{"id":104031,"date":"2019-12-04T12:04:34","date_gmt":"2019-12-04T09:04:34","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=104031"},"modified":"2019-12-04T12:04:55","modified_gmt":"2019-12-04T09:04:55","slug":"opet-hiz-kesmeden-buyurken-3-yil-icinde-de-liderligi-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-hiz-kesmeden-buyurken-3-yil-icinde-de-liderligi-hedefliyor\/","title":{"rendered":"(Turkish) ’OPET’ H\u0131z Kesmeden B\u00fcy\u00fcrken 3 Y\u0131l \u0130\u00e7inde de Liderli\u011fi Hedefliyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

2019 y\u0131l\u0131nda pazar pay\u0131n\u0131 % 19\u2019un \u00fczerine \u00e7\u0131kararak sekt\u00f6r 2’ncili\u011fini koruyan OPET; yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131, m\u00fc\u015fteri odakl\u0131 \u00e7al\u0131\u015fmalar\u0131 ile 2020 y\u0131l\u0131nda pazar pay\u0131n\u0131 y\u00fczde 19,5\u2019e \u00e7\u0131karmay\u0131 hedefliyor. OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca; \u201cOPET olarak ana hedefimiz 2022 y\u0131l\u0131nda pazar lideri olmak. T\u00fcm planlar\u0131m\u0131z\u0131 bu hedef do\u011frultusunda yap\u0131yoruz\u201d dedi.<\/strong><\/h1>\n

T\u00fcrkiye\u2019nin \u00f6nde gelen akaryak\u0131t da\u011f\u0131t\u0131m \u015firketlerinden OPET, m\u00fc\u015fteri odakl\u0131 i\u015f anlay\u0131\u015f\u0131<\/strong> do\u011frultusunda hayata ge\u00e7irdi\u011fi \u00e7al\u0131\u015fmalar\u0131n itici g\u00fcc\u00fcyle 2019 y\u0131l\u0131nda<\/strong> da b\u00fcy\u00fcmeye devam etti. OPET \"\"Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca, OPET\u2019in 2019 y\u0131l\u0131ndaki performans\u0131n\u0131 de\u011ferlendirmek<\/strong> ve 2020 y\u0131l\u0131 hedeflerini payla\u015fmak \u00fczere bir bas\u0131n bulu\u015fmas\u0131 d\u00fczenledi. C\u00fcneyt A\u011fca, \u201c2018\u2019de k\u00fc\u00e7\u00fclen, 2019 y\u0131l\u0131nda ise de\u011fi\u015fim g\u00f6stermeyen akaryak\u0131t da\u011f\u0131t\u0131m pazar\u0131<\/strong>nda % 5 ile sekt\u00f6rdeki en y\u00fcksek b\u00fcy\u00fcmeyi ger\u00e7ekle\u015ftirerek, pazar pay\u0131m\u0131z\u0131 % 19<\/strong>\u2019un \u00fczerine \u00e7\u0131kard\u0131k\u201d dedi. A\u011fca, 2020 y\u0131l\u0131nda<\/strong> pazar\u0131n % 1.5<\/strong> b\u00fcy\u00fcmesini beklediklerini belirterek, OPET\u2019in % 4<\/strong> b\u00fcy\u00fcyerek, % 19.5\u2019luk<\/strong> pazar pay\u0131na ula\u015fmas\u0131n\u0131 hedeflediklerini belirtti.<\/p>\n

Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn<\/strong> 2019 y\u0131l\u0131nda yatay bir seyir izledi\u011fini dile getiren C\u00fcneyt A\u011fca<\/strong> \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c OPET 2019 y\u0131l\u0131nda hem ay baz\u0131nda y\u00fcksek sat\u0131\u015f hacmi ile \u00f6nemli ba\u015far\u0131lara imza att\u0131 hem de tarihinin en y\u00fcksek pazar pay\u0131na ula\u015ft\u0131. Hedefimiz bu ba\u015far\u0131lar\u0131m\u0131z\u0131 koruyarak stratejimiz do\u011frultusunda 2022 y\u0131l\u0131nda pazar lideri olmak\u201d dedi.<\/p>\n

