{"id":105339,"date":"2019-12-27T18:31:45","date_gmt":"2019-12-27T15:31:45","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=105339"},"modified":"2019-12-27T18:32:16","modified_gmt":"2019-12-27T15:32:16","slug":"turkiyenin-otomobili-yeni-ligde-yolculugu-na-basladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiyenin-otomobili-yeni-ligde-yolculugu-na-basladi\/","title":{"rendered":"(Turkish) T\u00fcrkiye&#8217;nin Otomobili &#8216;Yeni Lig&#8217;de Yolculu\u011funa Ba\u015flad\u0131"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/105339\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1><strong>T\u00fcrkiye\u2019nin Otomobili Giri\u015fim Grubu (TOGG) Bili\u015fim Vadisi\u2019nde ger\u00e7ekle\u015ftirdi\u011fi \u2018Yenili\u011fe Yolculuk\u2019 bulu\u015fmas\u0131nda, kurulu\u015fundan bug\u00fcne ge\u00e7en 18 ayda ald\u0131\u011f\u0131 mesafeyi ve T\u00fcrkiye\u2019de teknolojik d\u00f6n\u00fc\u015f\u00fcme nas\u0131l \u00f6nc\u00fcl\u00fck edece\u011fini payla\u015ft\u0131. T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ile perakende, otomotiv, telekom\u00fcnikasyon ve t\u00fcketici elektroni\u011fi gibi farkl\u0131 alanlarda deneyimleri olan Anadolu Grubu, BMC, K\u00f6k Grubu, Turkcell, Zorlu Grubu\u2019nun sinerjisi ve daha \u00f6nce T\u00fcrkiye\u2019de benzeri olmayan bir i\u015f birli\u011fi modeliyle kurulan TOGG, otomotivin mobilite ekosistemine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn habercisi ilk \u00f6n g\u00f6sterim ara\u00e7lar\u0131n\u0131 \u00fclkemiz ve d\u00fcnya sahnesine \u00e7\u0131kard\u0131. <\/strong><\/h1>\n<p><strong>T\u00fcrkiye\u2019nin Otomobili Giri\u015fim Grubu (TOGG)<\/strong> 2022 y\u0131l\u0131nda \u00fcretimine ba\u015flayaca\u011f\u0131, geli\u015ftirme s\u00fcreci devam eden C-SUV modelinin \u00f6n g\u00f6sterim versiyonunu tan\u0131tt\u0131. Gebze\u2019deki Bili\u015fim Vadisi\u2019nde ger\u00e7ekle\u015fen Yenili\u011fe Yolculuk Bulu\u015fmas\u0131nda<strong> C-SUV modeli<\/strong>yle birlikte bir de <strong>C- Sedan konsepti<\/strong> g\u00f6sterildi.<\/p>\n<p><img loading=\"lazy\" class=\"alignright wp-image-105342\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/12\/turkiyenin-otomobili-yeni-ligde-yolculuga-basladi-2.jpg\" alt=\"\" width=\"320\" height=\"218\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/12\/turkiyenin-otomobili-yeni-ligde-yolculuga-basladi-2.jpg 716w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/12\/turkiyenin-otomobili-yeni-ligde-yolculuga-basladi-2-300x204.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/12\/turkiyenin-otomobili-yeni-ligde-yolculuga-basladi-2-500x341.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/12\/turkiyenin-otomobili-yeni-ligde-yolculuga-basladi-2-73x50.jpg 73w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>Resmi kurulu\u015fu <strong>28 Haziran 2018\u2019de<\/strong> ger\u00e7ekle\u015fen ve kurulu\u015fundan 18 ay sonra <strong>tasar\u0131m ve m\u00fchendislik \u00e7al\u0131\u015fmalar\u0131<\/strong>n\u0131n geldi\u011fi noktay\u0131 g\u00f6steren ilk \u00f6n g\u00f6sterim arac\u0131n\u0131 ve Sedan konseptini g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131karan TOGG, <strong>T\u00fcrk Otomotiv end\u00fcstrisinin<\/strong> kalbi olan <strong>Marmara B\u00f6lgesi\u2019nde<\/strong> kurulacak fabrikas\u0131n\u0131n temelini 2020 y\u0131l\u0131nda atacak. 