{"id":108381,"date":"2020-02-13T16:24:49","date_gmt":"2020-02-13T13:24:49","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=108381"},"modified":"2020-02-13T16:24:49","modified_gmt":"2020-02-13T13:24:49","slug":"alisveris-14-subatta-tuketime-degil-duygulara-vurgu-yapin","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-14-subatta-tuketime-degil-duygulara-vurgu-yapin\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: 14 \u015eubat’ta T\u00fcketime De\u011fil, Duygulara Vurgu Yap\u0131n!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda 14 \u015eubat ve di\u011fer \u00f6zel g\u00fcnler, markalar\u0131n insanlarla organik bir ba\u011f kurmas\u0131 ad\u0131na \u00f6nemli bir f\u0131rsatt\u0131r. Peki 14 \u015eubat nereden \u00e7\u0131km\u0131\u015ft\u0131r, markalar bu gibi \u00f6zel g\u00fcnlerde nelere dikkat etmelidir?<\/h1>\n

Her y\u0131l 14 \u015eubat\u2019ta<\/strong> kutlanan ve sevgililerin birbirlerine hediyeler ald\u0131\u011f\u0131<\/strong>, kutlamalar\u0131n yap\u0131ld\u0131\u011f\u0131 \"\"Sevgililer G\u00fcn\u00fc<\/strong> d\u00fcnyada bir\u00e7ok ki\u015fi i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Dijitalle\u015fmenin<\/strong> sonucunda mesafelerin \u00f6nemsizle\u015fmesi ve pop\u00fcler k\u00fclt\u00fcr etkisi ile b\u00fct\u00fcn d\u00fcnyaya yay\u0131lan 14 \u015eubat Sevgililer G\u00fcn\u00fc<\/strong>, markalar ve \u00fcreticiler<\/em> i\u00e7in b\u00fcy\u00fck bir ekonomi olu\u015fturmu\u015ftur.<\/p>\n

ABD Ulusal Perakendeciler Birli\u011fi<\/strong>‘nin derledi\u011fi verilere g\u00f6re ge\u00e7ti\u011fimiz y\u0131llarda ABD\u2019de Sevgililer G\u00fcn\u00fc kapsam\u0131nda yakla\u015f\u0131k 20 milyar dolarl\u0131k bir harcama yap\u0131lmaktad\u0131r. <\/strong><\/p>\n

SEVG\u0130L\u0130LER G\u00dcN\u00dc NED\u0130R, NASIL ORTAYA \u00c7IKTI? <\/strong><\/h2>\n

Baz\u0131 ara\u015ft\u0131rmac\u0131lara g\u00f6re 14 \u015eubat Sevgililer G\u00fcn\u00fcn\u00fcn hikayesi<\/strong> \u0130mparator 2’inci Claudius<\/strong>\u2019a dayanmaktad\u0131r. Roma\u2019y\u0131 koydu\u011fu<\/strong> kat\u0131 kurallarla y\u00f6neten imparator zaman i\u00e7erisinde ordusunda sava\u015facak erkek bulmakta zorlan\u0131r. Bunun sebebini ise, Romal\u0131 erkeklerin<\/strong> a\u015fklar\u0131n\u0131 ve ailelerini b\u0131rakmak istememeleri olarak g\u00f6rmekteydi. Bu sebeple Roma<\/strong>\u2019daki t\u00fcm ni\u015fan ve evlilikleri<\/strong> kald\u0131rd\u0131.<\/p>\n

Ayn\u0131 d\u00f6nemde orada ya\u015fayan Aziz Valentina<\/strong>, kendisi gibi papaz olan Aziz Marius ile birlikte \u0130mparator Claudius\u2019un yasa\u011f\u0131na ra\u011fmen \u00e7iftleri gizlice evlendiremeye<\/strong> devam etmekteydi. Bir s\u00fcre sonra bu durumu \u00f6\u011frenen imparator kurallar\u0131<\/strong> \u00e7i\u011fneyen Aziz Valentine\u2019yi<\/strong> tutuklatt\u0131rd\u0131 ve \u00f6ld\u00fcrtt\u00fc.<\/p>\n

K\u00f6keni, Roma Katolik Kilisesi’nin<\/strong> inan\u0131\u015f\u0131na dayanan bu g\u00fcn, Valentine<\/strong> ad\u0131na ilan edilen ve baz\u0131 toplumlarda ‘Aziz Valentin G\u00fcn\u00fc\u2019 (St. Valentine\u2019s Day)<\/strong> olarak bilinen bir bayram olarak \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n

14 \u015eUBAT NASIL YAYILDI? <\/strong><\/h2>\n

14 \u015eubat\u2019\u0131n bu denli pop\u00fclerle\u015fmesindeki en b\u00fcy\u00fck etkenlerden birisi de 1800 y\u0131llarda; bir i\u015f kad\u0131n\u0131 ve sanat\u00e7\u0131 olan Amerikal\u0131 Esther Howland’\u0131n ilk Sevgililer G\u00fcn\u00fc kart\u0131<\/strong>n\u0131 yollamas\u0131d\u0131r.<\/p>\n

