{"id":108732,"date":"2020-02-19T11:56:54","date_gmt":"2020-02-19T08:56:54","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=108732"},"modified":"2020-02-19T11:57:40","modified_gmt":"2020-02-19T08:57:40","slug":"petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda\/","title":{"rendered":"(Turkish) Petrol Ofisi CMO&#8217;su &#8216;Beril Alako\u00e7&#8217; T\u00fcrkiye\u2019nin En Etkin 50 CMO\u2019su Aras\u0131nda!"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/108732\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1><strong>Fortune T\u00fcrkiye ve DataExpert i\u015f birli\u011fi ile yap\u0131lan, markalar\u0131n yat\u0131r\u0131m getirisini artt\u0131rmas\u0131nda b\u00fcy\u00fck sorumluluk \u00fcstlenen CMO\u2019lara y\u00f6nelik ger\u00e7ekle\u015ftirilen \u201cT\u00fcrkiye\u2019nin En Etkin 50 CMO\u2019su\u201d ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. T\u00fcrkiye akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn geleneksel lideri Petrol Ofisi\u2019nin CMO\u2019su Beril Alako\u00e7, 2018 y\u0131l\u0131nda oldu\u011fu gibi 2019 y\u0131l\u0131nda da \u201cEn Etkin 50 CMO\u201d aras\u0131nda yerini ald\u0131.<img loading=\"lazy\" class=\"alignright wp-image-108735\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/02\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda-1.jpg\" alt=\"\" width=\"320\" height=\"459\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/02\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda-1.jpg 340w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/02\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda-1-209x300.jpg 209w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/02\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda-1-279x400.jpg 279w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2020\/02\/petrol-ofisi-cmosu-beril-alakoc-turkiyenin-en-etkin-50-cmo-su-arasinda-1-35x50.jpg 35w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/> <\/strong><\/h1>\n<p><strong>Petrol Ofisi<\/strong> gibi \u00e7ok \u00f6nemli bir markan\u0131n <strong>son d\u00f6nemde kaydetti\u011fi geli\u015fmelere<\/strong> katk\u0131da bulunmaktan duyduklar\u0131 memnuniyeti vurgulayan Beril Alako\u00e7, \u201c<strong>Petrol Ofisi T\u00fcrkiye<\/strong>\u2019nin en b\u00fcy\u00fck <strong>3\u2019\u00fcnc\u00fc \u015firketi<\/strong>. K\u00f6kl\u00fc, g\u00fc\u00e7l\u00fc ve yayg\u0131n dev bir yap\u0131ya sahip. Yaratt\u0131\u011f\u0131 katk\u0131lardan dolay\u0131 da T\u00fcrkiye\u2019nin en \u00f6nemli de\u011ferlerinden biri konumunda. Sekt\u00f6r\u00fcn\u00fcn <strong>geleneksel lideri ve her alanda, m\u00fc\u015fteriyi oda\u011f\u0131na<\/strong> alarak, en iyiyi, en do\u011fruyu yapmaya hedefleyen bir \u015firket. Son birka\u00e7 y\u0131l i\u00e7inde <strong>g\u00fc\u00e7l\u00fc ad\u0131mlar\u0131n at\u0131ld\u0131\u011f\u0131, \u00f6nemli geli\u015fmelerin kaydedildi\u011fi<\/strong> ve bunlar\u0131n g\u00fczel sonu\u00e7lar\u0131n\u0131n al\u0131nmaya ba\u015flad\u0131\u011f\u0131 bir d\u00f6nem ya\u015f\u0131yoruz. Ekip olarak bu zorlu ancak bir o kadar da <strong>g\u00fczel s\u00fcrece katk\u0131da bulunmaktan<\/strong> mutluluk ve onur duyuyoruz\u201d dedi.<\/p>\n<p><strong>En Etkin 50 CMO ara\u015ft\u0131rmas\u0131<\/strong> sonu\u00e7lar\u0131na da de\u011finen <strong>Beril Alako\u00e7<\/strong>, \u201cGeli\u015fen k\u00fcresel ekonomik ko\u015fullar paralelinde pazarlama departmanlar\u0131 daha fazla sorumluluk \u00fcstleniyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131nda yer alan; pazarlaman\u0131n \u015firketlerin <strong>total b\u00fct\u00e7eleri i\u00e7indeki<\/strong> pay\u0131n art\u0131\u015f\u0131 da CMO\u2019lar\u0131n bu <strong>artan sorumlulu\u011funun<\/strong> somut bir g\u00f6stergesi. Bununla birlikte ara\u015ft\u0131rmada, <strong>CMO\u2019lar\u0131n yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalarda<\/strong> dijitale ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7e ortalamas\u0131n\u0131n y\u00fcksek olarak g\u00f6r\u00fcnmesi de, elbette gelecek i\u00e7in \u00f6nemli bir anlam i\u00e7eriyor. Ancak, bu alanda sonuca ula\u015fmada <strong>temel unsur, nicelikten \u00e7ok, nitelik olarak<\/strong> \u00f6ne \u00e7\u0131k\u0131yor. Zira do\u011fru stratejilerle <strong>nokta at\u0131\u015f\u0131 yapabildi\u011finiz<\/strong> bu alanda, \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lara ula\u015fmak m\u00fcmk\u00fcn. Alan\u0131nda <strong>dijital platformlar\u0131 g\u00fc\u00e7l\u00fc ve etkin \u015fekilde<\/strong> kullanan <strong>Petrol Ofisi\u2019nin<\/strong> bug\u00fcne kadar bu alanda ortaya koydu\u011fu performans da bunun en g\u00fczel \u00f6rne\u011fi\u201d \u015feklinde konu\u015ftu.<\/p>\n<p>Adaylar\u0131n <strong>CMO ba\u015far\u0131 kriterlerindeki<\/strong> performanslar\u0131n\u0131n <strong>Ara\u015ft\u0131rma Dan\u0131\u015fma Kurulu<\/strong> taraf\u0131ndan incelenmesiyle belirlenen <strong>\u201cEn Etkin 50 CMO\u201d<\/strong> listesinde yer alan y\u00f6neticilere \u00f6d\u00fclleri, <strong>18 \u015eubat Sal\u0131<\/strong> g\u00fcn\u00fc <strong>Hilton Istanbul Bomonti Hotel<\/strong>\u2019de d\u00fczenlenen <strong>CMO Summit 2020<\/strong>\u2019de ger\u00e7ekle\u015ftirilen \u00f6zel bir t\u00f6renle verildi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Fortune T\u00fcrkiye ve DataExpert i\u015f birli\u011fi ile yap\u0131lan, markalar\u0131n yat\u0131r\u0131m getirisini artt\u0131rmas\u0131nda b\u00fcy\u00fck sorumluluk \u00fcstlenen CMO\u2019lara y\u00f6nelik ger\u00e7ekle\u015ftirilen \u201cT\u00fcrkiye\u2019nin En Etkin 50 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[52407,67267,67262,14494,67266,67263,36869,67264,52259,36868,53153,67265],"views":180,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/108732"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=108732"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/108732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/108736"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=108732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=108732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=108732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}