2030 y\u0131l\u0131na kadar ise fikri ve s\u0131nai m\u00fclkiyet haklar\u0131 tamamen kendisine ait bir ortak e-platform \u00fczerinde 5 farkl\u0131 model \u00fcretecek.<\/p>\n<p><strong>Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan<\/strong>, TBMM Ba\u015fkan\u0131 Mustafa \u015eentop, Cumhurba\u015fkan\u0131 Yard\u0131mc\u0131s\u0131 Fuat Oktay, Cumhurba\u015fkanl\u0131\u011f\u0131 Kabinesi \u00dcyeleri, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi ve TOGG Y\u00f6netim Kurulu Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu, T\u00fcrkiye\u2019nin Otomobili Giri\u015fim Grubu hissedarlar\u0131, \u0130\u015f d\u00fcnyas\u0131 temsilcileri ile TOGG \u00e7al\u0131\u015fanlar\u0131 ve yak\u0131nlar\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 <strong>2 bin ki\u015filik bir davetli<\/strong> toplu\u011fuyla ger\u00e7ekle\u015fen bulu\u015fman\u0131n sonunda sahneye \u00e7\u0131kan T\u00fcrkiye\u2019nin ilk otomobilleri b\u00fcy\u00fck bir co\u015fku ve be\u011feniyle kar\u015f\u0131land\u0131.<\/p>\n<p><strong>Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131<\/strong> taraf\u0131ndan 2023 hedefleri i\u00e7inde stratejik \u00f6neme sahip projelerden biri olarak de\u011ferlendirilen T\u00fcrkiye\u2019nin Otomobili, hedeflenen teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn de \u00f6nc\u00fclerinden olacak.<\/p>\n<p>Projenin hemen ba\u015f\u0131nda <strong>2 ayr\u0131 \u00f6zg\u00fcn patenti<\/strong> kayda ge\u00e7irerek iddias\u0131n\u0131n alt\u0131n\u0131 \u00e7izen <strong>TOGG<\/strong>, bir\u00e7ok \u2018ilk\u2019 ve \u2018en\u2019leri ile de <strong>T\u00fcrkiye\u2019de mobilite ekosisteminin<\/strong> ak\u0131ll\u0131 cihazlar etraf\u0131nda geli\u015fimi harekete ge\u00e7irecek. \u00dcretime ba\u015flayaca\u011f\u0131 <strong>2022 y\u0131l\u0131<\/strong> itibariyle de <strong>Avrupa\u2019n\u0131n klasik olmayan do\u011fu\u015ftan elektrikli ilk SUV \u00fcreticisi <\/strong>olarak end\u00fcstride yerini alacak.<\/p>\n<h2><strong>Yar\u0131m as\u0131rl\u0131k hayale bir ad\u0131m daha yakla\u015ft\u0131k<\/strong><\/h2>\n<p>TOBB Ba\u015fkan\u0131 ve TOGG Y\u00f6netim Kurulu Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu, t\u00f6rende yapt\u0131\u011f\u0131 konu\u015fmada T\u00fcrkiye\u2019nin yar\u0131m as\u0131rl\u0131k hayaline bir ad\u0131m daha yakla\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Hisarc\u0131kl\u0131o\u011flu s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c2017\u2019de TOBB Genel Kurulu\u2019nda say\u0131n Cumhurba\u015fkan\u0131m\u0131z bize bir \u00e7a\u011fr\u0131 yapm\u0131\u015f ve bu i\u015fi bizim \u00fcstlenmemizi istemi\u015fti. Biz de yola \u00e7\u0131kt\u0131k ve babayi\u011fitlerimizi bir araya getirdik. Rabbimize \u015f\u00fck\u00fcrler olsun, verdi\u011fimiz s\u00f6z\u00fcn arkas\u0131nday\u0131z. <strong>Otomotiv sekt\u00f6r\u00fc kabuk de\u011fi\u015ftiriyor. Ve bizim i\u00e7in yeni bir f\u0131rsat penceresi a\u00e7\u0131l\u0131yor. <\/strong>1960\u2019larda bu f\u0131rsat\u0131 ka\u00e7\u0131rm\u0131\u015ft\u0131k. Devrim arabas\u0131na sahip \u00e7\u0131kamam\u0131\u015f ve T\u00fcrkiye\u2019nin otomobili yapamam\u0131\u015ft\u0131k. Bug\u00fcne kadar \u00e7ok denedik, \u00e7ok konu\u015ftuk ama ba\u015faramad\u0131k. Ama bu sefer Allah\u2019\u0131n izniyle ba\u015faraca\u011f\u0131z.