ULTRAMARKET SAYISI 2020\u2019DE 200\u2019E \u00c7IKACAK<\/strong><\/h2>\n

C\u00fcneyt A\u011fca, 2020 y\u0131l\u0131nda akaryak\u0131ttan elde edilen gelirin y\u00fczde 10-15\u2019ini akaryak\u0131t d\u0131\u015f\u0131 gelirlerden sa\u011flamay\u0131 hedeflediklerini belirterek s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cOPET olarak y\u00fcksek kaliteli \u00fcr\u00fcnlerimiz, istasyonlar\u0131m\u0131zdaki farkl\u0131 hizmetlerimiz, m\u00fc\u015fterilerimize sundu\u011fumuz kampanyalar\u0131m\u0131z, m\u00fc\u015fteri memnuniyetine g\u00f6sterdi\u011fimiz duyarl\u0131l\u0131k ve sosyal sorumluluk projelerimiz ile m\u00fc\u015fterilerimizin 15 y\u0131ldan bu yana aral\u0131ks\u0131z en \u00e7ok tercih etti\u011fi marka olmaya devam ediyoruz. 2019 y\u0131l\u0131 <\/strong>ba\u015f\u0131nda sekt\u00f6rde standartlar\u0131 de\u011fi\u015ftirecek b\u00fcy\u00fck bir perakende hamlesine imza att\u0131k ve istasyonlar\u0131m\u0131zda yer alan \u2018Fullmarket\u2019leri 10 kategoride 1000\u2019den fazla \u00fcr\u00fcn\u00fcn yer ald\u0131\u011f\u0131 perakende zinciri \u2018Ultramarket\u2019e d\u00f6n\u00fc\u015ft\u00fcrme \u00e7al\u0131\u015fmalar\u0131m\u0131za ba\u015flad\u0131k. \u015eu anda T\u00fcrkiye\u2019nin de\u011fi\u015fik noktalar\u0131nda 74 <\/strong>Ultramarketimiz bulunuyor, bu say\u0131y\u0131 y\u0131l sonuna kadar 100\u2019e \u00f6n\u00fcm\u00fczdeki y\u0131l ise iki kat\u0131na yani 200 Ultramarket isyasyonuna \u00e7\u0131karmay\u0131 planl\u0131yoruz. \u201d<\/p>\n

C\u00fcneyt A\u011fca, 4-5 Aral\u0131k 2019 tarihlerinde d\u00fczenlenen Perakende G\u00fcnlerinin ana sponsoru olduklar\u0131n\u0131 ve fuarda yer alacaklar\u0131n\u0131 ifade ederken, perakende sekt\u00f6r\u00fcndeki de\u011fi\u015fimi ve d\u00fcnya trendlerini anlatan ufuk a\u00e7\u0131c\u0131 bir oturum d\u00fczenleyeceklerini belirtti. Akaryak\u0131t <\/strong>istasyonlar\u0131nda, ara\u00e7lar\u0131n her t\u00fcrl\u00fc ihtiyac\u0131n\u0131n yan\u0131 s\u0131ra m\u00fc\u015fterilerine de alternatif hizmetler sunduklar\u0131n\u0131 belirten A\u011fca, \u201cUltramarket konsepti<\/strong> ile yo\u011fun trafikte ya da yolculuk s\u0131ras\u0131nda; tazelenme, yenilenme ve her t\u00fcrl\u00fc ihtiyac\u0131n kar\u015f\u0131lanaca\u011f\u0131 u\u011frak noktas\u0131 haline geldik. \u0130stasyonlar\u0131m\u0131z\u0131 m\u00fc\u015fterilerimiz i\u00e7in keyifli vakit ge\u00e7irebilecekleri<\/strong> birer ya\u015fam alan\u0131 haline getirdik\u201d dedi. D\u00f6n\u00fc\u015f\u00fcm kapsam\u0131nda alanlar\u0131n\u0131n en iyi markalar\u0131yla i\u015fbirli\u011fi yapt\u0131klar\u0131n\u0131 vurgulayan A\u011fca, \u201cDivan Grubu<\/strong>\u2019nun \u201cin Bakery by Divan\u201d markas\u0131, bir evin geli\u015ftirilmesinde her t\u00fcrl\u00fc fikir ve \u00e7\u00f6z\u00fcm sunan Ko\u00e7ta\u015f\u2019\u0131n yan\u0131 s\u0131ra, Lipton\u2019un taze demleme \u00e7ay\u0131n\u0131 ve kahvenin vazge\u00e7ilmez ismi Starbucks\u2019\u0131 eklediklerini s\u00f6yledi. <\/strong>Dardanel\u2019in \u201cMister No\u201d<\/strong> markas\u0131n\u0131n yan\u0131 s\u0131ra ki\u015fisel bak\u0131m ve kozmetikte<\/strong> Almanya\u2019n\u0131n tan\u0131nm\u0131\u015f markas\u0131 Rossmann<\/strong>, teknolojik \u00fcr\u00fcnlerde Ttec<\/strong> ve ara\u00e7 bak\u0131m \u00fcr\u00fcnleri markas\u0131 Automix<\/strong> ile konseptimizi zenginle\u015ftirdik. Oyuncak <\/strong>kategorisinde ise Ultramarket projesine \u00f6zel geli\u015ftirilen \u201cToyzz Shop Yolda\u201dy\u0131<\/strong> \u00e7ocuklar i\u00e7in \u00fcr\u00fcn grubumuza ekledik\u201d ifadelerini kulland\u0131.<\/p>\n

