{"id":105503,"date":"2019-12-30T14:51:22","date_gmt":"2019-12-30T11:51:22","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=105503"},"modified":"2019-12-30T14:51:22","modified_gmt":"2019-12-30T11:51:22","slug":"total-istasyonlari-ve-spotify-dan-yenilikci-is-birligi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/total-istasyonlari-ve-spotify-dan-yenilikci-is-birligi\/","title":{"rendered":"(Turkish) Total \u0130stasyonlar\u0131 ve Spotify\u2019dan Yenilik\u00e7i \u0130\u015f Birli\u011fi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019nin lider akaryak\u0131t \u015firketlerinden TOTAL istasyonlar\u0131,<\/strong> d\u00fcnyan\u0131n en \u00e7ok tercih edilen streaming m\u00fczik platformu Spotify ile T\u00fcrkiye\u2019de ilk defa kullan\u0131lan bir \u00e7al\u0131\u015fmaya imza att\u0131.<\/h1>\n

TOTAL istasyonlar\u0131,<\/strong> d\u00fcnyan\u0131n en \u00e7ok tercih edilen streaming m\u00fczik platformu<\/strong> Spotify ile reklam alan\u0131nda \u00f6nemli bir \u00e7al\u0131\u015fmaya<\/strong> imza att\u0131. Total istasyonlar\u0131<\/strong>, markan\u0131n reklam spotlar\u0131n\u0131n, Spotify \u00fczerinden ara\u00e7 s\u00fcr\u00fcc\u00fclerine ula\u015fmas\u0131n\u0131<\/strong> sa\u011flayacak olan ara\u00e7 i\u00e7i hedefli reklam \u00e7al\u0131\u015fmas\u0131<\/strong> ile T\u00fcrkiye\u2019de bir ilke imza att\u0131. Bu \u00e7al\u0131\u015fma ile birlikte Total istasyonlar\u0131<\/strong>, sadece otomotivle ilgili \"\"kullan\u0131c\u0131lar\u0131 hedeflemekle kalmad\u0131, o s\u0131rada otomobil i\u00e7inde oldu\u011funu bildi\u011fi<\/strong> s\u00fcr\u00fcc\u00fclere de bu \u00e7al\u0131\u015fma ile eri\u015fti.<\/p>\n

TOTAL istasyonlar\u0131n\u0131n<\/strong>, 2 milyardan fazla<\/em> \u00e7alma listesi ve 217 milyon ayl\u0131k aktif kullan\u0131c\u0131s\u0131<\/strong> ile d\u00fcnyan\u0131n en \u00e7ok tercih edilen streaming m\u00fczik platformu olan Spotify ile yapt\u0131\u011f\u0131 bu \u00f6zel \u00e7al\u0131\u015fma kapsam\u0131nda Total reklamlar\u0131, ara\u00e7 i\u00e7inde o anda Spotify<\/strong>\u2019dan m\u00fczik dinleyen<\/strong> yakla\u015f\u0131k 1 milyon ara\u00e7 s\u00fcr\u00fcc\u00fcs\u00fcne<\/strong> ula\u015ft\u0131. Total<\/strong>, bu \u00e7al\u0131\u015fma sayesinde, otomobil i\u00e7erisinde<\/strong> oldu\u011funu bildi\u011fi s\u00fcr\u00fcc\u00fcleri teklif ve f\u0131rsatlar\u0131ndan haberdar etti. Daha \u00f6nceki reklam modellerinde, o anda s\u00fcr\u00fcc\u00fcn\u00fcn ara\u00e7 i\u00e7erisinde olup olmad\u0131\u011f\u0131 bilinemiyorken, bu reklam model ile s\u00fcr\u00fcc\u00fclere<\/strong> ara\u00e7 i\u00e7erisindeyken eri\u015fim sa\u011fland\u0131.<\/p>\n

M\u00fczik end\u00fcstrisi ve m\u00fczik dinleme ara\u00e7lar\u0131 teknoloji<\/strong> sayesinde g\u00fcn ge\u00e7tik\u00e7e de\u011fi\u015fiyor. Ancak insanlar\u0131n otomobillerinde m\u00fczik dinleme al\u0131\u015fkanl\u0131\u011f\u0131 hala devam ediyor. G\u00fcn\u00fcm\u00fczde pek \u00e7ok ki\u015fi, yolda ve trafikte ki\u015fiselle\u015ftirilmi\u015f dinleme deneyimi<\/strong> sunan m\u00fczik platformu Spotify<\/strong>\u2019\u0131 tercih ediyor. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, ara\u00e7 kullananlar\u0131n %87\u2019si<\/strong> arabada m\u00fczik dinliyor ve % 55\u2019i<\/strong> m\u00fczik dinleme platformu olarak Spotify\u2019\u0131 tercih ediyor. Son 5 y\u0131lda<\/strong> otomobilinde en az bir kez \u00e7evrimi\u00e7i yay\u0131n hizmeti<\/strong> kullanan ki\u015filerin say\u0131s\u0131 % 26’dan % 44’e kadar<\/strong> y\u00fckselmi\u015f durumda. Spotify kullananlar\u0131n % 34\u2019\u00fc ise uygulamay\u0131 otomobillerinde kullan\u0131yor ve ki\u015fisel tercihlerine<\/strong> g\u00f6re m\u00fczik dinliyorlar.<\/p>\n

T\u00fcrkiye, Spotify\u2019\u0131 en fazla kullanan \u00fclkelerden biri. Bug\u00fcn T\u00fcrkiye\u2019de Spotify kullan\u0131c\u0131lar\u0131<\/strong> g\u00fcnde aktif olarak ortalama 2 saatten fazla<\/strong> zaman ge\u00e7iriyor.<\/p>\n

Total istasyonlar\u0131,<\/strong> pazarlama ve reklam alan\u0131nda<\/em> d\u00fcnyada y\u00fckselen trendler aras\u0131nda<\/strong> yer alan bu reklam \u00e7al\u0131\u015fmas\u0131n\u0131, T\u00fcrkiye\u2019de ilk kez hayata ge\u00e7iren marka olarak yine bir ilke imza<\/strong> att\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019nin lider akaryak\u0131t \u015firketlerinden TOTAL istasyonlar\u0131, d\u00fcnyan\u0131n en \u00e7ok tercih edilen streaming m\u00fczik platformu Spotify ile T\u00fcrkiye\u2019de ilk defa kullan\u0131lan bir \u00e7al\u0131\u015fmaya […]<\/p>\n","protected":false},"author":1,"featured_media":105505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[52407,63933,63938,63934,63935,63936,63937,63931,63932,41525,25360,42113],"views":229,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/105503"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=105503"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/105503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/105505"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=105503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=105503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=105503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}