\u201d<\/p>\n<h2><strong>Bir otomobilden fazlas\u0131n\u0131 yap\u0131yoruz<\/strong><\/h2>\n<p>\u201cNiye T\u00fcrkiye\u2019nin otomobili diyoruz biliyor musunuz?\u201d diyen Hisarc\u0131kl\u0131o\u011flu, \u201c\u00c7\u00fcnk\u00fc sadece\u00fcretilmeyecek, markas\u0131 da bizim olacak, patenti de bizim olacak, tasar\u0131m\u0131 da bizim olacak. Lisans almayaca\u011f\u0131z, lisans sataca\u011f\u0131z. Montaj yapmayaca\u011f\u0131z, montaj yapt\u0131raca\u011f\u0131z. Ba\u015fkas\u0131n\u0131n patenti i\u00e7in \u00e7al\u0131\u015fmayaca\u011f\u0131z, kendi patentlerimiz i\u00e7in yabanc\u0131 m\u00fchendisleri \u00e7al\u0131\u015ft\u0131raca\u011f\u0131z. Allah\u2019\u0131n izni, milletimizin inanc\u0131, sonra Cumhurba\u015fkan\u0131m\u0131z\u0131n destekleriyle bu i\u015fi ba\u015faraca\u011f\u0131z. 2022\u2019de de in\u015fallah ilk arac\u0131m\u0131z\u0131 hep birlikte banttan indirece\u011fiz. \u0130\u015fte bu y\u00fczden, <strong>T\u00fcrkiye\u2019nin Otomobili, sadece yerli marka araba yapmak de\u011fildir. T\u00fcrkiye\u2019nin Otomobili bir otomobilden daha fazlas\u0131d\u0131r. T\u00fcrkiye\u2019nin Otomobili meydan okumad\u0131r.<\/strong> T\u00fcrkiye\u2019nin Otomobili teknolojik d\u00f6n\u00fc\u015f\u00fcmd\u00fcr, k\u00fcresel markad\u0131r, <strong>20 bin ilave istihdamd\u0131r, 7,5 milyar dolar daha az cari a\u00e7\u0131kt\u0131r. <\/strong><\/p>\n<h2><strong>Gayri safi milli has\u0131laya 50 milyar dolar katk\u0131d\u0131r<\/strong>.\u201d<\/h2>\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm daha yeni ba\u015flad\u0131<\/strong><\/p>\n<p>Yenili\u011fe Yolculuk bulu\u015fmas\u0131nda otomotivin mobilite ekosistemine d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc anlatan TOGG CEO\u2019su M. G\u00fcrcan Karaka\u015f da, d\u00fcnyada oyunun kurallar\u0131n\u0131n de\u011fi\u015fti\u011fine vurgu yaparak <strong>\u2018T\u00fcrkiye\u2019nin Otomobili\u2019 projesine do\u011fru zamanda ve do\u011fru yerde start verildi\u011fini s\u00f6yledi.<\/strong> Teknoloji alan\u0131nda, sosyal alanlarda ve d\u00fczenleyici kurumlar\u0131n kararlar\u0131nda etkisi yo\u011fun bi\u00e7imde hissedilen mega trendlerin otomobili ev ve i\u015ften sonra yeni bir ya\u015fam alan\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc ifade eden Karaka\u015f, <strong>\u201cBu d\u00f6n\u00fc\u015f\u00fcmle otomotivdeki k\u00e2r havuzlar\u0131 el de\u011fi\u015ftiriyor. Sekt\u00f6rde b\u00fcy\u00fcme talep bazl\u0131 mobilite, veri bazl\u0131 i\u015f modelleri, otonom ve payla\u015f\u0131m \u00e7\u00f6z\u00fcmleri gibi daha k\u00e2rl\u0131 yeni i\u015flerden gelecek\u201d <\/strong>diye konu\u015ftu. Karaka\u015f, \u201c<strong>D\u00fcnyada elektrikli ve ba\u011flant\u0131l\u0131 otomobil yar\u0131\u015f\u0131nda herkes yolun ba\u015f\u0131nda. Bu yar\u0131\u015fta \u00e7evik, yarat\u0131c\u0131, i\u015f birli\u011fine a\u00e7\u0131k ve kullan\u0131c\u0131 odakl\u0131 organizasyonlar ba\u015far\u0131l\u0131 olacak. Biz de do\u011fru zamanda do\u011fru yerdeyiz<\/strong>\u201d diye s\u00f6zlerine devam etti.