin ana unsurlar\u0131; kazand\u0131ran bir […]<\/p>\n","protected":false},"author":1,"featured_media":111030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52,157],"tags":[69454,69456,69458,34504,67796,52259,26559,69455,3008,37486,10842,69459,57125,1296,37032,65918,69457,793,30764],"views":141,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/111026"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=111026"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/111026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/111030"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=111026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=111026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=111026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}