OPET\u2019in<\/strong> 2’inci markas\u0131 olan Sunpet<\/strong> i\u00e7in de 2020 y\u0131l\u0131nda yat\u0131r\u0131m ve ileti\u015fim deste\u011fi<\/strong> planlad\u0131klar\u0131n\u0131 belirten C\u00fcneyt A\u011fca<\/strong>, Sunpet ile ilgili \u00e7al\u0131\u015fmalar\u0131m\u0131za h\u0131z verece\u011fiz, bayi say\u0131s\u0131n\u0131 da ilave istasyonlarla art\u0131rmay\u0131 planl\u0131yoruz\u201d dedi.<\/p>\n

Yeni teknoloji dizel motorlarda kullan\u0131lmas\u0131 zorunlu hale gelen ADBlue \u00fcr\u00fcn\u00fc<\/strong> ve bu konudaki yat\u0131r\u0131mlar\u0131 hakk\u0131nda da bilgi veren C\u00fcneyt A\u011fca, \u201c bu konuda kendi \u00fcretimimizle m\u00fc\u015fterilerimize OPET standard\u0131nda<\/strong> y\u00fcksek kaliteli ADBlue \u00fcr\u00fcn\u00fc sunuyoruz\u201d dedi.<\/p>\n

\u201cM\u00dc\u015eTER\u0130LER\u0130M\u0130Z ILE DUYGUSAL BA\u011e KURUYORUZ\u201d<\/strong><\/h2>\n

OPET\u2019in bu y\u0131l yine \u201cLovemark<\/strong>\u201d se\u00e7ildi\u011fini belirten A\u011fca s\u00f6zlerine \u015f\u00f6yle devam etti:<\/span> \u201cBizi rakiplerimizden ayr\u0131\u015ft\u0131ran en \u00f6nemli \u00f6zelli\u011fimiz m\u00fc\u015fteri memnuniyetine g\u00f6sterdi\u011fimiz \u00f6zen ve bu konudaki s\u00fcrd\u00fcr\u00fclebilir \u00e7al\u0131\u015fmalar\u0131m\u0131z. Bir akaryak\u0131t da\u011f\u0131t\u0131m markas\u0131<\/strong> olman\u0131n \u00f6tesinde m\u00fc\u015fterilerimizin hayat\u0131nda kal\u0131c\u0131 bir yere sahibiz. \u00c7\u00fcnk\u00fc m\u00fc\u015fterilerimizi dinliyor, beklentilerini anl\u0131yor ve her ko\u015fulda yap\u0131lamayan\u0131 yap\u0131yoruz<\/strong>. Ald\u0131\u011f\u0131m\u0131z geri bildirimlerimizle mevcut standartlar\u0131m\u0131z\u0131 koruma ve \u00fczerine \u00e7\u0131kma<\/strong> hedefiyle \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/p>\n

OPET\u2019in \u00fcst\u00fcn hizmet hedefinin yan\u0131 s\u0131ra topluma olan sorumlulu\u011funun da bilinciyle hareket etti\u011fini ifade eden C\u00fcneyt A\u011fca, \u201cHayata ge\u00e7irdi\u011fimiz sosyal sorumluluk projeleri ile fark yarat\u0131yoruz. T\u00fcrkiye\u2019nin yak\u0131ndan takip etti\u011fi ve b\u00fcy\u00fck bir de\u011fi\u015fim yaratan Temiz Tuvalet Kampanyam\u0131z<\/strong> ile temizlik ve hijyen konusunda \u00f6nemli bir bilin\u00e7 de\u011fi\u015fikli\u011fi ger\u00e7ekle\u015ftirdik. Kad\u0131n G\u00fcc\u00fc projemiz<\/strong> her ge\u00e7en g\u00fcn daha h\u0131zla b\u00fcy\u00fcyor ve mesle\u011fin cinsiyeti olmad\u0131\u011f\u0131n\u0131 alg\u0131s\u0131n\u0131n toplumsal d\u00fczeyde benimsenmesini sa\u011fl\u0131yor. \u00d6te yandan Ye\u015fil Yol, \u00d6rnek K\u00f6y, Tarihe Sayg\u0131 ve Trafik Dedektifleri Projelerimiz ve Troya b\u00f6lgesindeki \u00e7al\u0131\u015fmalar\u0131m\u0131z<\/strong> ile \u00fclkemize de\u011fer katmaya devam ediyoruz. \u201d diye konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 2019 y\u0131l\u0131nda pazar pay\u0131n\u0131 % 19\u2019un \u00fczerine \u00e7\u0131kararak sekt\u00f6r 2’ncili\u011fini koruyan OPET; yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131, m\u00fc\u015fteri odakl\u0131 \u00e7al\u0131\u015fmalar\u0131 ile 2020 y\u0131l\u0131nda pazar […]<\/p>\n","protected":false},"author":1,"featured_media":104034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[62195,5711,62203,53135,52407,11219,62202,52259,62197,47492,32291,62193,4479,62198,62201,53153,4481,62199,62196,62200,62192,62194],"views":377,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/104031"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=104031"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/104031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/104034"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=104031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=104031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=104031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}