<\/p>\n<p>\u00dcretecekleri ilk arac\u0131n bir SUV oldu\u011funu belirten Karaka\u015f, bunun nedenini ise \u015f\u00f6yle anlatt\u0131:<\/p>\n<p>\u201c<strong>D\u00fcnyada ve T\u00fcrkiye\u2019de son 5 y\u0131lda en h\u0131zl\u0131 b\u00fcy\u00fcyen ve gelecek 5 y\u0131lda en h\u0131zl\u0131 b\u00fcy\u00fcyecek segment SUV. Bunun yan\u0131nda T\u00fcrk t\u00fcketicilerinin sahip olmay\u0131 en fazla istedi\u011fi ancak yerli alternatifin yok denecek kadar az oldu\u011fu bu segmentin <\/strong>be\u011fenilen bir marka olu\u015fturmak i\u00e7in en uygun ba\u015flang\u0131\u00e7 oldu\u011funu biliyoruz.\u201d<\/p>\n<h2><strong>Fikri ve s\u0131nai m\u00fclkiyet haklar\u0131 % 100 T\u00fcrkiye\u2019nin<\/strong><\/h2>\n<p><strong>T\u00fcrkiye\u2019nin Otomobili\u2019nin fikri ve s\u0131nai m\u00fclkiyet haklar\u0131n\u0131n y\u00fczde 100 T\u00fcrkiye\u2019ye ait <\/strong>oldu\u011funu belirten M. G\u00fcrcan Karaka\u015f, \u201cProfesyonel bir b\u00fct\u00fcnl\u00fckle, T\u00fcrkiye\u2019nin k\u00fcresel markas\u0131n\u0131 ortaya \u00e7\u0131karmak i\u00e7in var g\u00fcc\u00fcm\u00fczle ve d\u00fcnyan\u0131n en iyileriyle \u00e7al\u0131\u015f\u0131yoruz. <strong>Daha yola \u00e7\u0131karken 15 y\u0131ll\u0131k yol haritam\u0131z\u0131 ad\u0131m ad\u0131m planlad\u0131k.<\/strong> Ortalama i\u015f tecr\u00fcbeleri 10 y\u0131l\u0131n \u00fczerinde, i\u015finin ehli, i\u015fine adanm\u0131\u015f, k\u00fcresel tecr\u00fcbesi olan, a\u011f\u0131rl\u0131kl\u0131 m\u00fchendislerden kurulu bir ekip olu\u015fturduk. Her ge\u00e7en g\u00fcn b\u00fcy\u00fcyen ekibimiz <strong>114 ki\u015fiye<\/strong> ula\u015ft\u0131. \u00c7evik, h\u0131zl\u0131 kararlar alabilen bir organizasyon olu\u015fturduk ve kullan\u0131c\u0131 odakl\u0131 bir yakla\u015f\u0131m benimseyerek, her faaliyetimizde pazar ve kullan\u0131c\u0131 beklentilerine kulak veriyoruz. <strong>\u00dclkemizin t\u00fcm tecr\u00fcbe ve yetkinliklerini \u00f6nemsiyoruz. Varsa \u00fclkemizdeki, \u00fclkemizde hen\u00fcz yoksa d\u00fcnyadaki en iyi i\u015f ortaklar\u0131n\u0131 bulup onlarla kendi m\u00fchendislerimizin y\u00f6netiminde i\u015f birli\u011fi yapt\u0131k, yapmaya devam ediyoruz.<\/strong> En \u00f6nemlisi, d\u00fcnyan\u0131n \u00f6nemli oyuncular\u0131n\u0131 inceleyerek ve k\u0131yaslayarak belirledi\u011fimiz \u201colmazsa olmaz ba\u015far\u0131 kriterlerinden\u201d taviz vermeden yol al\u0131yoruz. <strong>Yeni bir otomobil markas\u0131n\u0131 in\u015fa ederken ayn\u0131 zamanda k\u00fcresel bir marka ortaya \u00e7\u0131kar\u0131p d\u00fcnya ile rekabete giriyoruz<\/strong>. Geni\u015f \u00fcr\u00fcn gam\u0131yla, tasar\u0131msal cazibesi, teknolojik yetenekleri, <strong>end\u00fcstriyel g\u00fcc\u00fc ve k\u00fclt\u00fcr\u00fcm\u00fczden<\/strong> ilham alan detaylar\u0131 ile <strong>T\u00fcrkiye\u2019nin Otomobili\u2019ne<\/strong> kavu\u015faca\u011f\u0131z\u201d dedi.