{"id":104859,"date":"2019-12-18T13:45:05","date_gmt":"2019-12-18T10:45:05","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=104859"},"modified":"2019-12-18T13:45:05","modified_gmt":"2019-12-18T10:45:05","slug":"teknoloji-2020-yilinda-internet-televizyonun-tahtini-elinden-alacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/teknoloji-2020-yilinda-internet-televizyonun-tahtini-elinden-alacak\/","title":{"rendered":"(Turkish) Teknoloji: 2020 Y\u0131l\u0131nda \u0130nternet Televizyonun Taht\u0131n\u0131 Elinden Alacak"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Yar\u0131m asr\u0131 a\u015fk\u0131n s\u00fcredir insanlar\u0131n ba\u015f\u0131nda en \u00e7ok vakit ge\u00e7irdi\u011fi televizyon 2020 y\u0131l\u0131nda taht\u0131n\u0131 internete b\u0131rak\u0131yor. Peki bu durum d\u00fcnyay\u0131 nas\u0131l etkileyecek?<\/strong><\/h1>\n

\"\"<\/strong><\/h2>\n

ABD\u2019de<\/strong> ger\u00e7ekle\u015ftirilen bir medya t\u00fcketim tahminine<\/strong> g\u00f6re 2020 y\u0131l\u0131nda insanlar internet ba\u015f\u0131nda<\/strong> g\u00fcnde ortalama 170,6 dakika<\/strong> vakit ge\u00e7irecek. Bu rakam, insano\u011flunun televizyon izlemek i\u00e7in harcamas\u0131<\/strong> beklenen 170,3 dakikadan<\/strong> ilk kez fazla olacak.<\/p>\n

\u0130NTERNET G\u00d6R\u00dcN\u00dcRL\u00dc\u011e\u00dc \u00d6NEM KAZANIYOR<\/strong><\/h2>\n

\u0130nterneti sosyalle\u015fmek, haber almak, al\u0131\u015fveri\u015f yapmak, m\u00fczik dinlemek ve video izlemek i\u00e7in kullanan insanlar,<\/strong> televizyon al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 geride b\u0131rakmaya<\/em> haz\u0131rlan\u0131yor. Zenith\u2019in<\/strong> tahminlerine g\u00f6re her y\u0131l art\u0131\u015f g\u00f6steren internet kullan\u0131m oran\u0131<\/strong> \u00f6n\u00fcm\u00fczdeki y\u0131l televizyonun taht\u0131na oturuyor. Bu durum ise bir\u00e7ok sekt\u00f6rde internet g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc<\/strong> daha de\u011ferli hale getiriyor.<\/p>\n

V\u0130DEO \u0130\u00c7ER\u0130K \u0130HT\u0130YACI ARTACAK<\/strong><\/h2>\n

\u0130nternette yaz\u0131 okumak<\/strong> yerine video i\u00e7erikleri izlemeyi<\/strong> tercih eden kullan\u0131c\u0131lar\u0131n reklam sekt\u00f6r\u00fcne de<\/strong> y\u00f6n verdi\u011fini ifade eden Loft Medya<\/strong> Ajans Direkt\u00f6r\u00fc \u00c7a\u011fatay Ayta\u00e7<\/strong>, \u201c\u0130nsano\u011flunun al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re \u015fekil alan sekt\u00f6rlerin ba\u015f\u0131nda yer alan reklam ve tan\u0131t\u0131m sekt\u00f6r\u00fc<\/strong> de bu oranlardan fazlas\u0131yla etkilenecek. \u00d6zellikle sosyal mecralar<\/strong> daha fazla video i\u00e7eri\u011fe yer vermeye<\/strong> ba\u015flayacak. Bu da t\u00fcm markalar\u0131 daha fazla video i\u00e7erik olu\u015fturmaya<\/strong> zorlayacak\u201d dedi.<\/p>\n

TANITIM F\u0130LM\u0130 ARTIK DAHA \u00d6NEML\u0130<\/strong><\/h2>\n

Geleneksel reklam y\u00f6ntemlerinin<\/strong> art\u0131k ge\u00e7erlili\u011fini yitirdi\u011fine vurgu yapan Ayta\u00e7, \u201cVideo i\u00e7erikler<\/strong> sayesinde hem sosyal medya kullanan kitleye<\/strong> hem de medya i\u00e7eriklere g\u00f6z atan b\u00fcy\u00fck \u00e7o\u011funlu\u011fa<\/strong> ula\u015fmak m\u00fcmk\u00fcn. Bu nedenle art\u0131k \u00fcr\u00fcn ya da hizmet \u00fcreten t\u00fcm i\u015fverenlerin g\u00fcncel video i\u00e7eriklere sahip olmas\u0131 gerek. Bu i\u00e7eriklerin ba\u015f\u0131nda da tan\u0131t\u0131m filmi<\/strong> geliyor. Markalar kurumsal tan\u0131t\u0131m filmi<\/strong> \u00e7al\u0131\u015fmalar\u0131na art\u0131k eskisinden daha fazla \u00f6nem vermeli<\/strong>. Bunun i\u00e7in profesyonel i\u00e7erik \u00fcreticileriyle<\/strong> \u00e7al\u0131\u015fmal\u0131lar\u201d diye konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Yar\u0131m asr\u0131 a\u015fk\u0131n s\u00fcredir insanlar\u0131n ba\u015f\u0131nda en \u00e7ok vakit ge\u00e7irdi\u011fi televizyon 2020 y\u0131l\u0131nda taht\u0131n\u0131 internete b\u0131rak\u0131yor. Peki bu durum d\u00fcnyay\u0131 nas\u0131l etkileyecek? […]<\/p>\n","protected":false},"author":1,"featured_media":104861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[63223,63212,52259,63214,63222,63227,63226,63218,63219,63217,63211,63230,63216,63224,15349,63221,63213,63229,58107,63215,63225,63228,63220],"views":311,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/104859"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=104859"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/104859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/104861"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=104859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=104859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=104859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}