19’uncu<\/strong> y\u00fczy\u0131l end\u00fcstri devrimi<\/strong> ile birlikte kartpostallar\u0131n fabrika \u00fcretimini m\u00fcmk\u00fcn k\u0131l\u0131nmas\u0131yla birlikte seri \u00fcretime ge\u00e7ilmi\u015f ve b\u00fct\u00fcn d\u00fcnyaya yay\u0131lm\u0131\u015ft\u0131r. Teknolojinin ilerlemesi ve end\u00fcstri k\u00fclt\u00fcr\u00fcn\u00fcn d\u00fcnyaya hakim olmas\u0131yla birlikte de d\u00fcnyaya yay\u0131lan bu ve buna benzer \u00f6zel g\u00fcnler b\u00fcy\u00fck ekonomileri olu\u015fturmu\u015ftur.<\/strong><\/p>\n

MARKALAR SEVG\u0130L\u0130LER G\u00dcN\u00dcNDE NEYE D\u0130KKAT ETMEL\u0130D\u0130R? <\/strong><\/h2>\n

Dijital d\u00fcnyada<\/strong> var olarak m\u00fc\u015fterilerine birebir temas etmek isteyen markalar i\u00e7in b\u00f6yle \u00f6zel g\u00fcnler bir f\u0131rsatt\u0131r.<\/p>\n

14 \u015eubat ve di\u011fer \u00f6zel g\u00fcnlerde<\/strong> markalar\u0131n hangi noktalara dikkat etmesi gerekti\u011fiyle ilgili konu\u015fan Proaktif Dijital \u0130leti\u015fim Ajans\u0131 Ba\u015fkan\u0131 Birg\u00fcl Ta\u015fdemir<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

\u201cT\u00fcketicilerle aras\u0131nda organik bir ba\u011f kurmak isteyen firmalar, markalar\u0131n\u0131 dijital d\u00fcnyada da sosyalle\u015ftirerek \u00f6zel g\u00fcnlerde onlar\u0131n duygular\u0131na hitap eden \u00f6zel i\u00e7erik ve kampanyalar d\u00fczenlemelidir.<\/strong> Yapmac\u0131l\u0131ktan uzak durularak verilmek istenen mesaj sade ve anla\u015f\u0131l\u0131r bir yolla iletilmelidir. Markan\u0131n kurumsall\u0131\u011f\u0131na zarar verebilecek kopya i\u00e7eriklerden uzak durulmas\u0131 gerekti\u011fi gibi, ayr\u0131\u015ft\u0131r\u0131c\u0131 s\u00f6ylemlerden de kesinlikle uzak durulmal\u0131d\u0131r.\u201d<\/p>\n

\u201cT\u00dcKET\u0130M\u0130 DE\u011e\u0130L SEVG\u0130YE VURGU YAPIN!\u201d<\/strong><\/h2>\n

T\u00fcketicilerle ayn\u0131 duygular\u0131n payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6stermenin \u00f6nemli oldu\u011funa vurgu yapan Ta\u015fdemir; \u201cSat\u0131\u015f odakl\u0131 ger\u00e7ekle\u015ftirilen kampanyalar art\u0131k insanlar\u0131n ilgisini \u00e7ekmemektedir. \u201cReklam kokan hareketler\u201d<\/strong> internet kullan\u0131c\u0131lar\u0131n\u0131 rahats\u0131z etmekte olup \u00e7o\u011fu zaman negatif etki olu\u015fturur. Bu sebeple yaln\u0131zca 14 \u015eubat \u00f6zelinde de\u011fil, b\u00fct\u00fcn \u00f6zel g\u00fcn kampanyalar\u0131nda \u00fcr\u00fcn odakl\u0131 vurgu yapmak yerine, duygulara hitap ederek insanlar\u0131n sesi olabilecek kampanyalar \u00fcretmek<\/strong> t\u00fcketici ile marka aras\u0131nda organik bir ba\u011f\u0131n olu\u015fmas\u0131ndaki en b\u00fcy\u00fck akt\u00f6rd\u00fcr.<\/p>\n

Onlarla ayn\u0131 duygu, ayn\u0131 d\u00fc\u015f\u00fcnce ve ayn\u0131 heyecan\u0131 payla\u015ft\u0131\u011f\u0131n\u0131 aktarabilecek orijinal kampanya fikirleri \u00fcretilmelidir. \u00d6zel olarak tasarlanm\u0131\u015f g\u00f6rseller, verilmek istenen ana mesaj\u0131 destekler nitelikte olmal\u0131d\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda 14 \u015eubat ve di\u011fer \u00f6zel g\u00fcnler, markalar\u0131n insanlarla organik bir ba\u011f kurmas\u0131 ad\u0131na \u00f6nemli bir f\u0131rsatt\u0131r. Peki 14 \u015eubat […]<\/p>\n","protected":false},"author":1,"featured_media":108384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[66465,66948,66953,52259,66952,66949,66951,66950],"views":165,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/108381"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=108381"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/108381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/108384"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=108381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=108381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=108381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}