<\/p>\n<p>Teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek i\u00e7in \u00fclkelerde uygulama platformlar\u0131na ihtiya\u00e7 duyuldu\u011funun alt\u0131n\u0131 \u00e7izen Karaka\u015f<strong> \u201cOtomobilin ak\u0131ll\u0131 bir cihaza d\u00f6n\u00fc\u015fmesi s\u00fcrecinde ortaya \u00e7\u0131kacak yeni teknoloji ve yeni i\u015f fikirlerinin uygulanabilmesi, kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131labilmesi i\u00e7in bir platform haline gelece\u011fiz. Teknolojinin zirvesinde gezinen, m\u00fchendisli\u011fi ile meydan okuyan, T\u00fcrkiye\u2019nin \u00fcretim g\u00fcc\u00fc ve yetkinlikleriyle ortaya \u00e7\u0131kan \u2018T\u00fcrkiye\u2019nin Otomobili\u2019 etraf\u0131nda olu\u015facak mobilite ekosistemimiz bir\u00e7ok yeni i\u015f modellerini ve giri\u015fimleri tetikleyecek. Bunun d\u00fcnyada da ses getirece\u011fine inan\u0131yoruz\u201d <\/strong>diye konu\u015ftu.<\/p>\n<h2><strong>Cep telefonundaki d\u00f6n\u00fc\u015f\u00fcm otomobilde de ya\u015fan\u0131yor<\/strong><\/h2>\n<p><strong>T\u00fcrkiye\u2019nin Otomobili\u2019nin<\/strong>, beraberinde bir mobilite ekosisteminin olu\u015fmas\u0131na da olanak sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yleyen M. G\u00fcrcan Karaka\u015f, \u201c<strong>M\u00fc\u015fteri beklentileri de\u011fi\u015fiyor, cep telefonlar\u0131n\u0131n ak\u0131ll\u0131 telefonlara d\u00f6n\u00fc\u015f\u00fcm\u00fcnde ya\u015fananlar otomobil d\u00fcnyas\u0131nda yineleniyor. <\/strong>Otomobil ak\u0131ll\u0131 bir cihaza, yeni bir ya\u015fam alan\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Bu trendi g\u00f6zeterek geli\u015ftirdi\u011fimiz<strong> otomobilimiz bir teknoloji platformu<\/strong> olarak bir\u00e7ok sekt\u00f6rde yeni giri\u015fimlerin uygulama alan\u0131 olacak ve d\u00fcnyaya a\u00e7\u0131lmalar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak\u201d diye konu\u015ftu.<\/p>\n<p>Karaka\u015f, \u201cKlasik otomotiv end\u00fcstrisi, yerini daha g\u00fcvenli, verimli, zaman kazand\u0131ran ve ula\u015f\u0131m b\u00fct\u00fcnl\u00fc\u011f\u00fc sa\u011flayan mobilite ekosistemine b\u0131rak\u0131yor. Klasik d\u00fcnyan\u0131n b\u00fcy\u00fck otomotiv \u015firketleri d\u00f6n\u00fc\u015fmekte zorlan\u0131rken daha \u00e7evik, yarat\u0131c\u0131, i\u015f birli\u011fine a\u00e7\u0131k, kullan\u0131c\u0131 odakl\u0131 TOGG\u2019un da i\u00e7inde yer ald\u0131\u011f\u0131 yeni giri\u015fimlerin otomotiv end\u00fcstrisinin k\u00e2r havuzundan alaca\u011f\u0131 pay her ge\u00e7en g\u00fcn daha fazla art\u0131yor. TOGG T\u00fcrkiye\u2019de tedarik sanayiinin de d\u00f6n\u00fc\u015ferek gelece\u011fin mobilite d\u00fcnyas\u0131nda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmesine \u00f6nc\u00fcl\u00fck ederek katk\u0131da bulunuyor\u201d dedi.<\/p>\n<p>Konu\u015fmas\u0131nda <strong>k\u00fcresel bir marka olu\u015fturma hedeflerini <\/strong>de ifade eden TOGG CEO\u2019su Karaka\u015f, t\u0131pk\u0131 \u00fcr\u00fcnde oldu\u011fu gibi marka \u00e7al\u0131\u015fmalar\u0131na da pazar ara\u015ft\u0131rmas\u0131yla ba\u015flad\u0131klar\u0131n\u0131, hedef kitleyi belirleyip m\u00fc\u015fterilerin beklentilerini bilin\u00e7alt\u0131 boyutunda anlamak i\u00e7in ileri ara\u015ft\u0131rmalar yapt\u0131klar\u0131n\u0131 anlatt\u0131. \u201cMarka \u00f6z\u00fcm\u00fcz\u00fc bu do\u011frultuda tan\u0131mlad\u0131k\u201d diyen Karaka\u015f, \u201c\u015eu anda marka ad\u0131n\u0131 belirleme ve test etme a\u015famas\u0131nday\u0131z, \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n ortas\u0131na kadar da tamamlayaca\u011f\u0131z. \u00d6zg\u00fcn, g\u00fc\u00e7l\u00fc, \u00f6zg\u00fcvenli, d\u00f6n\u00fc\u015fen, d\u00f6n\u00fc\u015ft\u00fcren<strong>, <\/strong>samimi ve yenilik\u00e7i bir \u00f6ze sahip olmas\u0131 gereken marka ismini belirlerken \u00e7ekici, k\u00fclt\u00fcrel ve global dile uygun ve tescil edilebilir olmas\u0131 \u00f6nemlidir\u201d \u015feklinde konu\u015ftu.<\/p>\n<h2><strong>\u201cTOGG tasar\u0131m ekibinin yan\u0131nda deneyimli tasar\u0131mc\u0131 Murat G\u00fcnak da vard\u0131\u201d<\/strong><\/h2>\n<p>TOGG\u2019un \u2018Yenili\u011fe Yolculuk\u2019 bulu\u015fmas\u0131 sunumunun sonunda, ilk kez g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kan <strong>T\u00fcrkiye\u2019nin Otomobili\u2019nin tasar\u0131m s\u00fcrecini de anlatan G\u00fcrcan Karaka\u015f, tasar\u0131m hedeflerini ve arac\u0131n teknik tan\u0131m\u0131n\u0131 pazar ara\u015ft\u0131rmalardan \u00e7\u0131kan sonu\u00e7lara dayanarak 6 ki\u015filik TOGG <\/strong>ekibiyle ger\u00e7ekle\u015ftirdiklerini belirterek <strong>\u201cHem ba\u015flang\u0131\u00e7ta yerli ve yabanc\u0131 18 olan tasar\u0131m evi say\u0131s\u0131n\u0131n 3\u2019e indirilmesinde, hem nihai tasar\u0131m temas\u0131n\u0131n olu\u015fumunda hem de bu temay\u0131 3 boyutlu hale getiren Pininfarina\u2019n\u0131n se\u00e7imi s\u00fcrecinde d\u00fcnyaca \u00fcnl\u00fc tasar\u0131mc\u0131m\u0131z Murat G\u00fcnak\u2019tan destek ald\u0131k.<\/strong> K\u00fclt\u00fcr\u00fcm\u00fczden ilham alarak geli\u015ftirdi\u011fimiz ve sahibi oldu\u011fumuz \u00f6zg\u00fcn tasar\u0131m\u0131m\u0131z\u0131 eyl\u00fcl ay\u0131nda uluslararas\u0131 boyutta <strong>tescil <\/strong>ettirdik\u201d dedi.<\/p>\n<p><strong>M. G\u00fcrcan Karaka\u015f<\/strong> s\u00f6zlerinin sonunda, <strong>#Yenili\u011feyolculuk<\/strong>\u2019un ayn\u0131 zamanda <strong>#YeniLige<\/strong> yolculuk oldu\u011funu ve TOGG\u2019un <strong>k\u00fcresel mobilite d\u00fcnyas\u0131n\u0131n<\/strong> yeni liginde T\u00fcrkiye\u2019yi gururla temsil edecek ilk \u015firket olaca\u011f\u0131n\u0131 vurgulad\u0131. S\u00f6zlerini \u201cYenili\u011fe yolculu\u011fumuza e\u015flik etti\u011finiz i\u00e7in te\u015fekk\u00fcr ederiz, <strong>yeni lige ho\u015f geldiniz<\/strong>\u201d diye tamamlad\u0131.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019nin Otomobili Giri\u015fim Grubu (TOGG) Bili\u015fim Vadisi\u2019nde ger\u00e7ekle\u015ftirdi\u011fi \u2018Yenili\u011fe Yolculuk\u2019 bulu\u015fmas\u0131nda, kurulu\u015fundan bug\u00fcne ge\u00e7en 18 ayda ald\u0131\u011f\u0131 mesafeyi ve T\u00fcrkiye\u2019de teknolojik d\u00f6n\u00fc\u015f\u00fcme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[63763,63769,63766,63767,52674,54965,52259,63764,63770,63765,138,63771,63768,8693],"views":415,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/105339"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=105339"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/105339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/105343"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=105339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=105339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=105339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}